Item 9B 13 CITY OF
SOUTHLAKE
Department of Planning & Development Services
STAFF REPORT
September 25, 2017
CASE NO: MSP17-003
PROJECT: Amendment to the Master Sign Plan for Southlake Town Square, Block 10
EXECUTIVE
SUMMARY: Town Square Ventures L.P. / RPAI is requesting approval of an Amendment to
the approved Master Sign Plan for Southlake Town Square, Block 10, as it
pertains to the addition of a monument sign located at 301-409 N. Carroll
Avenue, Southlake, Texas.
DETAILS: Southlake Town Square, Block 10 — West Side District is generally located on
the east side of N. Carroll Avenue bound by Federal Way, State Street and
Prospect Street.
The Southlake Town Square, Phase I Master Sign Plan was adopted in
November of 1998. Development of Southlake Town Square continued and an
addendum was written and adopted in 1999 for Block 10 based on the original
Master Sign Plan written for Phase I, adding specific regulations that allow roof
signage. The document specific to Southlake Town Square, Block 10, does not
include provisions for a monument sign. If approved, the amendment would
allow the monument sign as presented at the location proposed. All other sign
regulations in place for Southlake Town Square, Block 10, would remain.
The proposed monument sign for Block 10 — West Side District meets all
criteria of Sign Ordinance No. 704-I with exception to the setback distance. Due
to the limited space entering into the parking lot off N. Carroll Avenue, the
required ten foot (10') setback from the property line is not achievable; the
monument sign proposed indicates an approximate four foot (4) setback
distance. The proposed sign is located approximately 18' from the N. Carroll
Avenue edge of curb.
The item was tabled at the September 5, 2017 City Council meeting so that the
applicant could provide alternative options for the sign. An alternative option
has been provided.
ACTION NEEDED: Consider approval of Master Sign Plan Amendment
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Link to Pre,-,t-,, Lduu,i
Link to Monument Sign Exhibits Primary
Link to Monument Sign Exhibits Optional
Link to Sian Reaulations for Block 10
STAFF CONTACT: Dennis Killough (817)748-8072 / Lorrie Fletcher (817)748-8069
Case No.
MSP17-003
BACKGROUND INFORMATION
OWNER: Town Square Ventures L.P. / RPAI
PROPERTY SITUATION: 301-409 N. Carroll Avenue
LEGAL DESCRIPTION: Lot 1, Block 10, Southlake Town Square Addition
CURRENT ZONING: "S-P-1" Detailed Site Plan District
HISTORY: November 1998 — Phase I Sign Regulations adopted
March 1999— Phase II, Block 23 and Block 10 Sign Regulations
adopted
November 2005 — Grand Avenue Sign Regulations adopted
July 2007— Block 22 Sign Regulations adopted
Block 10 —West Side District Sign Variances:
2003— sign variance approved to allow three (3) existing painted signs
for West Side District
October 2, 2012 —sign variance approved for Daddy Jacks (SV12-018)
June 7, 2016 —sign variance approved for Thailicious (SV16-006)
SIGN BOARD: August 17, 2017; Approved (6-0) as presented and subject to the Staff
Report dated August 11, 2017.
CITY COUNCIL: September 5, 2017; Tabled to September 19, 2017 noting that the
applicant has agreed to provide alternative options.
STAFF COMMENTS: City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittals prior to the
installation of signs. Please contact Seantay Carpenter at 817-748-8215
or scarpentera-ci.south lake.tx.us for sign application processing and
pre-install inspections.
Design Guidelines - Master Sign Plans:
Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely
necessary and shall be deemed as a tool that helps promote the health, safety and welfare of
the general public by providing guidance to both the vehicular driver and pedestrian. Due to its
visual prominence and effect on the overall design character of our city, signage as part of
master sign plans must be considered on the broader scale of community rather than on an
individual site basis. Signage is an integral part of the visual urban streetscape and shall not
be designed to visually compete with its surroundings, but rather serve to build on the quality
of the traveler's and pedestrian's experience. The basis for submitting a master sign plan
application should not be to have larger signs or logos permitted by ordinance but should
Case No. Attachment A
MSP17-003 Page 1
clearly be related to the sign design goals listed below:
Design Goals
1. To develop organized hierarchies of signage design types that help identify the
location and size standards for individual signs without infringing on the
capability of creative design.
2. To establish design criteria that promote the overall visual quality of the
streetscape environment for the general public while providing reasonable and
improved standards for identification of individual properties.
3. To improve the overall visual cohesive appearance of the site through signage
guidelines, with strong consideration that the visual streetscape.
4. To promote a "sense of place" for the City of Southlake while promoting
creative design for individual developments.
5. To promote signage as an architectural complement rather than being visually
and thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum, the
following to be deemed a completed application:
A master site plan showing a location of each of the proposed signage type(s).
Dimension and label the sign types and include distance measurement of the
signs location from the nearest public right-of way.
Provide signage elevations (dimensioned and labeled) indicating proposed text
areas, materials, material finishes, colors, lighting and identifiable references as
to how the signage design relates to the proposed architecture. Identify any
landscaping elements proposed.
For all signage is to be mounted on building fagades, provide accurate building
elevations that show signage dimension, signage location, text areas, materials,
material finishes, colors and identifiable references as to how the signage
design relates to the proposed architecture.
If the applicant is requesting any variances from the current regulations as part
of the master sign plan, please indicate the location of the variance, what the
variance request is for and specific reason/justification for the variance and how
the variance promotes are adheres to the design goals provided.
A master sign plan application will be considered by the City Council following a
recommendation by the Sign Board. The Sign Board's recommendation will be
forwarded to the City Council for their consideration.
The sign design guidelines are designed to help ensure quality signs that
communicate their message in a clear fashion; however, the "guidelines" are
not as strict as sign "standards." The review authority may interpret the design
Case No. Attachment A
MSP17-003 Page 2
guidelines with some flexibility in their application to specific signs/projects, as
not all design criteria may be workable or appropriate for each sign or project.
In some circumstances, one guideline may be relaxed to facilitate compliance
with another guideline determined by the review authority to be more important
in the particular case. The overall objective is to ensure that the intent and spirit
of the design guidelines are followed.
Case No. Attachment A
MSP17-003 Page 3
Vicinity Map
301 -499 N. Carroll Avenue
SILTS - West Side District
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Case No. Attachment B
MSP17-003 Pagel