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Item 9C Master Sign Plan Comparison Master Sign Plan Multi-story Office Building Comparison September 2019 Granite Building MSP16-003 Sign Brief Description Current 704-H regulations North Elevation – Sign Area ‘D’ Proposed Sign Location • North elevation faces S.H. 114 • Maximum area of 2 ½ feet high by 30 feet wide = 75 square feet • Maximum letter height = 2 ½ feet (30 inches) • Limited to single row text – 2 words • Left justified placement • Maximum sign area allowed is 111 square feet • Maximum 24 inch letter height allowed • Double stack text allowed if area and letter height comply • Placement must be in middle 75% of the facade East Elevation – Sign Area ‘A’ Proposed Sign Locations • East elevation faces Reserve Street and has direct line of sight from SH 114. • Maximum area is 4 ½ feet high by 50 feet wide = 225 square feet • Maximum letter height = 4 ½ feet (54 inches) • Limited to single row text – 3 words • Right justified placement • All upper story signage requires City Council approval of a master sign plan • Maximum sign area allowed is 200 square feet • Double stack text allowed if area and letter height comply • Placement must be in middle 75% of the facade Granite Building MSP16-003 Sign Brief Description Current 704-H regulations East Elevation – Sign Area ‘C’ Proposed Sign Locations • East elevation faces Reserve Street. • Maximum area for first story sign is 2 ½ feet high by 30 feet wide = 75 square feet • Maximum letter height = 2 ½ feet (30 inches) • Limited to single row text – 2 words • Left justified placement • Maximum sign area allowed is 200 square feet • Double stack text allowed if area and letter height comply • Placement must be in middle 75% of the facade West Elevation – Sign Area ‘B’ Proposed Sign Location • West elevation faces internal drives, however, has direct line of sight from SH114 frontage road • Maximum area for upper story sign is 4 ½ feet high by 50 feet wide = 225 square feet • Maximum letter height = 4 ½ feet (54 inches) • Limited to single row text – 3 words • Left justified placement • All upper story signage requires City Council approval • Maximum sign area allowed is 200 square feet • Double stack text allowed if area and letter height comply • Placement must be in middle 75% of the facade MSP16-006 Methodist Southlake Hospital Sign Brief Description Current 704-H Regulations North Elevation – Sign Location 4 • North elevation faces S.H. 114 • Maximum area is 4’-2” high by 16’-4 ½” wide = 68 sf • Maximum letter height = 2’-1 1/8” (25.1 inches) • Double row text – 3 words • Center justified placement on facade • All upper story signage requires City Council approval of a master sign plan • Maximum sign area allowed is 280 sf for the front facade • Maximum allowable letter height is 42” • Double stack text allowed if area and letter height comply • Placement must be in middle 75% of the façade North Elevation Parking Garage – Sign Location 6 • North elevation faces SH 114. • Maximum area is 7’-5 1/8” by 30’-2 ¼” = 223 square feet • Maximum letter height = 4’-0” and 1’ 11/16” • Maximum logo: 7’-5 1/8” by 7’-5 1/8”= 43.2 sf • Limited to two row text – 3 words • Left justified placement • All upper story signage requires City Council approval of a master sign plan • Maximum sign area allowed is 190 square feet • Maximum allowable letter height is 42” • Double stack text allowed if area and letter height comply • Placement must be in middle 75% of the facade Monument Sign Location 1 • Existing 5-feet high by + 49-feet wide masonry wall • 3’-8” height by 16’-8” wide= 57 sf area proposed single-sided sign • Back lit letter illumination • Existing compliant address numbers are located on the sign • Maximum height allowed is 12 feet • Maximum height of sign face is 10 feet • Maximum sign face area is 80 square feet (per side) • Maximum number of panels is 8 • Setbacks are 15 feet from north property line and 10 feet from east property line • 6 inch masonry frame required • 8 inch address numerals required MSP16-006 Methodist Southlake Hospital Sign Brief Description Current 704-H Regulations East Elevation – Sign Location 10 and 11 • Elevations face internally • Maximum area for parking garage is 8” high by 6’-8 ½” wide = 5.7 sf • Maximum area for the outpatient sign is 8” high by 9’-4 ¼ ” wide = 6.2 sf • Maximum letter height = 8-inches • Limited to single row text • Center justified placement • Placement must be in middle 75% of the facade • Maximum sign area of 100 sf • Maximum letter height–12- inches • Each lease or tenant space shall be permitted only one attached building sign per street front with a maximum of two signs per tenant/lease space. MSP17-002 Baylor Scott and White Medical Office Building Sign Proposed Allowed under 704-I Attached Sign 2 (North elevation) 1. Upper story sign with 1st floor lease and not located within lease space frontage (non-leasable common area) 2. 