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SB Item 4 - MSP18-0001 Carillon S T A F F R E P O R T June 1, 2018 CASE NO: MSP18-0001 PROJECT: Master Sign Plan for Carillon Temporary Signs EXECUTIVE SUMMARY: Summit QI Properties is requesting an amendment to a Master Sign Plan for Carillon temporary directional signs. The Carillon development is generally located at the northeast corner of E. SH 114 and N. White Chapel Blvd., Southlake, Texas. DETAILS: The applicant is requesting approval of an amended Master Sign Plan (MSP) for existing temporary directional signage in relation to the Carillon development. In June 2016 a MSP (MSP16-002) was approved and is due to expire on June 21, 2018. The applicant is requesting an eighteen (18) month extension to allow two (2) of the six (6) previously approved temporary signs to remain. A detailed summary of the sign types requested are as follows: Sign Type Brief Description Double Face Directional  Maximum total height of 9 feet 2 inches  Maximum width of 12 feet  Aluminum sign face  Masonry stone (sandstone) matches the Carillon color scheme  Double-faced sign Department of Planning & Development Services Sign Type Brief Description Single Face Directional  Maximum total height of 9 feet 2 inches  Maximum width of 12 feet  Aluminum sign face  Masonry stone (sandstone) matches the Carillon color scheme  Single-faced sign ACTION NEEDED: Consider Master Sign Plan approval ATTACHMENTS: (A) Background Information (B) Vicinity Map  Presentation  Narrative STAFF CONTACT: Lorrie Fletcher (817-748-8069) Dennis Killough (817-748-8072) Case No. Attachment A MSP18-0001 Page 1 BACKGROUND INFORMATION APPLICANT: Summit QI Properties, LLc PROPERTY SITUATION: The development is generally located on the northeast corner of E. S.H. 114 and N. White Chapel Blvd. HISTORY: A Master Sign Plan for Carillon Entry Feature Signs was approved by City Council on April 5, 2011 (Planning Case MSP11-001). A Master Sign Plan for Carillon Temporary Signage was approved by City Council on June 21, 2011 (Planning Case MSP11-003). A Specific Use Permit for Carillon Temporary Sales Trailer was approved by City Council on June 21, 2016 (Planning Case ZA16- 020). Expiration date: June 21, 2018 A Master Sign Plan for Carillon Temporary Signage was approved by City Council on June 21, 2016 (Planning Case MSP16-002). Expiration date: June 21, 2018 STAFF COMMENTS: City Council approval of the proposed plan does not eliminate the requirement for appropriate sign permit application. Please contact Seantay Carpenter at 817-748-8215 or scarpenter@ci.southlake.tx.us for sign permit application processing. Design Guidelines - Master Sign Plans: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and pedestrian’s experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals 1. To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 2. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. Case No. Attachment A MSP18-0001 Page 2 3. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. 4. To promote a “sense of place” for the City of Southlake while promoting creative design for individual developments. 5. To promote signage as an architectural complement rather than being visually and thematically disconnected. Master Signage Plan Application The master signage program application shall include, at a minimum, the following to be deemed a completed application: A master site plan showing a location of each of the proposed signage type(s). Dimension and label the sign types and include distance measurement of the signs location from the nearest public right-of way. Provide signage elevations (dimensioned and labeled) indicating proposed text areas, materials, material finishes, colors, lighting and identifiable references as to how the signage design relates to the proposed architecture. Identify any landscaping elements proposed. For all signage is to be mounted on building façades, provide accurate building elevations that show signage dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how the signage design relates to the proposed architecture. If the applicant is requesting any variances from the current regulations as part of the master sign plan, please indicate the location of the variance, what the variance request is for and specific reason/justification for the variance and how the variance promotes are adheres to the design goals provided. A master sign plan application will be considered by the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be forwarded to the City Council for their consideration. The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear fashion; however, the “guidelines” are not as strict as sign “standards.” The review authority may interpret the design guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance with another guideline determined by the review authority to be more important in the particular case. The overall objective is to ensure that the intent and spirit of the design guidelines are followed. N:\Community Development\MEMO\Signs\Conditional Sign Permits\MSP18-0001 - Carillon Temporary Signs\SB Packet\SB Item 4 - MSP18-0001 Carillon.docx Case No. Attachment B MSP18-0001 Page 1