Item 9C CITY OF
SOUTHLAKE
Department of Planning & Development Services
STAFF REPORT
August 29, 2017
CASE NO: MSP17-002
PROJECT: Master Sign Plan for Baylor Scott and White — USPI Southlake Medical
Office Building
EXECUTIVE
SUMMARY: 3d Signs and Graphics, on behalf of the owner, Tower Road Real Estate, is
requesting approval of a Master Sign Plan for Baylor Scott and White — USPI
Southlake Medical Office Building located at 925 E. Southlake Blvd. for the
following: Off-site main monument sign (Sign 1A) located on E. Southlake Blvd.; a
secondary monument sign (Sign 1B) on Tower Blvd.; two upper story signs (Signs
2 and 3); and two first story signs (Signs 4 and 5).
REQUEST: The Baylor Scott and White — USPI Southlake Medical Office Building is located in
the Tower Plaza development on the west side of Tower Plaza Blvd. between
Zena Rucker Road and E. Southlake Blvd., west of S. Carroll Avenue. The Sign
Ordinance No. 704, as amended, prohibits upper story or off-site signage unless
approved as part of a master sign plan or variance.
At the August 3, 2017 Sign Board meeting, recommendations were made to bring
all proposed signage into compliance with sign ordinance size requirements. The
Sign Board also recommended limiting the upper story signage to two (2) and
allowed an off-site business monument sign and attached building signs to be
located on non-congruent lease space facades. Specific details of the motion
approved by the Sign Board can be found in Attachment A, page 1 of this report.
Since the Sign Board meeting, the applicant has modified the request to four
proposed attached signs by removing 4 upper story signs from the master sign
plan and proposing the relocation of an approved sign location. The applicant is
seeking to remove the upper story east tower (approved by the Sign Board) in
order to request an upper story sign on the north fagade (west of the original
request location) for Touchstone Imaging within their lease space. Additional
changes include the off-site monument sign redesign and the adjusted location of
the two first floor signs to within the lease spaces.
The revised site plan showing the locations of the six (6) proposed signs:
Case No.
MSP17-002
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The revised proposed Master Sign Plan includes sign regulations for Building 1
located at 925 E. Southlake Blvd. for two (2) upper story attached signs on the
north elevation, two (2) attached signs on the first floor of the east elevation, an
on-site monument sign and an off-site monument sign. The details of the revised
proposed Master Sign Plan are as follows:
• Two (2) two upper story attached signs (north elevation) — Signs 2 and 3.
Sign 2 is located on a fagade wall not congruent to the tenant's lease
space and Sign 3 is located within the tenant lease space, but is located
within the center of the upper story fagade.
• Two (2) 1St floor attached signs (east elevation) — Signs 4 and 5.
• One (1) on-site business monument sign located at the entrance off of
Tower Blvd. — Sign 1 B.
• One (1) off-site business monument sign located on the northern lot off of
Southlake Blvd. — Sign 1A. A letter from the property owner has been
provided and included in the meeting packet.
Sign Proposed Allowed under 704-1
Off-Site Monument Sign 1A
SW corner of E.Southlake Blvd.at Tower Blvd. Off-site sign (Bldg. 1)
� � 2. 8 feet total ht. (sign base 1. On-site sign
included in ht.) 2. 8 feet max. total ht. with 2
11 3. 4 ft. 6 inch sign face ht. ft. ht. sign base max.
4. 30.31 sq. ft. sign face
3. 6 feet max. sign face ht.
� I �� � 4. 60 sq. ft. max. sign face
6. area (per side)
area (per side)
- -- 5. 10 ft. 8 inches sign width 5. 16 ft. max sign width
- - 6. Full 6 inch masonry 6. 6 inch masonryframe
surround
7. 8 inch address numbers, 7. 8 inch address numbers,
illuminated on sign panel illuminated
__�~ �
°
---A-925 E. 8. 6 sign face panels in dark 8. 6 tenant panels max.
bronze face sign cabinet 9. Illumination allowed
10. Sign structure must be
oamrmm•.r w>w.w .r:l � " 9. White internal illum.
� nmasonry and match the
10. Sign structure is brick front facade of the
, and stucco matching building
-- building masonry
� I
Case No.
MSP17-002
Sign Proposed Allowed under 704-1
On-Site Monument Sign 1 B 1. On-site site
(Tower Blvd.entrance) 1. On-site sign 2. 6.5 ft. ht. max.
