WS Item 4 (1) - CEC Annual ReportANIL
ILCO
Y 2017
CITY OF SOUTHLAKE
Community Engagement Committee
Annual Engagement Report
CITY OF SOUTHLAKE
Community Engagement Committee
FY 2017 Annual Engagement Report
October 2016 to September 2017
Prepared by Lauren LaNeave and Jerod Potts
Photos by Shawn O'Connell Photography and City of Southlake
CITY OF SOUTHLAKE
CITY COUNCIL
Mayor
Mayor Pro Tem
Deputy Mayor Pro Tem
Councilmember Place 1
Councilmember Place 3
Councilmember Place 5
Laura Hill
Randy Williamson
Shawn McCaskill
Shahid Shafi
Chad Patton
John Huffman
Councilmember Place 6 Christopher Archer
COMMUNITY ENGAGEMENT
COMMITTEE MEMBERS
Chair Ben Siebach
Vice Chair
Sherry Berman
Secretary
David Alexander
Place 2
Sandra Harrison
Place 3
Randy Robbins
Place 6
Aaron Camele
Place 7
Vacant
CITY OF SOUTHLAKE
STAFF MEMBERS
City Manager Shana Yelverton
Assistant City Manager Ben Thatcher
Assistant City Manager Alison Ortowski
Assistant to the City Manager Lauren LaNeave
Policy & Strategic Initiative Principal Planner Jerod Potts
Planner 1 Lorrie Fletcher
Planner 1 Patty Moos
Deputy Director of Marketing Pilar Schank
& Communication
TABLE OF CONTENTS
EXECUTIVE SUMMARY
INTRODUCTION
PROPOSED STRATEGIC DIRECTION 14
2017 COMMUNITY ENGAGEMENT COMMITTEE ACTIVITIES 20
APPENDIX
28
EXECUTIVE SUMMARY
• The Community Engagement Committee has completed the
specific items noted in Ordinance No. 1073, and has fulfilled its
responsibilities for fiscal year 2017. As a result, the Committee
provides this final report.
• The City of Southlake's Community Engagement Program,
housed in the City Manager's Office, is a program focused on
building better engagement with residents and businesses.
Historically, residents of Southlake have worked to build
a city culture of neighborhood involvement, transparent
communication, and create a sense of community. City
Council's action in late 2013 to evolve the SPIN program
from one focused on communication to one of engagement
provides a more comprehensive focus to providing avenues of
community involvement.
• The Community Engagement Committee has been dedicated to
creating a sustainable engagement program that gives tools to
the community to help them take a leadership role in deciding
what issues are worth investigating. This perspective involves
a partnership between the local government, and the people
it represents. It means taking collective responsibility for the
conditions of our community.
• Opportunities for involvement abound, and every member of
this committee has been working tirelessly over the course of
the last year to provide extra value to this new program.
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INTRODUCTION
EFINING COMMUNITY ENGAGEMENT
Belonging to a community like Southlake
can give individuals a shared sense of
identity, purpose, and commitment.
Residents and businesses are vital
members of this community. Through their
involvement in various community groups
and organizations, their participation at
public meetings or community events, as
donors or benefactors for various causes,
or by giving of their time and talents
as volunteers, individuals are directly
improving this community.
As people take pride in being actively
involved in the community, they also
cultivate a sense of responsibility to
one another — a need to work together
to continue to make Southlake an
outstanding place to live, work, visit, and
do business.
The City of Southlake defines community
engagement as local government providing
opportunities and incentives for community
members, including residents and
businesses, to be informed, be involved,
and collaborate with local government on
the issues that matter most to them.
The International City/ County Management
Association (ICMA) states that "engagement
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is a leading and trending practice for local
governments and is critical to quality
local decision making and community
building."
Community engagement promotes
citizenship and social connectedness,
and plays a critical role in securing the
ongoing health and prosperity of the
city. The steps taken today to advance
community engagement efforts will help
the city remain successful in the future.
The City of Southlake is dedicated to
promoting community engagement by
providing time and space for people to
come together to define problems, discuss
solutions, and contribute meaningfully to
the decision-making process.
Increased community engagement provides
benefits for both citizens and for local
government leaders. When people are more
engaged, it can:
• increase citizens' sense of responsibility
and understanding of complex issues;
• clarify citizens' values, needs and
preferences allowing public servants and
political leaders to understand how the
public views an issue and what is most
important to them, what information
the public needs to understand an issue
and how to best frame or speak about an
issue;
• help decision -makers understand the
potential social and ethical implications
of their decisions among populations
that they may not be familiar with;
• share ownership of difficult decisions
between political leaders and citizens;
and
• increase the legitimacy and effectiveness
of public decisions.
Source: Adapted from Sheedy, A., MacKinnon, M. P., Pitre,
S., and Watling, J., What is Citizen Engagement? Handbook on
Citizen Engagement: Beyond Consultation, pp.4-8, Canadian
Policy Research Network, 2008.
When discussing community engagement,
it is also helpful to consider various levels of
engagement. All are valuable, and for certain • •
purposes, some may be more appropriate: INFORM CONSULT INVOLVE COLLABORATE EMPOWER
Inform -
"We will provide the public with balanced
and objective information to assist them
in understanding a problem, alternatives,
opportunities and/or solutions."
Communication is one way. The City
sends information to members of the
community. This form of engagement
helps citizens make informed decisions.
Examples may include traffic alerts or
public safety information.
Consult -
"We will collect public feedback on
analysis, alternatives and/or decisions
from our community."
Communication is typically one way.
The public sends information to the City.
This form of engagement helps local
government leaders make informed
decisions, understanding the needs
and opinions of community members.
Examples may include completion of
a Citizen Satisfaction Survey, or stating
approval or opposition for a specific
item during a public hearing.
Involve -
"We will work directly with the public
throughout the process to ensure that
public concerns and aspirations are
consistently understood and considered."
Communication is two-way between
the City and the public. Community
members are contributors to the
decision-making process through
participation in a series of forums,
meetings, workshops, or open houses.
Collaborate -
"We will partner with the public in
each aspect of the decision including
the development of alternatives and
identification of the preferred solution."
This level of engagement is true
partnership. Community members are
directly connected to local government.
They may serve on committees that
work alongside Council and staff
to develop solutions and provide
comments on decisions. Collaboration
can also include citizens who help the
City deliver projects, programs, or
services through volunteering.
Empower -
"The citizens have the responsibility to
make decisions and solve problems. "
In this level of engagement, community
members are decision -makers. This may
be through voting on leadership or other
ballot items.
Through these levels of engagement, citizens
can make a difference in the community and
contribute meaningfully to the work of local
government.
Source: Adapted from the IAP2 Spectrum of Public Participation
(1AP2 2007)
TORY OF COMMUNITY ENGAGEMENT IN SOUTHLAKE
In 1993, the City of Southlake had a
population of less than 10,000 people and
was at the very beginning of a surge of
new growth. That year, as a means of
improving communication with residents
and strengthening local neighborhoods,
the City Council created the Southlake
Program for the Involvement of
Neighborhoods (SPIN) and the SPIN
Standing Committee. SPIN played an
important role connecting the Southlake
community to local government and,
for many years, served as one of the
primary tools for promoting community
engagement.
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After more than 20 years, the city's
population more than doubled,
technology created new ways for people
to communicate, and the means by
which citizens interact with their local
government evolved. As a result, the City
Council recognized the need for SPIN and
the SPIN Standing Committee to evolve.
In 2013, the City Council tasked the SPIN
Standing Committee to re -envision the
SPIN program and further define their role
within the program. In November 2013,
under the guidance and direction of the
Council, the SPIN Standing Committee
ultimately recommended that their
group be reestablished as a Community
Engagement Committee, defined by
Ordinance No. 1073. This new committee
was structured to be more streamlined,
flexible, and capable of exploring new
methods for community engagement.
COMMUNITY ENGAGEMENT COMMITTEE
The Community Engagement Committee
consists of seven Southlake residents who
have been appointed by the City Council
for staggered, two-year terms, to serve as
an advisory board to Council on matters
pertaining to community engagement
and outreach programs.