22.5 ft. sign width within 75% of single plane façade 3. 20.63 and 7.81 inch letter ht. 4. 79.39 sf total sign area 5. 47.35 inch logo height 6. 17.39 sf logo area 7. Reverse lit letters and logo: blue channel cut letters and logo (Blue, Teal & Yellow) 1. Each lease or tenant space shall be permitted only one attached building sign per street front and within lease space. Upper story signs require a Master Sign Plan or variance. 2. 22.5 ft. allowable sign width within 75% of single plane façade 3. 42 inch max. letter ht. 4. 91 sf sign area based on 133 ft. lease width on 1st floor (shown in blue). Total sign area to fit within allowable sign width. 5. 52.5 inch max. logo ht. 6. 18.2 sf logo area 20% of allowable sign area 7. Reverse channel letters may be any color with white or off-white lighting. Logos may use any color. Attached Sign 3 1. Sign is an upper story sign and located within the tenant lease space and located within the façade (not within 75% of lease space) 2. 14.5 ft. sign width within 75% of single plane façade 3. 21.41 and 10 inch letter ht. 4. 34.65 sf total sign area 5. 27.5 inch logo height 6. 5.58 sf logo area 7. Reverse lit letters and logo: Black channel cut letters and logo (Blue, Rust & Olive) 1. Upper story signs require a Master Sign Plan or variance. Centered within 75% of single plane façade. 2. 39.75 ft. sign width 3. 42 inch max. letter ht. 4. 75.6 sf total sign area. Area is determined by lease space width and what can fit into the middle 75% of the single plane facade(must be located within lease space frontage) 5. 52.5 inch logo height 6. 15.12 sf logo area (20% of allowable sign area) 7. Individually-mounted channel letters must be white, ivory, black, grey, beige or similar neutral colors for internal illumination. Reverse channel letters may be any color with white or off-white lighting. Logos may use any color. MSP17-002 Baylor Scott and White Medical Office Building Sign Proposed Allowed under 704-I Attached Sign 4 (east elevation) 1. Located within the 75% façade width 2. 9.86 ft. sign width 3. 9.04 and 3.42 inch letter ht. 4. 15.02 sf total sign area 5. 20.75 inch logo height 6. 2.99 sf logo area 7. Reverse lit letters and logo: blue channel cut letters and logo (Blue, Teal & Yellow) 1. Centered within 75% of single plane façade (57.42 ft. lease width) 2. 43 ft. allowable sign width 3. 16 inch max. letter ht. 4. 40.2 sf total sign area. 5. 20.75 inch logo height 6. 8 sf logo area (20% of allowable sign area) 1. Individually-mounted channel letters must be white, ivory, black, grey, beige or similar neutral colors for internal illumination. Reverse channel letters may be any color with white or off-white lighting. Logos may use any color. Attached Sign 5 (east elevation) 1. Located within the tenant lease space and within the 75% façade width 2. Sign width to be determined per ht. of the elements so that overall sign does not exceed 7.14 sf. 3. 16.7 inch max letter height within the sign area shown 4. 7.14 sf max. sign area 5. 21.75 inch max. logo ht. 6. 7.14 sf max. logo area limited to within sign area as shown 7. Reverse lit letters and logo Sign 5 overall size and height above ground should be approximately the same visually at the pharmacy logo located in the adjacent lease space. 1. Centered within 75% of single plane façade (48.6 ft. lease width) 2. 38.9 ft. allowable sign width 3. 16.7 inch max. letter ht. 4. 38.9 sf total sign area. 5. 20.9 inch logo height 6. 