Item 9CCase No.
MSP18-0006
S T A F F R E P O R T
October 8, 2019
CASE NO: MSP18-0006
PROJECT: Master Sign Plan for Chapel Crossing EXECUTIVE
SUMMARY: Priority Signs and Graphics is requesting approval of a master sign plan for
Chapel Crossing under the provisions of the Sign Ordinance No. 704, as
amended, to allow four (4) upper story attached building signs to be located on
two sides (2 on the north and south façades) of the newly constructed 3-story
office building and two (2) monument signs on SH 114 frontage and N. White
Chapel Blvd. frontage. The property is located at 245 W. State Highway 114,
Southlake, Texas.
REQUEST
DETAILS: The Chapel Crossing building is located on the southwest corner of the
intersection of N. White Chapel Blvd. and W. State Highway 114.
At the February 7, 2019 Sign Board Meeting, the applicant proposed a Master
Sign Plan (MSP) that included sign regulations for eight (8) upper story
attached building signs, two (2) on each of the four building sides. There are no
signs currently on the building. The applicant requested to table the item to a
future date.
The applicant has revised the master sign plan request to 4 attached upper
story signs (2 on the north upper story façade and 2 on the south upper story
façade). Additionally, the applicant is proposing two (2) new monument signs (B
& C) on the SH114 access road and
at the N. White Chapel/W . SH114
intersection. with an existing
monument sign located on
Countryside Ct. All monument signs
are compliant for size and materials.
A variance has been requested to
locate the N. White Chapel
monument sign within approximately
190 ft. from the existing monument
sign on Countryside Ct.(requirement
is 500 ft.) Monument Sign A is not
part of the variance request and is
shown for location context only. A
variance request is to allow the two
proposed monument signs and the existing monument sign exceed the two
allowable monument signs on a site.
Case No.
MSP18-0006
At the September 19, 2019 Sign Board meeting, the Sign Board recommended
approval of the requested upper story attached building signs and proposed
monument signs, as presented, and requested the applicant provide City
Council with attached signs scaled to fit the building size. The applicant has
provided revised drawings for the request. Please refer to the Plans.
Proposed Signs:
MSP18-0006 Chapel Crossing
Sign Type Proposed Sign Details Current 704-I Regulations Proposed Location
Attached Building
Upper Story
• Upper Story –above 3rd floor.
Sign Board 9-19-19
• All Upper Story Allowable Sign:
Attached Signs (4):
• Lease width: NA
• Letter ht.; As required in Sign
Ordinance
• Logo ht.: 125% of max letter
height
• Max. sign width on façade: 13.33
ft.
• Sign Area: 33.3 sf
Updated for City Council 10-15-19
• All Upper Story
• Allowable Sign: Attached Signs (4):
• Lease width: NA
• Letter ht.; As required in Sign
Ordinance
• Logo ht.: 125% of max letter
height
• Max. sign width on façade: 22.5
ft.
• Sign Area: 78.75 sf
• All upper story signage
requires City Council
approval of a master sign
plan
• Maximum sign area
allowed is determined by
width of lease space (can
be up to 400 sf)
• Maximum allowable letter
height is 27.5”
• Maximum allowable logo
ht. is 34.4”
• Double stack text allowed
if area and letter height
comply
• Placement must be in
middle 75% of the façade
North and South Elevations
Attached Building
Sign 1
(previously Sign A)
Left Sign
North Elevation
Upper Story
Freeway (SH114)
Sign 1- Precision Ortho. Left Sign:
Sign Board 9-19-19
• Contiguous with lease space
• Letter ht.; 14.7 inches and 5.1
inches
• Logo ht.: 30 inches
• Max. sign width on façade: 13.48
• Sign Area: 26 sf
• 5-inch channel letters- black with
white night face. Flush mount
• 30-inch black and blue logo with
blue and white night face
• White internal LED
Updated for City Council 10-15-19
Sign 1- Precision Ortho. Left Sign
• Contiguous with lease space
• Letter ht.; 25.7 inches and 8- inches
• Logo ht.: 42 inches
• Max. sign width on façade: 22.23 ft.
• Sign Area: 78.4 sf
• 5-inch channel letters- black with
white night face. Flush mount
• 42-inch black and blue logo with
blue and white night face
• White internal LED
• All upper story signage
requires City Council
approval of a master sign
plan
• Maximum sign area
allowed is determined by
width of lease space (can
be up to 400 sf)
• Maximum allowable letter
height is 27.5”
• Maximum allowable logo
ht. is 34.4”
• Double stack text allowed
if area and letter height
comply
• Placement must be in
middle 75% of the façade
Case No.
