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PROPOSED LOCATION: 545 Nolen Drive, Suite 250, Southlake, Texas (6,913 sf)
Executive Summary for Locked in Texas, LLC
Introduction
Locked in Texas will be an escape room offering live action mystery games created to satisfy a
wide variety of demographic groups in the U.S. We will be devoted to consistently providing
high value through our unique room design consistent with the customer’s need for adrenaline,
engagement and teamwork.
The Market Opportunity
Escape rooms are a relatively new industry which can be traced to Japan in 2007. Since then the
industry has grown to more than 2800 fixed escape rooms across the world. The escape room
business model is an intersection between gaming and the themed entertainment industry. The
industry was first introduced in the U.S. in 2012 and has experienced a rapid growth in the last 5
years. Regular customers include a wide range of people, both young and old, including friends,
families, corporate employees and even couples and partners looking for something beyond the
mundane dinner and movie night out.
Services
Locked in Texas will focus on several different themes of escape rooms to attract people of all
ages. Each themed room will have a maximum capacity of 8 people and the team will solve
puzzles, discover clues and accomplish tasks with the main purpose of escaping the room within
the one-hour time limit. The game will begin with guidelines from the game master and will
conclude with a discussion of the team performance at the end of the session. Clues will be
presented on a small TV screen located inside the room and riddles and puzzles will be found
throughout the room. All rooms will have surveillance cameras monitored by the game master to
ensure the safety of the participants and the contents of the rooms. Each clue will lead to another
until the final clue is found and the team has escaped. Teams can request for a hint during the
hour but this will come at a time penalty for each hint requested. The goal is to not only escape
the room but also have the best time. Participants can request to leave the room at any time
during the one-hour adventure but at that time, the game will be terminated and the participants
will be escorted to the final debriefing room.
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A single escape room will be occupied for one hour with a 15-minute block between rooms to set
up for the next team. Locked in Texas plans on developing 6-8 separate escape rooms and laser
maze at the cost of $30 per person. The escape rooms will be open to the general public over the
weekend from Friday afternoon to Sunday evening as well as weeknights.
In addition to the general escape rooms, we will spend a majority of our business working with
corporations during the work week and on select weekends. The focus on the corporate events is
to generate team building in a fun and casual atmosphere. Plans to bring in motivational speakers
for team building and catering will be offered in corporate packages. There is truly no other
experience that can compare.
We will also be working closely with several social psychologists to help corporations
understand human behavior, motivation and the science of team building.