SB Item 6 - SV17-008 DemonstrationDemonstration
Please demonstrate that the following conditions are applicable to the requested sign variance:
That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant.
Enforcement of the sign regulation will not allow enough directional signs to help traffic flow safely and
smoothly. Regulations also prevent Kroger from having instructional signage for Clicklist clients, which
would discourage use of their new pick up service.
2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not self imposed.
Kroger is responding to the change in shopping habits of its customers and the advent of online ordering.
Kroger has designed a safe, convenient way for customers to pick up the orders without entering
pedestrian traffic.
3. That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
With all requested signange being within Kroger's parking lot area, signage will not interfere with
neighboring retail shops and will increase traffic safety.
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
The requested variance, if approved, will increase traffic and pedestrian safety and encourage more Clicklist
shoppers while maintaining the aesthetics of the shopping center.
Revised: January 2016