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Item 9B - PresentationTravis Mathew SV19-0010 SV19-0010 APPLICANT:Travis Mathew REQUEST: Approval of variances to the Master Sign Plan for Southlake Town Square Phase I to allow three (3) internally illuminated attached building signs; two (2) pedestrian blade signs that exceed maximum logo height and sign face area, and include GOBO projection; and, an illuminated awning sign that exceeds maximum letter height. LOCATION: 1402 Main Street Aerial View Signage Plan Signage Details –shown at Sign Board Proposed Sign Sign Details MSP Sign Ordinance 704-J For comparison purposes Existing attached fascia signs on west and south elevations (signs A1 and A2) •30 s.f. in area •Opaque black refaced to translucent white •Dual lit Fascia signs are not allowed internal illumination The proposed illumination would be allowed under general sign ordinance Existing attached fascia logo sign on southwest corner over entrance (sign B) •10.5 s.f. in area •Opaque black refaced to translucent white •Dual lit Fascia signs are not allowed internal illumination The proposed illumination would be allowed under general sign ordinance New proposed pedestrian blade signs on west and south elevations (signs C1 and C2) •7.19 s.f. in area •4.75 inch letter predominant height •11 inch logo height •Internally illuminated •GOBO projection •Maximum 4 s.f. in area •Maximum letter/logo height is 8 inches •GOBO projection prohibited •Maximum 4 s.f. in area •Limited to one blade sign per lease space •GOBO projection prohibited New proposed awning sign over entrance (sign E) •22.92 s.f. in area •13.6 predominant letter height / maximum letter height for ‘h’ is approximately 25 inches •Face lit illumination •Maximum 12 inch letter height •Awning signs may not be illuminated Awning signs are prohibited Existing Signs Proposed Night Views Two new proposed pedestrian blade signs and awning sign GOBO Projection Image Sign Board August 22, 2019; Approved (6-0) subject to the Staff Report dated August 16, 2019, with the following conditions: •Signs A1, A2 and B are approved as presented allowing the dual illumination; •Signs C1 and C2 are allowed under current MSP regulations –no variances in size and no GOBO projections; and •Sign E is approved with a predominant letter height of 12 inches and not illuminated. Proposed Fascia Sign –A1/West Elevation Night rendering*Sign Board approved as presented allowing the dual illumination Proposed Fascia Sign –A2/South Elevation Night rendering*Sign Board approved as presented allowing the dual illumination Night View Proposed Fascia Sign –B/Southwest Elevation *Sign Board approved as presented allowing the dual illumination Night View Proposed Pedestrian Blade Sign –C1/West Elevation GOBO Projection Image *Sign Board did not approve the variances requested for the pedestrian blade signs. Pedestrian blade signs are allowed but must follow the current MSP criteria. Night View Proposed Pedestrian Blade Sign –C2/South Elevation GOBO Projection Image *Sign Board did not approve the variances requested for the pedestrian blade signs. Pedestrian blade signs are allowed but must follow the current MSP criteria. Night View Proposed Awning Sign –E/Southwest Elevation *Sign Board approved the awning sign with a predominant letter height of 12 inches. They did not approve illumination . Southlake Town Square Signage Southlake Town Square Signage Questions?