WS Item 4 (2) - CEC Communication Plan MemoCITY OF
SOUTHLAKE
MEMORANDUM
October 2, 2017
TO: Mayor and City Council
FROM: Community Engagement Committee Members
Ben Siebach, Chair
Sherry Berman, Vice Chair
David Alexander, Secretary
Sandra Harrison, Place 2
Randy Robbins, Place 3
Aaron Camele, Place 6
SUBJECT: FY 2018 Annual Communication Plan Comments
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REQUESTED: Provide comments to the City's communication plan that highlights the
City's outreach and engagement efforts for the year, identifies key
topics of interest to community members, and identifies tools or
techniques to aid in community engagement.
BACKGROUND
INFORMATION: The Community Engagement Committee (CEC) is required to annually
review and provide comments on the City's communication plan. The
FY 2018 plan was presented by Pilar Schank at the June 12, 2017
Community Engagement Committee meeting. The committee provided
the following comments:
Communication plan provides a comprehensive look at
communication needs for FY 2018
CEC would like to have inventory of all City social media to
follow and promote engagement opportunities
The CEC would like to consider reaching out to virtual and
in-person groups to identify communication topics of interest
Consider promoting CEC familiarity with City departments
and services to help promote communication needs
City of Southlake Values:
Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence ♦ Teamwork
Consider researching the use and effectiveness of
sponsored posts on Facebook
Consider CEC review of hybrid house of brands
Consider opportunities to partner with school district and
other partners to support communication efforts
SUPPORTING
DOCUMENTS: Exhibit "A" Marketing & Communication Plan
STAFF
CONTACT: Pilar Schank — (817) 748-8006
Lauren LaNeave — (817) 748-8029
Jerod Potts — (817) 748-8195
City of Southlake Values:
Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence ♦ Teamwork