SB Item 6 - SV17-016 Eye TrendsCase No.
SV17-016
S T A F F R E P O R T
November 3, 2017
CASE NO: SV17-016
PROJECT: Eye Trends
EXECUTIVE
SUMMARY: On behalf of Eye Trends Southlake, Chandler Signs is requesting approval of a
variance to the Master Sign Plan for Park Village for Eye Trends located at 1021
E. Southlake Blvd., Southlake, TX.
REQUEST: The Park Village retail development is generally located at the southwest corner of
E. Southlake Blvd. and S. Carroll Avenue. Eye Trends is located in Building ‘C’.
The applicant’s lease space is situated on the corner of Building ‘C’ which dictates
two different letter heights. The east façade (A1) allows for a maximum letter
height of 24 inches and the south façade (A2) allows for a maximum letter height
of 18 inches. The applicant is requesting a variance to allow the south façade the
same letter height as the east in order to look balanced. The sign for the east
façade has been permitted, however, installation is currently pending. The
proposed sign meets all other sign regulation criteria.
Summary of Proposed Request:
Proposed Sign Park Village Sign
Regulation Location
Building ‘C’
Maximum Letter
Height
Front (east) – 24
inches
Side (south) – 18
inches
Department of Planning & Development Services
Case No.
SV17-016
ACTION NEEDED: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Link to Presentation
Link to Demonstration
Link to Proposed Sign Exhibits
STAFF CONTACT: Dennis Killough 817-748-8067
Lorrie Fletcher 817-748-8069
Case No. Attachment A
SV17-016 Page 1
BACKGROUND INFORMATION
OWNER: Eye Trends Southlake
APPLICANT: Chandler Signs
PROPERTY SITUATION: 1021 E. Southlake Blvd.
LEGAL DESCRIPTION: Lot 1, Block 1, Park Village, City of Southlake, Tarrant County,
Texas
HISTORY: August 19, 2014; City Council approved the Master Sign Plan for
Park Village. (MSP14-002)
April 21, 2015; City Council approved a request for an amendment
to the Master Sign Plan for Park Village to reduce the size of the
Park Village Tower Feature. (MSP15-001)
June 16, 2015; City Council approved a sign variance request for
Modmarket to allow for attached fascia signs to exceed maximum
sign area, letter and logo height; to include a cabinet tagline sign;
and, to allow the logo to be duel lit (halo and internally illuminated).
(SV15-004)
November 3, 2015; City Council approved sign variance requests
for Gloria’s Latin Cuisine to allow signage with unique illumination
and tag line. (SV15-007)
January 19, 2016; City Council approved sign variance request for
The Juice Bar noting a 24” J and all other letters not to exceed 18”.
(SV15-010)
September 20, 2016; City Council denied a sign variance request
for The Pretty Kitty. (SV16-013)
May 8, 2017; following a denial from the Sign Board on May 4,
2017, ShopCore Properties withdrew their application to amend the
Park Village Master Sign Plan. The proposed amendment to the
Master Sign Plan for Park Village was to allow the addition of two
(2) awareness signs and six (6) promotional sign holders. The
amendment also proposed to remove the specific criteria approved
for The Fresh Market and set that tenant space under the general
sign criteria for Rim Buildings that are ≥20,000 square feet. The
remainder of the approved Master Sign Plan was not proposed to
change.
STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic &
sustainable economic environment.
STAFF COMMENTS: City Council approval of the proposed sign does not eliminate the
requirement for appropriate sign application submittal prior to the
installation of the sign. Please contact Seantay Carpenter at 817-
748-8215 or scarpenter@ci.southlake.tx.us for sign application
Case No. Attachment A
SV17-016 Page 2
processing and pre-install inspection.
VARIANCE CRITERIA: 9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to
any restriction set forth in this ordinance, including but not limited to
the number, type, area, height, or setback of signs, or any other
aspect involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land, structure
or building involved and are not applicable to other lands,
buildings or structures in the same zone. The City may attach
such conditions to granting all or a portion of any variance
necessary to achieve the purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would
deprive the applicant of rights commonly enjoyed by other
properties in the same zone under the terms of the ordinance,
and;
(iii) The special conditions and circumstances do not result from the
actions of the applicant and such conditions and circumstances
do not merely constitute pecuniary hardship or inconveniences,
and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or
otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate
the special hardship or practical difficulties faced by the
applicant in meeting the requirements of this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or the
installation of new or replacement signage that does not meet
the specific requirements of the City Council variance approval
is prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to
the Administrative Official and be accompanied by a completed
application and a non-refundable filing fee in the amount specified
in the current fee schedule adopted by City Council. The sign
variance will be considered by the City Council following a
recommendation by the Sign Board. The Sign Board’s
recommendation will be forwarded to the City Council for their
consideration.
Case No. Attachment B
SV17-016 Page 1