Southlake 2035 Vision, Goals, and Objectives 1
ORDINANCE NO. 1173
AN ORDINANCE ADOPTING THE VISION, GOALS,
AND OBJECTIVES OF THE SOUTHLAKE 2035 PLAN,
THE CITY’S COMPREHENSIVE PLAN UPDATE.
WHEREAS, a Home Rule Charter of the City of Southlake, Texas, was
approved by the voters in a duly called Charter election on April 4, 1987; and,
WHEREAS, the Home Rule Charter, Chapter XI requires an update to the
City’s comprehensive plan elements every four years,
WHEREAS, the City Council recognizes that a vision statement is a
blueprint for the community’s future and the goals and objectives clarify that
vision,
WHEREAS, the City Council desires the Vision, Goals, & Objectives to
provide the guiding principles for all the elements of the Comprehensive Plan,
WHEREAS, the City Council desires to provide direction to the Planning &
Zoning Commission in formulating the elements of the Southlake 2030 Plan
update,
WHEREAS, the City Council has deemed that the Vision, Goals, and
Objectives have been formulated with adequate public input,
WHEREAS, the City Council has deemed that the Vision, Goals, and
Objectives herein reflect the community’s desires for the future,
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF
THE CITY OF SOUTHLAKE, TEXAS, THAT:
Section 1. All of the findings in the preamble are found to be true and correct
and the City Council hereby incorporates said findings into the body
of this ordinance as if copied in its entirety.
Section 2. The statements in ‘Exhibit 1’ are hereby adopted as the Vision,
Goals, & Objectives of the Southlake 2035 Plan.
Section 3. The different elements of the Comprehensive Master Plan, as
adopted and amended by the City Council from time to time, shall
be kept on file in the office of the City Secretary of the City of
Southlake, along with a copy of the ordinance and minute order of
the Council so adopting or approving the same. Any existing
element of the Comprehensive Master Plan which has been
heretofore adopted by the City Council shall remain in full force until
amended by the City Council as provided herein.
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Section 4. This ordinance shall be cumulative of all provisions of ordinances of
the City of Southlake, Texas, except where the provisions of this
ordinance are in direct conflict with the provisions of such
ordinances, in which event the conflicting provisions of such
ordinances are hereby repealed.
Section 5. It is hereby declared to be the intention of the City Council that the
phrases, clauses, sentences, paragraphs and sections of this
ordinance are severable, and if any phrase, clause, sentence,
paragraph or section of this ordinance shall be declared
unconstitutional by the valid judgment or decree of any court of
competent jurisdiction, such unconstitutionality shall not affect any
of the remaining phrases, clauses, sentences, paragraphs and
sections of this ordinance, since the same would have been
enacted by the City Council without the incorporation in this
ordinance of any such unconstitutional phrase, clause, sentence,
paragraph or section.
Section 6. The City Secretary of the City of Southlake is hereby directed to
publish the proposed ordinance or its caption and penalty together
with a notice setting out the time and place for a public hearing
thereon at least ten (10) days before the second reading of this
ordinance, and if this ordinance provides for the imposition of any
penalty, fine or forfeiture for any violation of any of its provisions,
then the City Secretary shall additionally publish this ordinance or
its caption and penalty in the official City newspaper one time within
ten days after final passage of this ordinance, as required by
Section 3.13 of the Charter of the City of Southlake.
Section 7. This ordinance shall be in full force and effect from and af ter its
passage and publication as required by law, and it is so ordained.
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PASSED AND APPROVED on the 1st reading the 6th day of June, 2017.
__________________________
Laura Hill, MAYOR
ATTEST:
__________________________
Lori Payne, CITY SECRETARY
PASSED AND APPROVED on the 2nd reading the 20th day of June, 2017.
_________________________
Laura Hill, MAYOR
ATTEST:
__________________________
Lori Payne, CITY SECRETARY
APPROVED AS TO FORM AND LEGALITY:
_________________________________
CITY ATTORNEY
DATE:___________________________
ADOPTED:_______________________
EFFECTIVE:______________________
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Exhibit 1
Vision, Goals & Objectives
Adopted by City Council on June 20, 2017
Ordinance No. 1173
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SOUTHLAKE 2035 VISION STATEMENT
Southlake will continue to enhance its status as a desirable, attractive, safe, healthy and
fiscally-sound community with quality neighborhoods, while maintaining a high standard of
living, learning, shopping, working, recreation, and open spaces. Southlake will continue to
be a vibrant community that epitomizes both economic and environmental sustainability.
