Item 6A NarrativeLarson Retail Studio llc
501 Fifth Ave 2108
New York, NY 10017
646-809-5009
Southlake Town Square
As longstanding design architect for the brand, LRS works closely with founders Jay and Kevin Mclaughlin along
with company executives to establish and maintain a retail brand identity that addresses the unique character of
each store and the community it will become a part of. As a main street retailer, the brand thrives in a location
such as Southlake Town Square; a downtown destination that allows for the complexity of all the elements that
create a traditional vibrant streetscape , including varied signage, storefront design and color.
Our storefront design seeks to maintain the key elements of the existing historic Texas town square vernacular;
including terra cotta roof tiles and adobe stucco finish, while complementing it with a custom running fence
design found in the transoms and sidewalk planters that continues into the store on the casetops.
The recoloring of the exterior stucco in a warm gray contrasts with a bolder more primary blue color found on
the signage and storefront; a signature “pop” of color common to all J.Mclaughlin entries. We are hopeful this
new identifying color of the storefront will be seen as a continuation of the tradition of the historic main street
frontage where each business has a unique character and presence on the street and all work together to create
a vibrant downtown experience.