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Item 9BCase No. SV19-0008 S T A F F R E P O R T August 13, 2019 CASE NO: SV19-0008 PROJECT: Sign Variances for L Makeup Institute EXECUTIVE SUMMARY: L Makeup Institute is requesting approval of variances to the Master Sign Plan for Southlake Town Square, Phase I (MSP) and Sign Ordinance No. 704, as amended, to allow illuminated upper story attached buildings signs, an illuminated awning sign, and pole pocket banner signs for L Makeup Institute located at 112 State Street, Southlake, Texas. DETAILS: The L Makeup Institute will occupy the second floor of the building which includes Corner Bakery, located on the northwest corner of State Street and E. Southlake Blvd. A small retail space will also occupy a portion of the first floor entrance. The applicant is requesting variances to the MSP and Sign Ordinance 704, as amended, to allow illuminated upper story attached building signs that also exceed maximum allowed letter height and sign area. The proposal also includes an illuminated awning sign and two (2) pole pocket banner signs which are prohibited. Specifically, under the MSP sign regulations, upper story and awning signs may not be illuminated. Upper story signs are limited to a maximum letter height of 10 inches and a maximum sign area of 30 square feet. There are two (2) upper story signs proposed: 1) identified as Sign 7 – located on the southeast corner of the building, has a letter height of 21.44 inches with a sign area of 45.66 square feet; 2) identified as Sign 8 – located on a portion of the southwest elevation has a letter height of 19.06 inches and a sign area of 36.09 square feet. Sign 8 is also proposed on a façade that is smaller than 50 feet in length which is not allowed by the MSP. The proposed awning sign (Sign 4) is illuminated and has a letter height of 15.12 inches. The tagline on the awning (Sign 5) is not illuminated and 6 ½ inches in letter height. The maximum letter height allowed for an awning sign is 12 inches. In addition, there are two (2) pole pocket banner signs (Sign 9) proposed on the south elevation of the building. This sign type is not addressed in the MSP therefore would be prohibited. Two attached signs on the same elevation is also not allowed. Specifically, under Sign Ordinance 704, as amended, the pole pocket banner signs are a prohibited sign type and more than one attached sign on the same elevation is not allowed. Case No. SV19-0008 Below is a summary of the requested variances: Sign Proposed Southlake Town Square Phase I Regulations (MSP) Sign Ordinance 704-J Sign 4 – L Makeup awning sign Reverse channel lit Awning signs may not be illuminated Awning signs are prohibited 15.12 inch maximum letter height 12 inch maximum letter height Awning signs are prohibited Sign 5 – awning sign tagline 6.5 inch maximum letter height / non-illuminated OK Awning signs are prohibited Sign 7 – Attached upper story building sign on southeast corner Face lit illumination Upper story signs shall not be illuminated Upper story signs require City Council approval 21.44 inch letter height Upper story signs shall have a 10 inch maximum letter height Upper story signs require City Council approval 45.66 square foot sign area Upper story signs shall not exceed 30 square feet in sign area Upper story signs require City Council approval Sign 8 – Attached upper story building sign on southwest elevation Face lit illumination Upper story signs shall not be illuminated Upper story signs require City Council approval 19.06 inch letter height Upper story signs shall have a 10 inch maximum letter height Upper story signs require City Council approval 36.09 square foot sign area Upper story signs shall not exceed 30 square feet in sign area Upper story signs require City Council approval Upper story sign placed on a façade that is approximately 40 feet in length Upper story signs placed on a façade that is less than 50’ in length are not allowed Upper story signs require City Council approval Sign 9 – upper story pole pocket banner signs on south elevation Two (2) pole pocket banner signs Prohibited sign type Prohibited sign type Two upper story attached signs on the same elevation Prohibited sign type Prohibited sign type On August 8, 2019, the Sign Board recommended approval (6-0) with multiple conditions (see Attachment A, Page 2 for details). The applicant agrees with the Sign Board recommendations for Signs 4, 5 and 7. However, respectfully requests the City Council consider and discuss options for Signs 8 and 9. Case