SB Item 5 - MSP17-002 Baylor Scott and White USPICase No.
MSP17-002
S T A F F R E P O R T
July 28, 2016
CASE NO: MSP17-002
PROJECT: Master Sign Plan for Baylor Scott and White – USPI Southlake Medical
Office Building
EXECUTIVE
SUMMARY: 3d Signs and Graphics, on behalf of the owner, Tower Road Real Estate, is
requesting approval of a Master Sign Plan for Baylor Scott and White – USPI
Southlake Medical Office Building located at 925 E. Southlake Blvd. including an
off-site monument sign located at 905 E. Southlake Blvd., Southlake, TX.
REQUEST: The Baylor Scott and White – USPI Southlake Medical Office Building is located in
the Tower Plaza development on the west side of Tower Plaza Blvd. between
Zena Rucker Road and E. Southlake Blvd. west of S. Carroll Avenue. The Sign
Ordinance No. 704, as amended, prohibits upper story or off-site signage unless
approved as part of a master sign plan or variance. T he proposed Master Sign
Plan includes sign regulations for Building 1 located at 925 E. Southlake Blvd. for
six (6) upper story attached signs ((3) north and (3) east elevations), two (2)
attached signs on the first floor of the east elevation, and an off-site monument
sign located on the undeveloped north lot (future Building 2) at 905 E. Southlake
Blvd..
The proposed Master Sign Plan includes sign regulations for Building 1:
• Two (2) two upper story attached signs (north elevation) Signs 2A and 3A
are proposed under the master sign plan.
• Four (4) future upper story tenant attached signs (one north) and (three
east). Signs 3B, 3C, 3D, and 3E are proposed for the location only.
• Two (2) 1st floor attached signs (east elevation). Sign 4 is proposed under
the master sign plan. Sign 5 is proposed as an approved location in the
master sign plan.
• One (1) off-site business monument sign. A letter from the property owner
may be found in the
Department of Planning & Development Services
Case No.
MSP17-002
Sign Proposed Allowed under 704-I
Off-Site Monument Sign 1A
(SW corner of E. Southlake Blvd.at Tower Blvd.)
Off-site (from Bldg. 1)
13 feet total ht. (sign base
included in ht.)
8 ½ feet sign face ht.
46.24 sq. ft. sign face
area (per side)
No full masonry surround
8 inch address numbers,
illuminated on sign panel
9 metal sign face panels
to match field stucco color
(5 tenants for Building 1
and 4 future tenants for
Building 2)
White back lit letters
On-site site
8 feet max. total ht.
2 ft. ht. sign base max.
6 feet max. sign face ht.
60 sq. ft. max. sign face area
(per side)
6 inch masonry frame
8 inch address numbers,
illuminated
6 tenant panels max.
Illumination allowed
Attached Sign 2A
(North elevation)
Master Sign Plan
Upper story sign with 1st
floor lease and not
located within lease
space frontage
23.85 ft. sign width
21.87 and 8.28 inch max.
letter ht.
Allow 90 sf area – shown
at 83.48 sf total sign area
50.19 inch logo height
17.47 sf logo area
Internally illuminated
blue channel cut letters
and logo (Blue, Teal &
Yellow)
Attached sign below first floor
ceiling and less than 20 ft.
above grade. Upper story
signs require Master Sign
Plan or variance approval
Area is determined by lease
space width and what can fit
into the middle 75% of the
single plane facade(must be
located within lease space
frontage)
Permitted sign (based on
tower location):
22.5 ft. allowable sign
width
42” max. letter ht.
total sign area to fit within
allowable sign width
52.5 inch max. logo
height
logo area 20% of
allowable sign area
Individually-mounted channel
letters must be white, ivory,
black, grey, beige or similar
neutral colors for internal
illumination. Reverse channel
letters may be any color with
white or off-white lighting.
Case No.
MSP17-002
Sign Proposed Allowed under 704-I
Attached Sign 3A
(north elevation)
Master Sign Plan
Upper story sign (sign
within lease area)
Centered on 53 ft. façade
within 75% of single plane
façade(108 ft. lease
width)
7.33 ft. sign width
16 ¾ and 5 inch letter ht.
23.44 sf total sign area
25 inch logo height
5.46 sf logo area
Internally illuminated
green and blue acrylic
channel cut letters (TBD).
Logo colors to be green,
blue and gold (TBD).
Attached sign below first floor
ceiling and less than 20 ft.
above grade. Upper story
signs require Master Sign
Plan or variance approval
Area is determined by lease
space width and what can fit
into the middle 75% of the
single plane facade(must be
located within lease space
frontage)
Centered within 75% of single
plane facade
81 ft. allowable sign width
42 inch max. letter ht.