SOUTHLAKE 2035 GOALS & OBJECTIVES
Goal 1: Quality Development
Promote quality development that is consistent with the Urban Design Plan and existing
development patterns, well- maintained, attractive, pedestrian-friendly, safe, contributes to
an overall sense of place and meet the needs of a vibrant and diverse community.
Objective 1.1 Encourage the maintenance and enhancement of existing neighborhoods,
features and amenities in order to preserve property values and a unique
sense of place.
Objective 1.2 Create and preserve attractive pedestrian-friendly streets and pathways to
encourage transportation alternatives to the automobile.
Objective 1.3 Encourage appropriately-scaled neighborhood design that compliments
existing development patterns while creating unique places, recognizing that
quality residential neighborhoods are the cornerstone of our community.
Objective 1.4 Emphasize creativity and ensure environmental stewardship in the design of
all development and public infrastructure, maximizing the preservation of
desirable natural features such as trees, topography, streams, wildlife
corridors and habitat.
Objective 1.5 Promote unique community character through a cohesive theme by
emphasizing urban design detail and performance standards for structures,
streets, street lighting, landscaping, entry features, wayfinding signs, open
spaces, amenities, pedestrian/automobile orientation and transition to
adjacent uses.
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Objective 1.6 Consider high-quality single-family residential uses as part of a planned
mixed-use development at appropriate transitional locations.
Objective 1.7 Explore and encourage opportunities for redevelopment when appropriate.
Objective 1.8 Ensure high-quality design and a heightened sensitivity towards the
integration of new development with the existing development and urban
design pattern.
Objective 1.9 Strengthen street and landscape design standards to enhance the visual
quality along major corridors.
Objective 1.10 Continue to promote a strong working relationship with the Texas
Department of Transportation to improve the appearance of roadways,
bridges, embankments and entryways into the City.
Objective 1.11 Ensure that city- and developer-provided infrastructure is functional,
aesthetically well-designed, and integrated with the natural environment.
Objective 1.12 Continue to strengthen the City’s regulations to encourage effective signage
that is appropriately designed and scaled to minimize adverse impacts on
community aesthetics.
Goal 2: Balance
Maintain a balanced approach to growth and development in order to preserve the City’s
assets (schools, public safety, and competitive edge in the region) and fiscal health.
Objective 2.1 Encourage a balance of uses, including retail, office, medical, hospitality,
entertainment, institutional, industrial and residential that is both responsive
to and sustainable within changing market conditions and sustains growth
in property values for the future.
Objective 2.2 Support appropriate public-private financial partnerships that will help
retain and enhance the City’s economic base.
Objective 2.3 Ensure the City’s built environment fosters a positive relationship between
the taxable value of real property and the corresponding cost of municipal
services.
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Goal 3: Mobility
Develop an innovative mobility system that provides for the safe, convenient, efficient
movement of people and goods, reduces traffic congestion, promotes energy and
transportation efficiency and promotes expanded opportunities for citizens to meet some
routine needs by walking or bicycling.
Objective 3.1 Provide a safe and efficient streets and pathways network that allows travel
to shopping areas, schools, parks and places of employment, reducing the
need to travel on the City’s major arterials (FM 1709, FM 1938, or SH 114)
and minimizes cut-through traffic in residential neighborhoods.
Objective 3.2 Implement and promote a mobility system that addresses safety, design,
comfort and aesthetic elements such as landscaping, crosswalks, railing,
lighting, traffic-calming and signage in order to provide distinct character
and functionality for the City.
Objective 3.3 In accordance with a need identified by the Citizen Survey, provide and
promote a continuous pedestrian pathways system that is user-friendly,
efficient, safe, economical, and connect parks, shopping, schools, work and
residential areas.
Objective 3.4 Pursue opportunities to link Southlake’s pathways to systems in adjacent
cities and trails on the Corps of Engineers property.
Objective 3.5 Identify and prioritize the funding and construction of mobility system
capital improvements projects according to the impacts on safety, system
efficiency, costs, and improving levels of service for roadways.
Objective 3.6 Increase safe bicycle mobility when reasonably possible.
Objective 3.7 Continue to promote a strong working relationship with the Texas
Department of Transportation to identify, design and implement projects
that prevent or relieve congestion in the area.
Objective 3.8 Continue to evaluate and improve upon the existing mobility system within
the City, maintaining existing infrastructure, making required improvements
and evaluating innovative ways to integrate transportation and land use.
