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Item 9D PresentationSV17-016 Sign Variance for Eye Trends SV17-016 Applicant: Chandler Signs Owner: Eye Trends Request: Approval of a variance to the Park Village Master Sign Plan to allow an attached business sign that exceeds maximum letter height. Location: 1021 E. Southlake Blvd. Aerial View Request Proposed Sign Park Village Sign Regulation Location Side (south) – 24 inches (A2) Building ‘C’ Maximum Letter Height Front (east) – 24 inches (A1) Side (south) – 18 inches (A2) Logo – east 30 inches Logo – south 22.5 inches Proposed Sign Comparison Rendering Building ‘C’ Maximum Letter Height Front (east) – 24 inches (A1) Side (south) – 18 inches (A2) Showing the two signs at two different letter heights as allowed by the master sign plan. Park Village Approved Sign Variances June 16, 2015; City Council approved a sign variance request for Modmarket to allow for attached fascia signs to exceed maximum sign area; to include a cabinet tagline sign; and, to allow the logo to be duel lit (halo and internally illuminated). (SV15-004) letter height shown at maximum 18 inches November 3, 2015; City Council approved sign variance requests for Gloria’s Latin Cuisine to allow signage with unique illumination and tag line. (SV15- 007) letter heights – SE –14 ½ inches, E – 24 inches, N –14 ½ inches January 19, 2016; City Council approved sign variance request for The Juice Bar noting a 24” J and all other letters not to exceed 18”. (SV15-010) Sign Board November 9, 2017; Approved (3-1) approved as presented and subject to the Staff Report dated November 3, 2017. Park Village Master Sign Plan Approval August 19, 2014; Approved (7-0) as presented with the following exceptions and/or specifications:  Building blade signs, pedestrian blade signs, sandwich board signs, awning signs and illumination of all signs are approved as shown and presented.  Building ‘A’ – The Fresh Market  Southlake Boulevard (north) – 30 inches  Front Elevation (east) – 36 inches  Park Village branding sign (north) 21.5 inches  Park Village branding sign (west) 21.5 inches  Building ‘B’ – REI  Awning sign – 20 inches  Front logo (east) – 4’ x 8’  Rear logo (west) – 4’ x 8’  Building plaque (entrance) – 2’ x 4’ Park Village Master Sign Plan Approval  Building ‘C’  Front (east) – 24 inches  Side (south) – 18 inches  Park Village branding sign – DENIED  Building ‘D’  Front (east) o Larger tenant – 30 inches o Smaller tenant – 24 inches  Side (north) – 18 inches  Rear (west) – 24 inches  Park Village branding sign – DENIED Park Village Master Sign Plan Approval  Building ‘E’ – Michaels  Front (northeast) – 48 inches  Side (northwest facing 1709) – 36 inches  Building ‘E2’  Front (northeast) – 36 inches Park Village Master Sign Plan Approval  Building ‘F’  Front (north) o 0-4,999 – 24 inches o 5,000-9,999 – 30 inches  Building ‘F2’  Front (north) o 0-4,999 – 24 inches o 5,000-9,999 – 30 inches  Side (east) – 26 inches  Village buildings facing Southlake Blvd. and Carroll Avenue  0-4,999 – 18 inches  5,000-9,999 – 24 inches  Village buildings internal  0-4,999 – 18 inches  5,000-9,999 – 24 inches Park Village Master Sign Plan Approval Questions? 9.6.2 VARIANCES a.Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. b. Approval Standards. In granting any variance, City Council shall consider the following criteria: •Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; •The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; •The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; •Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; •The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; •Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. •Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant.