Item 9A PresentationTrinity Park
Master Sign Plan
MSP17-005
MSP17-005
Applicant: Priority Signs and Graphics
Owner: 925 South Kimball, LLC
Request: Approval of Master Sign Plan for Trinity Park
Location: 925 & 935 S. Kimball Avenue
Aerial View
Request Details
Signs Proposed Sign Details Current 704-I
regulation
*All existing and future panels are
approximately 25 sf
Flat panel signs
are prohibited
Maximum letter height for an
attached channel letter sign would
be 14” and logos 17.5” for signs
facing an interior driveway
Sign area allowed is determined
by lease space and would vary
from approximately 28 sf to 55 sf
based on the current floor plan.
Request Details
Signs Proposed Sign Details Current 704-I
regulation
*All existing and future panels are
approximately 25 sf
Flat panel signs
are prohibited
Maximum letter height for an
attached channel letter sign would
be 16” and logos 20” for signs
facing Kimball Ave.
Sign area allowed is determined
by lease space and would vary
from approximately 28 sf to 55 sf
based on the current floor plan.
Site Plan / Floor Plans
Existing Signs - Renderings
Site Photos
View from Kimball Avenue
Development Monument Sign
Site Photos
View looking east from
internal parking lot
View looking southeast
from Dean Way
View looking southwest
from Dean Way
Site Photos
View from Kimball Avenue
Development Monument Sign
Existing Signs
Vinyl – 14” letters
Routed – 12” letters
Vinyl – 14” letters
Vinyl – 6” letters 15” logo
Vinyl – 10” letters
Vinyl – 12.5” letters
Vinyl – 11.25” letters 17.5” logo
Vinyl – 5.5” letters
Vinyl – 5.5” letters 17.5” logo
Sign Board
November 9, 2017; Approved (4-0) as
presented and subject to the Staff Report
dated November 3, 2017.
Design Guidelines - Master Sign Plans:
Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deeme d
as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular
driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of
master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an
integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve
to build on the quality of the traveler’s and pedestrian’s experience. The basis for submitting a master sign plan applicatio n
should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed
below:
Design Goals
1. To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs
without infringing on the capability of creative design.
2. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while
providing reasonable and improved standards for identification of individual properties.
3. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that t he
visual streetscape.
4. To promote a “sense of place” for the City of Southlake while promoting creative design for individual developments.
5. To promote signage as an architectural complement rather than being visually and thematically disconnected.
Questions?