2019-02-04 CEC MinutesCITY OF
SOUTHLAKE
TEXAS
COMMUNITY ENGAGEMENT COMMITTEE MEETING MINUTES: February 4th, 2019
LOCATION: Southlake Town Hall
1400 Main Street, Room 4A
Southlake, Texas 76092
TIME: 6:00 P.M.
COMMITTEE MEMBERS PRESENT:
Place 1 — Sherry Berman, Chair
Place 3 — Vikram Jangam
Place 5 — David Alexander, Secretary
Place 6 — Rashmi Singh
COMMITTEE MEMBERS NOT PRESENT:
Place 4 — Ben Siebach, Vice Chair
Place 2 — Sandra Harrison
Place 7 — Angela Weisgarber
STAFF PRESENT:
Alison Orlowski, Assistant City Manager / Director of Economic Development & Tourism
Lauren E. LaNeave, Assistant to the City Manager
Jerod Potts, Policy & Strategic Initiative Principal Planner
CITY COUNCIL MEMBERS PRESENT:
N/A
OTHERS PRESENT:
N/A
REGULAR AGENDA
1. Call to order. Meeting called to order at 6:13 by Sherry Berman, Chair.
2. Approve November 12, 2018 CEC meeting minutes. David made a motion to
approve the minutes as written. Vikram provided a second. Approved (4-0).
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3. Discuss and provide comments on the City of Southlake FY 2019
Communication Plan. Alison provide an overview of the strategic marketing and
communication plan. The Committee asked if there was anything here staff
would want the CEC to help distribute? Alison mentioned the Committee should
encourage people they know to follow the city's channels. Then, teach them how
to make sure the city's post show up at the top. The city can provide instructions.
We can provide the graphic with all channels on it. One thing this office does not
do is Nextdoor. The Office of Emergency Management (OEM) has a Nextdoor to
post emergency items. Post anything publicly that you see. Alison mentioned that
a website redesign will take place in FY 2019, the CEC will likely be involved in a
focus group in August. Web pages will need to be QC'd to make sure they have
been optimized for the new web design. The Committee asked if the City
contracts with Waze, and staff responded yes. The Committee mentioned they
follow the Southlake Police Department the most, and residents driving around
Southlake may not use Waze. Alison mentioned the City will be looking to
trademark the sub branding. This is all managed through the style guide. Also
looking to create a guide to enforce when to use certain branding; once complete
this will become part of the style guide. Will be looking to create more video
content. The Committee asked about the police Twitter account, and staff
responded that the person running this account has direction. The direction he
was given was to humanize the department and reinforce professionalism. Alison
mentioned the Office of Marketing & Communication (OMC) is overseeing
marking of Champions Club. The Committee asked if Southlake is unique that all
this (communication strategy) is going on? Staff said that depends, but maybe for
a City our size it is a unique approach.
4. Approve FY 2018 Community Engagement Committee Annual Report.
Lauren provided a discussion on the changes that had been made regarding the
report since the previous discussion. Sherry will present at the February 19, 2019
City Council meeting in council chambers at 5:30. Members of the CEC are
encouraged to attend. Vikram made a motion to approve the report subject to
any changes received. Rashmi provided a second. Approved (4-0)
5. Discuss SPIN Town Hall Candidate Forum. Lauren explained that this year
there will be a City Council election in May for three City Council places, and at
this point in time there are two contested elections. April 9th has been reserved
for a candidate forum. Can have a moderator. Role is to direct questions and to
make sure people are staying on topic. The Committee mentioned that they
thought the open house before the forum has gone well in the past.
Lauren mentioned that the decisions needed from CEC were 1) Format and 2)
moderator. Filing will close February 15th. The Committee noted that having a
moderator keeps it neutral and professional. Committee members can help with
timing. Staff mentioned that for Council forums there has typically been a
moderator. The Committee mentioned that if a moderator could not be found a
CEC member can moderate, and that they think the open house is good. The
Committee asked if people can write out a question during the open house, to
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which staff responded that at the Carroll ISD forum people could come up to the
microphone and were limited to one question until everyone had asked their
question. The Committee asked if candidates have an opportunity to present?
Staff mentioned that candidates get an opening statement and all candidates get
to answer each question.
6. Discuss ideas for a Southlake Neighborhood Challenge. Lauren introduced
the idea of a neighborhood challenge to the CEC, looking to get the
neighborhoods more involved. Goal is for community unity. The Committee
mentioned that Shady Oaks has talked about having a multicultural dinner. The
Committee mentioned the possibility of having an event at the Celebrate
Southlake event. The City wants to learn how to recognize neighborhoods
around the community. A Committee member referenced that they used to have
progressive dinners, Easter egg hunts, trail cleanups but as neighborhood has
gotten older people are not wanting to lead these efforts. The Committee noted
that a way to get the excitement is to showcase in a magazine. The Committee
also noted that National Night Out (NNO) used to really push having NNO in
each neighborhood; PD / FD would bring a piece of equipment to these
neighborhoods. This could be another way to incentivize (call it Southlake night
out?). The Committee asked about having the Boy Scouts or Eagle Scouts place
a tree house in the passive parks. A member of the Committee mentioned that
each community has their own event. Another Committee member mentioned
their neighborhood does a BBQ each Memorial Day. Another Committee idea
was to have a Southlake food festival month that the City would promote. The
Committee asked if staff has talked to SKIL about this, noting it may be good to
get the kids involved and asked about possibly celebrating day before school.
The Committee asked about a pet parade event in Town Square, but it was
noted the event needs to be in neighborhood.
7. Staff Reports:
a. Development update. Jerod provided an update on several SPIN
projects.
8. Discuss community interest topics. Lauren provided information on the
following upcoming City events: March 7th from 5:00 - 8:00 at The Marq there will
be walking groups through the facility, testing customer service as well as the
systems. Attendees would get a sneak peek at the facility. March 23rd is
Celebrate Southlake. There will be a community dinner element. The theme is
celebrating culture through performing arts. The event will be at The Marq in the
Aria amphitheater.
9. Discuss future agenda items. Not discussed.
10.Adjournment. Sherry closed the meeting at 7:38 PM.
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ATTEST:
W
New-rn w-,
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