SB Item 7 - SV17-007 MarshallsCase No.
SV17-007
S T A F F R E P O R T
July 28, 2017
CASE NO: SV17-007
PROJECT: Variance to the Sign Ordinance No. 704, as amended, for Marshalls EXECUTIVE
SUMMARY: Tracey Diehl of Expedite the Diehl, on behalf of Marshalls, is requesting
approval of a variance to the Sign Ordinance No. 704, as amended, to allow the
proposed south rear façade building sign to exceed the allowable letter height.
Marshalls is located at 2235 E. Southlake Blvd., Southlake, Texas.
REQUEST
DETAILS: The applicant is requesting a variance to the Sign Ordinance No. 704-H
requirements, as amended, to allow the proposed south rear façade building
sign to exceed the allowable letter height of 16-inches. The sign will be located
86-feet from the S. Village Center back of curb. The proposed rear sign letters
will be 42-inch and 27-inch, blue-faced back lit channel letters. The proposed
sign will be approximately 63.29 square feet in area which meets the allowable
sign area of 70 square feet. The existing north elevation façade sign (front of
the store) meets the sign ordinance and is approved for the location with 36-
inch blue-faced back lit channel letters (the distance from E. Southlake Blvd. is
approximately 662 ft. allowing the larger letter height).
South Rear Elevation
Sign Regulation Permitted
(Sign Ord. 704-I)
Proposed South
Elevation
Attached Sign
Letter Height/Sq. Ft. Area
16”/70 sf 42”/27” and 63.29 sf
*Variance for letter ht.
Department of Planning & Development Services
Case No.
SV17-007
ACTION NEEDED: Consider approval of a sign variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Link to PowerPoint Presentation
Link to Demonstration
Link to Plans, Support Information and Sign Package
STAFF CONTACT: Dennis Killough (817)748-8072
Patty Moos (817)748-8269
Case No. Attachment A
ZA17-007 Page 1
BACKGROUND INFORMATION
OWNER: Marshalls
APPLICANT: Tracey Diehl, Expedite the Diehl
PROPERTY SITUATION: 2235 E. Southlake Blvd., Southlake, Texas.
LEGAL DESCRIPTION: Lot 2, Block 1, Kimball Oaks Addition
CURRENT ZONING: “S-P-1” Detailed Site Plan District
HISTORY: May 20, 2014: City Council approved the Master Sign Plan for Kimball
Oaks only approving the subject signs as discussed in this motion: With
respect to Building 'E': approving the sign package as presented in the
drawings before Council and the scale presented on the architectural
drawings are subject to the staff's review and concurrence with the scale
therein; also only approving Building 'G', otherwise known as the
Bassett sign, with the same stipulated requirements as Building 'E';
approving the monument sign package adding the applicant will add
eight inch (8") illuminated address numbers in the range appropriate for
the addresses in the development; and also approving the Corner Sign
Feature as presented at S. Kimball Avenue and E. Southlake Boulevard;
and also approving, with respect to Building 'C', only approving the east
and south elevations with the sign and logo fitting within the existing
architectural elements as indicated in the drawings, specifically within
the lighter colored tan area within the columns; and for staff to review
the intent of Council to have the appropriate band of architectural color
around the sign within the architectural element on the building.
(MSP14-001)
June 17, 2014: City Council approved the conditional sign permit noting
the following: no action on Building ‘G’ tonight and will be going back to
the sign committee for consideration; in consideration of Building ‘C’, the
north elevation for the maximum logo size of 72 inches with 20 inch
letters for the ‘PGA’ and 36 inch letters for the ‘Superstore’; and east
elevation as presented; and the south elevation to match the east
elevation (for letter and logo sizes; and noting the south elevation will
not be lit). (MSP14-001a)
September 16, 2014; City Council denied the Amendment to the Master
Sign Plan for Kimball Oaks for the PGA Superstore two (2) additional
signs for the PGA Tour Superstore (Building ‘C’) north façade for Tennis
and Golf) (MSP14-001a).
February 2, 2016; City Council approved a motion to deny the sign
variance request for Chiloso (SV15-012).
March 1, 2016; City Council approved a motion to deny the sign
variance request for Chiloso (SV16-003).
Case No. Attachment A
ZA17-007 Page 1
STAFF COMMENTS: The application exhibits are hyper-linked to this report.
N:\Community Development\MEMO\Signs\2017\007 - Marshalls
Case No. Attachment B
ZA17-007 Page 1