SB Item 7 - Westin Hotel
S T A F F R E P O R T
November 2, 2018
CASE NO: MSP18-0004
PROJECT: Master Sign Plan for Westin Hotel Southlake
EXECUTIVE
SUMMARY: OWT Architects is requesting a Master Sign Plan for the Westin Hotel Southlake
development, located at 1200 E. SH 114, Southlake, Texas.
DETAILS: The new Westin Hotel is generally located on the northwest corner of westbound
SH 114 frontage road and Grace Lane; directly west of the Gateway Church
campus.
The proposed Master Sign Plan (MSP) includes sign regulations for two (2)
attached building signs (B2 and B3 are location options), up to nine (9) directional
signs, two (2) monument signs and accent lighting on the building.
The proposed Master Sign Plan details are indicated below. The items shown in
red indicate proposed regulations which do not adhere to the current sign
regulations:
Sign Type Proposed Sign Details Current 704-I
Regulations Proposed Location
Attached Building Sign – B1
*The owner has not determined
whether or not this sign will be
installed.
Upper story sign
Illuminated channel
letter showing black
during the day and
white at night.
72 inch max letter
height
169 s.f. in area
If B1 and B2 are
both installed as
shown, a total of two
attached building
signs would front
Grace Ln.
Upper story signs
require City Council
approval
Internally
illuminated channel
letters must be
neutral in color
when lit
Max letter height
allowed is 24 inches
Max area allowed is
200 s.f.
One attached sign
allowed per street
front with a total of
two on the building.
Department of Planning & Development Services
Sign Type Proposed Sign Details Current 704-I
Regulations Proposed Location
Attached Building Sign – B2
Upper story sign
Illuminated channel
letter showing black
during the day and
white at night.
72 inch max letter
height
169 s.f. in area
If B1 and B2 are
both installed as
shown, a total of two
attached building
signs would front
Grace Ln.
Left justified
Upper story signs
require City Council
approval
Internally
illuminated channel
letters must be
neutral in color
when lit
Max letter height
allowed is 16 inches
Max area allowed is
200 s.f.
One attached sign
allowed per street
front with a total of
two on the building.
Middle 75% of
façade
Attached Building Sign – B3
Option 1
Upper story sign
Illuminated channel
letter showing black
during the day and
white at night.
72 inch max letter
height
169 s.f. in area
Right justified
Upper story signs
require City Council
approval
Internally
illuminated channel
letters must be
neutral in color
when lit
Max letter height
allowed is 24 inches
Max area allowed is
44.2 s.f.
Middle 75% of
façade
Attached Building Sign – B3
Option 2
Upper story sign
Illuminated channel
letter showing black
during the day and
white at night.
48 inch max letter
height
75 s.f. in area
Right justified
Upper story signs
require City Council
approval
Internally
illuminated channel
letters must be
neutral in color
when lit
Max letter height
allowed is 14 inches
Max area allowed is
100 s.f.
Middle 75% of
façade
Sign Type Proposed Sign Details Current 704-I
Regulations Proposed Location
Monument Sign – M1
Total sign height is 6
feet.
Sign face is 5 feet 4
inches
Sign face area is 66
s.f.
Sign structure is
fabricated aluminum
cabinet
White LED
illumination
Setback
requirements will be
met
No address
numerals
Max total height
allowed is 6 ½ feet
Max sign face
height allowed is 4
feet
Max sign face area
allowed is 50 s.f.
per side
The sign structure
shall be brick, stone
or masonry material
matching the front
façade of the
building and the
sign face shall be
framed by a
minimum of 6
inches of brick,
stone or masonry
material matching
the front façade of
the building.
Illumination may be
internal, backlit or
external
A minimum setback
of 10 feet from the
property line
6 inch illuminated
address numerals
located within the
top 20% of the sign
structure
Sign Type Proposed Sign Details Current 704-I
Regulations Proposed Location
Monument Sign – M2
Total sign height is 6
feet.
Sign face height is 2
feet
Sign face area is
approximately 20 s.f.
Sign structure is
stone to match the
building
Reverse channel
letters illumination
Setback
requirements will be
met
No address
numerals
Max total height
allowed is 12 feet
Max sign face
height allowed is 4
feet
Max sign face area
allowed is 50 s.f.
per side
The sign structure
shall be brick, stone
or masonry material
matching the front
façade of the
building and the
sign face shall be
framed by a
minimum of 6
inches of brick,
stone or masonry
material matching
the front façade of
the building.
