SB Item 6 - SV17-008 Conditional Sign PermitCity of Southlake, Texas
MEMORANDUM
October 9, 1996
TO: Bob Whitehead, P. E., Director of Public Works
FROM: Charles Bloomberg, C. B. O., Plans Examiner
SUBJECT: Sign Variance Appeal at Village Center for Bank of America
Chandler Sign Co. has applied for a variance to allow an additional sign on the front of the Kroger store under
construction at 2110 E. Southlake Blvd. The purpose of the sign is to advertise there is a banking facility
inside the grocery store.
On April 16, 1996 the City Council heard a request from Midland Development for signs throughout the
Village Center. As approved that evening, Kroger was permitted three signs. They included the 10'61' high
on the front and back as well as the sign over the secondary entrance that says Food & Pharmacy.
This request is to add a Bank of America sign on the building to the left of the Food & Pharmacy sign, The
bank is a space within the grocery store. It does not have its own outside entrance and therefore is not viewed
as a lease space entitled to its own sign.
The applicant as well as the general contractor for Kroger have been advised that the temporary sign on the
corner of Village Center Drive and Southlake Blvd. has been installed without a permit in violation of the sign
ordinance. This sign advertises the Bank of America coming soon.
Chandler Sign Co. has requested this item be on the agenda for the October 15, 1996 City Council meeting.
I told Mr. Gray that a representative of Kroger and of The Midland Group should be present in case there are
questions for them.
attachments: sign variance application
sign drawings
site plan
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MEMORANDUM
March 12, 1998
TO: Bob Whitehead, P. E., Director of Public Works
FROM: Charles Bloomberg, Plans Examiner
SUBJECT Sign appeal for Village Center and The Home Depot.
The Home Depot has applied for variance for three signs as outlined in the letter from Collins Signs,
It was the staffs recommendation to Home Depot that this request come from Village Center's
Developer and that they present the sign package for the entire center. Because this request includes
the Freestanding Sign allowed for the shopping center and only one is permitted, it did not seem
proper to consider Monument Sign A without being aware of the intention to ask for Pylon Sign D.
In order to assist the City Council in their review, Mr. Michael Clark of Winkehnann and Associates
obtained for us copies of the sign drawings as proposed by Kroger and the Midland Group for the
east side of Village Center Drive. Please note Mr. Uphoffs letter contains the request and
justification for the signs on the Kroger side of the site.
Ms. Pamela Hebert of Collins Signs will be present to represent Home Depot at the City Council
meeting on April 16, 1996.
Mr. Rollan Uphoff of The Midland Group will represent the developer and the Kroger Site.
Freestanding and Monument Signs
Monument Sign A on the drawings is requested in the application as a 20 feet tall freestanding sign
containing 130 square feet. The drawing does not comply as a Monument Sign per section 16-B of
the Sign Ordinance because it is higher than 6 feet and the base is higher than 2 feet. Also it does not
comply as a Freestanding Sign because in section 16-C of the ordinance the material standards
specify it shall be a double pole sign. Either of these sign categories permit the sign only when the
lot has frontage on Highway 114.The sign area is limited to 100 square feet. Please note the sign
is shown to be located in a utility easement. If the Council approves the sign, an adjustment in its
location will be required to get it out of the easement. Mr. Clark has said the utilities will be
relocated so the easement will not be an issue. Ms. Hebert has said they will comply as a
Freestanding Sign with a two pole base if that is the desire of the Council, however, they prefer the
appearance of the solid base.
Monument Sign B on the drawings is requested in the application as a 20 feet tall Shopping Center
sign containing 120 square feet. The same issues about the category of sign apply as above. Section
16-C permits one Freestanding Sign for the shopping center. The plans for the other side of the
center show an additional sign called Monument Sign D. If the developer chooses to say this is two
shopping centers, because it is on two plats, then section 16-C 2 b would allow a Freestanding Sign
for the Kroger center but it would not allow one for the Home Depot center because there are not 10
leases. Furthermore Home Depot would not be permitted a Monument sign because their lot has no
frontage on Southlake Blvd. Mr. Clark told me the wrong drawing of Pylon Sign D was sent to us
and there is a design for a 20 feet high sign that should have been sent. No such revised drawing has
been received as of this date.
Monument Sign C is not a part of the variance request because one such sign is permitted for each
street frontage of each lot according to section 16-B of the ordinance.
Monument Sign D contains 128 square feet of sign area. Like Monument sign A it does not comply
as a Freestanding Sign because it does not have two poles and it exceeds the allowable area of 100
square feet. It does not comply as a Monument Sign because the base exceeds two feet height, The
sign exceeds six feet height, and the sign exceeds 100 square feet area. The sign is 20 feet high, the
allowable height for a Freestanding Sign.
The letter from Mr. Uphoff also refers to Site Sign on S. H. 114. I cannot find this sign on the site
plan submitted. Section 16 C, 2 b only allows one such sign per site, that is Monument Sign D.
Attached Signs
The Home Depot wall letters are 6 feet high and contain 417 square feet. Section 16-A of the
ordinance limits them to 5 feet high and 400 square feet. The requested sign is only on the front
facing Village Center Drive as provided by the Ordinance.
The "Contractor Pick Up" and "Nursery" signs appear to meet the definition of directional signs and
are therefore authorized by Section 23 of the Ordinance.
The Kroger wall sign is 204 square feet with the Food and Pharmacy signs adding 9 and 14 feet
making a total of 227 square feet. This is within the permitted area of section 16-A of the ordinance,
however the 8 feet high K is not permitted. Also the Kroger sign on the north side of the building
does not have street frontage at this time in addition to having the 8 feet high K.
attachments: application, justification letter from Home Depot
letter from Mr. Clark (hand printed)
letter from Rollan Uphoff
site plans
sign drawings
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