Item 4I
S T A F F R E P O R T
June 12, 2018
CASE NO: MSP18-0001
PROJECT: Master Sign Plan for Carillon Temporary Signs
EXECUTIVE
SUMMARY: Summit QI Properties is requesting an amendment to a Master Sign Plan for
Carillon temporary directional signs. The Carillon development is generally located
at the northeast corner of E. SH 114 and N. White Chapel Blvd., Southlake, Texas.
DETAILS: The applicant is requesting approval of an amended Master Sign Plan (MSP) for
existing temporary directional signage in relation to the Carillon development. In
June 2016 a MSP (MSP16-002) was approved and is due to expire on June 21,
2018. The signs will be refaced for the proposed commercial development in
Carillon. The applicant is requesting an eighteen (18) month extension to allow two
(2) of the six (6) previously approved temporary signs to remain.
A detailed summary of the sign types requested are as follows:
Sign Type Brief Description
Double Face Directional
Maximum total height of 9 feet 2 inches
Maximum width of 12 feet
Aluminum sign face
Masonry stone (sandstone) matches the
Carillon color scheme
Double-faced sign
Department of Planning & Development Services
Sign Type Brief Description
Single Face Directional
Maximum total height of 9 feet 2 inches
Maximum width of 12 feet
Aluminum sign face
Masonry stone (sandstone) matches the
Carillon color scheme
Single-faced sign
ACTION NEEDED: Consider Master Sign Plan approval
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Link toPresentation
Link to Narrative
STAFF CONTACT: Lorrie Fletcher (817-748-8069)
Ken Baker (817-748-8067)
Case No. Attachment A
MSP18-0001 Page 1
BACKGROUND INFORMATION
APPLICANT: Summit QI Properties, LLc
PROPERTY SITUATION: The development is generally located on the northeast corner of E.
S.H. 114 and N. White Chapel Blvd.
HISTORY: A Master Sign Plan for Carillon Entry Feature Signs was approved
by City Council on April 5, 2011 (Planning Case MSP11-001).
A Master Sign Plan for Carillon Temporary Signage was approved
by City Council on June 21, 2011 (Planning Case MSP11-003).
A Specific Use Permit for Carillon Temporary Sales Trailer was
approved by City Council on June 21, 2016 (Planning Case ZA16-
020). Expiration date: June 21, 2018
A Master Sign Plan for Carillon Temporary Signage was approved
by City Council on June 21, 2016 (Planning Case MSP16-002).
Expiration date: June 21, 2018
SIGN BOARD: June 7, 2018; Approved (6-0) the item on the agenda.
STAFF COMMENTS: City Council approval of the proposed plan does not eliminate the
requirement for appropriate sign permit application. Please contact
Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign permit application
processing.
Design Guidelines - Master Sign Plans:
Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely
necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the
general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual
prominence and effect on the overall design character of our city, signage as part of master sign
plans must be considered on the broader scale of community rather than on an individual site
basis. Signage is an integral part of the visual urban streetscape and shall not be designed to
visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and
pedestrian’s experience. The basis for submitting a master sign plan application should not be to
have larger signs or logos permitted by ordinance but should clearly be related to the sign design
goals listed below:
Design Goals
1. To develop organized hierarchies of signage design types that help identify the
location and size standards for individual signs without infringing on the capability
of creative design.
2. To establish design criteria that promote the overall visual quality of the
streetscape environment for the general public while providing reasonable and
Case No. Attachment A
MSP18-0001 Page 2
improved standards for identification of individual properties.
3. To improve the overall visual cohesive appearance of the site through signage
guidelines, with strong consideration that the visual streetscape.
4. To promote a “sense of place” for the City of Southlake while promoting creative
design for individual developments.
5. To promote signage as an architectural complement rather than being visually and
thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum, the following
to be deemed a completed application:
A master site plan showing a location of each of the proposed signage type(s).
Dimension and label the sign types and include distance measurement of the
signs location from the nearest public right-of way.
Provide signage elevations (dimensioned and labeled) indicating proposed text
areas, materials, material finishes, colors, lighting and identifiable references as to
how the signage design relates to the proposed architecture. Identify any
landscaping elements proposed.
For all signage is to be mounted on building façades, provide accurate building
elevations that show signage dimension, signage location, text areas, materials,
material finishes, colors and identifiable references as to how the signage design
relates to the proposed architecture.
If the applicant is requesting any variances from the current regulations as part of
the master sign plan, please indicate the location of the variance, what the
variance request is for and specific reason/justification for the variance and how
the variance promotes are adheres to the design goals provided.
A master sign plan application will be considered by the City Council following a
recommendation by the Sign Board. The Sign Board’s recommendation will be
forwarded to the City Council for their consideration.
The sign design guidelines are designed to help ensure quality signs that
communicate their message in a clear fashion; however, the “guidelines” are not
as strict as sign “standards.” The review authority may interpret the design
guidelines with some flexibility in their application to specific signs/projects, as not
all design criteria may be workable or appropriate for each sign or project. In some
circumstances, one guideline may be relaxed to facilitate compliance with another
guideline determined by the review authority to be more important in the particular
case. The overall objective is to ensure that the intent and spirit of the design
guidelines are followed.
N:\Community Development\MEMO\Signs\Conditional Sign Permits\MSP18-0001 - Carillon Temporary Signs\SB Packet\SB Item 4 - MSP18-0001 Carillon.docx
Case No. Attachment B
MSP18-0001 Page 1