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SB Item 6 - SV17-008 KrogerCase No. SV17-008 S T A F F R E P O R T August 11, 2017 CASE NO: SV17-008 PROJECT: Sign Variance for Kroger EXECUTIVE SUMMARY: On behalf of Kroger Co., LPI Development Group is requesting approval of a variance to Sign Ordinance No. 704, as amended, and the Conditional Sign Permit for Kroger within Village Center to allow the replacement of an attached building sign, installation of directional signage and re-striping a portion of the parking lot designated for ClickList pick-up customers at the existing Kroger store located at 2110 E. Southlake Blvd., Southlake, Texas. REQUEST DETAILS: The existing Kroger grocery store is located in the Village Center retail development bound by eastbound SH 114 frontage road, Village Center Drive and East Southlake Boulevard. In 1996, a Conditional Sign Permit for Village Center and Home Depot was approved by City Council which set monument sign and attached building sign parameters for the new retail development. In 2003, with the Kroger store becoming a “signature” store, the attached building signage was updated and the new Kroger Signature store design signage was installed. Early 2016, Kroger Co. rolled out a new program called ClickList where you can order your groceries online and pick them up during a designated time. In May 2017, the existing Southlake Kroger Signature store contacted city staff regarding what they would need to designate a Click List pick up area and install associated signage at this location. In June 2017, the variance application process began and the store was permitted five (5) temporary restricted parking signs to accommodate grocery pick-up, however, only three (3) temporary restricted parking signs were ultimately installed. Because the approved Conditional Sign Permit as well as Sign Ordinance No. 704, as amended, do not include provisions for all of the proposed signage, a sign variance to both governing documents is required. The variance application includes one (1) attached building “ClickList” sign (to replace the existing “Signature” sign) on the south elevation over the west entrance; five (5) double-sided ClickList instructional restricted parking signs (to be placed in designated pick-up area) (Sign CSD-63); one (1) double-sided ClickList pickup location sign (to be placed in the adjacent landscape island) (Sign CSD-62); and, four (4) double-sided ClickList wayfinding signs (to be placed at four designated areas within parking lot) (Sign CSD-62B). In addition, the request includes re-striping and painted pavement markings for eight (8) designated parking spots (utilizing existing parking) as shown on Exhibit A2.1. Department of Planning & Development Services Case No. SV17-008 The details of the proposed signs are as follows: Sign Regulation Permitted by Sign Ordinance 704 Permitted by Conditional Sign Permit Proposed Attached Sign South Elevation Max Letter Height 36 inches 96 inches for original ‘K’ – existing ‘K’ was permitted at 54 inches 42 inches Attached Sign South Elevation Max Square Footage 193.2 square feet 227 square feet 179 square feet for both the existing Kroger sign and the new ClickList sign Attached Sign Type Individually mounted channel cut letters must be white, ivory, black, grey, beige or similar neutral colors. Reverse channel cut letters may be any color. All permitted attached signs consist of individually mounted channel letters which vary in color. Blue letters with white background partial cabinet Attached Sign Illumination Individually mounted channel cut letters (internally illuminated) must be white, ivory, black, grey, beige or similar neutral colors. Reverse lit channel cut letters may be any color. Internally lit channel cut letters were permitted. Internally lit partial cabinet – blue letters Attached Sign Max Quantity One attached sign per street front with a maximum of two attached signs per building or lease space. Three (3) attached signs + one (1) sign for Bank approved through variance. There are currently four (4) existing attached signs. Two (2) on the south elevation (Kroger & Signature) (Bank sign has been removed); One (1) on the north elevation (Kroger Signature); and One (1) on the west elevation for Drive-Thru Pharmacy (no record of permit – installed sometime between 1995 and 2001). The proposed ClickList sign will replace the existing Signature sign on the south elevation. Case No. SV17-008 Proposed Attached Sign Sign Regulation Permitted by Sign Ordinance 704 Permitted by Conditional Sign Permit Proposed Directional and Wayfinding signs Directional signs are limited to two (2) per site. Directional signs that are visible from the right of way shall have a minimum of 6 inches of masonry sign structure or material matching the building completely surround the sign face. Maximum height allowed is 3 feet. Maximum sign face area allowed is 4 square feet. Maximum sign structure area allowed is 10 square feet. N/A One (1) double-sided ClickList pickup location sign (to be placed in the adjacent landscape island if viable) (Sign CSD-62)  Do not include masonry surround  12 feet in height  12 square feet in sign face area  Sign structure N/A Four (4) double-sided ClickList wayfinding signs (to be placed at four designated areas within parking lot) (Sign CSD- 62B).  