2. 6 ft. total ht. (sign base 3. 4 ft. max sign face ht.
included in ht.) 4. 50 sq. ft. max. sign face
3. 3 ft. sign face ht. area (per side)
4. 26 sq. ft. sign face area 5. 13 ft. sign width
(per side) 6. 6 inch masonry frame
5. 11.5 ft. sign width 7. 6 inch address numbers,
6. 6 inch masonry frame illuminated
7. 6 inch address numbers, 8. 6 tenant panels max.
illuminated 9. Illumination allowed
_ 8. 6 tenant panels on dark 10. Sign base and sign
bronze sign cabinet structure shall be brick
9S>
.� 9. Internal illumination stone or masonry material
10. Sign base and structure matching the front facade
=�
- - matches the building of the building
masonry materials
22 MWU&RWW
Attached Sign 2
(North elevation)
1. Each lease or tenant space
x° -xTi TL shall be permitted only one
attached building sign per
1. Upper story sign with 1 St street front and within lease
floor lease and not located space. Upper story signs
------ BlfIL01NG
- wd&LNl E within lease space frontage require a Master Sign Plan
EUILDING
STURY (non-leasable common or variance.
STOR
46,E area) 2. 22.5 ft. allowable sign width
ELEV:637.00
n' 2. 22.5 ft. sign width within within 75% of single plane
75% of single plane fagade fagade
3. 20.63 and 7.81 inch letter 3. 42 inch max. letter ht.
ht. 4. 91 sf sign area based on
.L Ba lorScott&White 4. 79.39 sf total sign area 133 ft. lease width on 1St
Y 5. 47.35 inch logo height floor(shown in blue). Total
7 SOUTNLAKE FAMILY MEDICINE
6. 17.39 sf logo area sign area to fit within
7. Reverse lit letters and allowable sign width.
logo: blue channel cut 5. 52.5 inch max. logo ht.
letters and logo (Blue, Teal 6. 18.2 sf logo area 20% of
&Yellow) allowable sign area
7. Reverse channel letters
71 1 T - -- - may be any color with white
011L C J J L A J,.-I.L[_ L L-1L'. or off-white lighting. Logos
may use any color.
Case No.
MSP17-002
Sign Proposed Allowed under 704-1
1. Upper story signs require a
Attached Sign 3 Master Sign Plan or
variance. Centered within
41. 75% of single plane fagade.
a 1. Sign is an upper story sign 2. 39.75 ft. sign width
and located within the 3. 42 inch max. letter ht.
.. - tenant lease space and 4. 75.6 sf total sign area.
e� located within the fagade Area is determined by
N D11111E (not within 75% of lease lease space width and
_ space) what can fit into the middle
EL5&37.00 2. 14.5 ft. sign width within 75% of the single plane
-- - 75% of single plane facade(must be located
fagade within lease space
3. 21.41 and 10 inch letter ht. frontage)
4. 34.65 sf total sign area 5. 52.5 inch logo height
k a ��lrj)Touchstone 5. 27.5 inch logo height 6. 15.12 sf logo area ()0% of
6. 5.58 sf logo area allowable sign area
IMAGING 7. Reverse lit letters and 7. Individually-mounted
logo: Black channel cut channel letters must be
letters and logo (Blue, white, ivory, black, grey,
Rust&Olive) beige or similar neutral
colors for internal
illumination. Reverse
channel letters may be any
_ #L = color with white or off-white
lighting. Logos may use
any color.
Attached Sign 4
(east elevation)
1. Centered within 75% of
single plane fagade
(57.42 ft. lease width)
2. 43 ft. allowable sign width
BOq,DW� 1. Located within the 75% 3. 16 inch max. letter ht.
MDICAL°FFI E fagade width 4. 40.2 sf total sign area.
BWLOING
5. 275 inch
ht
gn
ogo
ELEvTs3zoo 3. 9.04 and13.421iintch letter ht. 6. 8 sf logo arlea (20%gof
4. 15.02 sf total sign area allowable sign area)
5. 20.75 inch logo height 1. Individually-mounted
6. 2.99 sf logo area channel letters must be
7. Reverse lit letters and logo: white, ivory, black, grey,
a[ _L BaylorScoadMi to blue channel cut letters and beige or similar neutral
R � 7_ PHARMACY logo (Blue, Teal &Yellow) colors for internal
illumination. Reverse
channel letters may be
any color with white or off-
_. _ white lighting. Logos may
use any color.
