Loading...
SB Item 7 - Westin Hotel S T A F F R E P O R T November 2, 2018 CASE NO: MSP18-0004 PROJECT: Master Sign Plan for Westin Hotel Southlake EXECUTIVE SUMMARY: OWT Architects is requesting a Master Sign Plan for the Westin Hotel Southlake development, located at 1200 E. SH 114, Southlake, Texas. DETAILS: The new Westin Hotel is generally located on the northwest corner of westbound SH 114 frontage road and Grace Lane; directly west of the Gateway Church campus. The proposed Master Sign Plan (MSP) includes sign regulations for two (2) attached building signs (B2 and B3 are location options), up to nine (9) directional signs, two (2) monument signs and accent lighting on the building. The proposed Master Sign Plan details are indicated below. The items shown in red indicate proposed regulations which do not adhere to the current sign regulations: Sign Type Proposed Sign Details Current 704-I Regulations Proposed Location Attached Building Sign – B1 *The owner has not determined whether or not this sign will be installed.  Upper story sign  Illuminated channel letter showing black during the day and white at night.  72 inch max letter height  169 s.f. in area  If B1 and B2 are both installed as shown, a total of two attached building signs would front Grace Ln.  Upper story signs require City Council approval  Internally illuminated channel letters must be neutral in color when lit  Max letter height allowed is 24 inches  Max area allowed is 200 s.f.  One attached sign allowed per street front with a total of two on the building. Department of Planning & Development Services Sign Type Proposed Sign Details Current 704-I Regulations Proposed Location Attached Building Sign – B2  Upper story sign  Illuminated channel letter showing black during the day and white at night.  72 inch max letter height  169 s.f. in area  If B1 and B2 are both installed as shown, a total of two attached building signs would front Grace Ln.  Left justified  Upper story signs require City Council approval  Internally illuminated channel letters must be neutral in color when lit  Max letter height allowed is 16 inches  Max area allowed is 200 s.f.  One attached sign allowed per street front with a total of two on the building.  Middle 75% of façade Attached Building Sign – B3 Option 1  Upper story sign  Illuminated channel letter showing black during the day and white at night.  72 inch max letter height  169 s.f. in area  Right justified  Upper story signs require City Council approval  Internally illuminated channel letters must be neutral in color when lit  Max letter height allowed is 24 inches  Max area allowed is 44.2 s.f.  Middle 75% of façade Attached Building Sign – B3 Option 2  Upper story sign  Illuminated channel letter showing black during the day and white at night.  48 inch max letter height  75 s.f. in area  Right justified  Upper story signs require City Council approval  Internally illuminated channel letters must be neutral in color when lit  Max letter height allowed is 14 inches  Max area allowed is 100 s.f.  Middle 75% of façade Sign Type Proposed Sign Details Current 704-I Regulations Proposed Location Monument Sign – M1  Total sign height is 6 feet.  Sign face is 5 feet 4 inches  Sign face area is 66 s.f.  Sign structure is fabricated aluminum cabinet  White LED illumination  Setback requirements will be met  No address numerals  Max total height allowed is 6 ½ feet  Max sign face height allowed is 4 feet  Max sign face area allowed is 50 s.f. per side  The sign structure shall be brick, stone or masonry material matching the front façade of the building and the sign face shall be framed by a minimum of 6 inches of brick, stone or masonry material matching the front façade of the building.  Illumination may be internal, backlit or external  A minimum setback of 10 feet from the property line  6 inch illuminated address numerals located within the top 20% of the sign structure Sign Type Proposed Sign Details Current 704-I Regulations Proposed Location Monument Sign – M2  Total sign height is 6 feet.  Sign face height is 2 feet  Sign face area is approximately 20 s.f.  Sign structure is stone to match the building  Reverse channel letters illumination  Setback requirements will be met  No address numerals  Max total height allowed is 12 feet  Max sign face height allowed is 4 feet  Max sign face area allowed is 50 s.f. per side  The sign structure shall be brick, stone or masonry material matching the front façade of the building and the sign face shall be framed by a minimum of 6 inches of brick, stone or masonry material matching the front façade of the building.  Illumination may be internal, backlit or external  A minimum setback of 15 feet from the property line along SH 114 and 10 feet from the property line along Grace Lane.  8 inch illuminated address numerals located within the top 20% of the sign structure Sign Type Proposed Sign Details Current 704-I Regulations Proposed Location Directional Signs – P1-P9 *All signs are same material and size, however, some are not visible from the right of way and some are not double-sided. Please see sign package for specific details.  Proposing up to 9 directional signs; 4 double-sided and 5 single-sided  Total sign height is 5 feet 8 inches  Sign face area is approximately 20 s.f.  Sign structure area is approximately 20 s.f.  Sign structure is fabricated aluminum  Sign text is white reflective vinyl, however, optional ground mounted light proposed.  Directional signs are limited to 2 per site  Max height allowed is 3 feet  Max sign face area allowed is 4 s.f.  Max sign structure area allowed is 10 s.f.  