2018-10-15 CEC MinutesCITY OF
SOUTHLAKE
TEXAS
COMMUNITY ENGAGEMENT COMMITTEE MEETING MINUTES: October 151h. 2018
LOCATION: Southlake Town Hall
1400 Main Street, Room 4A
Southlake, Texas 76092
TIME: 6:00 P.M.
COMMITTEE MEMBERS PRESENT:
Place 1 — Sherry Berman, Chair
Place 4 — Ben Siebach, Vice Chair
Place 3 — Vikram Jangam
Place 5 — David Alexander, Secretary
COMMITTEE MEMBERS NOT PRESENT:
Place 2 — Sandra Harrison
Place 6 — Vacant
Place 7 — Angela Weisgarber
STAFF PRESENT:
Lauren E. LaNeave, Assistant to the City Manager
Jerod Potts, Policy & Strategic Initiative Principal Planner
Daniel Cortez, Deputy Director of Economic Development
CITY COUNCIL MEMBERS PRESENT:
N/A
OTHERS PRESENT:
N/A
REGULAR AGENDA
1. Call to order. Meeting called to order at 6:01 by Sherry Berman, Chair.
2. Approve August 20, 2018 CEC meeting minutes. Ben made a motion to
approve the minutes as written. Vikram provided a second. Approved (4-0).
Meeting Minutes: Community Engagement Committee Meeting — October 15th, 2018
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3. Discuss Visit Southlake App. Daniel provided an overview of the launch of the
Visit Southlake App. The app helps plan retail, restaurant and hotel visits. The
Committee asked how they can help, and Daniel mentioned that the Committee
likely has friends and family that visit. Anything you can do through social media
to get the word out. Can provide information about analytics quarterly. People are
using the app. We can set up a geofence so anyone who came into the
metroplex with push notifications turned on and the Visit Southlake app, would
have received a notification about Oktoberfest. The mentioned going to the
Community Impact paper to see new business. Staff mentioned wanting to make
it second nature for people to ask about the Visit Southlake app. Have started
doing marketing for the app. Perhaps make it a revenue driver for businesses
that want to pay to be featured. The Committee asked if Daniel could talk about
Business Buddies. Daniel mentioned that it is a business engagement program.
Have over 1800 businesses in town. When the Economic Development Master
Plan was developed and adopted it was decided that we needed to form better
relationships. Volunteer based, anyone looking to get hours. This group
interviews businesses asking various questions. The Committee asked if we pay
another company to maintain the app. Daniel said yes, and this is paid for with
Hotel Occupancy Tax (HOT). The Committee noted that great people to work on
this would be the real estate agents. Possibly ask the surrounding agencies to
have someone volunteer.
4. Discuss potential Town Hall Forum Topics. Lauren mentioned the Committee
wanted to revisit the discussion about whether to hold forums, such as a voter
registration forum or a City Council candidate forum. The Committee mentioned
that a number of people are moving into the City, and maybe every year we have
a voter registration forum. The question was asked, what would be the best way
to get people to register in the community? Some of the suggestions from the
Committee included: possibly a Facebook blast, PSA video, or partnering with
Southlake Water Utilities. Staff noted that voter registration is through the state.
The Committee asked about sending in cards. Staff noted coupling with another
event or an educational piece where it was a forum, or a forum at the candidate
forum having that as an element. The Committee mentioned talking to Daniel
about working with SKIL.
5. Review and consider Southlake Program for the Involvement of
Neighborhoods (SPIN) map. The Committee asked about the need for the
numbers on the SPIN map. Ben made a motion to approve the SPIN map, but to
review the process for how site locations are described when notifying (external
communications), such as moving away from numbers, and moving towards
Meeting Minutes: Community Engagement Committee Meeting — October 15'n, 2018
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referencing landmarks and major cross streets. David provided a second.
Approved (4-0). The Committee asked staff to consider options.
6. Staff Reports:
a. Community Engagement Committee Annual Report.
b. News and print media.
7. Development Update. Not discussed.
8. Discuss community interest topics. The Committee discussed topics of
community interest, including facilities and special events.
9. Discuss future agenda items. Not discussed.
10.Adjournment. Sherry closed the meeting at 7.09 PM.
ATTEST:
( 2) -4: � �� _.' - -
David Alexan Secretary
.11
Meeting Minutes: Community Engagement Committee Meeting - October 15', 2018
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