No. SV19-0008 ACTION NEEDED: Consider Approval of Requested Variances ATTACHMENTS: (A) Background Information (B) Vicinity Map Presentation Demonstration Supporting Documents Meeting Worksheet STAFF CONTACT: Dennis Killough (748-8072) Lorrie Fletcher (748-8069) Case No. Attachment A SV19-0008 Page 1 BACKGROUND INFORMATION APPLICANT: L Makeup Institute OWNER: RPAI Southwest Management LLC PROPERTY SITUATION: 112 State Street HISTORY: November 1998 – Phase I Sign Regulations adopted March 1999 – Phase II Sign Regulations adopted November 2005 – Grand Avenue Sign Regulations adopted April 4, 2006 – Grand Avenue MSP Amendment increased upper story letter height maximum from 10 inches to 12 inches. The amendment included specific approval for illuminated Merrill Lynch upper story signage. (SP06- 146) November 5, 2013 – Del Frisco’s Grille was granted multiple sign variances to include illuminated upper story signage. (SV13-021) December 1, 2015 – Fusion Academy was granted upper story signage that exceeded maximum letter height and halo illumination. (SV15-009) April 3, 2018 – Mattison Avenue was granted upper story signage that exceeded maximum letter height and halo illumination. The approval also included a building blade sign on a façade that did not correlate with their lease space. (SV18-002) August 21, 2018 – Office Evolution was granted upper story signage that exceeded maximum letter height and halo illumination. (SV18-0003) March 19, 2019 – Fidelity Investments was granted upper story signage that exceeded maximum letter/logo height and illumination. In addition, approved for illuminated upper story building blade sign that exceeded maximum letter/logo height. (SV19-0001) SIGN BOARD: August 8, 2019; Approved (6-0) subject to the Staff Report dated August 2, 2019 and the following recommended changes shown in red: Case No. Attachment A SV19-0008 Page 2 Sign Proposed Southlake Town Square Phase I Regulations (MSP) Sign Ordinance 704-J Sign 4 – L Makeup awning sign Reverse channel lit Awning signs may not be illuminated Awning signs are prohibited 15.12 12 inch maximum letter height 12 inch maximum letter height Awning signs are prohibited Sign 5 – awning sign tagline 6.5 inch maximum letter height / non-illuminated OK Awning signs are prohibited Sign 7 – Attached upper story building sign on southeast corner Face lit illumination Upper story signs shall not be illuminated Upper story signs require City Council approval 21.44 18 inch letter height Upper story signs shall have a 10 inch maximum letter height Upper story signs require City Council approval 45.66 proportionate to the letter height square foot sign area Upper story signs shall not exceed 30 square feet in sign area Upper story signs require City Council approval Sign 8 – Attached upper story building sign on southwest elevation Face lit illumination Upper story signs shall not be illuminated Upper story signs require City Council approval 19.06 inch letter height Denied Upper story signs shall have a 10 inch maximum letter height Upper story signs require City Council approval 36.09 square foot sign area Upper story signs shall not exceed 30 square feet in sign area Upper story signs require City Council approval Upper story sign placed on a façade that is approximately 40 feet in length Upper story signs placed on a façade that is less than 50’ in length are not allowed Upper story signs require City Council approval Sign 9 – upper story pole pocket banner signs on south elevation Two (2) pole pocket banner signs Denied Prohibited sign type Prohibited sign type Two upper story attached signs on the same elevation Prohibited sign type Prohibited sign type STAFF COMMENTS: City Council approval of the proposed sign does not eliminate the requirement for appropriate sign application submittal prior to the installation of the sign. Please contact Seantay Carpenter at 817-748-8215 or scarpenter@ci.southlake.tx.us for sign application processing and pre-install inspection. Case No. Attachment A SV19-0008 Page 3 VARIANCE CRITERIA: 9.6.2 VARIANCES a. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. b. Approval Standards. In granting any variance, City Council shall consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign variance will be considered by the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be forwarded to the City Council for their consideration. N:\Community Development\MEMO\Signs\Conditional Sign Permits\Town Square\SV19-0008 - L Makeup Institute\CC packet\Item 9B.docx Case No. Attachment B SV19-0008 Page 1