Illumination may be
internal, backlit or
external
A minimum setback
of 15 feet from the
property line along
SH 114 and 10 feet
from the property
line along Grace
Lane.
8 inch illuminated
address numerals
located within the
top 20% of the sign
structure
Sign Type Proposed Sign Details Current 704-I
Regulations Proposed Location
Directional Signs – P1-P9
*All signs are same material and
size, however, some are not visible
from the right of way and some are
not double-sided. Please see sign
package for specific details.
Proposing up to 9
directional signs; 4
double-sided and 5
single-sided
Total sign height is 5
feet 8 inches
Sign face area is
approximately 20 s.f.
Sign structure area
is approximately 20
s.f.
Sign structure is
fabricated aluminum
Sign text is white
reflective vinyl,
however, optional
ground mounted
light proposed.
Directional signs
are limited to 2 per
site
Max height allowed
is 3 feet
Max sign face area
allowed is 4 s.f.
Max sign structure
area allowed is 10
s.f.
Directional signs
that are visible from
the right of way
shall have a
minimum of 6
inches of masonry
sign structure or
material matching
the building
completely
surround the sign
face. (P1, P5, P4
and P3 are all
visible from the
ROW)
Illumination not
required
Address numerals – B4
Non-illuminated
attached building
address numerals
that measure
approximately 3 s.f.
Address signs in
excess of five (5)
square feet in area
shall be considered
attached business
signs and shall be
counted toward the
area of signage
permitted on a
building façade or
monument.
Not Applicable
Accent Lighting Effect
The proposed accent lighting on the
building is considered a “sign” and
requires City Council approval.
ACTION NEEDED: Consider Master Sign Plan approval
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Master Sign Plan Review Summary No. 2, dated November 2, 2018
Presentation
Support Documents
STAFF CONTACT: Dennis Killough 817-748-8072
Lorrie Fletcher 817-748-8069
Case No. Attachment A
MSP18-0004 Page 1
BACKGROUND INFORMATION
APPLICANT: OWT Architects
PROPERTY SITUATION: 1200 E. SH 114, Southlake, Texas
HISTORY: - On June 17, 1997 the City Council approved a Zoning Change
and Concept Plan for “NR-PUD” Non-Residential Planned Unit
Development District under Planning Case ZA96-132 (Ordinance
No. 480-222).
- On August 21, 2007 the City Council approved a Preliminary Plat
for the Gateway Church campus under Planning Case ZA05-113.
- On August 21, 2007 the City Council approved a Zoning Change
and Concept Plan for the Gateway Church campus from “NR-PUD”
Non-Residential Planned Unit Development District to “NR-PUD”
Non-Residential Planned Unit Development District with religious
institutions as the primary use under Planning Case ZA05-112
(Ordinance No. 480-222a).
- On May 8, 2008 the Planning & Zoning Commission approved a
Final Plat under Planning Case ZA08-029.
- On April 1, 2014, the City Council approved a Zoning Change and
Concept Plan for the Westin Hotel from “NR-PUD” Non-Residential
Planned Unit Development District to “S-P-1” Detailed Site Plan
District with “HC” Hotel District Uses under Planning Case ZA14-
006 (Ordinance No. 480-660).
- On May 3, 2016, the City Council approved a Zoning Change and
Site Plan for the Westin Hotel amending the previously approved S-
P-1 Detailed Site Plan under Planning Case ZA16-022 (Ordinance
No. 480-714).
STAFF COMMENTS: City Council approval of the proposed plan does not eliminate the
requirement for appropriate sign permit application. Please contact
Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign permit application
processing.
Design Guidelines - Master Sign Plans:
Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely
necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the
general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual
prominence and effect on the overall design character of our city, signage as part of master sign
plans must be considered on the broader scale of community rather than on an individual site
basis. Signage is an integral part of the visual urban streetscape and shall not be designed to
visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and
pedestrian’s experience. The basis for submitting a master sign plan application should not be to
have larger signs or logos permitted by ordinance but should clearly be related to the sign design
Case No. Attachment A
MSP18-0004 Page 2
goals listed below:
Design Goals
1. To develop organized hierarchies of signage design types that help identify the
location and size standards for individual signs without infringing on the capability
of creative design.