Objective 3.9 Obtain adequate right-of-way for future roadway corridors and improvements.
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Goal 4: Parks, Recreation and Open Space
Support a comprehensive integrated parks, recreation and open space system for all ages
that creates value and preserves natural assets of the City.
Objective 4.1 Ensure that new development incorporates usable open space.
Objective 4.2 Ensure that parkland and open spaces include an integrated mix of
developed and natural areas with consideration of protecting the City’s
ecosystem and wildlife corridors.
Objective 4.3 Promote water conservation and reuse in the design of parks and open
spaces.
Objective 4.4 Utilize partnerships to create open space and recreation facilities.
Objective 4.5 Ensure an even geographic distribution of park facilities and recreation
activities—both active and passive—for citizens of all ages.
Objective 4.6 Provide a full range of park facilities and linear linkages that will
accommodate the current and future needs of the City’s residents and
visitors.
Objective 4.7 Integrate passive recreational opportunities into preserved natural and
drainage areas.
Objective 4.8 Incorporate feedback received from the Parks and Recreation Citizen
Survey into recreation activities and park facilities.
Objective 4.9 Acknowledge the City’s rich natural history, heritage and historical
landmarks.
Objective 4.10 Determine parkland desirable for dedication as part of the development
process based on classification, location and maintenance cost.
Objective 4.11 Prioritize investments in existing and established parks understanding that
there will be strategic opportunities for land acquisition.
Objective 4.12 Incorporate educational and learning opportunities within parks and related
facilities.
Objective 4.13 Pursue recreational and educational opportunities on Corps of Engineers
property compatible with the goal of protecting and preserving the existing
ecosystem for future generations.
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Goal 5: Public Safety
Establish and maintain protective measures and policies that reduce danger, risk or injury to
property and individuals who live, work or visit the City.
Objective 5.1 Maintain a level of police, fire and ambulance services commensurate with
population and business needs.
Objective 5.2 Provide effective and efficient professional public safety services in
partnership with the citizens we serve, encouraging mutual respect and
innovative problem-solving, thereby improving the quality of life in our
community.
Objective 5.3 Ensure compliance with the stated standard of response coverage and
industry guidelines through the provision of facilities, equipment, personnel
and roadways.
Objective 5.4 Ensure that all buildings and public facilities are constructed in compliance
with all applicable federal, state, and local safety regulations and standards.
Objective 5.5 Maintain the continued compliance with national standard of excellence
through the accreditation process.
Objective 5.6 Enhance and promote public safety through public-private partnerships and
utilization and training of volunteers.
Objective 5.7 Maintain a high level of community readiness through training and
communications among neighborhood and volunteer groups and city,
county, state, and federal entities.
Objective 5.8 Develop and implement safety education programs that enhance the quality
of life and safety in the community.
Objective 5.9 Promote security of public buildings and infrastructure.
Objective 5.10 Ensure safe and healthy working conditions for city staff, volunteers and
officials by providing security, facility, vehicular and equipment
maintenance, information, education and training.
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Goal 6: Economic Development
Create a diversified, vibrant and sustainable economy through the attraction and support of
business enterprises and tourism meeting the vision and standards desired by City leaders.
Objective 6.1 Promote the City both nationally and regionally as a great place to live,
work, visit, shop and recreate.
Objective 6.2 Provide necessary, desirable and diverse goods and services for residents of
the City.
Objective 6.3 Foster an environment that retains and supports existing businesses to
ensure the sustainability of our existing tax base.
Objective 6.4 Attract desired businesses to ensure economic growth as well as continued
employment and services for residents of the City.
Objective 6.5 Enhance the quality of life for residents and the sustainability of City
business through the promotion of the tourism, convention and hotel
industry in the City.
Objective 6.6 Develop a clear and understandable incentive policy that accomplishes the
business attraction and retention goals of the City and is based on factors
such as job creation, investment, quality of business, return on investment
and overall value to the community.
Objective 6.7 Foster communication between the public and private sectors.
Goal 7: Sustainability
Encourage the conservation, protection, enhancement and proper management of the
natural and built environment.
Objective 7.1 Maintain and implement policies to reduce the use of nonrenewable
resources, such as energy in the heating, cooling, and operation and
maintenance of city facilities.
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Objective 7.2 Promote public awareness and education on such sustainability issues as
public health, energy and water conservation and overall environmental
stewardship.
Objective 7.3 Promote sustainable public and private development practices and
patterns, building design, water-use reduction and waste reduction while
maintaining the existing character of the city.
