2019-08-27 CEDC Minutes SOUTH LAKE
TEXAS
SOUTHLAKE COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION
BOARD MEETING MINUTES: August 27, 2019
LOCATION: The Marq Southlake
Legends Hall — Boardroom
285 Shady Oaks Drive
Southlake, Texas 76092
TIME: 6:00 p.m.
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS PRESENT: Board President Martin Schelling, Board Vice-President Brandon
Bledsoe, Board Secretary Suzanne Maisto, Tom DeCaro, Craig Sturtevant, Robert
Mundlin, and Jeff Wang.
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS ABSENT: N/A
STAFF PRESENT: Assistant City Manager Alison Ortowski, Chief Financial Officer &
Board Treasurer Sharen Jackson, Director of Community Services Chris Tribble, Director
of Public Works Rob Cohen, and Deputy Director of Economic Development Daniel
Cortez.
1. Call to order
Board President Martin Schelling called the meeting to order at 6:00 p.m.
2. Consider approving the minutes from the August 1, 2019 Community
Enhancement and Development Corporation meeting
A motion was made to approve the minutes from the August 1, 2019 meeting as
presented.
Motion: Bledsoe
Second: Wang
Ayes: Schelling, Bledsoe, Maisto, DeCaro, Sturtevant, Wang
Nays: None
Abstain: Mundlin
Vote: 6-0-1
Motion Carried —APPROVED
3. Economic Development
August 27, 2019 CEDC Minutes
a. Discuss and make recommendations regarding the Southlake Marketplace
Commercial Site Assessment
Deputy Director of Economic Development Daniel Cortez presented the site
assessment for Southlake Marketplace, the second commercial center that
underwent the department's vitality assessment. After the presentation the board
provided the following feedback on the assessment results:
• We've attempted to collaborate as partners to improve accessibility into the
center
• Improved ingress and egress to the center should be a continuous goal
• Conducting the assessment is difficult to do without ownership participation
• Maybe we should consider going to the tenants themselves
• We should attempt and try to have another conversation with ownership
• Perhaps this center is serving its purpose for "startup" entrepreneurial type
businesses
No formal action was sought on this item other than board feedback and questions
pertaining to the site assessment.
b. Discuss and provide feedback regarding the concept for the new
SelectSouthlake.com website
Assistant City Manager Alison Ortowski provided an overview of the design,
aesthetics and organization for the new SelectSouthlake.com website project,
currently under development.
• Having a search bar that is readily available is important
• We should be sure to have a site where the updates to the data and maps is at
a minimum or automated to save staff time
• Shopping center information at a high-level could be important for someone
who's not familiar with our centers
• Our site should be aligned with the business characteristics we're looking for
• Having business references about locating in Southlake could be beneficial for
businesses hearing it straight from other businesses rather than the City
No formal action was sought on this item other than board feedback and questions.
4. The Marq Southlake
a. Review the amendments to the City's fee schedule related to The Marq
Southlake
Director of Community Services Chris Tribble provided the board with updates to
the City's fee schedule for The Marq Southlake related items. Director Tribble
indicated the purpose of many of these changes was to streamline and simplify
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August 27, 2019 CEDC Minutes
invoicing for customers now that there is a better understanding of costs
associated with events and applying competitive pricing for packages and events.
No formal action was sought on this item other than board feedback and questions
on the fee adjustments.
5. Staff reports:
a. Financial reports
i. The Marq Southlake financial performance
Chief Financial Officer and Board Treasurer Jackson presented the following
performance data for The Marq:
• The current cost recovery for The Marq is at 39.96%
• There are 1,159 events held at Legends Hall for FY2019 (October—July
time period) in comparison to 1,265 for FY2018 for the same period;
however, the dollar value associated with this year's events exceeds that
of 2018
• Champions Club is starting to see an increase in customer satisfaction
(NPS) scores
Director of Community Services Chris Tribble noted that it's been challenging
to improve the customer satisfaction scores due to dissatisfied members
consistently providing low scores. The board suggested different strategies be
applied to capture additional members particularly satisfied members who may
not feel compelled to provide feedback.
ii. Champions Club membership sales report
Director Tribble reported that Champions Club has well exceeded the first-year
target of 1,717 memberships with over 2,300 memberships to date.
iii. Sales tax report
Chief Financial Officer and Board Treasurer Jackson informed the Board that
the Corporation brought in $480,882 in revenue for the month of June 2019,
which is 4% below what was collected for the same month last year. The total
revenue for the year is over $4.2m ($4,270,553).
b. Economic and development activity report
No report for this month.
c. Construction management report
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August 27, 2019 CEDC Minutes
Director of Public Works Rob Cohen reported to the board that the contractor is
about 99% complete on their work and they are mainly working on outstanding
punch list items with $33.9 million paid to date.
7. ADJOURNMENT
Staff mentioned that the next board meeting is scheduled for Tuesday, September
24.
Board President Schelling adjourned the meeting at 7:34 p.m.
1 artin Schelling, Board President
Community Enhancement and Development Corporation Board
Suz.:nne Mais ' Secretary
Co unity Enh. cement and Development Corporation Board
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