MSP18-0006
Attached Building
Sign 2
(previously Sign B)
Right Sign
North Elevation
Upper Story
Freeway (SH114)
• Upper Story –above 3rd floor.
Sign 2- Right Sign:
• Lease width: NA
• Letter ht.; As required in Sign
Ordinance
• Logo ht.: 125% of max letter height
• Max. sign width on façade: 13.33 ft.
• Sign Area: 33.3 sf
Updated for City Council 10-15-19
Sign 2- Right Sign:
• May be contiguous with lease
space
• Max. sign width on façade: 22.5 ft.
• Sign Area: 78.75 sf
• White internal LED
• Letter ht.; As required in Sign
Ordinance
• Logo ht.: 125% of max letter height
• All upper story signage
requires City Council
approval of a master sign
plan
• Maximum sign area
allowed is determined by
width of lease space (can
be up to 400 sf)
• Maximum allowable letter
height is 26”
• Maximum allowable logo
ht. is 32.5’
• Double stack text allowed
if area and letter height
comply
• Placement must be in
middle 75% of the facade
Attached Building
Sign
3 and 4 (previously
E and F)
South Elevation
Upper Story
Countryside Ct.
(All Other Streets)
• Upper Story –above 3rd floor. 30 ft.
above grade
• Lease width: NA
• Letter ht.; As allowed in Sign
Ordinance
• Logo ht.: 125% of max letter height
• Max. sign width on façade: 13.33 ft.
• Sign Area: 33.3 sf
• 5-inch channel letters- neutral color
face. Flush mount with black trim
cap and returns
• Logo per Sign Ord.
• White internal LED
Updated for City Council 10-15-19
• May be contiguous with lease
space
• Max. sign width on façade: 22.5 ft.
• Sign Area: 78.75 sf
• White internal LED
• Letter ht.; As required in Sign
Ordinance
• Logo ht.: 125% of max letter height
• All upper story signage
requires City Council
approval of a master sign
plan
• Maximum sign area
allowed is determined by
width of lease space (can
be up to 200 square feet)
• Maximum allowable letter
height is 24” for Sign 3
and 21.1” for Sign 4
• Double stack text allowed
if area and letter height
comply
• Placement must be in
middle 75% of the facade
Case No.
MSP18-0006
Monument Signs
•A. 1 proposed
on E. SH 114
•B. 1 proposed
on N. White
Chapel Blvd.
•C. 1 existing on
Countryside Ct.
•Total of 3 monument signs
•Monument sign B and existing sign
C are less than 500 ft. apart.
A.
B.
C.
•Only 2 monument signs
allowed per site
•Must be separated at least
500 ft of street frontage
(Monument Sign B and C
are +240 ft. apart)
MONUMENT SIGNS ARE
COMPLIANT FOR SIZE AND
MATERIALS
Sign A is not park of the sign
variance request and is shown
for location context only.
ACTION NEEDED: Consider Master Sign Plan approval
ATTACHMENTS: (A) Background Information
(B)Vicinity Map
PowerPoint Presentation
Master Sign Plan Response
Plans
Chapel Crossing Master Sign Plan Comparison Master Sign Plan
Multi-story Office Building Comparison
ST AFF CONTACT: Ken Baker (817)748-8067
Patty Moos (817)748-8269
C
B
A
Case No. Attachment A
MSP18-0006 Page 1
BACKGROUND INFORMATION
APPLICANT: Priority Signs and Graphics
PROPERTY SITUATION: 245 W. State Highway 114, Southlake, Texas.
LEGAL DESCRIPTION: Lot 1R, Block A, Raveneaux Village Addition
CURRENT ZONING: “S-P-2” Generalize Site Plan District
HISTORY: January 15, 1988; City Council approved a final plat for Ravenaux
Addition.
“C-1” zoning was placed on the southern portion of the property with
the adoption of Ordinance No. 480, in September 1989.