Directional signs that are visible from the right of way shall have a minimum of 6 inches of masonry sign structure or material matching the building completely surround the sign face. (P1, P5, P4 and P3 are all visible from the ROW)  Illumination not required Address numerals – B4  Non-illuminated attached building address numerals that measure approximately 3 s.f.  Address signs in excess of five (5) square feet in area shall be considered attached business signs and shall be counted toward the area of signage permitted on a building façade or monument. Not Applicable Accent Lighting Effect The proposed accent lighting on the building is considered a “sign” and requires City Council approval. ACTION NEEDED: Consider Master Sign Plan approval ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Master Sign Plan Review Summary No. 2, dated November 2, 2018 Presentation Support Documents STAFF CONTACT: Dennis Killough 817-748-8072 Lorrie Fletcher 817-748-8069 Case No. Attachment A MSP18-0004 Page 1 BACKGROUND INFORMATION APPLICANT: OWT Architects PROPERTY SITUATION: 1200 E. SH 114, Southlake, Texas HISTORY: - On June 17, 1997 the City Council approved a Zoning Change and Concept Plan for “NR-PUD” Non-Residential Planned Unit Development District under Planning Case ZA96-132 (Ordinance No. 480-222). - On August 21, 2007 the City Council approved a Preliminary Plat for the Gateway Church campus under Planning Case ZA05-113. - On August 21, 2007 the City Council approved a Zoning Change and Concept Plan for the Gateway Church campus from “NR-PUD” Non-Residential Planned Unit Development District to “NR-PUD” Non-Residential Planned Unit Development District with religious institutions as the primary use under Planning Case ZA05-112 (Ordinance No. 480-222a). - On May 8, 2008 the Planning & Zoning Commission approved a Final Plat under Planning Case ZA08-029. - On April 1, 2014, the City Council approved a Zoning Change and Concept Plan for the Westin Hotel from “NR-PUD” Non-Residential Planned Unit Development District to “S-P-1” Detailed Site Plan District with “HC” Hotel District Uses under Planning Case ZA14- 006 (Ordinance No. 480-660). - On May 3, 2016, the City Council approved a Zoning Change and Site Plan for the Westin Hotel amending the previously approved S- P-1 Detailed Site Plan under Planning Case ZA16-022 (Ordinance No. 480-714). STAFF COMMENTS: City Council approval of the proposed plan does not eliminate the requirement for appropriate sign permit application. Please contact Seantay Carpenter at 817-748-8215 or scarpenter@ci.southlake.tx.us for sign permit application processing. Design Guidelines - Master Sign Plans: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and pedestrian’s experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design Case No. Attachment A MSP18-0004 Page 2 goals listed below: Design Goals 1. To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 2. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 3. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. 4. To promote a “sense of place” for the City of Southlake while promoting creative design for individual developments. 5. To promote signage as an architectural complement rather than being visually and thematically disconnected. Master Signage Plan Application The master signage program application shall include, at a minimum, the following to be deemed a completed application: A master site plan showing a location of each of the proposed signage type(s). Dimension and label the sign types and include distance measurement of the signs location from the nearest public right-of way. Provide signage elevations (dimensioned and labeled) indicating proposed text areas, materials, material finishes, colors, lighting and identifiable references as to how the signage design relates to the proposed architecture. Identify any landscaping elements proposed. For all signage is to be mounted on building façades, provide accurate building elevations that show signage dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how the signage design relates to the proposed architecture. If the applicant is requesting any variances from the current regulations as part of the master sign plan, please indicate the location of the variance, what the variance request is for and specific reason/justification for the variance and how the variance promotes are adheres to the design goals provided. A master sign plan application will be considered by the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be forwarded to the City Council for their consideration. The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear fashion; however, the “guidelines” are not as strict as sign “standards.” The review authority may interpret the design Case No. Attachment A MSP18-0004 Page 3 guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance with another guideline determined by the review authority to be more important in the particular case. The overall objective is to ensure that the intent and spirit of the design guidelines are followed. N:\Community Development\MEMO\Signs\Conditional Sign Permits\MSP18-0004- Westin Hotel Case No. Attachment B MSP18-0004 Page 1 Case No. Attachment C MSP18-0004 Page 1 MASTER SIGN PLAN REVIEW SUMMARY Case No.: MSP18-0004 Review No.: Two Date of Review: 11/02/18 Project Name: Master Sign Plan – Westin Hotel Southlake APPLICANT: OWT Architects OWNER: SRH SL Property LLC Richard Williams David Pollack 509 Pecan St., Ste 100 16800 Westgrove, Ste 100 Ft. Worth, TX 76102 Addison, TX 75001 Phone: 817-993-9844 Phone: 214-265-8686 Email: rwilliams@owtarchitects.com