2. To establish design criteria that promote the overall visual quality of the
streetscape environment for the general public while providing reasonable and
improved standards for identification of individual properties.
3. To improve the overall visual cohesive appearance of the site through signage
guidelines, with strong consideration that the visual streetscape.
4. To promote a “sense of place” for the City of Southlake while promoting creative
design for individual developments.
5. To promote signage as an architectural complement rather than being visually and
thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum, the following
to be deemed a completed application:
A master site plan showing a location of each of the proposed signage type(s).
Dimension and label the sign types and include distance measurement of the
signs location from the nearest public right-of way.
Provide signage elevations (dimensioned and labeled) indicating proposed text
areas, materials, material finishes, colors, lighting and identifiable references as to
how the signage design relates to the proposed architecture. Identify any
landscaping elements proposed.
For all signage is to be mounted on building façades, provide accurate building
elevations that show signage dimension, signage location, text areas, materials,
material finishes, colors and identifiable references as to how the signage design
relates to the proposed architecture.
If the applicant is requesting any variances from the current regulations as part of
the master sign plan, please indicate the location of the variance, what the
variance request is for and specific reason/justification for the variance and how
the variance promotes are adheres to the design goals provided.
A master sign plan application will be considered by the City Council following a
recommendation by the Sign Board. The Sign Board’s recommendation will be
forwarded to the City Council for their consideration.
The sign design guidelines are designed to help ensure quality signs that
communicate their message in a clear fashion; however, the “guidelines” are not
as strict as sign “standards.” The review authority may interpret the design
Case No. Attachment A
MSP18-0004 Page 3
guidelines with some flexibility in their application to specific signs/projects, as not
all design criteria may be workable or appropriate for each sign or project. In some
circumstances, one guideline may be relaxed to facilitate compliance with another
guideline determined by the review authority to be more important in the particular
case. The overall objective is to ensure that the intent and spirit of the design
guidelines are followed.
N:\Community Development\MEMO\Signs\Conditional Sign Permits\MSP18-0004- Westin Hotel
Case No. Attachment B
MSP18-0004 Page 1
Case No. Attachment C
MSP18-0004 Page 1
MASTER SIGN PLAN REVIEW SUMMARY
Case No.: MSP18-0004 Review No.: Two Date of Review: 11/02/18
Project Name: Master Sign Plan – Westin Hotel Southlake
APPLICANT: OWT Architects OWNER: SRH SL Property LLC
Richard Williams David Pollack
509 Pecan St., Ste 100 16800 Westgrove, Ste 100
Ft. Worth, TX 76102 Addison, TX 75001
Phone: 817-993-9844 Phone: 214-265-8686
Email: rwilliams@owtarchitects.com Email: dpollack@seninv.com
CITY STAFF HAS REVIEWED THE ABOVE REFERENCED PROJECT RECEIVED BY THE CITY ON 11/02/18 AND WE
OFFER THE FOLLOWING COMMENTS. APPLICATION APPROVAL IS ULTIMATELY DETERMINED BY CITY COUNCIL. IF
YOU HAVE ANY QUESTIONS OR NEED FURTHER CLARIFICATION, PLEASE CONTACT THE APPROPRIATE STAFF
MEMBER.
Planning Review
Lorrie Fletcher
Planner
Phone: (817) 748-8069
Email:lfletcher@ci.southlake.tx.us
1. The following outlines what is allowed for the attached building signs by general sign ordinance:
a. Sign B1would be allowed a maximum letter height of 24 inches. It appears that placement,
area and illumination are consistent with what is allowed.
b. Sign B2 would be allowed a maximum letter height of 16 inches. Having both signs B1
and B2 would exceed the allowed “one sign per street front” regulation. It appears that
sign B2 is left justified so does not comply with placement as “within the middle 75% of the
single plane façade” requirement.
c. Sign B3 (on sheet 1) would be allowed a maximum letter height of 24 inches. It also
appears to be right justified in placement. The maximum sign area allowed appears to be
approximately 44.2 s.f.
d. Sign B3 (on sheet 2) would be allowed a maximum letter height of 14 inches. It also
appears to be right justified in placement. The maximum sign area allowed appears to be
approximately 100 s.f.
e. All upper story signs and building lighting effects require City Council approval.
