Item 9A (includes Sign Board slides)
7-Eleven Sign Variance
Item 9A SV17-002
1
SV17-002
Applicant: Barnett Signs
Request: Approval of variances to Sign Ordinance No. 704, as amended, to allow attached business signs that exceed maximum number of signs per street
front and maximum letter height and area for the south elevation.
Location: 1600 W. Southlake Blvd.
2
Aerial View
3
Site Plan
4
Revised Variance Request Details
The three (3) variances remaining (as shown on this slide) are for the maximum letter height and area on the south elevation and for the maximum number of attached signs.
5
Variance Request Details – Attached Building Sign
South Elevation
South Elevation Attached Building Sign – proposed as 30” channel letters and approx. 32.7 square feet.
South Elevation facing Southlake Blvd. is allowed a maximum letter height of 18
inches and a maximum sign area of approx. 30 square feet.
The proposed colored letters are halo lit.
Remove the banding - South Elevation facing Southlake Blvd. is allowed a maximum letter height of 18 inches. The maximum sign area allowed is approximately 30 sf. The applicant is
requesting a 30 inch letter height with approximately 32.7 square feet of sign area.
If there is a question as to why the sign area was not a variance request at Sign Board, it is because
there was an error in their calculation and submitted package that was not caught by staff prior to that meeting.
6
Attached Building Sign –
South Elevation Comparisons
Existing –
12 inch letter height / stripes measure 36 inches
Proposed – 30 inch letter height
Proposed sign shown at 18 inch letter height
This slide shows the existing sign, the proposed sign and the sign at the allowed height for this elevation.
Ordinance allows maximum 18 inch letter height on south elevation
7
Attached Building Sign –
West Elevation Comparisons
Existing
Proposed sign shown at 16 inch letter height
Street View
8
Variance Request Details – Gas Pump Canopy Signage
With the addition of the gas canopy signage, the total number of attached signs proposed is four (4); two (2) per street front. A maximum of two (2) attached signs are allowed per site
and only one (1) per street front
Proposed max 13 inch letter height and 18 inch logo height
With the addition of the gas canopy signage, the total number of attached signs proposed is four (4); two (2) per street front. A maximum of two (2) attached signs are allowed per site
and only one (1) per street front. The size of the proposed signs is below allowed maximums.
The letter ‘E’ is shown as 13 inches and the logo ‘Xx’ as 18 inches. The letters are red
reverse lit channels (halo lit). The south elevation faces 1709 and the west elevation faces Peytonville.
The ordinance allows up to 18 inch letters and 22 ½ inch logo on the south
elevation; and 16 inch letters and 20 inch logo on the west elevation.
The only variance regarding the canopy signs is to exceed maximum number of signs and described.
9
Gas Pump Canopy Signage – Comparisons
Existing
Proposed
10
11
12
Sign Board Action
June 8, 2017; Recommended to Approve (2-2) subject to the Staff Report dated June 2, 2017 and Sign Variance Review No. 3, dated June 2, 2017; noting the following:
The five (5) requested
variances for the proposed monument sign are denied;
The maximum letter height proposed for the 7-Eleven signs on the south and west elevations (36 inches) are denied;
The additional
attached signs for Exxon on the canopy – the proposed letter/logo height is denied;
Specifically granting the request related to the maximum number of signs as four (4); (1 building
and 1 canopy on the south elevation and 1 building and 1 canopy on the west elevation)
Specifically denying the request for internally illuminated channel cut letters as proposed;
And
lastly, denying any variance requests regarding the gas pump signage, however, allowing the pump identification signs shown as sign #2 on the submitted sign plan.
13
Variance Request Details – Gas Pump Area Signage
14
Questions?
15
Variance Request Details – Gas Pricing Monument
16
Southlake 7-Eleven Stations
36” logo
36” logo
6’
21” letters
14” letters
17
Existing Southlake Service Stations
18” letters
20” logo
18
Existing Southlake Service Stations
Approved by variance in May 2012
14’ 10” (max 14’ allowed)
24” letters
19” letters
Scooters gas monument approved by variance in May 2012 to allow max sign face area of 112 sf (100 allowed) and max height of 14 ft 10 in (14 ft allowed)
19
Existing Southlake Service Stations
14” & 20” letters
20
Existing Southlake Service Stations
6’ 6”
30” letters
21
Variance Request Details – Gas Pricing Monument
22
23
Variance Request Details – Gas Pricing Monument
Base Height - ~ 6”
Ordinance allows 18”
Sign Face Height - ~ 6’ 2 7/8”
Ordinance allows 4’
Proposed
Sign face area - ~ 60.4 sf
Ordinance allows 50 sf
Sign Structure Height - ~ 7’ 3 3/16”
Ordinance allows 5’
Total Sign Height - ~ 7’ 9 3/16”
Ordinance allows 6’6”
24
Gas Pricing Monument
Comparisons
Existing
Proposed
Existing sign structure with re-facing
Allowed without variance approval
25
Variance Request Details – Attached Building Signs
26
Variance Request Details – Attached Building Signs
West Elevation
South Elevation
Primary Attached Building Signs – proposed as 36” channel letters
South Elevation facing Southlake Blvd. is allowed a maximum letter height of 18 inches.
West Elevation facing Peytonville
Ave. is allowed a maximum letter height of 16 inches.
Internally illuminated channel cut letters are required to be white, ivory, black, grey, beige or similar neutral colors. To have
the proposed colored letters, they must be halo lit.
Primary Attached Building Signs – 36” channel letters
South Elevation facing Southlake Blvd. is allowed a maximum letter height of 18 inches. The maximum sign area allowed is approximately
30 sf.
West Elevation facing Peytonville Ave. is allowed a maximum letter height of 16 inches. The maximum sign area allowed is approximately 47 sf.
Internally illuminated channel
cut letters are required to be white, ivory, black, grey, beige or similar neutral colors. To have the proposed colored letters, they must be halo lit.
27
Attached Building Sign –
South Elevation Comparisons
Existing –
12 inch letter height / stripes measure 36 inches
Proposed – 36 inch letter height
Proposed sign shown at 18 inch letter height
28
Attached Building Sign –
West Elevation Comparisons
Existing
Proposed sign shown at 16 inch letter height
Proposed – 36 inch letter height
29
Variance Request Details – Additional Attached Signs for Gas Pump Canopy
30
Variance Request Details – Gas Pump Canopy Signage
31
Gas Pump Canopy Signage – Comparisons
Existing
Proposed
32
Variance Request Details – Gas Pump Area Signage
33
Variance Request Details – Gas Pump Area Signage
34
Gas Pump Area Signage – Sample Photos
35