In order to create a committee reflective
of the community, the Council has given
strong consideration to the geographical
location and diversity of committee
members in relation to the demographics
of the community.
The Community Engagement Committee
works diligently to advise the Council
regarding programs and policies that will
connect residents and businesses to local
government in a meaningful way, so they
can work together to maintain a high
quality of life in Southlake.
The responsibilities of the Community
Engagement Committee, as outlined by
Ordinance No. 1073, are the following:
• Act in an advisory capacity to the
City Council regarding community
engagement
• Act in compliance with guidelines
• Cooperate with other city boards and
commissions
• Recommend policies, programs, tools
and technology for the advancement
of community engagement, including
budgetary impact
• Annually review and comment on
City's communication plan
• Annually review the SPIN map and
recommend revisions
• Annually submit a report on efforts
and accomplishments
• Perform other advisory tasks as
delegated
Beyond these stated responsibilities,
committee members are expected to
be actively involved in the community
by participating in other groups or
organizations.
Members of the committee also provide
support, as needed for important
community engagement efforts, such as
the SPIN Town Hall Forums. Currently,
the committee hosts and provides
impartial facilitation for these forums.
INTRODUCTION
At a minimum, the group holds quarterly
meetings. In addition, the CEC may host
meetings, as appropriate, with other
groups in the community. The focus for
these meetings is to share information
from the City's communication plan, find
out what specific interests a group may
have, and learn what communication
tools are most effective in reaching their
group. This information can then help
to shape future outreach/ engagement
efforts.
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STRATEGIC DIRECTION
In order to set the course for the City's work
each year, we utilize a document called
a Strategy Map, shown on page 17. The
Strategy Map captures the City's strategy in
a single diagram and identifies those things
that are necessary to achieve the mission.
The City's adopted Strategy Map includes
the Mission, Values, and Focus Areas,
and it incorporates four Perspectives, six
Critical Business Outcomes, and twenty-
two Corporate Objectives. The items
highlighted on the map are directly related
to CEC initiatives.
One of the initial efforts of the Community
Engagement Committee was to develop
its own strategy map, consistent with
the committee's establishing ordinance
and aligned with the City's overall
strategy map, that would define specific
expectations that the group felt embodied
the purpose of the committee itself.
The Community Engagement Committee's
strategy map is shown on page 18. This map
is provides a framework to guide future
efforts and recommendations pursued by
the committee.
The mission, vision, and objectives for the
committee are as follows:
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The mission and purpose of the Community
Engagement Committee is to connect the
community to local government, serving
as an advisory board to Council on matters
pertaining to community engagement and
outreach programs.
The Community Engagement Committee
provides channels for Southlake City
Government to inform, involve, and
collaborate with residents and businesses.
Serve Our Customers-
CECC1 Promote timely, accessible,
meaningful and inclusive engagement
tools (C5)
CECC2 Encourage active public
participation in City's planning and
decision-making process (C6)
CECC3 Seek to understand public
concerns and interests (C6)
CECC4 Raise awareness of involvement
opportunities (C5)
Manage the Business-
CECB1 Continuously seek better ways of
informing and engaging the community
(B2)
CECB2 Facilitate open, fair and
constructive dialogue (B4)
CECB3 Evaluate effectiveness of current
engagement strategies (B6)
CECB4 Overcome participation barriers
through technology utilization (B6)
Provide Financial Stewardship-
CECF1 Recommend innovative
engagement methods that are cost
effective and fiscally sustainable (F1)
Promote Learning & Growth-
CECL1 Build community motivation
to engage on issues, trends and best
practices (L1)
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CRITICAL
BUSINESS OUTCOMES
CB01— Maintain a
CB04 — Optimize the
strong financial
City's commercial tax
position and
base by attracting high
implement plans and
quality new businesses
policies to ensure
to reduce the tax
future financial
burden on residential
strength.
taxpayers.
CB02 — Enhance
CB05 — Improve
mobility through
quality of life through
aggressive traffic
progressive
management
implementation of
initiatives and capital
Southlake's
project
Comprehensive Plan
implementation.
recommendations.
CB03 — Engage in
CB06 — Invest to
thoughtful planning
maintain strong public
to ensure continued
safety to ensure a low
high quality
crime rate and
development that is
effective emergency
integrated well into
response.
the current built
environment.
PROPOSED STRATEGIC DIRECTION
DELIVER ON OUR FOCUS
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Fr,
Safety & Mobility Infrastructure Quality
Security Development
SERVE OUR CUSTOMERS
MANAGE THE BUSINESS
PROVIDE FINANCIAL STEWARDSHIP
17
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Partnerships &
Performance
Volunteerism
Management &
PROVIDE FINANCIAL STEWARDSHIP
17
Once objectives were determined and the
proposed strategy map was created, the
committee began to discuss the metrics
that would be appropriate to measure its
progress toward meeting their objectives.
An Objectives and Metrics Subcommittee
was formed and began discussions
surrounding development of metrics.
Ultimately the subcommittee decided to
group the objectives that seemed to have
a common measurement, then proposed
ways to measure each of the defined metrics.
This process yielded a preliminary list of
four concise measures that could be used to
gauge the committee's ten stated objectives.
The following metrics are proposed as a
starting point to measure the committee's
performance and evaluate the success of
the city's community engagement efforts:
• Number of citizens receiving at least
one engagement channel;
• Number of citizens responding to
periodic surveys;
• Number of citizens attending and/or
viewing City events; and
• Number of engagement channels
Through discussions with the entire CEC, the
committee agreed that while these metrics
did gauge effectiveness in a concise manner,
the group may need to broaden the number
of metrics to be more comprehensive in its
evaluation. The subcommittee developed a
series of other metrics for consideration, and
additional ideas from the entire committee
were then added:
• Number of special issue Town Hall
Forums hosted
• Number of candidate forums for City
and CISD elections hosted
• Conduct bi-annual survey on
community engagement
• Number of city -registered volunteers
• Number of volunteer hours worked
• Participation rates in various city
activities
• Click rates for City announcements
The next step in this effort is to validate
that the defined resources can provide
data sufficient to evaluate the effectiveness
of each defined metric.
The development of community
engagement metrics is an ongoing effort
that the CEC will continue in the coming
year.
CECC1 Promote timely,
accessible, meaningful
and inclusive
engagement tools (C5)
CECB1 Continuously
seek better ways of
informing and engaging
the community (B2)
CECB3 Evaluate
effectiveness of current
engagement strategies
(B6)
CECC3 Seek to
understand public
concerns and interests
(C6)
CECB2 Facilitate open,
fair and constructive
dialogue (B4)
CECC2 Encourage
active public
participation in City's
planning and decision-
making process (C6)
CECC4 Raise awareness
of involvement
opportunities (C5)
CECL1 Build
community motivation
to engage on issues,
trends and best practices
(L1)
CECB4 Overcomes
participation barriers
through technology
utilization (B6)
CECF1 Recommend
innovative engagement
methods that are cost
effective and fiscally
sustainable (Fl)
Number
Offer all citizens
of citizens
a menu of
receiving at least
communication
one engagement
options. Number
channel
who select at
least one. (Citizen
Satisfaction Survey)
Number
Regularly poll
of citizens
citizens a question
responding to
regarding life in
periodic surveys
Southlake (Citizen
events
Satisfaction Survey
and Twitter Survey
or other more
frequent poll)
Number
Track live and
of citizens
delayed participation
attending/
in community
viewing City
events, e.g. city
events
council, Town Hall
Forums, etc.
Number ofCommunication
engagement
channels offered
channelscitizens,
e.g. Twitter,
F acebook, mailers,
CConnect
CTY. etc.
