SB Item 4 - PresentationTravis Mathew
SV19-0010
SV19-0010
APPLICANT:Travis Mathew
REQUEST: Approval of variances to the Master Sign Plan
for Southlake Town Square Phase I to allow
three (3) internally illuminated attached building
signs; two (2) pedestrian blade signs that exceed
maximum logo height and sign face area, and
include GOBO projection; and, an illuminated
awning sign that exceeds maximum letter height.
LOCATION: 1402 Main Street
Aerial View
Signage Plan
Signage Details
Proposed Sign Sign Details MSP
Sign Ordinance 704-J
For comparison
purposes
Existing attached fascia
signs on west and
south elevations
(signs A1 and A2)
•30 s.f. in area
•Opaque black
refaced to
translucent
white
•Dual lit
Fascia signs are not
allowed internal
illumination
The proposed
illumination would be
allowed under general
sign ordinance
Existing attached fascia
logo sign on southwest
corner over entrance
(sign B)
•10.5 s.f. in area
•Opaque black
refaced to
translucent
white
•Dual lit
Fascia signs are not
allowed internal
illumination
The proposed
illumination would be
allowed under general
sign ordinance
Newly proposed
pedestrian blade signs
on west and south
elevations
(signs C1 and C2)
•7.19 s.f. in area
•4.75 inch letter
predominant
height
•11 inch logo
height
•Internally
illuminated
•GOBO
projection
•Maximum 4 s.f.
in area
•Maximum
letter/logo
height is 8
inches
•GOBO
projection
prohibited
•Maximum 4 s.f.
in area
•Limited to one
blade sign per
lease space
•GOBO
projection
prohibited
Newly proposed
awning sign over
entrance
(sign E)
•22.92 s.f. in
area
•13.6
predominant
letter height /
maximum letter
height for ‘h’ is
approximately
25 inches
•Face lit
illumination
•Maximum 12
inch letter
height
•Awning signs
may not be
illuminated
Awning signs are
prohibited
Existing
Proposed Night Views
Proposed Fascia Sign –A1/West Elevation
Night rendering
Proposed Fascia Sign –A2/South Elevation
Night rendering
Night View
Proposed Fascia Sign –B/Southwest Elevation
Night View
Proposed Pedestrian Blade Sign –C1/West Elevation
Night View
Proposed Pedestrian Blade Sign –C2/South Elevation
Night View
Proposed Awning Sign –E/Southwest Elevation
Southlake Town Square Signage
Questions?