2. The submitted site plan does not indicate any distance measurements for the proposed signs.
Please confirm that the proposed monument signs will meet required distance setbacks. Sign
M2 is required 15 feet from the property line along SH 114 ROW and 10 feet from the property
line along Grace Lane. The M1 sign would also require a 10 foot setback. Please ensure
proposed monument signs meet sight triangle criteria.
a. The following outlines what is allowed for the monument signs by general sign ordinance:
i. The M2 sign appears to be compliant with exception to the required 8” address
numbers (illuminated) within the top 20% of the sign structure. Also, if the location
of the sign meets setback criteria as described above.
ii. The M1 sign does not meet the monument sign criteria for 6 inch masonry framing
(required a minimum of 6 inches of masonry sign structure or material matching
the building completely surround the sign face); does not include the required
Case No. Attachment C
MSP18-0004 Page 2
address numerals; and, exceeds allowable sign face area (maximum 50 s.f. per
side).
3. The following outlines what is allowed for the directional wayfinding signs by general sign
ordinance:
a. Directional signs are limited to two (2) per site. Up to 9 are proposed
b. Directional signs that are visible from the right of way shall have a minimum of 6 inches of
masonry sign structure or material matching the building completely surround the sign
face. Signs P1, P5, P4 and P3
c. Maximum height allowed is 3 feet. All signs proposed at total height of 5’ 8”
d. Maximum sign face area allowed is 4 s.f. All signs indicate a sign face area of
approximately 20 s.f.
e. Maximum sign structure area allowed is 10 s.f. All signs indicate a sign structure area of
approximately 20 s.f.
Informational Comments:
* Design Guidelines - Master Sign Plans:
Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely
necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the
general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual
prominence and effect on the overall design character of our city, signage as part of master sign
plans must be considered on the broader scale of community rather than on an individual site
basis. Signage is an integral part of the visual urban streetscape and shall not be designed to
visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and
pedestrian’s experience. The basis for submitting a master sign plan application should not be to
have larger signs or logos permitted by ordinance but should clearly be related to the sign design
goals listed below:
Design Goals
6. To develop organized hierarchies of signage design types that help identify the
location and size standards for individual signs without infringing on the capability
of creative design.
7. To establish design criteria that promote the overall visual quality of the
streetscape environment for the general public while providing reasonable and
improved standards for identification of individual properties.
8. To improve the overall visual cohesive appearance of the site through signage
guidelines, with strong consideration that the visual streetscape.
9. To promote a “sense of place” for the City of Southlake while promoting creative
design for individual developments.
10. To promote signage as an architectural complement rather than being visually and
thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum, the following
Case No. Attachment C
MSP18-0004 Page 3
to be deemed a completed application:
A master site plan showing a location of each of the proposed signage type(s).
Dimension and label the sign types and include distance measurement of the
signs location from the nearest public right-of way.
Provide signage elevations (dimensioned and labeled) indicating proposed text
areas, materials, material finishes, colors, lighting and identifiable references as to
how the signage design relates to the proposed architecture. Identify any
landscaping elements proposed.
For all signage is to be mounted on building façades, provide accurate building
elevations that show signage dimension, signage location, text areas, materials,
material finishes, colors and identifiable references as to how the signage design
relates to the proposed architecture.
If the applicant is requesting any variances from the current regulations as part of
the master sign plan, please indicate the location of the variance, what the
variance request is for and specific reason/justification for the variance and how
the variance promotes are adheres to the design goals provided.
A master sign plan application will be considered by the City Council following a
recommendation by the Sign Board. The Sign Board’s recommendation will be
forwarded to the City Council for their consideration.
The sign design guidelines are designed to help ensure quality signs that
communicate their message in a clear fashion; however, the “guidelines” are not
as strict as sign “standards.” The review authority may interpret the design
guidelines with some flexibility in their application to specific signs/projects, as not
all design criteria may be workable or appropriate for each sign or project. In some
circumstances, one guideline may be relaxed to facilitate compliance with another
guideline determined by the review authority to be more important in the particular
case. The overall objective is to ensure that the intent and spirit of the design
guidelines are followed.