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COMMITTEE MEETINGS
The Community Engagement Committee
has met seven times throughout the year
to evaluate and improve community
engagement in Southlake. During these
meetings, the committee has:
• Adhered to the committee's
adopted strategy map,
• Learned more about the City
of Southlake's current use of
technology and social media for
engagement purposes,
• Hosted and facilitated a series of
SPIN Town Hall Forums including
a Candidates' Open House and a
Community Safety Forum,
• Continued improvements to the
SPIN Town Hall Forums,
• Served as focus groups for various
master plan elements and City
programs,
• Evaluated current engagement
efforts,
• Crafted community engagement
survey questions to measure
engagement levels, and
• Developed recommendations for
improving community engagement
in coming years.
The CEC has worked closely with City
Staff to serve as a focus group to test,
review, and provide feedback on new
programs and to serve as the Bicycle
Safety Committee for an amendment to
the Mobility Master Plan.
The CEC was appointed to serve as
the Bicycle Safety Committee in FY
2016. In this capacity the committee
reviewed staff presentations and adopted
recommendations relating to bicycling
from the Southlake 2030 Mobility Master
Plan and provided recommendations to
plan updates. These recommendations
were provided to City Council in February
2017. See page 31 for report.
The committee also played an
important role in providing feedback on
engagement tools, including testing the
City's Financial Transparency tool and
providing feedback on Local Business
Report communication.
The CEC reviewed and recommended
citizen engagement topics to survey
based on the questions asked in the Texas
Civic Health Index. Once the topic areas
were selected the committee provided
feedback to staff on survey questions.
These questions will be incorporated into
the 2017 Citizen Satisfaction Survey to
help the committee establish a baseline of
citizen engagement.
SPIN TOWN HALL FORUMS
SPIN, the Southlake Program for the
Involvement of Neighborhoods, are the
Town Hall Forums which are held twice
a month to provide an opportunity for
community members to have an informal
conversation regarding topics of interest.
The most frequently discussed items
are development cases. The Town
Hall Forums provide a place to
discuss proposed developments and
for developers to hear feedback from
residents before a case goes before the
Planning and Zoning Commission or City
Council. These forums have been critical
in helping the city manage growth and
development, allowing the community to
converse directly with developers during
the early stages of the development
process.
Currently, CEC members serve as hosts
and facilitators of the Town Hall Forums
and ensure that residents are able to receive
information and answers to their questions.
The attendance at Town Hall Forums
fluctuates depending on the topic. In
FY 2017, sixteen development -focused
meetings were held, covering 28 agenda
items, with an average of approximately
15 people attending each meeting in
person. Additional details are shown to
the right.
Beyond the frequent development -
centered Town Hall Forums, additional
meetings have been organized to focus on
topics of particular interest to residents.
A City Council Candidate Open House was
held for residents to engage with candidates
prior to the special election. For this forum,
the CEC evaluated several methods of
conducting the forum, including traditional
forum, online via Facebook live, and an
open house meet and greet, among others.
Ultimately, the committee chose a hybrid
method, beginning with a meet and greet for
residents to speak directly with candidates,
followed by a forum for voters to hear
candidates' answer moderated questions
prior to the election. The questions were
submitted prior to the event via the
City's website, CityofSouthlake.
com. Seventy-three members of the
community attended the event, hosted
by reporter Dawn Tongish.
The CEC also worked with City staff
to organize a Community Safety
Forum to provide information on
safety and security from Police Chief
James Brandon and Fire Chief Mike
Starr.
In FY 2017, the committee evaluated
the possibility of expanding the reach
of special topics covered at Special
Town Hall Forums. To do this, the
committee created a branded PSA to
share on social media to promote key
communication topics. This allows
for the CEC to promote critical
topics directly to residents, instead of
requiring residents to come to Town
Hall. This initiative will continue
into FY 2018. For an example PSA,
please see page 24.
Many improvements to the Town
Hall Forums have been made in
recent years, including moving the
meetings to the Council Chambers
October 11
AGENDA
1
ATTENDANCE
COUNT
5
31
October 25
1
0
39
November 8
2
7
65
December 13
1
8
40
January 10
1
6
3
January 24
1
7
41
February 28
2
21
54
March 28
4
29
57
April 11
2
27
87
May 9
3
6
103
May 23
1
2
38
June 13
2
19
94
July 25
3
77
367
August 22
4
7
58
September 12
6
15
120
September 26
2
6
19
16 meetings
35 agenda
items
247 total
attendance
1,216 total
views
SPECIAL SPIN TOWN HALL FORUMS
and providing live streaming and
online video on demand for community
members who are not able to attend in
person. Additionally, changes to meeting
materials, developer presentations, and
the incorporation of SPIN Item Numbers
into the Development Activity News Blog
Jo make tracking projects easier to follow.
Mosquitoes spread Zika and other viruses.
The Community Engagement Committee
has recommended a number of
improvements and continues to help
the City explore opportunities for the
future. Some of the improvements are
highlighted below:
• A revised SPIN questionnaire for
residents and developers to help
gain feedback from both presenters
and attendees. The committee
recommended adding a QR code to
the meeting pamphlet to improve ease
of access. (Survey results on page 44)
• Added SPIN Meeting Report to the
Planning & Zoning Commission
Meeting Story Map to keep individuals
informed on projects moving forward
in the development process. This also
allows those not present at the SPIN
meetings to review the reports easily.
Other
20%
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• The traditional City Council Candidate
Forum was changed to include an
open house prior to the moderated
forum. This provided an opportunity
for residents to speak directly with
candidates before voting. Questions
for the forum were submitted prior to
the event through the City's website.
• Evaluated the room setup to improve
the CEC Host's ability to moderate the
SPIN Town Hall Forum.
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mail
3%
20%
This chart shows how S7717rown Hall attendees heard about the meeting. it sinformation is collected through the sign -in
sheets at each SPIN Town Hall Forum.
SPIN NEIGHBORHOOD MAP
The City of Southlake has 11 designated
SPIN neighborhoods. These are used for
a variety of planning and communication
purposes.
These areas allow the City of Southlake to
send calls or emails to specific parts of the
community when information is relevant.
They are used to track the locations of
CIP investments/ budget items to ensure
that expenditures are appropriately
distributed across the community. They
are included in the Southlake 2030 plans
to group recommendations made in each
area of the city. They are used throughout
the planning and development process to
locate and track the projects in each part
of the city, and these neighborhoods can
help citizens identify projects or topics
specific to their part of town.
The Community Engagement Committee
is charged to review this map annually
and make recommendations for any
changes, as needed. The current SPIN
Neighborhood Map is shown on the right.
The committee has not recommended
any changes for the coming year.
V 25
COMMUNITY
ENGAGEMENT ACTIVITIES
R FY 2018
The Committee Engagement Committee
is continuously exploring opportunities
to improve community engagement.
The identified engagement initiatives
can be categorized into three primary
responsibilities: push information, gather
information, and technology research
and improvement. During FY 2018, the
committee will:
Push Information
1. Support City communication by
serving as social media ambassadors
for the City of Southlake
2. Solicit participation and make
recommendations for Board and
Commission involvement
Information
1. Promote CEC familiarity with City
departments and services offered to
h citizens
Work with City departments on
potential engagement topics
3. Serve as a 2017 Citizen Satisfaction
Survey focus group, to test the
survey's functionality
4. Increase participation in the Citizen
Satisfaction Survey by promoting the
survey
5. Review Citizen Survey results for
possible engagement topics
6. Conduct an engagement -focused
survey for Town Hall Forum
attendees, VOD viewers, or social
media followers
7. Study and assess results of the
Citizen Engagement Survey to
enhance engagement plan and
provide recommendations to City
Council
8. Continue to assess existing processes
and outcomes
9. Establish and track metrics every six
months to determine reach to the
community
Technology Research & Improvement
1. Become familiar with costs and
benefits associated with existing and
potential engagement tools
2. Explore opportunities for innovative
engagement methods
3. Explore real time interaction with
remote VOD viewers, including
question and answer
4. Identify ways to improve
communication with residents/
businesses during Town Hall Forums
and throughout the development
process
5. Continue to assess technology
options and anticipated outcomes
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The Community Engagement
Committee (CEC) will host a SPIN
(Southlake Program for the Involvement
of Neighborhoods) Candidates' Open
House for City Council Candidates on
Wednesday, August 30, 2017 from 6:00
p.m. to 7:30 p.m. in the Legends Hall at
The Marq, 285 Shady Oaks Drive.
