Item 9B - meeting worksheetSign Type Proposed Sign Details Current Phase I Regulations Current 704-J
Regulations Proposed Location Notes
Sign 4 – L Makeup Awning Sign
• Reverse channel lit
• 15.12 12 inch maximum letter
height
• Awning signs may not be
illuminated
• 12 inch maximum letter
height
• Awning signs are
prohibited
• If this were an attached
fascia sign, a 14 inch
maximum letter height
would be allowed facing
an internal street.
Sign 5 – L Makeup Awning Tagline
• Non-illuminated
• 6.5 inch maximum letter
height
• 12 inch maximum letter
height
• Awning signs are
prohibited
Sign 7 – Attached Upper Story Fascia Sign
• Face lit illumination
• 21.44 18 inch maximum letter
height
• 45.66 proportionate s.f. sign
area
• Upper story signs shall not
be illuminated
• 10 inch maximum letter
height
• 30 s.f. maximum sign area
• Upper story signs
require City Council
approval
• Non-upper story
attached building signs
facing 1709 are allowed
18 inch maximum letter
height with a 0.1 inch
increase for every foot
over 100’ distance from
roadway.
Sign Type Proposed Sign Details Current Phase I Regulations Current 704-J
Regulations Proposed Location Notes
Sign 8 – Attached Upper Story Fascia Sign
• Face lit illumination
• 19.06 inch maximum letter
height
• 36.09 s.f. sign area
• Sign placement on an upper
story façade that is
approximately 40 feet in
length
• Upper story signs shall not
be illuminated
• 10 inch maximum letter
height
• 30 s.f. maximum sign area
• Upper story signs placed
on a façade that is less
than 50 feet in length are
not allowed
• Upper story signs
require City Council
approval
• Non-upper story
attached building signs
facing an internal street
or driveway are allowed
14 inch maximum letter
height.
Sign 9 – Upper Story Pole Pocket Banners
• Two (2) pole pocket banner
signs – 15 s.f. in sign area
• Two (2) upper story attached
signs on the same elevation
• Prohibited sign type
• Upper story blade signs are not
allowed. Maximum letter/logo
height for building blade signs is
12 inches.
• Prohibited sign type
• This sign type is most
similar to a building
blade. Building blade
signs are only allowed
along main streets and
internal drives and can
have a maximum 8 s.f.
sign area.
As part of the Shops of Southlake Master Sign Plan, Central Market was allowed four (4) pole pocket banner signs as shown in this photo. The signs are 40 s.f. in sign area and
intended for seasonal advertising.
The Southlake Town Square Phase I sign regulations were adopted in 1998. The Banana Republic banner signs were included in the application. These signs are approximately 10 s.f. in
sign area.
Other upper story illuminated signs in Southlake Town Square
Approved variance for Max 12 inch letter and halo
illumination showing all black at night.
Approved variance for Max 18 inch letter
and halo illumination showing all black at
night.
April 4, 2006, Grand Avenue MSP
Amendment was approved increasing
maximum upper story letter height from
10 inches to 12 inches. The amendment
included specific approval for illuminated
Merrill Lynch upper story signage.
November 5, 2013, Del Frisco’s
Grille was granted variances
allowing a maximum letter
height of 18 inches and
illuminated upper-story
signage.
The Hilton and Barnes &
Noble illuminated upper
story signs were approved
as part of the Grand Avenue
Sign Regulations.
Approved variance for max
14 inch letter and halo
illumination showing all black
at night.
Other upper story illuminated building blade signs in Southlake Town Square
The upper story building blade sign for Trader Joe’s which is located on the corner visible from FM1709 and Central
Avenue was approved as part of the master sign plan for that project. The sign is approximately 17 square feet in area and
the letter height is 8.5 inches. The sign is internally illuminated.
The upper story building blade sign for Del Frisco’s Grille which is located on the facade visible from FM1709 was
approved as part of the master sign plan for that project. The sign is approximately 47 square feet in area and the
letter height is approximately 13 inches. The sign is internally illuminated.
The upper story building blade sign for Fidelity is located on the corner of
building fronting FM 1709. It was approved in March 2019 and is
approximately 12 square feet in area and the letter height is 10 inches. The
sign is internally illuminated.