75.6 sf total sign area
52.5 inch logo height
15.12 sf logo area (20% of
allowable sign area)
Individually-mounted channel
letters must be white, ivory,
black, grey, beige or similar
neutral colors for internal
illumination. Reverse channel
letters may be any color with
white or off-white lighting.
Logos may use any color.
Attached Sign 4
(east elevation)
Centered on a 15.66 ft.
façade over entrance and
within the 75% façade
width
12.23 ft. sign width
11.12 and 4.21 inch letter
ht.
22.27 sf total sign area
25.52 inch logo height
4.49 sf logo area
Internally illuminated blue
(Blue) channel cut letters
and logo (Blue, Teal &
Yellow)
Area is determined by lease
space width and what can fit
into the middle 75% of the
single plane facade(must be
located within lease space
frontage)
Centered within 75% of single
plane façade (60 ft. lease
width)
11.75 ft. allowable sign width
16.6 inch max. letter ht.
42 sf total sign area
20.75 inch logo height
8.4 sf logo area (20% of
allowable sign area)
Individually-mounted channel
letters must be white, ivory,
black, grey, beige or similar
neutral colors for internal
illumination. Reverse channel
letters may be any color with
white or off-white lighting.
Logos may use any color.
Case No.
MSP17-002
Sign Proposed Allowed under 704-I
Attached Sign 5
(east elevation)
Centered on a façade
over entrance
Overall sign size, area,
and ht. to visually same
as Pharmacy sign
Internally illuminated
channel cut letters and
logo
Area is determined by lease
space width and what can fit
into the middle 75% of the
single plane facade(must be
located within lease space
frontage)
Centered within 75% of single
plane façade (+51 ft. lease
width)
12.13 ft. allowable sign width
17.5 inch max. letter ht.
35.7 sf total sign area
21.8 inch logo height
7.14 sf logo area (20% of
allowable sign area)
Individually-mounted channel
letters must be white, ivory,
black, grey, beige or similar
neutral colors for internal
illumination. Reverse channel
letters may be any color with
white or off-white lighting.
Logos may use any color.
Future Tenant
Attached Signs
3B, 3C, 3D, and 3E
North Elevation
East Elevation
Upper story sign
Tenant must occupy the
lease space behind
where the sign is
featured; otherwise, a
sign variance will be
required.
Tenant occupying a 1st
floor lease and wanting a
2nd floor sign, a sign
variance will be required.
Approximate sign area
shown on north and east
elevations centered within
the location façade,
located above the 2nd
floor windows, and not to
exceed 75% of façade
width
Internally illuminated
channel letters and logos
Attached sign below first floor
ceiling and less than 20 ft.
above grade. Upper story
signs require Master Sign
Plan or variance approval
Area is determined by lease
space width and what can fit
into the middle 75% of the
single plane facade(must be
located within lease space
frontage)
Sign located in tenant lease
space
Sign width based on lease
space frontage
Letter height based on street
typology
Logo height is 125% of letter
ht. Logo area is 20% of
allowable letter height
Individually-mounted channel
letters must be white, ivory,
black, grey, beige or similar
neutral colors for internal
illumination. Reverse channel
letters may be any color with
white or off-white lighting.
Logos may use any color.
3B
3C 3D 3E
Sign 5 overall size and
height above ground
should be approximately
the same visually at the
pharmacy logo located in
the adjacent lease space.
Case No.
MSP17-002
ACTION NEEDED: Consider approval of Master Sign Plan
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Link to Presentation
Link to Master Sign Plan Exhibits
STAFF CONTACT: Dennis Killough 817-748-8072
Patty Moos 817-748-8263
Case No. Attachment A
MSP17-002 Page 1
BACKGROUND INFORMATION
APPLICANT: 3D Signs and Graphics
OWNER: Tower Road Real Estate
PROPERTY ADDRESS: 925 E. Southlake Blvd and 905 E. Southlake Blvd. (off-site sign)
HISTORY: There is no sign history for this site.
STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable
economic environment
STAFF COMMENTS: Listed below are City Council approved sign variances and master sign
plans for off-site monument signs and upper story signs:
February 6, 2013; City Council approved a signs variance to allow the
construction of an off-site multi-tenant monument sign for Lasercare Eye
Center, located at 1900 East State Highway 114.(SV12-022)
March 5, 2013; City Council approved a master sign plan for Forest Park
Medical Center that included approval of the upper story signs for the north
and west elevation of the main hospital building (MSP13-002).