Objective 7.4 Protect surface, storm, and groundwater quality from septic discharge,
impervious surface runoff, improper waste disposal and other potential
contaminant sources.
Objective 7.5 Conserve, restore and promote tree and plant cover that is native or
adaptive to the City and region while also protecting existing significant
vegetation and maintaining the existing character of the City.
Objective 7.6 Protect and enhance air quality in coordination with federal, regional and
local agencies.
Objective 7.7 Recognize the importance of and protect the biological diversity for the
ecological and aesthetic benefits to the community.
Objective 7.8 Define, protect, and celebrate the local Cross Timbers Ecosystem as a
community asset for future generations.
Objective 7.9 Assess and minimize the ecological impact of any new trails provided on
Corps of Engineers property.
Goal 8: Community Facilities
Plan and provide quality community facilities and services that effectively meet the service
needs of Southlake’s residents and businesses.
Objective 8.1 Provide a level of community facilities that meet the needs of both the
existing and projected population.
Objective 8.2 Encourage cooperation with the school districts in planning for and
financing community facilities to encourage the cost-effective provision of
resources.
Objective 8.3 Systematically evaluate City-owned buildings in terms of their quality of
service delivery and prioritize maintenance and renovation accordingly.
Objective 8.4 Incorporate new computer and telecommunications technologies into
public buildings and designated areas in order to improve time and cost
efficiency of service delivery and to meet increasing demands of
information access and sharing.
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Goal 9: Partnerships
Fully utilize and coordinate with the City’s many partners to address issues facing the area,
provide services and facilities, promote volunteerism, support events and programs and
encourage economic growth.
Objective 9.1 Partner with other government entities, non-governmental organizations
and the North Central Texas Council of Governments to address regional
and local issues.
Objective 9.2 Continue mutually beneficial partnerships between the City and local school
districts to explore the provision of facilities, services, technology, and other
opportunities through open communication and close coordination.
Objective 9.3 Continue active partnerships with non-profit organizations, civic groups
and local businesses to create opportunities that benefit the community.
Objective 9.4 Partner with local school districts to educate Southlake’s youth in their
municipality and seek youth input when planning the future of our
community.
Goal 10: Infrastructure
Through sound management and strategic investment, develop, maintain, improve and
operate public infrastructure that promotes health, safety and an enhanced quality of life for
all members of the community.
Objective 10.1 Ensure equitably-distributed and adequate services and facilities.
Objective 10.2 Plan and program land acquisition and the installation of all essential public
facilities to reasonably coincide with the need for such facilities.
Objective 10.3 Identify and implement programs where costs may be shared by multiple
agencies and/or developers.
Objective 10.4 Provide for adequate public water and sewer services in appropriate
areas of the City.
Objective 10.5 Provide and maintain an effective stormwater management system
throughout the City.
Objective 10.6 Maintain and enhance existing infrastructure and levels of service through
the provision of timely maintenance, repair and replacement as needed.
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Objective 10.7 Provide and maintain effective solid waste collection and recycling
programs for residents.
Objective 10.8 Provide a streetlight system for adequate illumination and a wayfinding
signage system for pedestrian and driver safety where appropriate.
Goal 11: Tourism
Enhance the quality of life for residents and the sustainability of City businesses through the
use and promotion of the tourism, convention and hotel industry as a tool for the local
economy in the City.
Objective 11.1 Promote a destination image for the City and continuously evolve it to
adapt to changing economic conditions.
Objective 11.2 Support programs enriching experiences for residents and visitors.
Objective 11.3 Increase awareness and utilization of the hotel accommodations and
meeting facilities in the City.
Objective 11.4 Promote and implement programs that increase the patronage of businesses
in the City.
Objective 11.5 Support events held in the City that promote the City’s tourism goal and
objectives.
Objective 11.6 Support partnerships with other businesses and organizations that are
mutually beneficial.
Goal 12: Community Engagement
Promote and prioritize initiatives that involve and empower home owners associations, residents and
businesses to collaborate with the City of Southlake in achieving community objectives
Objective 12.1 Use technology to engage the community on topics of interest that informs
and facilitates the exchange of information.
Objective 12.2 Provide opportunities for the community’s youth to advise and participate
in policy and decision making, while investing in future generations.
Objective 12.3 Implement effective engagement strategies, such as Town Hall Forums,
that solicit input from the community.
Objective 12.4 Engage with community groups to identify opportunities to enhance
transparency and encourage participation in local government.
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