Item 9A - meeting worksheetSign Type Proposed Sign Details Current Block 23 Regulations Current 704-J
Regulations Proposed Location Notes
Attached Building Sign
• Upper story fascia sign
• Illuminated reverse channel letter
showing white during the day and
black halo lit at night. Logo is
yellow and white during the day
and facelit showing up black and
white at night.
• 10 inch max letter height
• 14 5/8 inch max logo height
• 7.7 s.f. in area
• Upper story signs shall not be
illuminated
• Max letter and logo height
allowed is 10 inches
• Upper story signs
require City
Council approval
Building Blade Sign
• Upper story building blade sign
• Internally illuminated showing
green, white and yellow during
the day and black, white and
yellow at night.
• 10 inch max letter height
• 14 5/8 inch max logo height
• 12 s.f. in area
• The sign is proposed to be
located on the corner of the
building, visible from FM 1709
• Upper story blade signs are not
allowed.
• Upper story signs shall not be
illuminated.
• Max letter/logo height allowed is
12 inches
• Upper story signs
require City
Council approval
• Max area allowed
is 8 s.f.
• Building blade
signs are only
allowed along
Main Streets and
Internal Drives.
Other upper story illuminated signs in Southlake Town Square
Approved variance for Max 12 inch
letter and halo illumination showing
all black at night.
Approved variance for Max 18 inch letter
and halo illumination showing all black at
night.
April 4, 2006, Grand Avenue MSP Amendment
was approved increasing maximum upper story
letter height from 10 inches to 12 inches. The
amendment included specific approval for
illuminated Merrill Lynch upper story signage.
November 5, 2013, Del Frisco’s
Grille was granted variances
allowing a maximum letter
height of 18 inches and
illuminated upper-story
signage.
The Hilton and Barnes & Noble
illuminated upper story signs
were approved as part of the
Grand Avenue Sign
Regulations.
Approved variance for max
14 inch letter and halo
illumination showing all black
at night.
Other upper story illuminated building blade signs in Southlake Town Square
The upper story building blade sign for Trader Joe’s which is located on the corner visible from
FM1709 and Central Avenue was approved as part of the master sign plan for that project. The sign is
approximately 17 square feet in area and the letter height is 8.5 inches.
The upper story building blade sign for Del Frisco’s Grille which is located on the facade visible
from FM1709 was approved as part of the master sign plan for that project. The sign is
approximately 47 square feet in area and the letter height is approximately 13 inches.