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Item 9ACase No. MSP17-005 S T A F F R E P O R T November 28, 2017 CASE NO: MSP17-005 PROJECT: Master Sign Plan for Trinity Park EXECUTIVE SUMMARY: On behalf of 925 South Kimball, LLC, Priority Signs & Graphics is requesting approval of a Master Sign Plan for Trinity Park (fka Kimball Business Center) located at 925 and 935 S. Kimball Avenue, Southlake, TX. REQUEST: Trinity Park is generally located on the north side of S. Kimball Avenue, across from the intersection of S. Kimball Ave. and E. Continental Blvd. The proposed Master Sign Plan includes sign regulations that would allow the installation of flat panel signs for all future tenants to remain consistent with the size and style of the existing flat panel signs within the development. With the adoption of Sign Ordinance 704-I, flat panel signs were prohibited. As defined by Sign Ordinance 704-I, a flat panel sign is an attached non-internally illuminated sign that contains routed or embossed text and/or logo affixed on a single metal plat less than 2 inches in thickness. The development is comprised of two buildings; one fronting on S. Kimball Avenue and the other can be seen from Dean Way. There are currently ten (10) tenants and five (5) potential vacant lease spaces; nine (9) current tenants have installed flat panel signs at this location prior to the ordinance changes prohibiting this sign type. One (1) tenant is currently without a sign. The development also has an existing business monument sign. The goal of the proposed master sign plan is to have consistency with signage throughout the development. Department of Planning & Development Services Case No. MSP17-005 The proposed Master Sign Plan details are indicated below. Signs Proposed Sign Details Current 704-I regulation Signage at 935 S. Kimball *All existing and future panels are approximately 25 sf Flat panel signs are prohibited. *Maximum letter height for an attached channel letter sign would be 14” and logos 17.5” for signs facing an interior driveway. Sign area allowed is determined by lease space and would vary from approximately 28 sf to 55 sf based on the current floor plan. Signage at 925 S. Kimball *All existing and future panels are approximately 25 sf Flat panel signs are prohibited. *Maximum letter height for an attached channel letter sign would be 16” and logos 20” for signs facing Kimball Ave. Sign area allowed is determined by lease space and would vary from approximately 28 sf to 55 sf based on the current floor plan. ACTION NEEDED: Consider Approval of Master Sign Plan ATTACHMENTS: (A) Background Information (B) Vicinity Map Link to Presentation Link to Demonstration Link to Proposed Master Sign Plan STAFF CONTACT: Dennis Killough (817.748.8072) Lorrie Fletcher (817.748.8069) Case No. Attachment A MSP17-005 Page 1 BACKGROUND INFORMATION OWNER: 925 South Kimball, LLC APPLICANT: Priority Signs & Graphics PROPERTY ADDRESS: 925 & 935 S. Kimball Avenue HISTORY: - On December 3, 1974 the Green Meadows subdivision was approved by City Council. - On January 20, 2004 the City Council approved a Plat Revision to Lots 2R1 and 2R2 of the Green Meadow subdivision under Planning Case ZA03-087. - On March 18, 2014 the City Council approved a Site Plan for Kimball Business Center (Stadium Southwest) for the development of 2 office/warehouse buildings under Planning Case ZA14-003. - On October 21, 2014 City Council approved a Specific Use Permit to allow the installation of a commercial solar energy system under Planning Case ZA14-126. - On February 3, 2015 City Council approved a Specific Use Permit to allow the installation of two (2) above ground cisterns under Planning Case ZA14-115. - On February 19, 2015 City staff filed an Amended Plat designating Lot 3R, Block 1, Stadium Southwest under Planning Case ZA14-008. Prior to the adoption of Sign Ordinance No. 704-I, nine (9) out of ten (10) current tenants have permitted and installed flat panel signs. STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable economic environment SIGN BOARD: November 9, 2017; Approved (4-0) subject to the Staff Report dated November 3, 2017. STAFF COMMENTS: City Council approval of the proposed signs does not eliminate the requirement for appropriate sign application submittals prior to the installation of signs. Please contact Seantay Carpenter at 817-748-8215 or scarpenter@ci.southlake.tx.us for sign application processing and pre- install inspections. Design Guidelines - Master Sign Plans: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site Case No. Attachment A MSP17-005 Page 2 basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and pedestrian’s experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals 1. To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 2. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 3. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. 4. To promote a “sense of place” for the City of Southlake while promoting creative design for individual developments. 5. To promote signage as an architectural complement rather than being visually and thematically disconnected. Master Signage Plan Application The master signage program application shall include, at a minimum, the following to be deemed a completed application: A master site plan showing a location of each of the proposed signage type(s). Dimension and label the sign types and include distance measurement of the signs location from the nearest public right-of way. Provide signage elevations (dimensioned and labeled) indicating proposed text areas, materials, material finishes, colors, lighting and identifiable references as to how the signage design relates to the proposed architecture. Identify any landscaping elements proposed. For all signage is to be mounted on building façades, provide accurate building elevations that show signage dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how the signage design relates to the proposed architecture. If the applicant is requesting any variances from the current regulations as part of the master sign plan, please indicate the location of the variance, what the variance request is for and specific reason/justification for the variance and how the variance promotes are adheres to the design goals provided. A master sign plan application will be considered by the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be forwarded to the City Council for their consideration. Case No. Attachment A MSP17-005 Page 3 The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear fashion; however, the “guidelines” are not as strict as sign “standards.” The review authority may interpret the design guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance with another guideline determined by the review authority to be more important in the particular case. The overall objective is to ensure that the intent and spirit of the design guidelines are followed. Case No. Attachment B MSP17-005 Page 1