Item 9D PresentationSV17-016
Sign Variance for
Eye Trends
SV17-016
Applicant: Chandler Signs
Owner: Eye Trends
Request: Approval of a variance to the Park Village
Master Sign Plan to allow an attached
business sign that exceeds maximum letter
height.
Location: 1021 E. Southlake Blvd.
Aerial View
Request
Proposed Sign Park Village Sign
Regulation Location
Side (south) – 24 inches (A2)
Building ‘C’
Maximum Letter Height
Front (east) – 24 inches (A1)
Side (south) – 18 inches (A2)
Logo – east 30 inches
Logo – south 22.5 inches
Proposed Sign
Comparison Rendering
Building ‘C’
Maximum Letter Height
Front (east) – 24 inches (A1)
Side (south) – 18 inches (A2)
Showing the two signs at
two different letter heights as
allowed by the master sign
plan.
Park Village Approved Sign Variances
June 16, 2015; City Council approved a sign variance
request for Modmarket to allow for attached fascia
signs to exceed maximum sign area; to include a
cabinet tagline sign; and, to allow the logo to be duel
lit (halo and internally illuminated). (SV15-004) letter
height shown at maximum 18 inches
November 3, 2015; City Council approved sign
variance requests for Gloria’s Latin Cuisine to allow
signage with unique illumination and tag line. (SV15-
007) letter heights – SE –14 ½ inches, E – 24 inches, N –14 ½ inches
January 19, 2016; City Council approved sign
variance request for The Juice Bar noting a 24” J and
all other letters not to exceed 18”. (SV15-010)
Sign Board
November 9, 2017; Approved (3-1) approved as
presented and subject to the Staff Report dated
November 3, 2017.
Park Village Master Sign Plan Approval
August 19, 2014; Approved (7-0) as presented with the following exceptions and/or specifications:
Building blade signs, pedestrian blade signs, sandwich board
signs, awning signs and illumination of all signs are approved as
shown and presented.
Building ‘A’ – The Fresh Market
Southlake Boulevard (north) –
30 inches
Front Elevation (east) –
36 inches
Park Village branding sign (north)
21.5 inches
Park Village branding sign (west)
21.5 inches
Building ‘B’ – REI
Awning sign – 20 inches
Front logo (east) – 4’ x 8’
Rear logo (west) – 4’ x 8’
Building plaque (entrance) – 2’ x 4’
Park Village Master Sign Plan Approval
Building ‘C’
Front (east) – 24 inches
Side (south) – 18 inches
Park Village branding sign –
DENIED
Building ‘D’
Front (east)
o Larger tenant – 30 inches
o Smaller tenant – 24 inches
Side (north) – 18 inches
Rear (west) – 24 inches
Park Village branding sign –
DENIED
Park Village Master Sign Plan Approval
Building ‘E’ – Michaels
Front (northeast) – 48 inches
Side (northwest facing 1709) –
36 inches
Building ‘E2’
Front (northeast) – 36 inches
Park Village Master Sign Plan Approval
Building ‘F’
Front (north)
o 0-4,999 – 24 inches
o 5,000-9,999 – 30 inches
Building ‘F2’
Front (north)
o 0-4,999 – 24 inches
o 5,000-9,999 – 30 inches
Side (east) – 26 inches
Village buildings facing Southlake Blvd. and Carroll Avenue
0-4,999 – 18 inches
5,000-9,999 – 24 inches
Village buildings internal
0-4,999 – 18 inches
5,000-9,999 – 24 inches
Park Village Master Sign Plan Approval
Questions?
9.6.2 VARIANCES
a.Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance,
including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved
in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall consider the following criteria:
•Special conditions exist which are peculiar to the land, structure or building involved and are not applicable
to other lands, buildings or structures in the same zone. The City may attach such conditions to granting all
or a portion of any variance necessary to achieve the purpose of this ordinance, and;
•The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly
enjoyed by other properties in the same zone under the terms of the ordinance, and;
•The special conditions and circumstances do not result from the actions of the applicant and such
conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and;
•Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property
owners or otherwise detrimental to the public welfare, and;
•The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties
faced by the applicant in meeting the requirements of this ordinance; and;
•Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance.
•Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by
the variance or the installation of new or replacement signage that does not meet the specific requirements
of the City Council variance approval is prohibited and will be deemed non-compliant.