The session will begin with a fifteen
minute open house style meet and
greet, then candidates will be given an
opportunity to introduce themselves
and speak about their platform. Next, all
candidates will be given the opportunity
to respond to questions from the
moderator. Finally, all candidates will
be asked to provide a closing statement.
The question and answer portion of this
event will be recorded and posted to
CityofSouthlake.com with 48 hours.
The moderator, a member of the CEC,
will select questions submitted by
candidates and residents. Residents have
the opportunity to submit questions to
be considered by 3:00 p.m. on Tuesday,
August 29.
In order to vote in the September 9, 2017
Special Election, a citizen must have
registered to vote no later than August
10, 2017. Voters are required to present
an approved form of photo identification
in order to vote in all Texas elections.
Click here for acceptable forms of
identification.
Important Voting Deadlines
August 23, 2017, First day of early voting
August 29, 2017, Application for Ballot
by Mail Form Due for both Tarrant and
Denton Counties
September 5, 2017, Last day of early
voting
September 9, 2017, Election Day
(Saturday)
Additional election information can
be found on the City's website www.
CityofSouthlake.com. If you have
questions about the election processes
please call the City Secretary's office at
(817) 748-8016.
CITY
SOUTHLAKE
MEMORANDUM
February 14, 2017
To: Mayor and City Council
From: Kenneth M. Baker, Sr. Director
of Planning and Development Services
Subject: Work Session Item 4:
Discuss possible amendment to the
Southlake 2030 Mobility Master Plan
to incorporate recommendations of the
Bicycle Safety Committee
Action
Requested: Direct staff to move
forward with amending the Southlake
2030 Mobility Master Plan to consider
inclusion of the recommendations from
the Bicycle Safety Committee regarding
active transportation initiatives,
specifically related to bicycling and
bicycle safety.
If City Council directs staff to move
forward, the process would entail a
SPIN Town Hall Forum, Public Hearing
at a Planning & Zoning Commission
meeting, and two readings at City
Council, with the second reading being
a Public Hearing.
Background
Information: The Bicycle Safety
Committee was formed as a result of
a discussion held during the joint City
Council, SPDC, and Parks & Recreation
Board meeting on August 4, 2016. This
committee consists of the Community
Engagement Committee and Parks &
Recreation board member Mitch Hill.
On September 26, 2016, the Community
Engagement Committee metin anofficial
capacity as the City's newly formed
Bicycle Safety Committee. During this
session, City staff presented adopted
active transportation recommendations
related to bicycling from the Southlake
2030 Mobility Master Plan to the
Committee. Staff highlighted several
possible action items that were each
framed in the context of these existing
recommendations. Potential action
items for these recommendations were
grouped into one of three categories
established by the Mobility Master
Plan: Education and Promotion,
Safe Behavior and Enforcement, and
Planning and Infrastructure. Staff also
presented a recently drafted version of
a Bicycle Safety Flier for the Committee
to review and offer feedback. The
Committee provided comments
regarding each of these items.
Staff was directed to review the
Committee's comments, and determine
the extent to which bicycle safety
initiatives could be implemented in
the context of existing adopted 2030
recommendations. Upon further
analysis, staff separated findings into
two separate charts.
The first chart illustrated that
certain bicycle initiatives could be
pursued under existing adopted
recommendations through department
work plans. A strategic framework
had already been established for these
items.
However, not all of the initiatives
discussed and proposed by the Bicycle
Safety Committee could be addressed in
the framework of the existing Southlake
2030
Mobility Master Plan. Staff identified
possible future initiatives, but the
inclusion of these items on a departmental
work plan would require a City Council
approved amendment to the Mobility
Master Plan. Staff identified potential
recommendations based on the feedback
from the Committee, and established
a potential "go forward plan" for
these initiatives. This list of possible
recommendations is included below as
Exhibit "A."
City staff has also included proposed
amendments to the Bicycle Facility
Master Plan (map / recommendations).
The purpose of the revisions to the map is
to encourage riders to use specific bicycle
routes in the City by adding bicycle
facilities, or increasing the priority tier of
those facilities. Another goal of the revised
map is to assist bicyclists in accessing the
Cotton Belt Trail from Southlake.
The adopted map is listed below as
Exhibit "B" and the proposed map is
shown as Exhibit "C." The proposed
revisions to the Bicycle Facility Master
Plan Map would lead to changes in the
Summary of Bicycle Facility Master Plan
Recommendations. These changes are
highlighted below in Exhibit "D."
Supporting Documents:
Exhibit "A" Proposed Active
Transportation Recommendations
Exhibit "B" Adopted Bicycle Facility
Master Plan Map
Exhibit "C" Proposed Bicycle Facility
Master Plan Map
Exhibit "D" Proposed Bicycle Facility
Plan Recommendations
(E) Link to Mobility Master Plan (Active
Transportation - Pages 56 - 86)
(F) Link to PowerPoint Presentation
Staff Contact: Kenneth M. Baker, AICP -
(817) 748-8067
Jerod Potts - (817) 748-8195
1
Exhibit "A" — Proposed Active Transportation Recommendations
AT14 Continue participating in the Bicycle Pedestrian
Advisory Committee through the NCTCOG
As the City designs, constructs or provides
AT15 maintenance on City roads, consider opportunities to
incorporate bicycle signage in a manner that provides
linkages to bicycle facilities in neighboring cities
AT16 Consider citywide participation in Bike (Safety) Month
(May)
AT17 Host a Bicycle Safety Forum
AT18 Develop bicycle -related Story Maps
AT19 Pursue grant funding opportunities for projects
related to bicycle safety
Consider holding annual collaboration meetings
AT20 between surrounding municipalities and NCTCOG to
discuss bicycle/pedestrian safety issues and promote
regional planning for active transportation
AT21 Promote the linkage from Southlake to the Cotton Belt
Trail
Consider designing, installing and/or constructing any
AT22 future bike facilities according to AASHTO / NACTO
guidelines
Explore opportunities to implement new technology
AT23 and improvements that promote bicycle and
pedestrian safety
Research and consider pursuing Bicycle Friendly
AT24 Community status through the League of American
Bicyclists
PDS, CS, PW Partnerships & 9.1
Volunteerism; C5
Quality Development,
PW Mobility, Infrastructure; 3.7
C2, C3 3.7
Mobility, Safety & 3 7
PDS, CS, ED, Security, Partnerships &
DPS Volunteerism; C1, C3, C5, 9.1
C6, 9.1
Mobility, Safety &
Security, Partnerships & 3.7,
PDS, PW, DPS 5.8,
Volunteerism; C1, C5, C6,
9.1
B2
Mobility, Partnerships &
Volunteerism,
PDS, PW, ED Performance 9.3
Management & Service 9.3
Delivery; C2, B2, B6
Mobility, Safety &
PDS, DPS, PW Security, Performance 3.7,
Management & Service 5.8
Delivery; C1, B4, F1
Mobility, Safety &
PDS, CS, ED, Security, Partnerships & 3.7,
2 DPS Volunteerism, Quality 5.8,
Development; C1, C2, C5, 9.1
B2
Mobility, Safety &
PDS, PW Security, Performance 3.4
Management & Service
Delivery; C2, C3, B6
Quality Development, 1.2,
PW Mobility, Infrastructure; 3.7,
C1, B1, F2 10.6
Quality Development, 1 2
Mobility, Infrastructure,
PW, PDS Safety & Security; C1, C2, 3.2,
10.6
B6, F2
PDS, CS Quality Development; B1 1.2
' 1
33Q
Exhibit "B" — Adopted Bicycle Facility Master Plan Map
LEGEND
Blaster Plan n 50ned (TWA 1
Dedicaied EIM.e Larw 13 Lm
Skputd Mer 1I
9iamvw I7*& 2)
e E
A
}
R
a sv u eaunx.AM 93L vU" r *m++jaA! IN %w y
r' y,
Exhibit "C" — Proposed Bicycle Facility Master Plan Map
DRAFT LEGEND
Recommended
Bicycle Facilities
Signed +5harrow Route (Tier 1)
Signed + Sharrow Route (Tier Ilq"
'Requires private development of
Kirkwood per Mobility Master Plan
Signed + Sharrow Route (Tier I)-
-Sharrow segment to be removed
once Kirkwood Blvd. is constructed
per the Mobility Master Plan and
signed +sharrow route can be
constructed along Kirkwood Blvd.