April 16, 2013; City Council (on the consent agenda) approved an
amendment to the approved Master Sign Plan for the Forest Park Medical
Center to allow upper story signs with white letters on the north and east
elevations of the parking garage (MSP13-004)
January 21, 2014; City Council approved the motion to grant the variance
to allow the construction of an off-site monument sign for the Silver Ridge
Assisted Living Center on an unplatted property located at 2051 East
Kirkwood Boulevard. (SV14-001)
June 21, 2016; City Council approved sign regulations for four (4) attached
signs (north, east and west elevations) including two upper story signs on
the east and west elevations; a business monument sign and three (3)
temporary construction fence banners for the Granite Place development;
noting that any colors for signage must comply with Zoning Ordinance No.
480, Section 33.21, but also noting that the applicant can come directly
back to City Council with an expedited review and waived applications fees
so the City Council can consider variances as it relates to modifications to
the Master Sign Plan to accept additional colors; and noting City Council’s
approval of one tenant per monument sign panel with a max.imum of four
tenants per monument sign.
January 17, 2016; City Council (on the consent agenda) approved a sign
variance for the Southlake Professional Park to allow one (1) business
monument sign with eight (8) sign panels that serves all three (3) sites and
forgoing the ability to have any monument signage on the remaining lots
(SV16-017).
Case No. Attachment A
MSP17-002 Page 2
Sign Ordinance No. 704-I Criteria:
Table 4: Attached Signs
1. Permitted attached signs include the following:
a. Reverse Channel Sign (any color letter). Back light color
shall be limited to white or off white. No illumination shall
have exposed bulbs whether they are LED or any other type
b. Individually-mounted channel letters that comply with the
following rules:
If the sign only contains words and no logo, the
lettering may occupy 100 percent of the permitted
area and the sign and must be white, ivory, black,
grey, beige or similar neutral colors.
If the sign has lettering and a logo, the logo may only
cover 20 percent of the permitted sign area and may
be of any color. The letters must be white, ivory,
black, grey, beige or similar neutral colors.
If the sign consists of a logo only, the logo may cover
100 percent of the sign and use any color.
2. Each lease or tenant space shall be permitted only one attached
building sign per street front with a maximum of two signs per
tenant/lease space.
3. The dimensions of each of the two signs shall be based upon the
street typology that the respective building façade fronts on.
4. The distance from the edge of pavement shall be measured from
the closest street which has clear visibility of the entire
façade/tenant space in question.
5. Each sign shall be located in the middle 75% of the single plane
façade or centered on an articulated surface of the building façade.
6. Exposed neon is prohibited.
7. The maximum logo height for an attached sign may be no more
than 125% of the maximum permitted letter height.
8.4.9 Multistory Buildings
a. For multistory corporate offices and hotels, signs should be limited to
monument signs and possibly a single façade sign of appropriate
scale and size that identifies the name of the major tenant or building.
For multistory commercial buildings, upper story signs should be
limited to tenants that have a minimum of 25 feet of horizontal
building frontage.
DESIGN GUIDELINES- MASTER SIGN PLANS:
Commercial signage is an integral part of the urban design fabric of
Southlake. It is absolutely necessary and shall be deemed as a tool that
helps promote the health, safety and welfare of the general public by
Case No. Attachment A
MSP17-002 Page 3
providing guidance to both the vehicular driver and pedestrian. Due to its
visual prominence and effect on the overall design character of our city,
signage as part of master sign plans must be considered on the broader
scale of community rather than on an individual site basis. Signage is an
integral part of the visual urban streetscape and shall not be designed to
visually compete with its surroundings, but rather serve to build on the
quality of the traveler’s and pedestrian’s experience.
The basis for submitting a master sign plan application should not be to
have larger signs or logos permitted by ordinance but should clearly be
related to the sign design goals listed below:
Design Goals
1) To develop organized hierarchies of signage design types that help
identify the location and size standards for individual signs without
infringing on the capability of creative design.
2) To establish design criteria that promote the overall visual quality of
the streetscape environment for the general public while providing
reasonable and improved standards for identification of individual
properties.
3) To improve the overall visual cohesive appearance of the site
through signage guidelines, with strong consideration that the visual
streetscape.
4) To promote a “sense of place” for the City of Southlake while
promoting creative design for individual developments.
5) To promote signage as an architectural complement rather than
being visually and thematically disconnected.
The sign design guidelines are designed to help ensure quality signs that
communicate their message in a clear fashion; however, the “guidelines”
are not as strict as sign “standards.” The review authority may interpret the
design guidelines with some flexibility in their application to specific
signs/projects, as not all design criteria may be workable or appropriate for
each sign or project. In some circumstances, one guideline may be
relaxed to facilitate compliance with another guideline determined by the
review authority to be more important in the particular case. The overall
objective is to ensure that the intent and spirit of the design guidelines are
followed.
City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittals prior to the
installation of signs. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign application processing and pre-
install inspections.
Case No. Attachment B
MSP17-002 Page 1