Case No.
MSP17-002
Attached Sign 5
(east elevation)
41
1. Located within the tenant 1. Centered within 75% of
" lease space and within the single plane fagade (48.6
75% fagade width ft. lease width)
m'P euj• 2. Sign width to be determined 2. 38.9 ft. allowable sign
ICAL 6FFIGE
.a BUILDING per ht. of the elements so width
ZSTORY that overall sign does not 3. 16.7 inch max. letter ht.
ELEV:637.00 _ _ = exceed 7.14 sf. 4. 38.9 sf total sign area.
3. 16.7 inch max letter height 5. 20.9 inch logo height
within the sign area shown 6. 7.78 sf logo area (20% of
4. 7.14 sf max. sign area allowable sign area)
------------------------------------------------ 5. 21.75 inch max. logo ht. 7. Individually-mounted
6. 7.14 sf max. logo area channel letters must be
limited to within sign area as white, ivory, black, grey,
i-----------------------------------------------J shown beige or similar neutral
7. Reverse lit letters and logo colors for internal
illumination. Reverse
channel letters may be any
Sign 5 overall size and height above color with white or off-white
ground should be approximately the
same visually at the pharmacy logo lighting. Logos may use
located in the adjacent lease space. any color.
ACTION NEEDED: Consider approval of Master Sign Plan
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Link to Presentation
Link to Master Sign Plan Exhibits
Staff Sign Matrix
STAFF CONTACT: Ken Baker 817-748-8067
Patty Moos 817-748-8263
Case No.
MSP17-002
BACKGROUND INFORMATION
APPLICANT: 3D Signs and Graphics
OWNER: Tower Road Real Estate
PROPERTY ADDRESS: 925 E. Southlake Blvd and 905 E. Southlake Blvd. (off-site sign)
HISTORY: There is no sign history for this site.
STRATEGIC LINK: C4 — Attract & keep top-tier businesses to drive a dynamic & sustainable
economic environment
STAFF COMMENTS: Listed below are City Council approved sign variances and master sign
plans for off-site monument signs and upper story signs:
February 6, 2013; City Council approved a signs variance to allow the
construction of an off-site multi-tenant monument sign for Lasercare Eye
Center, located at 1900 East State Highway 114.(SV12-022)
March 5, 2013; City Council approved a master sign plan for Forest Park
Medical Center that included approval of the upper story signs for the north
and west elevation of the main hospital building (MSP13-002).
April 16, 2013; City Council (on the consent agenda) approved an
amendment to the approved Master Sign Plan for the Forest Park Medical
Center to allow upper story signs with white letters on the north and east
elevations of the parking garage (MSP13-004)
January 21, 2014; City Council approved the motion to grant the variance
to allow the construction of an off-site monument sign for the Silver Ridge
Assisted Living Center on an unplatted property located at 2051 East
Kirkwood Boulevard. (SV14-001)
June 21, 2016; City Council approved sign regulations for four (4) attached
signs (north, east and west elevations) including two upper story signs on
the east and west elevations; a business monument sign and three (3)
temporary construction fence banners for the Granite Place development;
noting that any colors for signage must comply with Zoning Ordinance No.
480, Section 33.21, but also noting that the applicant can come directly
back to City Council with an expedited review and waived applications fees
so the City Council can consider variances as it relates to modifications to
the Master Sign Plan to accept additional colors; and noting City Council's
approval of one tenant per monument sign panel with a max.imum of four
tenants per monument sign.
January 17, 2016; City Council (on the consent agenda) approved a sign
variance for the Southlake Professional Park to allow one (1) business
monument sign with eight (8) sign panels that serves all three (3) sites and
forgoing the ability to have any monument signage on the remaining lots
(SV16-017).
Case No. Attachment A
MSP17-002 Page 1
SIGN BOARD: August 3, 2017; Sign Board (6-1, Forman dissent) approved a motion as
presented; subject to the Staff Report dated August 03, 2017; further
subject to the following comments; with respect to off-site signs, off-site
monument sign 1A- location approved only. Sign must meet all other
ordinance criteria; attached sign 2A- location approved only (upper story
north elevation). Sign must meet all other sign ordinance criteria;
attached sign 3A- denied; attached signs 4 & 5- location approved only,
centered over east elevations entrances (not within middle 75% of
congruent lease space fagade). Signs 4 & 5 must meet all other
ordinance criteria; Future tenant attached signs 3B, 3C7 3D7 & 3E-
location for sign 3E approved only (east elevation) and must meet all
sign ordinance criteria. Flexible to any tenant occupying lease space
within the building at landlord's discretion for sign 3E, and denying signs
3137 3C, and 3D; and on-site monument sign 1B is approved as
presented (shown in compliance with ordinance).