Signage to remain along route
Signed (Tier l)
Dedicated Bike Lane (Tier NO
. Signed Routes (Tier 1)
35
Exhibit "D" — Proposed Bicycle Facility Plan Recommendations
Tier 1 (1-3 Years)
Tier 2 (4-6 Years)
Tier 3 (7+ Years)
1. W. Bob Jones Road
2. T.W. King Road
3. Kirkwood Boulevard
4. Dove Road
5. Carroll Avenue
6. Burney Lane
7. Midway Drive
8. Continental Boulevard/ Union
Church
9. Brumlow Avenue
10. Kimball Avenue
11. Kimball Avenue
12. Peytonville Avenue
13. Randol Mill Avenue (F.M.
1938)
14. Florence Road
15. Pearson Lane
16. White Chapel Boulevard
17. Kimball Avenue
18. Brumlow Avenue
19. Kirkwood Boulevard
Between T.W. King and N. White Chapel
Between Kirkwood and W. Bob Jones
Between Kimball and S.H. 114
Between Westlake city limits and Grapevine city limits
Between Continental and Burney Lane
Between Carroll and Midway Drive
Between Burney Lane and Grapevine city limits
Between Pearson and Kimball
Between Continental and S.H. 26
Between Kirkwood and Dove
Between Continental and S.H. 26
Between Continental and Dove
Between Florence and Westlake city limits
Signed Route
Signed Route
Signed Route
Signed Route (Existing)*
+Sharrow** Route
Signed Route (Existing)*
Signed Route
Signed Route
Signed Route (Existing)*
Signed Route (Existing)*
Signed + Sharrow**
Route
Signed + Sharrow Route
Signed Route (Existing)*
Signed Route (Existing)*
Between F.M. 1938 and Pearson Signed Route
Between Union Church and Florence Signed Route
Between Continental and northern roadway terminus Signed Route (Existing)*
Between E. Kirkwood and E. Continental Blvd. Signed + Sharrow Route
Tier 2
Between Continental and S.H. 26 Dedicated Bike Lane
Between Kimball and S.H. 114 Signed + Sharrow
Route***
*Existing signage locations should be reviewed/reassessed to ensure optimal signage placement
**Sharrow to be removed once Kirkwood Blvd. is constructed per the Mobility Master Plan and signed +sharrow route can
be constructed along Kirkwood Blvd. Signage to remain along route
***Requires private development of Kirkwood per Mobility Master Plan
New bicycle facility recommendation
CITY OF Department 5. Meeting called to order by staff liaison
SOUTHLAKE Ken Baker, Sr. Director of Planning & Daniel Cortez at 6:48 PM
Development Services Department
COMMUNITY ENGAGEMENT
COMMITTEE MEETING MINUTES:
November 14, 2016
LOCATION: Southlake Town Hall, 4A
Southlake, Texas 76092
1IME: 6:00 P.M.
COMMITTEE MEMBERS PRESENT:
Place 1
- Sherry Berman
Place 3
- Randy Robbins
Place 6
- Aaron Camele
Place 7
- Heather DeLapp
COMMITTEE MEMBERS NOT PRESENT:
Place 2 - Sandra Harrison
Place 4 - Ben Siebach, Vice -Chair
Place 5 - David Alexander, Secretary
STAFF PRESENT:
Daniel Cortez, Assistant to the City Manager
Jerod Potts, Assistant to the Director
of Planning & Development Services
CITY COUNCIL MEMBERS PRESENT:
N/A
REGULAR AGENDA
1. August 29th, 2016 Meeting minutes
will not be considered until the January
Community Engagement Committee
meeting.
2. Bicycle Committee: Jerod Potts
presented an update to the committee
regarding active transportation initiatives
being recommended for the Mobility Master
Plan.
3. Discuss and Review CEC Calendar
for 2017: Daniel Cortez presented the
calendar for 2017 meeting dates.
4. Discuss and Review SPIN Calendar
and hosting assignments for 2017: Daniel
Cortez presented the calendar for SPIN and
assigned CEC members hosting.
6. Discuss Annual Report to City
Council: Daniel Cortez presented the CEC
Annual Report and its contents to the CEC
and what to expect in 2017.
7. Discuss strategy for Community
Engagement Survey: Daniel Cortez presented
an overview of the upcoming Citizen
Engagement Survey project.
8. Adjournment. Daniel Cortez
adjourned the meeting at 7:27 PM.
[37]
CITY OF
SOUTHLAKE
COMMUNITY ENGAGEMENT
COMMITTEE MEETING MINUTES:
January 9th, 2017
LOCATION: Southlake Town Square
Southlake, Texas 76092
TIME: 6:00 P.M.
UOMMITTEE MEMBERS PRESENT:
Place 1 -
Sherry Berman
Place 2 -
Sandra Harrison
Place 3 -
Randy Robbins
Place 4 -
Ben Siebach, Vice -Chair
Place 5 -
David Alexander, Secretary
COMMITTEE MEMBERS NOT PRESENT:
Place 6 - Aaron Camele
Place 7 - Heather DeLapp
STAFF PRESENT:
Ben Thatcher, Assistant City Manager
Daniel Cortez, Deputy Director of Economic
Development
Sharon Jackson, Chief Financial Officer (CFO)
Tammy Suski, Assistant to CFO
CITY COUNCIL MEMBERS PRESENT:
N/A
OTHERS PRESENT:
REGULAR AGENDA
1. Meeting called to order at 6:02 PM by
David Alexander.
2. Approve November 14, 2016, CEC
meeting minutes. Sherry made a motion to
approve the minutes as written, and Randy
provided a second. Approved 5 - 0.
N
4. Committee discussed committee
Officers. David made a motion for the
following officers and Randy provided a
second. Approved 5 - 0.
a. Chair - Ben Siebach
b. Vice Chair - Sherry Berman
C. Secretary - David Alexander
5. Present and discuss upcoming
Transparency/Open Government initiatives.
Daniel presented demo of OpenGov software
to improve communications to residents. The
committee will be asked to help with content
and questions.
a. Sharon Jackson provided an online
demo of financial data that will be available on
the website.
6. Discuss future agenda items.
a. Final Bicycle Committee
3. Approve August 29, 2016, CEC meeting 7. Adjournment. Ben adjourned the
minutes. Sherry made a motion to approve meeting at 7:05 PM.
the minutes as written, and Randy provided a
second. Approved 5 - 0.
CITY OF
SOUTHLAKE
COMMUNITY ENGAGEMENT
COMMITTEE MEETING MINUTES:
February 20th, 2017
LOCATION: Southlake Town Square
Southlake, Texas 76092
ME: 6:00 P.M.
COMMITTEE MEMBERS PRESENT:
Place 1 -
Sherry Berman, Vice -Chair
Place 4 -
Ben Siebach, Chair
Place 5 -
David Alexander, Secretary
Place 6 -
Aaron Camele
COMMITTEE MEMBERS NOT PRESENT:
Place 2 - Sandra Harrison
Place 3 - Randy Robbins
Place 7 - vacant
STAFF PRESENT:
Ben Thatcher, Assistant City Manager
Daniel Cortez, Deputy Director of Economic
Development
Jerod Potts, Assistant to Director of Planning
& Development Services
CITY COUNCIL MEMBERS PRESENT:
N/A
OTHERS PRESENT:
N/A
REGULAR AGENDA
1. Meeting called to order at 6:03 by Ben
Siebach.