7.78 sf logo area (20% of allowable sign area) 7. Individually-mounted channel letters must be white, ivory, black, grey, beige or similar neutral colors for internal illumination. Reverse channel letters may be any color with white or off-white lighting. Logos may use any color. MSP17-004 TD Ameritrade Sign Proposed Sign Details Current 704-I regulations (A) Attached Building Sign 1. One upper story attached building sign on the west elevation facing SH 114 2. Letter height 32 ½ inches 3. Logo height 67 inches 4. Sign located outside of the middle 75% by approximately 23 inches 5. Sign area 96.65 square feet 6. Internally illuminated channel letters neutral color – light up as white at night 1. Upper story signs require City Council approval 2. Maximum letter height allowed is 40.8 inches (based on location of freeway lane) 3. Maximum logo height allowed is 51 inches (based on freeway lane location which is approximately 268 feet from the building) 4. Each sign must be located within the middle 75% of the single façade 5. Maximum sign area allowed is 400 square feet 6. Internally illuminated channel letters must be neutral in color when lit MSP17-004 TD Ameritrade Sign Proposed Sign Details Current 704-I regulations (B) and (F) Mounted Addresses Dark metal 24 inch address numerals located on south façade of the building and south facing façade of parking garage 1. Approximately 11 ½ square feet 2. Addresses are right justified on the facade 3. 24 inches in height 4. Non-illuminated 1. Address signs in excess of five (5) square feet in area shall be considered attached business signs and shall be counted toward the area of signage permitted on a building façade or monument. 2. Attached business signs must be located within the middle 75% of the single plane façade. 3. A maximum 14 inch letter height is permitted as an attached sign at the proposed locations 4. Illumination not required * The proposed address numerals are located on facades that do not include any other signage. With the address signs being evaluated as attached building signs, the main campus bldg. has two attached bldg. signs and the parking garage has one attached building sign which are permitted by ordinance. Keller Williams @ Kimball Park Sign Variance Sign Regulation Permitted Sign Ord. 704-I Proposed Sign Location Each lease or tenant space shall be permitted only one attached building sign per street front and within lease space Upper story signs require a Master Sign Plan or variance Sign is not located within tenant lease space and is an upper story sign Sign Width 73.125 ft. 30 ft. Max. Letter Ht. for Attached Sign 42 inches 42 inch Area of Building Sign 178.2 sf 105 sf Internally illuminated channel cut letters – color Non-neutral colored channel cut letters must be halo lit Internally illuminated channel cut letters are required to be white, ivory, black, grey, beige or similar neutral colors. Reverse channel letters may be any color with white or off-white lighting. Logos may use any color. Reverse lit red, gray and white channel letters with white LED lighting. MSP16-007 Cambria Suites Sign Description Details Current 704-I regulations South Elevation • South elevation is approximately 650 feet from SH 114 frontage road • Maximum letter height requested is approximately 51 ½ inches for the ‘i’ and 48 inches for the remaining letters • The total sign area is approximately 100 square feet • The total sign width is approximately 24 ½ feet • Channel cut letters with internal illumination; letters illuminate as white at night; and the dot above the ‘i’ as red. • Sign face color described as Honey – PMS131 • Upper story signs require Master Sign Plan or variance approval • Maximum letter height allowed is 42 inches • Maximum sign area allowed is 156 square feet • Total sign width allowed is 25 feet (to meet middle 75% placement) • Individually-mounted channel letters must be white, ivory, black, grey, beige or similar neutral colors. East Elevation • East elevation is approximately 480 feet from Kimball Avenue • Maximum letter height requested is approximately 51 ½ inches for the ‘i’ and 48 inches for the remaining letters • The total sign area is approximately 100 square feet • The total sign width is approximately 24 ½ feet • Channel cut letters with internal illumination; letters illuminate as white at night; and the dot above the ‘i’ as red • Sign face color described as Honey – PMS131 • Upper story signs require Master Sign Plan or variance approval • Maximum letter height allowed is 24 inches • Maximum sign area allowed is 180 square feet • Total sign width allowed is 25 feet (to meet middle 75% placement) • Individually-mounted channel letters must be white, ivory, black, grey, beige or similar neutral colors.