SB Item 5 - MSP17-002 PresentationMaster Sign Plan
Baylor Scott and White – USPI Southlake
Medical Office Building
MSP17-002
Applicant: 3D Signs and Graphics
Request: Approval of a Master Sign Plan to allow 6
upper story attached building signs, 2
first floor attached signs, and an off-site
monument sign.
Location: 925 and 905 East Southlake Blvd.
MSP17-002
Aerial View
925
905
Approx.200 ft
Proposed Sign Locations and Distance Exhibit
Lot 1
Lot 2
Proposed Sign Details
Future Signs
Monument sign (not in MSP)
Proposed Signs
Signs 4&5 on 1st floor lease Tower Blvd.
Signs 2A, 3A, Sign 4
and Monument Sign
1A are proposed for
installation under
this master sign plan:
Signs 3B, 3C, 3D,
3E, and Sign 5 are
proposed for sign
location only. The
upper story signs will
follow the ordinance
and may require
variances
Proposed Sign Locations
Sign 4 Sign 5
North Elevation
East Elevation
Sign 2A
Signs 2A, 3A, Sign 4
and Monument Sign
1A are proposed for
installation under
this master sign plan:
Signs 3B, 3C, 3D,
3E, and Sign 5 are
proposed for sign
location only. The
upper story signs will
follow the ordinance
and may require
variances
Sign 1A Monument - Off-site
Proposed Sign Location
Approx. Proposed
Monument Sign Location
Proposed Allowed under 704-I
Off-site (from Bldg. 1)
13 feet total ht. (sign base included
in ht.)
8 ½ feet sign face ht.
46.24 sq. ft. sign face area (per
side)
No full masonry surround
8 inch address numbers, illuminated
on sign panel
9 metal sign face panels to match
field stucco color (5 tenants for
Building 1 and 4 future tenants for
Building 2)
On-site site
8 feet max. total ht.
2 ft. ht. sign base max.
6 feet max. sign face ht.
60 sq. ft. max. sign face
area (per side)
6 inch masonry frame
8 inch address numbers,
illuminated
6 tenant panels max.
Illumination allowed
Monument sign will match
building material colors:
Brick and 2 stucco colors
Proposed Attached Sign 2A
Proposed Allowed under 704-I
Master Sign Plan
Upper story sign with
1st floor lease and not
located within lease
space frontage
23.85 ft. sign width
21.87 and 8.28 inch
max. letter ht.
Allow 90 sf area - 83.48
sf total sign area
50.19 inch logo height
17.47 sf logo area
Internally illuminated
blue channel cut letters
and logo (Blue, Teal
&Yellow)
Attached sign below first floor ceiling and
less than 20 ft. above grade. Upper story
signs require Master Sign Plan or variance
approval
Area is determined by lease space width and
what can fit into the middle 75% of the single
plane facade(must be located within lease
space frontage)
Permitted sign based on tower location:
22.5 ft. allowable sign width
42” max. letter ht.
total sign area to fit within allowable sign
width
52.5 inch max. logo height
logo area 20% of allowable sign area
Individually-mounted channel letters must be
white, ivory, black, grey, beige or similar
neutral colors for internal illumination.
Reverse channel letters may be any color
with white or off-white lighting.
+ 133’ Lease Space
Proposed Attached Sign 3A
Proposed Allowed under 704-I
Master Sign Plan
Upper story sign (sign within lease
area)
Centered on 53 ft. façade within 75%
of single plane facade
7.33 ft. sign width
16 ¾ and 5 inch letter ht.
23.44 sf total sign area
25 inch logo height
5.46 sf logo area
Internally illuminated green and blue
acrylic channel cut letters (TBD).
Logo colors to be green, blue and
gold (TBD).
Attached sign below first floor ceiling and less than 20 ft. above
grade. Upper story signs require Master Sign Plan or variance
approval.
Area is determined by lease space width and what can fit into
the middle 75% of the single plane facade(must be located
within lease space frontage)
Centered within 75% of single plane facade
81 ft. allowable sign width
42 inch max. letter ht.
