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Item 9B - meeting worksheetSign Type Proposed Sign Details Current Phase I Regulations Current 704-J Regulations Proposed Location Notes Sign 4 – L Makeup Awning Sign • Reverse channel lit • 15.12 12 inch maximum letter height • Awning signs may not be illuminated • 12 inch maximum letter height • Awning signs are prohibited • If this were an attached fascia sign, a 14 inch maximum letter height would be allowed facing an internal street. Sign 5 – L Makeup Awning Tagline • Non-illuminated • 6.5 inch maximum letter height • 12 inch maximum letter height • Awning signs are prohibited Sign 7 – Attached Upper Story Fascia Sign • Face lit illumination • 21.44 18 inch maximum letter height • 45.66 proportionate s.f. sign area • Upper story signs shall not be illuminated • 10 inch maximum letter height • 30 s.f. maximum sign area • Upper story signs require City Council approval • Non-upper story attached building signs facing 1709 are allowed 18 inch maximum letter height with a 0.1 inch increase for every foot over 100’ distance from roadway. Sign Type Proposed Sign Details Current Phase I Regulations Current 704-J Regulations Proposed Location Notes Sign 8 – Attached Upper Story Fascia Sign • Face lit illumination • 19.06 inch maximum letter height • 36.09 s.f. sign area • Sign placement on an upper story façade that is approximately 40 feet in length • Upper story signs shall not be illuminated • 10 inch maximum letter height • 30 s.f. maximum sign area • Upper story signs placed on a façade that is less than 50 feet in length are not allowed • Upper story signs require City Council approval • Non-upper story attached building signs facing an internal street or driveway are allowed 14 inch maximum letter height. Sign 9 – Upper Story Pole Pocket Banners • Two (2) pole pocket banner signs – 15 s.f. in sign area • Two (2) upper story attached signs on the same elevation • Prohibited sign type • Upper story blade signs are not allowed. Maximum letter/logo height for building blade signs is 12 inches. • Prohibited sign type • This sign type is most similar to a building blade. Building blade signs are only allowed along main streets and internal drives and can have a maximum 8 s.f. sign area. As part of the Shops of Southlake Master Sign Plan, Central Market was allowed four (4) pole pocket banner signs as shown in this photo. The signs are 40 s.f. in sign area and intended for seasonal advertising. The Southlake Town Square Phase I sign regulations were adopted in 1998. The Banana Republic banner signs were included in the application. These signs are approximately 10 s.f. in sign area. Other upper story illuminated signs in Southlake Town Square Approved variance for Max 12 inch letter and halo illumination showing all black at night. Approved variance for Max 18 inch letter and halo illumination showing all black at night. April 4, 2006, Grand Avenue MSP Amendment was approved increasing maximum upper story letter height from 10 inches to 12 inches. The amendment included specific approval for illuminated Merrill Lynch upper story signage. November 5, 2013, Del Frisco’s Grille was granted variances allowing a maximum letter height of 18 inches and illuminated upper-story signage. The Hilton and Barnes & Noble illuminated upper story signs were approved as part of the Grand Avenue Sign Regulations. Approved variance for max 14 inch letter and halo illumination showing all black at night. Other upper story illuminated building blade signs in Southlake Town Square The upper story building blade sign for Trader Joe’s which is located on the corner visible from FM1709 and Central Avenue was approved as part of the master sign plan for that project. The sign is approximately 17 square feet in area and the letter height is 8.5 inches. The sign is internally illuminated. The upper story building blade sign for Del Frisco’s Grille which is located on the facade visible from FM1709 was approved as part of the master sign plan for that project. The sign is approximately 47 square feet in area and the letter height is approximately 13 inches. The sign is internally illuminated. The upper story building blade sign for Fidelity is located on the corner of building fronting FM 1709. It was approved in March 2019 and is approximately 12 square feet in area and the letter height is 10 inches. The sign is internally illuminated.