Item 9ACase No.
MSP17-005
S T A F F R E P O R T
November 28, 2017
CASE NO: MSP17-005
PROJECT: Master Sign Plan for Trinity Park
EXECUTIVE
SUMMARY: On behalf of 925 South Kimball, LLC, Priority Signs & Graphics is requesting
approval of a Master Sign Plan for Trinity Park (fka Kimball Business Center)
located at 925 and 935 S. Kimball Avenue, Southlake, TX.
REQUEST: Trinity Park is generally located on the north side of S. Kimball Avenue, across
from the intersection of S. Kimball Ave. and E. Continental Blvd.
The proposed Master Sign Plan includes sign regulations that would allow the
installation of flat panel signs for all future tenants to remain consistent with the
size and style of the existing flat panel signs within the development. With the
adoption of Sign Ordinance 704-I, flat panel signs were prohibited. As defined by
Sign Ordinance 704-I, a flat panel sign is an attached non-internally illuminated
sign that contains routed or embossed text and/or logo affixed on a single metal
plat less than 2 inches in thickness.
The development is comprised of two
buildings; one fronting on S. Kimball
Avenue and the other can be seen from
Dean Way. There are currently ten (10)
tenants and five (5) potential vacant lease
spaces; nine (9) current tenants have
installed flat panel signs at this location
prior to the ordinance changes prohibiting
this sign type. One (1) tenant is currently
without a sign. The development also has
an existing business monument sign.
The goal of the proposed master sign plan
is to have consistency with signage
throughout the development.
Department of Planning & Development Services
Case No.
MSP17-005
The proposed Master Sign Plan details are indicated below.
Signs Proposed Sign Details Current 704-I
regulation
Signage at 935 S. Kimball
*All existing and future panels are
approximately 25 sf
Flat panel signs are
prohibited.
*Maximum letter height
for an attached channel
letter sign would be 14”
and logos 17.5” for
signs facing an interior
driveway.
Sign area allowed is
determined by lease
space and would vary
from approximately 28
sf to 55 sf based on the
current floor plan.
Signage at 925 S. Kimball
*All existing and future panels are
approximately 25 sf
Flat panel signs are
prohibited.
*Maximum letter height
for an attached channel
letter sign would be 16”
and logos 20” for signs
facing Kimball Ave.
Sign area allowed is
determined by lease
space and would vary
from approximately 28
sf to 55 sf based on the
current floor plan.
ACTION NEEDED: Consider Approval of Master Sign Plan
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Link to Presentation
Link to Demonstration
Link to Proposed Master Sign Plan
STAFF CONTACT: Dennis Killough (817.748.8072)
Lorrie Fletcher (817.748.8069)
Case No. Attachment A
MSP17-005 Page 1
BACKGROUND INFORMATION
OWNER: 925 South Kimball, LLC
APPLICANT: Priority Signs & Graphics
PROPERTY ADDRESS: 925 & 935 S. Kimball Avenue
HISTORY: - On December 3, 1974 the Green Meadows subdivision was approved
by City Council.
- On January 20, 2004 the City Council approved a Plat Revision to Lots
2R1 and 2R2 of the Green Meadow subdivision under Planning Case
ZA03-087.
- On March 18, 2014 the City Council approved a Site Plan for Kimball
Business Center (Stadium Southwest) for the development of 2
office/warehouse buildings under Planning Case ZA14-003.
- On October 21, 2014 City Council approved a Specific Use Permit to
allow the installation of a commercial solar energy system under
Planning Case ZA14-126.
- On February 3, 2015 City Council approved a Specific Use Permit to
allow the installation of two (2) above ground cisterns under Planning
Case ZA14-115.
- On February 19, 2015 City staff filed an Amended Plat designating Lot
3R, Block 1, Stadium Southwest under Planning Case ZA14-008.
Prior to the adoption of Sign Ordinance No. 704-I, nine (9) out of ten (10)
current tenants have permitted and installed flat panel signs.
STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable
economic environment
SIGN BOARD: November 9, 2017; Approved (4-0) subject to the Staff Report dated
November 3, 2017.
STAFF COMMENTS: City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittals prior to the
installation of signs. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign application processing and pre-
install inspections.
Design Guidelines - Master Sign Plans:
Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely
necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the
general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual
prominence and effect on the overall design character of our city, signage as part of master sign
plans must be considered on the broader scale of community rather than on an individual site
Case No. Attachment A
MSP17-005 Page 2
basis. Signage is an integral part of the visual urban streetscape and shall not be designed to
visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and
pedestrian’s experience. The basis for submitting a master sign plan application should not be to
have larger signs or logos permitted by ordinance but should clearly be related to the sign design
goals listed below:
Design Goals
1. To develop organized hierarchies of signage design types that help identify the
location and size standards for individual signs without infringing on the capability
of creative design.
2. To establish design criteria that promote the overall visual quality of the
streetscape environment for the general public while providing reasonable and
improved standards for identification of individual properties.
3. To improve the overall visual cohesive appearance of the site through signage
guidelines, with strong consideration that the visual streetscape.
4. To promote a “sense of place” for the City of Southlake while promoting creative
design for individual developments.
5. To promote signage as an architectural complement rather than being visually and
thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum, the following
to be deemed a completed application:
A master site plan showing a location of each of the proposed signage type(s).
Dimension and label the sign types and include distance measurement of the
signs location from the nearest public right-of way.
Provide signage elevations (dimensioned and labeled) indicating proposed text
areas, materials, material finishes, colors, lighting and identifiable references as to
how the signage design relates to the proposed architecture. Identify any
landscaping elements proposed.
For all signage is to be mounted on building façades, provide accurate building
elevations that show signage dimension, signage location, text areas, materials,
material finishes, colors and identifiable references as to how the signage design
relates to the proposed architecture.
If the applicant is requesting any variances from the current regulations as part of
the master sign plan, please indicate the location of the variance, what the
variance request is for and specific reason/justification for the variance and how
the variance promotes are adheres to the design goals provided.
A master sign plan application will be considered by the City Council following a
recommendation by the Sign Board. The Sign Board’s recommendation will be
forwarded to the City Council for their consideration.
Case No. Attachment A
MSP17-005 Page 3
The sign design guidelines are designed to help ensure quality signs that
communicate their message in a clear fashion; however, the “guidelines” are not
as strict as sign “standards.” The review authority may interpret the design
guidelines with some flexibility in their application to specific signs/projects, as not
all design criteria may be workable or appropriate for each sign or project. In some
circumstances, one guideline may be relaxed to facilitate compliance with another
guideline determined by the review authority to be more important in the particular
case. The overall objective is to ensure that the intent and spirit of the design
guidelines are followed.
Case No. Attachment B
MSP17-005 Page 1