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SB Item 4 - DemonstrationRevised: January 2019 Demonstration Please demonstrate that the following conditions are applicable to the requested sign variance: 1.That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. 2.That the situation causing the unnecessary hardship or practical difficulty is unique to the affected 3.That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. 4.That the variance will be in harmony with the spirit and purpose of the sign ordinance. Enforcement of the current year max sign regulation will create an unfair and unnecessary hardship for the selling and fulfillment of the Southlake Meadows Community. Home building is just now underway on the lots most visible from public access roads. The sign is necessary to the marketing needs of the community and Toll Brothers homes. It is imperative to the fulfillment and growth of Southlake in this area, that appropriate and tasteful signage be granted in this are to drive sales for new families. property and is not self imposed. This is not a self imposed infliction as it is due to the impediment of the current length and service regulations upheld at thee city level. The Sign in question is an instrument of tasteful marketing used for successful and effective population growth track maintenance. The timing of the sign now is the most imperative as the phases are just now getting to the point of completion. Optimal visibility during this point of construction is crucial to the success of the community. The requested variance will in no way injure or defame any of the surrounding properties or communities. The sign will comply with and compliment the surrounding areas and will not tarnish the areas' high-end quality branding. The requested variance will succinctly blend with the surrounding environment. It's quality and elegance will be in harmony with its surroundings and the sign ordinance. It meets all other ordinance criteria. The sign WILL NOT BE VISIBLE from 114. We are specifically asking for an extension for a duration of the sign for up to two more years.