2. Approve January 9, 2017 CEC
meeting minutes. Sherry made a motion to
approve the minutes as written, and Aaron
provided a second. Approved 4 - 0.
3. Bicycle Committee:
a. Consider active transportation
recommendations. Jerod discussed proposals
to be presented to Council. Ben made a
motion to approve with changes to the
timeline AT21 and AT23 from Tier 3 to Tier
1. New technology and connection to the
cotton belt trail. Sherry provided the second.
Approved 4-0.
4. Review and discuss 2016 Resident/
developer SPIN questionnaire. Daniel
provided survey results. The group agreed to
continue the surveys and add QR codes to
the pamphlet.
5. Discuss special town hall forums for
2017. The group will send recommendations
to Daniel. The group decided to not do
another water forum but send out the link
along with instructions on the new smart
meter.
6. Discuss HOA contact list update and
strategy. Daniel will forward to the group for
any updates.
7. Discuss future agenda items.
a. Nothing added.
8. Adjournment. Ben adjourned the
meeting at 7:26 PM.
[39]
CITY OF
SOUTHLAKE
COMMUNITY ENGAGEMENT
COMMITTEE MEETING MINUTES:
April 10th, 2017
LOCATION: Southlake Town Hall
1400 Main Street, Room 4A
Southlake, Texas 76092
E: 6:00 P.M.
COMMITTEE MEMBERS PRESENT:
Place 1 -
Sherry Berman
Place 2 -
Sandra Harrison
Place 4 -
Ben Siebach, Chair
Place 5 -
David Alexander, Secretary
Place 6 -
Aaron Camele (arrived at
approximately 6:56 P.M.)
COMMITTEE MEMBERS NOT PRESENT:
Place 3 - Randy Robbins
Place 7 - Vacant
STAFF PRESENT:
Daniel Cortez, Deputy Director - Economic
Development
Ben thatcher, Assistant City Manager
Jerod Potts, Assistant to the Director of
Planning and Development Services
CITY COUNCIL MEMBERS PRESENT:
N/A
OTHERS PRESENT:
N/A
REGULAR AGENDA
1. Meeting called to order at 6:01 by Ben
Siebach, Chair
2. Approve February 20, 2017 CEC
meeting minutes. David made a motion to
approve the minutes as written, and Sandy
provided a second. Approved 4 - 0.
3. Discuss Special Town Hall Forums
for 2017. Daniel discussed prior Town Hall
meetings. The Committee talked about
holding forums based upon topics that come
up, such as mosquitos. The Committee
discussed looking into online forums as well
as Public Service Announcement (PSA) type
communication.
4. Review and Discuss questions for
Citizen Engagement Survey. Daniel explained
the Texas Civic Health Index and the
committee discussed potential topics for a
Community Engagement survey. City staff
will draft questions for the Committee to
review. Committee is welcome to come up with
questions and send to staff.
5. Provide feedback on Local Business
Report communication strategy. Daniel asked
the committee to provide feedback on how to
provide connections. The Committee brought
up reaching out to the Chamber of Commerce
and Better Business Bureau (BBB), as well
as commercial real estate companies to help
provide information about businesses in town,
promoting their offers of the day. Committee
also talked how kids learn a lot from working
in these businesses, and discussed a possible
teenage job fair.
6. Discuss future agenda items.
7. Adjournment. Ben closed the meeting
at 7:20PM. the Committee expressed gratitude
and heartfelt thanks to Daniel Cortez who is
moving on to a new position and will not be
the CEC liaison. His leadership will be missed.
CITY OF
SOUTHLAKE
COMMUNITY ENGAGEMENT
COMMITTEE MEETING MINUTES:
May 8th, 2017
LOCATION:
TIME:
Southlake Town Hall
1400 Main Street,
Room 4A
Southlake, Texas 76092
.11'a
OMMITTEE MEMBERS PRESENT:
Place 1
- Sherry Berman
Place 4
- Ben Siebach, Chair
Place 5
- David Alexander, Secretary
Place 6
- Aaron Camele
COMMITTEE MEMBERS NOT PRESENT:
Place 2 - Sandra Harrison
Place 3 - Randy Robbins
Place 7 - Vacant
STAFF PRESENT:
Lauren E. LaNeave, Assistant to the City
Manager
Ben Thatcher, Assistant City Manager
Jerod Potts, Assistant to the Director of
Planning and Development Services
CITY COUNCIL MEMBERS PRESENT:
N/A
OTHERS PRESENT:
N/A
REGULAR AGENDA
1. Call to order. Meeting called to order
at 6:01 by Ben Siebach, Chair
2. Approve April 10, 2017 CEC meeting
minutes. David made a motion to approve
the minutes as written, and Aaron provided a
second. Approved 4 - 0.
3. Review and discuss questions for
Citizen Engagement Survey. The group
provided feedback regarding new questions
on the Citizen Engagement Survey. The
Committee noted that it would be better if
the survey were short. The Committee asked
how the survey would discern involvement
in school district matters in relation to
involvement with the City of Southlake.
The Committee mentioned they would like
the survey to help them see where people
currently receive information, in addition
to asking where people would like to receive
information. The Committee would like
to learn more about how people want to
be communicated with. The Committee
encouraged clarifying wording on the
Citizen Engagement Survey to separate
City sponsored social media from non -City
sponsored social media.
4. Provide feedback on Community
Engagement Topics. Lauren provided
example PSA topics including water use
and mosquitos that could be shared by the
Committee. The Committee asked to add a
PSA for distracted driving.
5. Discuss Youth Engagement Topics.
Jerod discussed the Southlake 2035 Youth
Master Plan. The Community Engagement
Committee will have a role in reviewing this
Master Plan element at a future meeting date.
6. Review Development Report. Jerod
shared the development report. This report
provided information on the SPIN Town Hall
Forums held to date during fiscal year 2017.
7. Discuss future agenda items. Ben
Siebach recommended that the Committee
discuss SPIN Town Hall Forums and ways
to make them more productive including
the possibility of holding online meetings.
The Committee discussed considering the
frequency of SPIN Town Hall Forums.
8. Adjournment. Ben closed the meeting
at 7:22PM.
CITY OF
SOUTHLAKE
COMMUNITY ENGAGEMENT
COMMITTEE MEETING MINUTES:
June 12th, 2017
LOCATION: Southlake Town Hall
1400 Main Street, Room 4A
Southlake, Texas 76092
IME: 6:00 P.M.
COMMITTEE MEMBERS PRESENT:
Place 1 -
Sherry Berman, Vice Chair
Place 2 -
Sandra Harrison
Place 3 -
Randy Robbins
Place 5 -
David Alexander, Secretary
COMMITTEE MEMBERS NOT PRESENT:
Place 4 - Ben Siebach, Chair
Place 6 - Aaron Camele
Place 7 - Vacant
STAFF PRESENT:
Lauren E. LaNeave, Assistant to the City
Manager
Pilar Schank, Deputy Director - Office of
Marketing & Communication
Jerod Potts, Assistant to the Director of
Planning and Development Services
CITY COUNCIL MEMBERS PRESENT:
N/A
OTHERS PRESENT:
N/A
REGULAR AGENDA
1. Call to order. Meeting called to order
at 6:04 by Sherry Berman, Vice Chair
2. Approve May 8, 2017 CEC meeting
minutes. Sandra made a motion to approve
the minutes as written, and David provided a
second. Approved 4 - 0.
3. Review and discuss Communication
Plan. Pilar discussed the new structure of
the Office of Marketing & Communication,
and a list of City social media sites was
provided. The Committee asked about
receiving a copy of the OMC structure with
names of staff and their title. The Committee
discussed a possible future agenda item to
go through the multiple communication
channels to ensure the CEC members are on
all of them, and are receiving information
personally - will help with communicating.
The Committee discussed the City's water
application, providing feedback that it is
difficult to access. The Committee mentioned
they could be used as a group to test things
in the City. The Committee asked to see the
"hybrid house of brands" once it is ready. The
Committee mentioned that it is important to
get feedback early on. Committee members
will provide any feedback to Jerod and/
or Lauren and this will be included in the
memorandum that will be provided to City
Council.
