Item 9B - PresentationTravis Mathew
SV19-0010
SV19-0010
APPLICANT:Travis Mathew
REQUEST: Approval of variances to the Master Sign Plan
for Southlake Town Square Phase I to allow
three (3) internally illuminated attached building
signs; two (2) pedestrian blade signs that exceed
maximum logo height and sign face area, and
include GOBO projection; and, an illuminated
awning sign that exceeds maximum letter height.
LOCATION: 1402 Main Street
Aerial View
Signage Plan
Signage Details –shown at Sign Board
Proposed Sign Sign Details MSP
Sign Ordinance 704-J
For comparison
purposes
Existing attached fascia
signs on west and
south elevations
(signs A1 and A2)
•30 s.f. in area
•Opaque black
refaced to
translucent
white
•Dual lit
Fascia signs are not
allowed internal
illumination
The proposed
illumination would be
allowed under general
sign ordinance
Existing attached fascia
logo sign on southwest
corner over entrance
(sign B)
•10.5 s.f. in area
•Opaque black
refaced to
translucent
white
•Dual lit
Fascia signs are not
allowed internal
illumination
The proposed
illumination would be
allowed under general
sign ordinance
New proposed
pedestrian blade signs
on west and south
elevations
(signs C1 and C2)
•7.19 s.f. in area
•4.75 inch letter
predominant
height
•11 inch logo
height
•Internally
illuminated
•GOBO
projection
•Maximum 4 s.f.
in area
•Maximum
letter/logo
height is 8
inches
•GOBO
projection
prohibited
•Maximum 4 s.f.
in area
•Limited to one
blade sign per
lease space
•GOBO
projection
prohibited
New proposed awning
sign over entrance
(sign E)
•22.92 s.f. in
area
•13.6
predominant
letter height /
maximum letter
height for ‘h’ is
approximately
25 inches
•Face lit
illumination
•Maximum 12
inch letter
height
•Awning signs
may not be
illuminated
Awning signs are
prohibited
Existing Signs
Proposed Night Views
Two new proposed
pedestrian blade signs
and awning sign
GOBO Projection
Image
Sign Board
August 22, 2019; Approved (6-0) subject to the Staff Report dated August 16, 2019,
with the following conditions:
•Signs A1, A2 and B are approved as presented allowing the dual
illumination;
•Signs C1 and C2 are allowed under current MSP regulations –no variances
in size and no GOBO projections; and
•Sign E is approved with a predominant letter height of 12 inches and not
illuminated.
Proposed Fascia Sign –A1/West Elevation
Night rendering*Sign Board approved as presented allowing the dual illumination
Proposed Fascia Sign –A2/South Elevation
Night rendering*Sign Board approved as presented allowing the dual illumination
Night View
Proposed Fascia Sign –B/Southwest Elevation
*Sign Board approved as presented allowing the dual
illumination
Night View
Proposed Pedestrian Blade Sign –C1/West Elevation
GOBO Projection
Image
*Sign Board did not approve the variances requested for the pedestrian blade signs.
Pedestrian blade signs are allowed but must follow the current MSP criteria.
Night View
Proposed Pedestrian Blade Sign –C2/South Elevation
GOBO Projection
Image
*Sign Board did not approve the variances requested for the pedestrian blade signs.
Pedestrian blade signs are allowed but must follow the current MSP criteria.
Night View
Proposed Awning Sign –E/Southwest Elevation
*Sign Board approved the awning sign with a predominant letter height of
12 inches. They did not approve illumination .
Southlake Town Square Signage
Southlake Town Square Signage
Questions?