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Item 9A PresentationTrinity Park Master Sign Plan MSP17-005 MSP17-005 Applicant: Priority Signs and Graphics Owner: 925 South Kimball, LLC Request: Approval of Master Sign Plan for Trinity Park Location: 925 & 935 S. Kimball Avenue Aerial View Request Details Signs Proposed Sign Details Current 704-I regulation *All existing and future panels are approximately 25 sf Flat panel signs are prohibited Maximum letter height for an attached channel letter sign would be 14” and logos 17.5” for signs facing an interior driveway Sign area allowed is determined by lease space and would vary from approximately 28 sf to 55 sf based on the current floor plan. Request Details Signs Proposed Sign Details Current 704-I regulation *All existing and future panels are approximately 25 sf Flat panel signs are prohibited Maximum letter height for an attached channel letter sign would be 16” and logos 20” for signs facing Kimball Ave. Sign area allowed is determined by lease space and would vary from approximately 28 sf to 55 sf based on the current floor plan. Site Plan / Floor Plans Existing Signs - Renderings Site Photos View from Kimball Avenue Development Monument Sign Site Photos View looking east from internal parking lot View looking southeast from Dean Way View looking southwest from Dean Way Site Photos View from Kimball Avenue Development Monument Sign Existing Signs Vinyl – 14” letters Routed – 12” letters Vinyl – 14” letters Vinyl – 6” letters 15” logo Vinyl – 10” letters Vinyl – 12.5” letters Vinyl – 11.25” letters 17.5” logo Vinyl – 5.5” letters Vinyl – 5.5” letters 17.5” logo Sign Board November 9, 2017; Approved (4-0) as presented and subject to the Staff Report dated November 3, 2017. Design Guidelines - Master Sign Plans: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deeme d as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and pedestrian’s experience. The basis for submitting a master sign plan applicatio n should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals 1. To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 2. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 3. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that t he visual streetscape. 4. To promote a “sense of place” for the City of Southlake while promoting creative design for individual developments. 5. To promote signage as an architectural complement rather than being visually and thematically disconnected. Questions?