Do not include masonry surround  9 ½ feet in height  1.5 square feet in sign face area  Sign structure N/A Case No. SV17-008 Sign Regulation Permitted by Sign Ordinance 704 Permitted by Conditional Sign Permit Proposed Restricted Parking Signs Temporary or permanent Affixed to curb Maximum 2 square feet sign area 1 per 25 parking spaces but not less than 2 per tenant Limited to black lettering with white background N/A Five (5) permanent double- sided ClickList instructional restricted parking signs. (Sign CSD-63) Placed in designated pick- up area. 1.5 square feet in area 5x25=125 – existing parking is approx. 300 sp White lettering with black background Pavement Markings N/A N/A re-striping and painted pavement markings for eight (8) designated parking spots (utilizing existing parking) Directional and Restricted Parking Signs Case No. SV17-008 Pavement Markings ACTION NEEDED: Consider Approval of Requested Variances ATTACHMENTS: (A) Background Information (B) Vicinity Map Link to PowerPoint Presentation Link to Demonstration Link to Support Documents Link to Conditional Sign Permit STAFF CONTACT: Dennis Killough (817)748-8072 Lorrie Fletcher (817)748-8069 Case No. Attachment A ZA17-008 Page 1 BACKGROUND INFORMATION APPLICANT: LPI Development Group, on behalf of Kroger Co. PROPERTY SITUATION: 2110 East Southlake Boulevard, Southlake, Texas. LEGAL DESCRIPTION: Lot 3R1, Block 1, Village Center Addition CURRENT ZONING: “C-3” General Commercial District HISTORY: March 15, 1994 – City Council approved a zoning change from AG – Agricultural District and C3 – General Commercial District to C3 – General Commercial District (ZA94-016). January 6, 1996 – City Council approved a concept plan for Village Center Phase I (ZA95-122). March 5, 1996 – City Council approved a site plan for Lot 3, Village Center Phase I (ZA96-006). April 4, 1996 – A final plat for Lots 1-4, Village Center Phase I was approved (ZA96-033). April 16, 1996 – City Council approved Village Center / Home Depot Sign Variance as follows: 1 type A sign on Hwy 114 with an enclosed base 1 type D sign on FM 1709 with an enclosed base 5 type C signs on FM 1709 3 type C signs internally on Village Center Drive Allowing for the attached letter variances for Home Depot to go with 6 foot letter height, to Kroger for the variances on the “K” and “G” respectively; also the Village Center Logo on A and D; also allowing the Kroger wall sign on the back side of Kroger in lieu of the second type A sign on FM 1709; and to include the square footage of the signs as requested. May 21, 1996 – City Council approved a revised site plan (addition of drive-through pharmacy window on west elevation) for Lot 3, Village Center Phase I (ZA96-046). September 16, 1996 – attached sign permitted for Kroger on north elevation. ‘K’ at 8 foot letter height; ‘r’ at 4 foot letter height. September 16, 1996 – attached sign permitted for Food & Pharmacy on Kroger south elevation; 30 inch max letter height for ‘&’. September 16, 1996 – attached sign permitted for Kroger on south elevation. ‘K’ at 8 foot letter height; ‘r’ at 4 foot letter height. October 14, 1996 – two monument signs permitted. One on FM1709 and the other on Village Center Drive. Case No. Attachment A ZA17-008 Page 2 October 15, 1996 – City Council approved Bank of America Sign Variance to allow the attached signage (Kroger, Food & Pharmacy and Bank of America) to exceed maximum allowed square footage on the south elevation of the Kroger building. (Ordinance 506-A) October 18, 1996 – attached sign permitted for Bank of America on Kroger south elevation. May 7, 1999 – attached sign permitted for Bank United on Kroger south elevation. April 16, 2001 – attached sign permitted for Washington Mutual on Kroger south elevation. June 13, 2003 – attached sign permitted to replace existing ‘Food & Pharmacy’ with ‘Signature’; 46 inch max letter height for ‘S’. Permit states square footage has decreased from previous sign. June 13, 2003 – attached signs permitted to replace existing Kroger signs with new design on south (Kroger) and north (Kroger Signature) elevations; 54 inch max letter height. Permit states square footage has decreased from previous sign. December 5, 2003 – attached sign permitted for Bank of Texas on Kroger south elevation. August 2, 2011 – City Council approved a concept plan for Lot 3, Blk 1, Village Center Phase I (ZA10-058). August 2, 2011 – City Council approved a plat revision for Lots 3R1 and 3R2, Blk 1, Village Center Phase I (ZA10-059). STAFF COMMENTS: The application exhibits are hyper-linked to this report. City Council approval of the request does not eliminate the requirement for an appropriate sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre- install inspection. Seantay can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us. Variance Criteria: 9.6.2 VARIANCES a. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. b. Approval Standards. In granting any variance, City Council shall consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other Case No. Attachment A ZA17-008 Page 3 lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign variance will be considered by the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be forwarded to the City Council for their consideration. Case No. Attachment B ZA17-008 Page 1