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Item 9B - PresentationL Makeup Item 9B SV19-0008 APPLICANT:L Makeup Institute REQUEST: Approval of variances to the Master Sign Plan for Southlake Town Square Phase I and Sign Ordinance No. 704, as amended, to allow illuminated upper story attached building signs an illuminated awning sign and two (2) pole pocket banner signs. LOCATION: 112 State Street Aerial View Signage Plan Signage Details presented to Sign Board Sign Proposed Southlake Town Square Phase I Regulations (MSP)Sign Ordinance 704-J Sign 4 –L Makeup awning sign Reverse channel lit Awning signs may not be illuminated Awning signs are prohibited 15.12 inch maximum letter height 12 inch maximum letter height Awning signs are prohibited Sign 5 –awning sign tagline 6.5 inch maximum letter height / non-illuminated OK Awning signs are prohibited Sign 7 –Attached upper story building sign on southeast corner Face lit illumination Upper story signs shall not be illuminated Upper story signs require City Council approval 21.44 inch letter height Upper story signs shall have a 10 inch maximum letter height Upper story signs require City Council approval 45.66 square foot sign area Upper story signs shall not exceed 30 square feet in sign area Upper story signs require City Council approval Sign 8 –Attached upper story building sign on southwest elevation Face lit illumination Upper story signs shall not be illuminated Upper story signs require City Council approval 19.06 inch letter height Upper story signs shall have a 10 inch maximum letter height Upper story signs require City Council approval 36.09 square foot sign area Upper story signs shall not exceed 30 square feet in sign area Upper story signs require City Council approval Upper story sign placed on a façade that is approximately 40 feet in length Upper story signs placed on a façade that is less than 50’ in length are not allowed Upper story signs require City Council approval Sign 9 –upper story pole pocket banner signs on south elevation Two (2) pole pocket banner signs Prohibited sign type Prohibited sign type Two upper story attached signs on the same elevation Prohibited sign type Prohibited sign type Sign Board August 8, 2019; Approved (6-0) subject to the Staff Report dated August 2, 2019 and the following recommended changes shown in red Sign Proposed Southlake Town Square Phase I Regulations (MSP)Sign Ordinance 704-J Sign 4 –L Makeup awning sign Reverse channel lit Awning signs may not be illuminated Awning signs are prohibited 15.12 12 inch maximum letter height 12 inch maximum letter height Awning signs are prohibited Sign 5 –awning sign tagline 6.5 inch maximum letter height / non-illuminated OK Awning signs are prohibited Sign 7 –Attached upper story building sign on southeast corner Face lit illumination Upper story signs shall not be illuminated Upper story signs require City Council approval 21.44 18 inch letter height Upper story signs shall have a 10 inch maximum letter height Upper story signs require City Council approval 45.66 proportionate to the letter height square foot sign area Upper story signs shall not exceed 30 square feet in sign area Upper story signs require City Council approval Sign 8 –Attached upper story building sign on southwest elevation Face lit illumination Upper story signs shall not be illuminated Upper story signs require City Council approval 19.06 inch letter height Denied Upper story signs shall have a 10 inch maximum letter height Upper story signs require City Council approval 36.09 square foot sign area Upper story signs shall not exceed 30 square feet in sign area Upper story signs require City Council approval Upper story sign placed on a façade that is approximately 40 feet in length Upper story signs placed on a façade that is less than 50’ in length are not allowed Upper story signs require City Council approval Sign 9 –upper story pole pocket banner signs on south elevation Two (2) pole pocket banner signs Denied Prohibited sign type Prohibited sign type Two upper story attached signs on the same elevation Prohibited sign type Prohibited sign type Proposed Awning Sign –Signs 4 & 5 Night rendering The applicant agrees with the Sign Board recommendation to reduce the maximum letter height to 12 inches for Sign 4. Proposed Attached Building Sign –Sign 7 Night rendering The applicant agrees with the Sign Board recommendation to reduce the maximum letter height to 18 inches. Night rendering Proposed Attached Building Sign –Sign 8 The applicant respectfully requests the City Council consider and discuss options for Sign 8. Proposed Pole Pocket Banner Signs –Sign 9 The applicant respectfully requests the City Council consider and discuss options for Sign 9. Southlake Town Square Signage Questions?