75.6 sf total sign area
52.5 inch logo height
15.12 sf logo area (20% of allowable sign area)
Individually-mounted channel letters must be white, ivory, black,
grey, beige or similar neutral colors for internal illumination.
Reverse channel letters may be any color with white or off-
white lighting. Logos may use any color.
Proposed Sign 4
Proposed Allowed under 704-I
Centered on 15.66 ft. façade
over entrance and within 75%
façade width
12.23 ft. sign width
11.12 and 4.21 inch letter ht.
22.27 sf total sign area
25.52 inch logo height
4.49 sf logo area
Internally illuminated blue
(Blue) channel cut letters and
logo (Blue, Teal & Yellow)
Area is determined by lease space width and what can fit
into the middle 75% of the single plane facade(must be
located within lease space frontage)
Centered within 75% of single plane facade(60 ft. lease
width)
11.75 ft. allowable sign width
16.6 inch max. letter ht.
42 sf total sign area
20.75 inch logo height
8.4 sf logo area (20% of allowable sign area)
Individually-mounted channel letters must be white, ivory,
black, grey, beige or similar neutral colors for internal
illumination. Reverse channel letters may be any color
with white or off-white lighting. Logos may use any color.
+ 60’ Lease Space
Proposed Future Sign 5
Proposed Allowed under 704-I
Centered on a façade over
entrance
Overall sign size, area, and ht.
to visually same as Pharmacy
sign
Internally illuminated channel
cut letters and logo
Area is determined by lease space width and what can fit
into the middle 75% of the single plane facade(must be
located within lease space frontage)
Centered within 75% of single plane facade(60 ft. lease
width)
11.75 ft. allowable sign width
16.6 inch max. letter ht.
42 sf total sign area
20.75 inch logo height
8.4 sf logo area (20% of allowable sign area)
Individually-mounted channel letters must be white, ivory,
black, grey, beige or similar neutral colors for internal
illumination. Reverse channel letters may be any color
with white or off-white lighting. Logos may use any color.
+ 51’ Lease Space
Sign 5 overall size and height above
ground should be approximately the
same visually at the pharmacy logo
located in the adjacent lease space.
Future Signs 3B, 3C, 3D & 3E
Proposed Allowed under 704-I
Master Sign Plan
Upper story sign
Tenant must occupy
the lease space
behind where the
sign is featured;
otherwise, a sign
variance will be
required.
Tenant occupying a
1st floor lease and
wanting a 2nd floor
sign, a sign variance
will be required.
Approximate sign
area shown on north
and east elevations
centered within the
location façade,
located above the
2nd floor windows,
and not to exceed
75% of façade width
Internally illuminated
channel letters and
logos
Attached sign below first floor
ceiling and less than 20 ft.
above grade. Upper story signs
require Master Sign Plan or
variance approval
Area is determined by lease
space width and what can fit
into the middle 75% of the
single plane facade(must be
located within lease space
frontage)
Sign located in tenant lease
space
Sign width based on lease
space frontage
Letter height based on street
typology
Logo height is 125% of letter ht.
Logo area is 20% of allowable
letter height
Individually-mounted channel
letters must be white, ivory,
black, grey, beige or similar
neutral colors for internal
illumination. Reverse channel
letters may be any color with
white or off-white lighting.
Logos may use any color.
North Elevation
East Elevation
Monument Sign 1B
•Proposed Monument Sign 1B for 925 E. Southlake
Blvd. (not in the Master Sign Plan request)
•Complies with the sign ordinance
For Information Only
Attached Sign Site Photos
View south to north elevation View west to east elevation
Sign 2A Sign 3A Sign 3B Sign 3D
Sign 3E Sign 3C
Sign 5
Sign 4
Proposed Signs: Sign 2A, 3A, Sign 4, and Sign 5
Future Signs: Sign 3B, Sign 3C, Sign 3D, and Sign 3E
Site Photos
Questions?