The Sign Board member who cast a dissenting vote stated the following
reason:
Chairman Forman stated that he wanted to see renderings
before moving it forward.
STAFF COMMENTS:
Sign Ordinance No. 704-1 Criteria:
Table 4: Attached Signs
1. Permitted attached signs include the following:
a. Reverse Channel Sign (any color letter). Back light color
shall be limited to white or off white. No illumination shall
have exposed bulbs whether they are LED or any other type
b. Individually-mounted channel letters that comply with the
following rules:
• If the sign only contains words and no logo, the
lettering may occupy 100 percent of the permitted
area and the sign and must be white, ivory, black,
grey, beige or similar neutral colors.
• If the sign has lettering and a logo, the logo may only
cover 20 percent of the permitted sign area and may
be of any color. The letters must be white, ivory,
black, grey, beige or similar neutral colors.
• If the sign consists of a logo only, the logo may cover
100 percent of the sign and use any color.
2. Each lease or tenant space shall be permitted only one attached
building sign per street front with a maximum of two signs per
tenant/lease space.
3. The dimensions of each of the two signs shall be based upon the
street typology that the respective building fagade fronts on.
Case No. Attachment A
MSP17-002 Page 2
4. The distance from the edge of pavement shall be measured from
the closest street which has clear visibility of the entire
fagade/tenant space in question.
5. Each sign shall be located in the middle 75% of the single plane
fagade or centered on an articulated surface of the building fagade.
6. Exposed neon is prohibited.
7. The maximum logo height for an attached sign may be no more
than 125% of the maximum permitted letter height.
8.4.9 Multistory Buildings
a. For multistory corporate offices and hotels, signs should be limited to
monument signs and possibly a single fagade sign of appropriate
scale and size that identifies the name of the major tenant or building.
For multistory commercial buildings, upper story signs should be
limited to tenants that have a minimum of 25 feet of horizontal
building frontage.
DESIGN GUIDELINES- MASTER SIGN PLANS:
Commercial signage is an integral part of the urban design fabric of
Southlake. It is absolutely necessary and shall be deemed as a tool that
helps promote the health, safety and welfare of the general public by
providing guidance to both the vehicular driver and pedestrian. Due to its
visual prominence and effect on the overall design character of our city,
signage as part of master sign plans must be considered on the broader
scale of community rather than on an individual site basis. Signage is an
integral part of the visual urban streetscape and shall not be designed to
visually compete with its surroundings, but rather serve to build on the
quality of the traveler's and pedestrian's experience.
The basis for submitting a master sign plan application should not be to
have larger signs or logos permitted by ordinance but should clearly be
related to the sign design goals listed below:
Design Goals
1) To develop organized hierarchies of signage design types that help
identify the location and size standards for individual signs without
infringing on the capability of creative design.
2) To establish design criteria that promote the overall visual quality of
the streetscape environment for the general public while providing
reasonable and improved standards for identification of individual
properties.
3) To improve the overall visual cohesive appearance of the site
through signage guidelines, with strong consideration that the visual
streetscape.
Case No. Attachment A
MSP17-002 Page 3
4) To promote a "sense of place" for the City of Southlake while
promoting creative design for individual developments.
5) To promote signage as an architectural complement rather than
being visually and thematically disconnected.
The sign design guidelines are designed to help ensure quality signs that
communicate their message in a clear fashion; however, the "guidelines"
are not as strict as sign "standards." The review authority may interpret the
design guidelines with some flexibility in their application to specific
signs/projects, as not all design criteria may be workable or appropriate for
each sign or project. In some circumstances, one guideline may be
relaxed to facilitate compliance with another guideline determined by the
review authority to be more important in the particular case. The overall
objective is to ensure that the intent and spirit of the design guidelines are
followed.
City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittals prior to the
installation of signs. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter(a)ci.southlake.tx.us for sign application processing and pre-
install inspections.
Case No. Attachment A
MSP17-002 Page 4
Vicinity Map
Baylor Scott and White — USPI Southlake Medical Office Building
925 E. South la ke Blvd.
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- Master Sign Plan
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Case No. Attachment B
MSP17-002 Page 1