Item 6B - PresentationShops of Southlake –
Central Market Curbside
MSP18-0002
MSP18-0002
APPLICANT: Cates-Clark & Associates, LLP
OWNER: Carroll / 1709 Ltd.
REQUEST: Approval of an amendment to the Master Sign Plan for the
Shops of Southlake to accommodate additional signage
specific to Central Market Curbside grocery pick-up.
LOCATION: 1425 E. Southlake Blvd.
Aerial View
Site Plan
View north from E. SH 114
one (1) attached
building sign eight (8)
restricted
parking signs.
Existing Central Market Signage
View north from E. SH 114
}16” Painted Sign
5x8’ Banners {
} 22” Internally
Illuminated
24” Internally {
Illuminated
5’5” Internally
Illuminated {
The existing attached and
painted signage measures
approximately 323 sq. ft.
Proposed Attached Sign
Tenant 1st Floor Lease
Night View
Sign Regulation Permitted by Sign Ordinance 704 Permitted by
Master Sign Plan Proposed Amendment
Fascia Signs for Large Anchor over
70,000 sq. ft. (Central Market)
*Quantity
*Illumination
One attached sign per street front with a
maximum of two attached signs per
building or lease space.
Illuminated letters that are face lit must
be of a neutral color
3 internally lit channel cut
letter signs
4 banner signs
1 painted sign
4 internally lit channel cut letter
signs – orange
(the green text is not illuminated)
4 banner signs
1 painted sign
Fascia Signs for Large Anchor over
70,000 sq. ft. (Central Market)
*Sign Area
Maximum 300 sq. ft. Maximum 450 sq. ft.
(does not include banners)
Maximum 450 sq. ft.
(does not include banners)
The existing attached signage measures
approximately 323 sq. ft. and the additional
proposed sign is approximately 102 sq. ft.
Fascia Signs for Large Anchor over
70,000 sq. ft. (Central Market)
*Letter / Logo Height
Maximum 36 in. Letter Height and 45 in. Logo
Height Maximum 65.5 in.
Maximum 65.5 inches
*Proposed Curbside sign measures
approximately 28 ½ in.
Logo measures 74 in.
Proposed Restricted Parking Signs
View north from E. SH 114
Sign Regulation Permitted by Sign Ordinance 704 Permitted by
Master Sign Plan Proposed Amendment
Restricted Parking Signs
•Temporary or permanent OR Affixed to curb
•Maximum 2 square feet sign area
•1 per 25 parking spaces but not less than 2 per
tenant.
•Limited to black lettering with white background
N/A
•Eight (8) Permanent Curbside
instructional restricted parking signs
placed in designated pick-up areas.
•4 sq. ft. in area
•White lettering with orange and
green background
Existing and Proposed
Existing
Proposed
Dallas Locations
View north from E. SH 114
Sign Board
November 8, 2018; Approved (4-0) subject to the Staff Report dated
November 2, 2018 and subject to the following:
•Approving the attached building sign with a reduction in
letter/logo height to a maximum 65.5 inches
•Approving the restricted parking signs as presented
•Denying the proposed directional signs
* The applicant submitted a revised sign package for City Council
consideration that removed the previously proposed directional signs. All
other components of the request made to the Sign Board remain.
Questions?
Existing Signage
Proposed Signage Details – Attached Sign
Existing
Sign Regulation Permitted by Sign Ordinance 704 Permitted by Conditional Sign Permit Proposed
Attached Sign South Elevation
Max Letter Height 36 inches 96 inches for original ‘K’ – existing ‘K’ was
permitted at 54 inches 42 inches
Attached Sign South Elevation
Max Square Footage 193.2 square feet 227 square feet 180 square feet for both the existing
Kroger sign and the new ClickList sign
Attached Sign Type
Individually mounted channel cut letters
(internally illuminated) must be white, ivory,
black, grey, beige or similar neutral colors.
Reverse channel cut letters may be any color.
All permitted attached signs consist of
Internally lit individually mounted channel
letters which vary in color.
White internally lit channel cut letters
Attached Sign Max Quantity
One attached sign per street front with a
maximum of two attached signs per building or
lease space.
Three (3) attached signs + one (1) sign for
Bank approved through variance.
The proposed ClickList sign will replace
the existing Signature sign on the south
elevation.
* This sign as proposed would be
allowed without variance approval.
Proposed Signage Details – ClickList Pickup Location Sign
One (1) double-sided ClickList pickup location sign to be affixed to
the existing light pole in the adjacent landscape island. (Sign CSD-
62)
Not to exceed 6 ½ feet from ground level
12 square feet in sign face area
The Sign Ordinance does not allow signs to be attached light
poles or fixtures
Proposed Signage Details – Directional / Wayfinding Signs
Sign Regulation Permitted by Sign Ordinance 704
Permitted by
Conditional Sign
Permit
Proposed
Directional and
Wayfinding signs
1.Limited to two (2) per site
2.Directional signs that are visible from the right of
way shall have a minimum of 6 inches of
masonry sign structure or material matching the
building completely surround the sign face.
3.Maximum height allowed is 3 feet
4.Maximum sign face area allowed is 4 square feet.
5.Maximum sign structure area allowed is 10
square feet.
N/A
1.Four (4) double sided signs
2.No masonry frame
3.9 ½ feet in height
4.1.5 square feet in sign face
area.
5.No sign structure
Proposed Signage Details – Restricted Parking Signs
Sample photo
Existing Temporary Signs
Sign
Regulation Permitted by Sign Ordinance 704
Permitted by
Conditional Sign
Permit
Proposed
Restricted
Parking Signs
1.Temporary or permanent OR Affixed to
curb
2.Maximum 2 square feet sign area
3.Maximum of 12 signs at this location. 1
per 25 parking spaces but not less than
2 per tenant.
4.Limited to black lettering with white
background
N/A
1.Permanent double-sided ClickList
instructional restricted parking
signs placed in designated pick-
up area. (Sign CSD-63)
2.One 1.5 square feet in area
3.Five (5)
4.Predominately white lettering with
black background
Proposed Signage Details – Pavement Markings
Sample photo
re-striping and painted pavement
markings for eight (8) designated
existing parking spots