Email: dpollack@seninv.com CITY STAFF HAS REVIEWED THE ABOVE REFERENCED PROJECT RECEIVED BY THE CITY ON 11/02/18 AND WE OFFER THE FOLLOWING COMMENTS. APPLICATION APPROVAL IS ULTIMATELY DETERMINED BY CITY COUNCIL. IF YOU HAVE ANY QUESTIONS OR NEED FURTHER CLARIFICATION, PLEASE CONTACT THE APPROPRIATE STAFF MEMBER. Planning Review Lorrie Fletcher Planner Phone: (817) 748-8069 Email:lfletcher@ci.southlake.tx.us 1. The following outlines what is allowed for the attached building signs by general sign ordinance: a. Sign B1would be allowed a maximum letter height of 24 inches. It appears that placement, area and illumination are consistent with what is allowed. b. Sign B2 would be allowed a maximum letter height of 16 inches. Having both signs B1 and B2 would exceed the allowed “one sign per street front” regulation. It appears that sign B2 is left justified so does not comply with placement as “within the middle 75% of the single plane façade” requirement. c. Sign B3 (on sheet 1) would be allowed a maximum letter height of 24 inches. It also appears to be right justified in placement. The maximum sign area allowed appears to be approximately 44.2 s.f. d. Sign B3 (on sheet 2) would be allowed a maximum letter height of 14 inches. It also appears to be right justified in placement. The maximum sign area allowed appears to be approximately 100 s.f. e. All upper story signs and building lighting effects require City Council approval. 2. The submitted site plan does not indicate any distance measurements for the proposed signs. Please confirm that the proposed monument signs will meet required distance setbacks. Sign M2 is required 15 feet from the property line along SH 114 ROW and 10 feet from the property line along Grace Lane. The M1 sign would also require a 10 foot setback. Please ensure proposed monument signs meet sight triangle criteria. a. The following outlines what is allowed for the monument signs by general sign ordinance: i. The M2 sign appears to be compliant with exception to the required 8” address numbers (illuminated) within the top 20% of the sign structure. Also, if the location of the sign meets setback criteria as described above. ii. The M1 sign does not meet the monument sign criteria for 6 inch masonry framing (required a minimum of 6 inches of masonry sign structure or material matching the building completely surround the sign face); does not include the required Case No. Attachment C MSP18-0004 Page 2 address numerals; and, exceeds allowable sign face area (maximum 50 s.f. per side). 3. The following outlines what is allowed for the directional wayfinding signs by general sign ordinance: a. Directional signs are limited to two (2) per site. Up to 9 are proposed b. Directional signs that are visible from the right of way shall have a minimum of 6 inches of masonry sign structure or material matching the building completely surround the sign face. Signs P1, P5, P4 and P3 c. Maximum height allowed is 3 feet. All signs proposed at total height of 5’ 8” d. Maximum sign face area allowed is 4 s.f. All signs indicate a sign face area of approximately 20 s.f. e. Maximum sign structure area allowed is 10 s.f. All signs indicate a sign structure area of approximately 20 s.f. Informational Comments: * Design Guidelines - Master Sign Plans: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and pedestrian’s experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals 6. To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 7. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 8. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. 9. To promote a “sense of place” for the City of Southlake while promoting creative design for individual developments. 10. To promote signage as an architectural complement rather than being visually and thematically disconnected. Master Signage Plan Application The master signage program application shall include, at a minimum, the following Case No. Attachment C MSP18-0004 Page 3 to be deemed a completed application: A master site plan showing a location of each of the proposed signage type(s). Dimension and label the sign types and include distance measurement of the signs location from the nearest public right-of way. Provide signage elevations (dimensioned and labeled) indicating proposed text areas, materials, material finishes, colors, lighting and identifiable references as to how the signage design relates to the proposed architecture. Identify any landscaping elements proposed. For all signage is to be mounted on building façades, provide accurate building elevations that show signage dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how the signage design relates to the proposed architecture. If the applicant is requesting any variances from the current regulations as part of the master sign plan, please indicate the location of the variance, what the variance request is for and specific reason/justification for the variance and how the variance promotes are adheres to the design goals provided. A master sign plan application will be considered by the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be forwarded to the City Council for their consideration. The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear fashion; however, the “guidelines” are not as strict as sign “standards.” The review authority may interpret the design guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance with another guideline determined by the review authority to be more important in the particular case. The overall objective is to ensure that the intent and spirit of the design guidelines are followed.