SB Item 4 - MSP17-003 Sign Regulations for Block 10APPENDIX 3
SIGN REGULATIONS
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In this P.U.D., the following sign regulations and standards shall be applicable and shall
control to the extent of any conflict with other sign regulations in the Sign Ordinance.
1.0 Definitions
The following definitions shall be added:
Awnine: A covering attached to a building or structure, erected in or over a window or
door, and usually supported by gravity and a metal frame.
Projection: The distance by which a sign extends over public property or beyond the
building line.
Sign, Awning: "Awning Sign" means a sign consisting of one line of letters painted,
placed or installed upon the valance of any awning or canopy and an identification
emblem, insignia, initial or other similar feature painted, placed or installed elsewhere on
any awning or canopy; provided, that any sign, emblem, insignia, initial or other similar
feature shall comply with all other appropriate provisions of this title. Where steel
canopies are used, the Awning Sign may consist of individually cut out metal letters
placed on the top of the canopy's outside edge parallel to the face of the building.
Sign, Blade: Any sign, oriented perpendicular to the face of the building, identifying the
name of the business, affixed to or supported by a building or structure, which projects
more than twelve inches (12") beyond the surface of that portion of the building or
structure to which it affixed or supported.
Sian. Building Blade: A primary Blade Sign permitted either: (a) in lieu of a Fascia
Sign; and/or (b) at a building corner.
Sian, Building Identification: Any sign stating the use and name given to the use of a
building, structure or area, when such use is permitted in the zone in which the sign is
located.
Sign, Fascia/Roof.. A sign affixed directly to the exterior wall or screening surface,
confined within the limits thereof, and which projects from the surface less than twelve
inches (12") at all points, in the case of a wall sign. A fascia sign will be located above
the first floor store front and below the building parapet. Fascia Signs are displayed
parallel to the face of the building, and identify the name of the business. Roof signs will
not exceed 30 square feet in area or be located higher than six feet above the established
eave line.
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Sign. Pedestrian Blade: A secondary Blade Sign which indicates use or business name
and/or logo, located at least seven feet (T) above ground.
2.0 Maximum Letter/Logo Height
Lettering. Except as otherwise provided, lettering size shall be determined by the
maximum sign area allowed. Lettering on the following types of Signs shall not exceed
the maximum size indicated:
Building Blade Sign - twelve inches (12")
Pedestrian Blade Sign - eight inches (8")
First Floor Window/
Awning Sign - twelve inches (12")
3.0 Maximum Area
The total area of all signs displayed on a building wall which faces a street, drive or
parking area shall not exceed one
(1) square foot for each foot of building width facing
the street, drive or parking area.
Size of the following types of Signs shall not exceed
the maximum area indicated:
Fascia Sign/Roof
- thirty (30) sq.ft.
Building Blade Sign
- twelve (12) sq.ft.
Pedestrian Blade Sign
- four (4) sq.ft.
Notwithstanding the foregoing, on any frontage where public access and a storefront are
not provided, allowable signage on such frontage shall be limited to not more than
seventy-five percent (75%) of the area of the principal signage permitted where public
access and a storefront are provided.
a. The area of all faces of a Blade Sign shall be included in determining the area of
the sign, except where two (2) such faces are placed back to back and are at no
point more than two (2) feet from one another, in which case the area of the Blade
Sign shall be taken as the area of a single face if the two (2) faces are of equal
area, or as the area of the larger face if the two (2) faces are of unequal area.
4.0 Number of Signs
Within the S -P-1 there shall be permitted up to a combination of two (2) of the following
three (3) types of signs per use. On each building wall which faces a street, drive, or
parking area: (a) one (1) Fascia Sign or one (1) Building Blade Sign; and (b) one (1)
Pedestrian Blade Sign, with all such signs subject to the area requirements.
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5.0 Illumination
Examples of permitted first floor signs include:
• Exterior illuminated (by externally mounted spot lighting)
• Silhouette Lighting (e.g., neon illumination behind a solid, opaque letter)
• Up lighting (e.g., projecting fixtures attached to the building under the letters)
• Sign box panel with push through letters, internally illuminated.
• Exposed neon lighting
Neon signs will be.reviewed on an individual basis. If the neon contributes decoratively
to the environment and does not create a presence which diminishes attention to its
neighbors, approval will be considered.
Illumination of signs shall be designed, located, shielded and directed in such a manner
that the light source is fixed and is not directly visible from, and does not cast glare or
direct light from artificial illumination upon, any adjacent public right-of-way,
surrounding property, residential property or motorist's vision.
Attached signs may not be illuminated by internally illuminated, face lit channel cut
letters.
Awnings, Awning Signs, Window Signs and Signs above the first floor shall not be
permitted to be illuminated.
6.0 Signs over/on ROW — Blade Signs shall not be higher than the eave line or parapet wall
of the top of the principal building; shall be a minimum of seven feet (7') above grade
when located adjacent to or projecting over a pedestrian way; and shall not extend more
than four feet (4') from the building wall to which they are attached, except where such
sign is an integral part of an approved canopy or awning.
7.0 Temporary Signs Exempt From Permit
a. Window Signs - Window signs are permitted during construction of tenant
improvements to obscure up to one hundred percent (100%) of the total window
area, provided that no such sign may be displayed for a period longer than 120
days.
b. Construction Barricades - Signage on a construction barricade shall be
permitted along each building or lease space frontage for sites under construction,
provided that:
No such barricade shall be located within twenty-five feet (25') of a public
right-of-way; and
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• Such signs may be erected and maintained only for a period beginning not
earlier than five (5) days prior to commencement of construction and shall be
removed upon termination of construction, with the total of such period not to
exceed 120 days.
8.0 Non -Conforming Signs
hi recognition of the uniqueness of the downtown environment, individuality of signage
is encouraged. Certain signs, while not technically meeting the requirements set forth
herein, will nonetheless be considered for approval on a case-by-case basis. Such
signage shall be approved if it:
• Harmonizes with the structure or structures on the parcel on which it is to be
applied;
• Is compatible with the other signs or graphic designs on the premises;
• Is suitable and appropriate to the Town Square;
• Contributes to any special characteristics of the particular area in which it is
to be located;
• Is well designed and pleasing in appearance;
• Is desirable as an urban "downtown" design characteristic;
• Does not constitute a nuisance to the occupants of adjacent or contiguous
property;
• Is not detrimental to property values; and
• Does not constitute a traffic and safety hazard because it is distracting, or is
not considered obscene, lewd, indecent or otherwise offensive to public
morals.
Approval of any such signage shall be subject to any conditions which in its judgment are
necessary to cavy out the purposes and intent of the review standards.
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