August 7, 2007; City Council approved a zoning change and site plan
from "AG" Agricultural District and "C-1" Neighborhood Commercial
District to "S-P-2" Generalized Site Plan District with “C-3” district uses
for Chapel Crossing Shopping Center to develop 5 buildings totaling
approximately 45,000 square feet of retail floor area. (ZA07-005)
October 7, 2014; City Council approved a zoning change and
concept/site plan for Southlake Office Plaza, from “S-P-2” Generalized
Site Plan District to “S-P-2” Generalized Site Plan District to allow for the
development of an approximately 51,000 square foot, three-story office
building in the first phase (site plan) and concept plan approval for a
Phase 2 expansion with approximately 23,000 square feet of floor
space. (ZA13-106)
November 20, 2014; City Council approved a plat revision for Lot 1R,
Block A, Raveneaux Village. (ZA14-124)
SIGN BOARD: February 7, 2019: Approved (6-0) to table the item.
September 19, 2019; Approved (5-0) subject to the revised Staff Report
dated September 19, 2019; and further encouraging the applicant to
consider the presentation of options to City Council reflecting the
discussions this evening regarding the size of the sign and scale of the
building.
CITY COUNCIL: October 1, 2019; Approved (5-0) on the Consent Agenda to table the
item to the October 15, 2019 City Council meeting.
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement
for an appropriate sign application submittal prior to sign installation.
Please contact Seantay Carpenter for sign application processing and
pre-install inspection. Seantay can be reached at 817-748-8215 or
scarpenter@ci.southlake.tx.us.
DESIGN GUIDELINES:
Case No. Attachment A
MSP18-0006 Page 2
8.4.9 Multistory Buildings
a. For multistory corporate offices and hotels, signs should be limited
to monument signs and possibly a single façade sign of
appropriate scale and size that identifies the name of the major
tenant or building.
b. For multistory commercial buildings, upper story signs should be
limited to tenants that have a minimum of 25 feet of horizontal
building frontage.
Design Guidelines - Master Sign Plans:
Commercial signage is an integral part of the urban design fabric of
Southlake. It is absolutely necessary and shall be deemed as a tool that
helps promote the health, safety and welfare of the general public by
providing guidance to both the vehicular driver and pedestrian. Due to
its visual prominence and effect on the overall design character of our
city, signage as part of master sign plans must be considered on the
broader scale of community rather than on an individual site basis.
Signage is an integral part of the visual urban streetscape and shall not
be designed to visually compete with its surroundings, but rather serve
to build on the quality of the traveler’s and pedestrian’s experience. The
basis for submitting a master sign plan application should not be to have
larger signs or logos permitted by ordinance but should clearly be
related to the sign design goals listed below:
Design Goals
1. To develop organized hierarchies of signage design types that
help identify the location and size standards for individual signs
without infringing on the capability of creative design.
2. To establish design criteria that promote the overall visual quality
of the streetscape environment for the general public while
providing reasonable and improved standards for identification of
individual properties.
3. To improve the overall visual cohesive appearance of the site
through signage guidelines, with strong consideration that the
visual streetscape.
4. To promote a “sense of place” for the City of Southlake while
promoting creative design for individual developments.
5. To promote signage as an architectural complement rather than
being visually and thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum,
the following to be deemed a completed application:
Case No. Attachment A
MSP18-0006 Page 3
A master site plan showing a location of each of the proposed signage
type(s). Dimension and label the sign types and include distance
measurement of the sign’s location from the nearest public right-of way.
Provide signage elevations (dimensioned and labeled) indicating
proposed text areas, materials, material finishes, colors, lighting and
identifiable references as to how the signage design relates to the
proposed architecture. Identify any landscaping elements proposed.
For all signage is to be mounted on building façades, provide accurate
building elevations that show signage dimension, signage location, text
areas, materials, material finishes, colors and identifiable references as
to how the signage design relates to the proposed architecture.
If the applicant is requesting any variances from the current regulations
as part of the master sign plan, please indicate the location of the
variance, what the variance request is for and specific
reason/justification for the variance and how the variance promotes are
adheres to the design goals provided.
A master sign plan application will be considered by the City Council
following a recommendation by the Sign Board. The Sign Board’s
recommendation will be forwarded to the City Council for their
consideration.
The sign design guidelines are designed to help ensure quality signs
that communicate their message in a clear fashion; however, the
“guidelines” are not as strict as sign “standards.” The review authority
may interpret the design guidelines with some flexibility in their
application to specific signs/projects, as not all design criteria may be
workable or appropriate for each sign or project. In some circumstances,
one guideline may be relaxed to facilitate compliance with another
guideline determined by the review authority to be more important in the
particular case. The overall objective is to ensure that the intent and
spirit of the design guidelines are followed.
N:\Community Development\MEMO\Signs\Conditional Sign Permits\MSP18-0006 - Chapel Crossing
Case No. Attachment B
MSP18-0006 Page 1