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SB Item 4 - Travis MathewCase No. SV19-0010 S T A F F R E P O R T August 16, 2019 CASE NO: SV19-0010 PROJECT: Sign Variance for Travis Mathew EXECUTIVE SUMMARY: Giant Sign is requesting approval of variances to the Master Sign Plan (MSP) for Southlake Town Square Phase I for Travis Mathew located at 1402 Main Street, Southlake, Texas. DETAILS: Travis Mathew is located on the northeast corner of Main Street and Grand Avenue. The applicant is requesting variances to the MSP to allow three (3) dual lit attached building signs, an illuminated awning sign that exceeds maximum letter height and two (2) pedestrian blade signs that exceed sign area and logo height. The proposed pedestrian blade signs also include a GOBO projector that displays the stacked logo on the sidewalk. Specifically, under the MSP, attached building signs are not allowed to be internally illuminated. The three (3) existing signs on the building, which are currently halo lit, are proposed to be refaced for internal illumination in addition to the existing halo lighting resulting in dual illumination. Awning signs are allowed a maximum 12 inch letter height and are not allowed to be illuminated. The proposed awning sign is illuminated and has an approximate 25 inch letter height for the ‘h’ with the predominant letter height at 13 ½ inches. The two (2) proposed pedestrian blade signs measure approximately 7.19 square feet in sign face area. The MSP allows this sign type to have a maximum 4 square feet in sign face area. The proposed predominant letter height is 4.75 inches and the logo height is 11 inches. These proposed signs also include the installation of a GOBO projector that will display the stacked logo onto the sidewalk. The MSP allows for a maximum letter/logo height of 8 inches. The GOBO projector is not addressed in the MSP thereby deeming it prohibited. Case No. SV19-0010 Below is a summary of the requested variances: Proposed Sign Sign Details MSP Sign Ordinance 704-J For comparison purposes Existing attached fascia signs on west and south elevations (signs A1 and A2) • 30 s.f. in area • Opaque black refaced to translucent white • Dual lit Fascia signs are not allowed internal illumination The proposed illumination would be allowed under general sign ordinance Existing attached fascia logo sign on southwest corner over entrance (sign B) • 10.5 s.f. in area • Opaque black refaced to translucent white • Dual lit Fascia signs are not allowed internal illumination The proposed illumination would be allowed under general sign ordinance Newly proposed pedestrian blade signs on west and south elevations (signs C1 and C2) • 7.19 s.f. in area • 4.75 inch letter predominant height • 11 inch logo height • Internally illuminated • GOBO projection • Maximum 4 s.f. in area • Maximum letter/logo height is 8 inches • GOBO projection prohibited • Maximum 4 s.f. in area • Limited to one blade sign per lease space • GOBO projection prohibited Newly proposed awning sign over entrance (sign E) • 22.92 s.f. in area • 13.6 predominant letter height / maximum letter height for ‘h’ is approximately 25 inches • Face lit illumination • Maximum 12 inch letter height • Awning signs may not be illuminated Awning signs are prohibited ACTION NEEDED: Consider Approval of Requested Variances ATTACHMENTS: (A) Background Information (B) Vicinity Map Presentation Demonstration Supporting Documents STAFF CONTACT: Dennis Killough (748-8072) Lorrie Fletcher (748-8069) Case No. Attachment A SV19-0010 Page 1 BACKGROUND INFORMATION APPLICANT: TDI Signs / Giant Sign OWNER: RPAI Southwest Management LLC – Travis Mathew PROPERTY SITUATION: 1402 Main Street HISTORY: November 1998 – Phase I Sign Regulations adopted March 1999 – Phase II Sign Regulations adopted November 2005 – Grand Avenue Sign Regulations adopted April 4, 2006 – Grand Avenue MSP Amendment increased upper story letter height maximum from 10 inches to 12 inches. The amendment included specific approval for illuminated Merrill Lynch upper story signage. (SP06- 146) November 5, 2013 – Del Frisco’s Grille was granted multiple sign variances to include illuminated upper story signage. (SV13-021) December 1, 2015 – Fusion Academy was granted upper story signage that exceeded maximum letter height and halo illumination. (SV15-009) April 3, 2018 – Mattison Avenue was granted upper story signage that exceeded maximum letter height and halo illumination. The approval also included a building blade sign on a façade that did not correlate with their lease space. (SV18-002) August 21, 2018 – Office Evolution was granted upper story signage that exceeded maximum letter height and halo illumination. (SV18-0003) March 19, 2019 – Fidelity Investments was granted upper story signage that exceeded maximum letter/logo height and illumination. In addition, approved for illuminated upper story building blade sign that exceeded maximum letter/logo height. (SV19-0001) STAFF COMMENTS: City Council approval of the proposed sign does not eliminate the requirement for appropriate sign application submittal prior to the installation of the sign. Please contact Seantay Carpenter at 817-748-8215 or scarpenter@ci.southlake.tx.us for sign application processing and pre-install inspection. VARIANCE CRITERIA: 9.6.2 VARIANCES a. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. Case No. Attachment A SV19-0010 Page 2 b. Approval Standards. In granting any variance, City Council shall consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign variance will be considered by the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be forwarded to the City Council for their consideration. N:\Community Development\MEMO\Signs\Conditional Sign Permits\Town Square\SV19-0010 - Travis Mathew\SB packet\SB Item 4 - Travis Mathew.docx Case No. Attachment B SV19-0010 Page 1 1402