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Item 9A - DemonstrationDavis Pediatric Dentistry – Demonstration 1. The applicant is requesting signage to be lit and large enough for customers/clients to find the upstairs location. Town Square is a busy area with many businesses so it would be challenging to find this location without adequate signage particularly with a 2nd floor location. 2. The proposed signage would be accepted without a variance if it were on the 1st level rather than the 2nd. Also, the Southlake Sign Ordinance has been recently amended to show a preference for backlit channel letters which is consistent with the proposed signage. 3. The proposed signage would be accepted without a variance if it were on the 1st level rather than the 2nd. Also, the Southlake Sign Ordinance has been recently amended to show a preference for backlit channel letters which is consistent with the proposed signage. 4. Given that the SL Sign Ordinance encourages backlit channel letters, I believe this is in the spirit and harmony of the overall sign ordinance and simply unique to 2nd floor Town Center regulations.