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SB Item 5 - DemonstrationSOUTHLAKE PLANNING & DEVELOPMENT SERVICES SIGN VARIANCE APPLICATION Demonstration Please demonstrate that the following conditions are amlicable to the requested sign variance: That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. L Makeup Institute exclusively occupies the entire second floor and 1 st floor lobby (retail) area consisting of approximately 15,000 square feet. Signs 7, 8 and 9 will be located along Southlake Blvd. and facing Carrol approximately 30' above street level. Given the speed and distance of cars traveling along Southlake Blvd. the signs would not be visible either day or night if designed within the existing regulations of 10 inches and non -illuminated. 2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. We are a multi campus school with a retail store - two related, but distinct businesses. In order to attract professional makup brands such as Inglot, Kiehls, Make Up For Ever, Smashbox, NYX, RCMA the signage needs to differentiate the two businesses. 3. That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. L Makeup has landlord approval of the sign package. The signs requested are similar to other signs located within Town Square. All signage will be installed on L Makeup space exclusively and do not interfere with any other tenant or block other tenants signage. 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. The requested signage will elevate the look and feel of the building, is not detremental to any adjoining tenants, and is consistent with signage enjoyed by other property owners. 1400 Main Street, Suite 310, Southlake, TX 76092 Phone: (817) 748-8215 Fax: (817) 748-8077 Revised: March 2019