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Item 6B S T A F F R E P O R T January 8, 2019 CASE NO: MSP18-0002 PROJECT: Master Sign Plan Amendment for the Shops of Southlake – Central Market Curbside EXECUTIVE SUMMARY: On behalf of Carroll/1709 Ltd., Cates-Clark & Associates, LLP is requesting an amendment to the Master Sign Plan (MSP) for the Shops of Southlake to accommodate additional signage specific to Central Market Curbside grocery pick - up. Central Market is located at 1425 E. Southlake Blvd., Southlake, Texas. REQUEST DETAILS: The applicant is requesting approval of an amended MSP to add specific signage for Central Market Curbside grocery pick-up. In October 2005, the original MSP (SP05-258) was approved setting sign criteria for the entire Shops of Southlake development to include an anticipated large anchor tenant – Central Market. In October 2006, an amendment (SP06-428) was approved allowing the addition of six (6) vertical banners on the storefront. In June 2011, an amendment (MSP11- 002) was approved making adjustments for building blade, awning, umbrella and sandwich board sign criteria. The applicant is requesting an amendment that will accommodate the new Central Market Curbside grocery pick-up by adding one (1) attached building sign and eight (8) restricted parking signs. Following the recommendation from the Sign Board, the previously proposed directional signs (3) have been removed. All other previously approved MSP criteria will remain. A detailed summary of the proposed signs are as follows: Changes to current MSP shown in red Sign Regulation Permitted by Sign Ordinance 704 Permitted by Master Sign Plan Proposed Amendment Fascia Signs for Large Anchor over 70,000 sq. ft. (Central Market) *Quantity  One attached sign per street front with a maximum of two attached signs per building or lease space.  Illuminated letters that are face lit must be of a neutral color  3 internally lit channel cut letter signs  4 banner signs  1 painted sign  4 internally lit channel cut letter signs – orange (the green text is not illuminated)  4 banner signs  1 painted sign Department of Planning & Development Services Sign Regulation Permitted by Sign Ordinance 704 Permitted by Master Sign Plan Proposed Amendment Fascia Signs for Large Anchor over 70,000 sq. ft. (Central Market) *Sign Area Maximum 300 sq. ft. Maximum 450 sq. ft. (does not include banners) Maximum 450 sq. ft. (does not include banners) The existing attached signage measures approximately 323 sq. ft. and the additional proposed sign is approximately 102 sq. ft. for a total area of 425 sq. ft. Fascia Signs for Large Anchor over 70,000 sq. ft. (Central Market) *Letter / Logo Height Maximum 36 in. Letter Height and 45 in. Logo Height Maximum 65.5 in. Maximum 65.5 inches *Proposed Curbside sign measures approximately 28 ½ in. Logo measures 74 in. Restricted Parking Signs 1. Temporary or permanent OR Affixed to curb 2. Maximum 2 square feet sign area 3. 1 per 25 parking spaces but not less than 2 per tenant. 4. Limited to black lettering with white background N/A 1. Eight (8) Permanent Curbside instructional restricted parking signs placed in designated pick-up areas. 2. 4 sq. ft. in area 3. White lettering with orange and green background ACTION NEEDED: Consider Approval of the Amended Master Sign Plan ATTACHMENTS: (A) Background Information (B) Vicinity Map  Presentation  Supporting Documents STAFF CONTACT: Lorrie Fletcher (817-748-8069) / Dennis Killough (817-748-8072) Case No. Attachment A MSP18-0002 Page 1 BACKGROUND INFORMATION APPLICANT: Cates-Clark & Associates, LLP OWNER: Carroll/1709 Ltd. PROPERTY SITUATION: The Shops of Southlake shopping center is located at the southeast corner of East Southlake Boulevard and Carroll Avenue. HISTORY: October 18, 2005 – The Conditional Sign Permit for the Shops of Southlake was approved by City Council (SP05-258). February 7, 2006 – The Conditional Sign Permit for monument signs for the Shops of Southlake was approved by City Council (SP06-081). October 17, 2006 – An amendment was approved by City Council to allow Central Market to erect six (6) vertical banners on the storefront. June 7, 2011 – The Master Sign Permit was amended and approved by City Council making adjustments for building blade, awning, umbrella and sandwich board signage (MSP11-002). STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable economic environment. SIGN BOARD: November 8, 2018; Approved (4-0) subject to the Staff Report dated November 2, 2018 and subject to the following:  Approving the attached building sign with a reduction in letter/logo height to a maximum 65.5 inches  Approving the restricted parking signs as presented  Denying the proposed directional signs * The applicant has submitted a revised sign package that removed the previously proposed directional signs. All other components of the request made to the Sign Board remain. STAFF COMMENTS: City Council approval of the proposed plan does not eliminate the requirement for appropriate sign permit application. Please contact Seantay Carpenter at 817-748-8215 or scarpenter@ci.southlake.tx.us for sign permit application processing. Design Guidelines - Master Sign Plans: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign Case No. Attachment A MSP18-0002 Page 2 plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and pedestrian’s experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals 1. To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 2. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 3. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. 4. To promote a “sense of place” for the City of Southlake while promoting creative design for individual developments. 5. To promote signage as an architectural complement rather than being visually and thematically disconnected. Master Signage Plan Application The master signage program application shall include, at a minimum, the following to be deemed a completed application: A master site plan showing a location of each of the proposed signage type(s). Dimension and label the sign types and include distance measurement of the signs location from the nearest public right-of way. Provide signage elevations (dimensioned and labeled) indicating proposed text areas, materials, material finishes, colors, lighting and identifiable references as to how the signage design relates to the proposed architecture. Identify any landscaping elements proposed. For all signage is to be mounted on building façades, provide accurate building elevations that show signage dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how the signage design relates to the proposed architecture. If the applicant is requesting any variances from the current regulations as part of the master sign plan, please indicate the location of the variance, what the variance request is for and specific reason/justification for the variance and how the variance promotes are adheres to the design goals provided. A master sign plan application will be considered by the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be Case No. Attachment A MSP18-0002 Page 3 forwarded to the City Council for their consideration. The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear fashion; however, the “guidelines” are not as strict as sign “standards.” The review authority may interpret the design guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance with another guideline determined by the review authority to be more important in the particular case. The overall objective is to ensure that the intent and spirit of the design guidelines are followed. N:\Community Development\MEMO\Signs\Conditional Sign Permits\Shops of Southlake\MSP18-0002 - Amendment for CM Curbside\City Council\Item 9A.docx Case No. Attachment B MSP18-0002 Page 1