4. Provide feedback on Community
Engagement Topics. Lauren provided an
overview of the proposed PSA calendar
and informed the CEC they can provide
any feedback. The Committee asked about
making it easier to access the City's water
application. Lauren explained the Committee
would be social media ambassadors. The
[43]
Committee asked for details about how to
post and/or share PSA's. There was discussion
about education for parents about cars and
pedestrians in crosswalks as well as holiday
trash reminder PSAs.
5. Development Update. Jerod provided
an update on the number of items that have
gone to SPIN during FY 2017. The update
included information about where those items
were currently in the development process.
6. Discuss future agenda items. The
Committee asked to go through the list of
City social media outlets. The Committee
also discussed the possibility of linking broad
communication items for the City of Southlake
and Carroll ISD. The Committee asked about
the possibility of a daily message sent from the
City.
7. Adjournment. Sherry closed the
meeting at 7:26PM.
CITY OF
SOUTHLAKE
COMMUNITY ENGAGEMENT
COMMITTEE MEETING MINUTES:
September 11 th, 2017
LOCATION: Southlake Town Hall
1400 Main Street,
Room 4A
Southlake, Texas 76092
TIME: 6:00 P.M.
OMMITTEE MEMBERS PRESENT:
Place 2 - Sandra Harrison
Place 4 - Ben Siebach, Chair
Place 3 - Randy Robbins (arrived after
approval of minutes from June 12, 2017)
Place 5 - David Alexander, Secretary
Place 6 - Aaron Camele
COMMITTEE MEMBERS NOT PRESENT:
Place 1 - Sherry Berman, Vice Chair
Place 7 - Vacant
STAFF PRESENT:
Ben Thatcher, Assistant City Manager
Lauren E. LaNeave, Assistant to the City
Manager
Jerod Potts, Policy & Strategic Initiative
Principal Planner
CITY COUNCIL MEMBERS PRESENT:
N/A
OTHERS PRESENT:
N/A
REGULAR AGENDA
Call to order. Meeting called to order
at 6:10 by Ben Siebach, Chair
2. Approve June 12, 2017 CEC meeting
minutes. Sandra made a motion to approve
the minutes as written, and David provided a
second. Approved 4 - 0.
3. Discuss FY 2017 Community
Engagement Committee Annual Report.
Lauren discussed holding a Community
Engagement Committee meeting October
2, 2017 even though one is not currently
on the schedule so the CEC could approve
the Annual Report. The Committee agreed
to meet on October 2, 2017. Lauren then
presented the FY 2017 CEC Annual Report.
The Committee discussed needing to revisit
the voter participation metric, and whether
or not it should be kept. The Committee also
discussed the two existing SPIN surveys and
revisiting the questions at a future meeting
date. The Committee discussed the Citizen
Satisfaction Survey and how the Community
Engagement Survey will be included in the
overall survey in 2017 - the Committee asked
about including the Community Engagement
Survey within the overall Citizen Satisfaction
Survey rather than having them separated.
The Committee talked about a future agenda
item to discuss the SPIN neighborhood map.
The Committee asked about including Story
Maps in the report, even though that focus
group took place in FY 2016. The Committee
discussed holding a brainstorming session
at the next CEC meeting to prioritize future
CEC activities. The Committee discussed
grouping activities into three (3) categories
(page 26 of the report); categories include: 1)
pulling information, 2) pushing information
out, and 3) the tools used. The Committee
asked about bicycle safety recommendations,
and whether a bike share program could
be discussed at a future meeting. Lauren
mentioned that the CEC Annual Report would
be presented at City Council on November 7,
2017; Ben Siebach will check to make sure he
is available to present the report that evening.
The Committee asked about how the adoption
of Southlake 2030 Mobility Master Plan
Amendment 1075-B was communicated after
approval.
4. Review and discuss Youth Plan draft
recommendations. Jerod presented the
proposed recommendations and initiatives
from the Youth Master Plan. The Committee
discussed adding fire safety programs. The
Committee asked if the proposed Youth
Forum would be hosted by the youth. The
Committee mentioned offering recognition in
order to entice participation in these programs
by groups where the City has partnerships
(Community Service Agreements). The
Committee mentioned this should be marketed
to youths. The Committee also mentioned
bringing back these recommendations in the
future for further review. The Committee
mentioned Teen Court as another group
to include in this process, as well as school
counselors, CISD, and youth pastors. The
Committee asked if Bicentennial Park is a
site for the future library. The Committee
mentioned early childhood language programs
that used to be offered by CISD.
5. Discuss Special Town Hall Forums for
FY 2017 and FY 2018.
6. Development Update.
7. Discuss future agenda items. SPIN
Neighborhood Map. Randy announced that
he will not seek reappointment due to his
schedule.
8. Adjournment. Ben closed the meeting
at 7:33 PM.
How did you hear about this meeting?
9 responses
Email
City Website
Phone Call (Sou...
Road Sign
Neighbor
Phone Call (Bla...
0 1 2 3 4 5
I get involved in city topics like this:
9 responses
5(556%)
First time
• 1-3 times per year
4 or more times per
The steps involved for approval on the project being presented were'.
clearly explained during the meeting:
9 responses
Strongly Agree
Agree
Disagree
Strongly Disagree
I believe my involvement in this process can make a difference:
9 responses
Strongly Agree
• Agree
® Disagree
• Strongly Disagree
r 47 1
The City is interested in my concerns:
9 responses
i Strongly Agree
Agree
Disagree
• Strongly Disagree
I told others in my neighborhood about the topic presented at the SPIN
meeting I attended:
9 re;pones
0 Agree
• Disagree
After the meeting, I felt more knowledgeable regarding development
projects in Southlake:
9 responses
RESIDENT SPIN SURVEY INFORMATION:
• Strongly Agree
• Agree
* Disagree
* Strongly Disagree
• Survey open year-round for residents to take after SPIN
Town Hall Forums
• Survey sent to residents that signed in on September 7
• Of the 112 surveys sent, nine responses were received.
APPLICANT SPIN SURVEY INFORMATION:
• Survey open year-round for applicants to take after SPIN
Town Hall Forums
• Survey sent to developers on September 7
• Of the 21 surveys sent, one response was received. Due to
low participation, these results were not included.
• Created applicant guidelines
Evaluated SPIN Town Hall Forum
CIIY C}f
SOUTHLAKE
TEXAS
Community Engagement Committee Focus Group Report
Rate: August 24, 2016
frequency
fityltritiative:
Story Mapping
Established CEC subcommittees
Department:
Planning & Development Services Department
Staff nesting:
Ken Baker, Senlor Dire€tor of Flanoing & Development Services
lerod Potts,. Assistant to the Director of Planning & Development Semces
• Hosted Expanding Mobility Town Hall
Patrick Whitham, GS Analyst
Forum and Water Forum
Purpose:
The purpose of this focus group meeting was to obtain feedback From the
Community Engagement Committee -on a new multimedia tool that grophically
• Established CEC as a focus group and
provides Planning and zoning Informatlon through maps.
outlined guidelines
Overview:
Story Mapping Is trap -based stWeiling that enables the communicator to serve
colleagues. customers, and constituents by combining geospatial data with text and
multimedia content Into compelling and lotuitive user experiences. Story maps
usually Introduce a 'topic within a user experience that requires little or no
explanation and then enables users to explore and discover on theirown.
Explored
The City has developed a couple of story maps as-demonstratlons of the capacity of
• engagement metrics
the software tool. Based on these two story map demonstrations, City staff presented
an overview of what the tool is and Its capacity. The focus group was then tasked
feedback
• Developed applicant and resident SPIN
with providing City staff on their thoughts and opinions of the tool and
Information that was provided. The questions and responses are provided in the
Town Hall Forum Questionnaire
section below.
Appointed as Bicycle Safety Committee ` =
• to provide recommendations relating
to bicycling for an amendment to the
Southlake 2030 Mobility Master Plan
• Served as a focus group for: �r
• Story Mapping (report begins on
right)
Transparency Initiatives y y
'g r aeI y o 0 o A �►
Water Meter Pro ram
StVp M1ti7r} �xOnr�yJe>
.Mi Community Er6ga mentCommitteeFocusgroup-StoryMapplrsg �I
49
Iii
C I i5f
., OUTHLAKE
TEXAS
Community Engagement Committee Focus Group Report
Questions:
1) In what ways do you use maps in your everyday life?
• DriVirtgtowork
• Finding where bust nesses are located
it + iu, tr 'r
2) -After seeing the demansibraation of Story Maps, what words or thoughts come to mind?
• Can zoning be added to as one of these reaps?
• What about a street layer?
• Is it limited on the n umber of layersyou can have, one or two?
• Figuiring out where rm at on the map Is difflcu It; arethere landmarks that can be identlfled?
• ThiswIll be good for new shops and restaurants
• ICs Innovative!
• What is a story map?
■
Can we do a SPIN map 11 k this?
Can we do a map fo r development cases?
• How can we change some of the backgrounds (map)?
`ornrnw tyErrg3gemeM{owmrtteeFocusGroup-Story Mapping yr
U S[3UTHLAKE
Community Engagement Committee Focus Group Report
31 What are some ideas you have for Stary Maps the City couI d create and implement?
• DoOrangeBarrelAlertsmapsinstead ofwhatwedotoday
• Construction, either the City or private development
• Maybe some real-time capability where we have accldent maps
• We need todefinewhat theexpectationsof these maps are
• Horse T(alIs
• Bike Paths
• The placement of the descriptlon needs to beat the tap MIgher placement}
• There needs to be larger text size
• A parks map with informatlon anwho to call for reserving park space
-w.., ...
41 How could Story Maps be used to address gap issues?
• Maybe have peak hours of Saki thlake roadways shown to residents so they know when to avoid
them.
• Some hig IN t mfficked areas that have construction projects
• A planned sidewalk map (and existing skiewalks)
• Tlmeframeof constructlon projects
a,
f
�. 1tmtimity ErxjM)eflbent ((•Ylrllitti!e rOCus Graup - Slory Mappinq Fargo +.
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SWTHLAKE
TEXAS
Community Engagement Cam mittee Focus Group Report
5) Regarding the placement of these maps on the City's website — where would be the most
appropriate spot for Story Maps?
• Having a centralized location of all maps would be best
• Unks to the maps from other places on the website
• Individual SPIN neighborhood maps with development cases that are shown wlthln the maps
• Having linins on the actual maps to other maps that may be helpful
-61 How receptive would the community be to this type of tool? in other words: What level of use
would you expect?
• Tmfflc, restaurantslbusinessesand new development would prababiy the most used
• We need to communicate well than the tool exists
• Thl s Is a great tool but Itis useless if no ane knows it there
{"i:mm"nity Er gqneak%nt COMMittee rOc(as Gf oUp -Story Mhl)IPIN Pd112 d
CITY CN
SOUTHLA KE
TEXAN
Community Engagement Committee Focus Group Report
l) What -other applicability for use of Story Maps in the City of Southlake is there?
• CISID School zones {including different school districts), in the spirit of partnerships
• Trash and recycling zones
* State and U.S. representative maps
* Voting locations
s strt^is
Any add itional thoughts regarding Story Maps?
* We should do a map with places of worship
* Can you add the ability to put in your address and see what's near you
* Communicate about the tool and tell people why It matters (how to use It)
* -On the hornepage, lets do a'What's New" link
* Can we Include property history on development rnapr
*-Sport facllilies In the City with contact Information on how to use°rertt
• Visuals are great on these maps
• It would be goad to know"whatam I near to?'
{ommunityEnga emCommitteeFo<tisGroup-StoryMa7pplrtig
CEC FOCUS GROUP: Fater Smart. Southlake CampaIgrl
WELCOME: Thanks for agreeing to be part fthe fDms group_ Weapprec-iateyour
willing --ss tD participate.
IMTRODUCTlONS: Moderator- BT; Assistant Moderator- SJ; Scribe- DC
PURPOSE OF FOCUS CROUP: The reason we are having this focus group is W find
out your impressions with an upcoming City 'initti Ye. We need your input and want you
to share yruurhonestand open thoughts with us.
:e1:1911121110111=P
.'NNE WANT YOU TO DO THE TALKING. We would like e%wyone to participate. I may
call on you if I haven't heard hom you in a while -
2. THERE ARE NO DIGHT OR WRONG ANSWERS. ERS. Every person's experiences and
opinions are important Speak up whether you agree cr disagree. We want to hear a,
wide range f opiniorr-
3. WHAT IS SAID IN THIS DOOM STAYS HERE. We warrt folks tD feel comfortable
sharing when sensitve issues come up.
4. WE WILL BE TAXING NOTES ABOUT WHAT 1S SAID. We want to capWre
eaeryfho<ng you have to say. We wi not certify anyone by name - cur report. You will
remain of ORYMDUS.
QUESTIONS:
Explain the inidative and show website and application fmpabi lity - BT
1. How da you feel about haw rg this capability awa .able to you and your
household?
• Great resource
How would we get people to rare?
• How would we get the ward oroteffec6wV.
'%VmterSmwt Soathleke Campaign
Would use it as Zang as there is ria additional sun*orge; what is the ODst Df
pm%hding this e- ,-ancEment?
Would feel ma -c- oonfeent about my ❑wn water use
How would we know what the appropriate personal cap levels are?
Concern about how to read and irkLgxet the data that is made awailatrie
■ Would anyone be able to use this technokW to shat uff my water
Pow, V.9M � � �� !}o r f�� % f.r� ��� .rr�l+l �e I •+fix
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2. How du you #kirk a resmFoe like this wil he reDeiued in the community?
Just another 'Big BratherOversiphr initiative
Concern about usage throtding by the City
A kit of people may not care that this rem)uroe is available
We need to promote it with the Fight rwordstsound bites
We meed to oamrnun mcate how using this resouroe can save them muneyr
Is the water rate structure understucd?
•
Mkft r omider some sort of 'prize' for customer use of resource
I want to know when it's test to use water
We need to pubboizee City consumption and the benefit of reduced pea king
dMrges
Wffter5mw%Southreke CwnRatpn
55
i
! To? 04#41 ir-�
A. Vihatfcllow- questDnr* do you have after reading the pamphlet?
Where s cost addressed? Alight not hurt to speak to what it will cost the
nesicent
• Maybe u=_= green tD reference money savings or inMatve o3sit
Assure people t^at the nFarmatonidata is the same data the C4 has ID
calculate Iling
• Where does it `--a"y how to use the app in the pamphlet?
What's the ,app's name?
Project timing is or tical
Why is the City spend ng money to do this?
• Nol aware af'the water bkpg and said they know no or* AD subsat*s to the
bldg;
Why is time tiered rate struaWre not referenced in the brochure? That
positively influenced attitude abort the program when rate stmrcttrre was
eq:ialned..
#1'aa
WsterSmwt, Sdrthlake Cwnpaip
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A, fWvJ
B. When thinking about simAm proiu b`seruioe rhange or FLS or upgraces ycu haw
recentty exWenced with vendors at home or work, what adv ie or suggestons
would you have for the City in implernereting ih'is niiative?
Reference where to find Badger meter inftirrnation (website;
AW 4- L
�' �rnre�fiw� �re,j;ert +�itEr rh�e�
p, 'J?
.ff y +"',f,(f- �+ s,ar 7k �.r F r"�f'"e • {fit;:
PJ) FAQ tAs d on 1--xt,�,s #ecd
M .6W rf e,--r'rar , qW, s `
. Any addibond thoughts ycpfd like to share with the City
• Always keep ups in mind
• Look at product delhwy as outside in
• Make it dear on how this resource helps the oustrner
• More infarmation aboW the Ckys rate structure and hcwa customers a --
&-arged
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Welter Smar', Southleke Q npakn
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