Item 9A 13 CITY OF
SOUTHLAKE
Department of Planning & Development Services
STAFF REPORT
June 13, 2017
CASE NO: SV17-002
PROJECT: Sign Variance for 7-Eleven
EXECUTIVE
SUMMARY: On behalf of 7-Eleven, Barnett Signs is requesting approval of variances to
Sign Ordinance No. 704, as amended, to allow attached business signs, gas
canopy signage, a monument sign and gas pump signage that does not meet
current Sign Ordinance criteria. The existing 7-Eleven is located at 1600 W.
Southlake Boulevard, Southlake, Texas.
REQUEST
DETAILS: The existing 7-Eleven convenience store is located on the northeast corner of
West Southlake Blvd. and North Peytonville Ave. The purpose of this request is
to improve the appearance of the site, incorporate new Exxon/Synergy signage,
and increase visibility for the 7-Eleven brand.
The original Tetco/Mobil convenience store, gas station and car wash were built
in the Summer of 1997. In November of 2000, 7-Eleven Incorporated bought
the existing business and the site was transformed into a 7-Eleven/Citgo
convenience store, gas station and car wash. The monument sign was modified
and new attached building signs were installed, to include the orange, green
and red striping. In January 2017, the site came under new ownership and by
mid February, applications were submitted to the City regarding proposed
building exterior upgrades and new signage. The proposed signage was not
consistent with current sign ordinance regulations which resulted in the new
owner and applicant requesting multiple variances.
As part of the site upgrade project, all of the orange, green and red striping will
be removed from the buildings and canopy. Existing building fascias will also be
repaired and painted. The applicant is proposing to rebuild the monument sign
in the same location, however, exceeding maximum total height, sign structure
height, sign face height and sign face/sign structure square footage. The
request also includes two (2) new attached building signs and two (2) new
attached gas canopy signs that exceed maximum letter and/or logo height and
do not meet current illumination/color requirements. The addition of the gas
canopy signage will also result in exceeding the maximum allowed attached
signs per street front. In addition, with the incorporation of Exxon/Synergy, the
applicant is also requesting a variety of gas pump signage.
On June 8, 2017, the Sign Board recommended approval of the requested
variances (2-2) limiting the approval to the number of attached signs requested
(4) and only allowing the pump identification number signs for the gas pump
area. It was also recommended that the applicant provide City Council with
Case No.
SV17-002
renderings showing all requested signs as they would look in compliance with
ordinance criteria. The applicant has submitted a revised sign package for City
Council consideration that contains only three (3) variance requests; all other
intended signage will comply with ordinance regulations. The three (3)
variances remaining (highlighted below) are for the maximum letter height and
area on the south elevation and for the maximum number of attached signs.
The updated details of the sign variances requested are as follows:
Sign Regulation Permitted Sign Ord. 704-1 Proposed
gaseI' Fn RUFReRt SigR
gaseI' FRE)RUFReRt SigR
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Allows existing legal non-
Existing Monument Sign conforming monument NO VARIANCE
structures to be refaced
Maximum letter height for attached
building sign 18 inches -46 30 inches
—south elevation
Maximum sign area for attached
building sign —30 sf —32.7 sf
—south elevation
Maximum letter height for attached -4616 inches
16 inches
building sign—west elevation NO VARIANCE
Assuming criteria for building The letter E is shown as
Additional attached sign for gas pump signs,the maximum letter _L2 13inches;the logo XX
canopy attached letters and logo— height allowed is 18 inches as 2-945 18 inches; red
south elevation and the maximum logo height channel letters, halo lit
is approximately 22%inches. NO VARIANCE
Assuming criteria for building The letter E is shown as
Additional attached sign for gas pump signs,the maximum letter _L2 13inches;the logo XX
canopy attached letters and logo— height allowed is 16 inches as 2-8-5 18 inches; red
west elevation and the maximum logo height channel letters, halo lit
is approximately 20 inches. NO VARIANCE
Case No.
SV17-002
With the addition of
the gas canopy
A maximum of two (2)
attached signs are allowed signage, the total
Maximum number of attached signs number of attached
per site and only one (1)
per street front. signs proposed is four
(2);two (2) per street
front
Tetters T ...-.... � aFe +lP-**eFSa.S
Feed tete-White, iYBf,, pF9PBsed 9FaRge,
ACTION NEEDED: Consider Approval of Requested Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Sign Variance Review Summary No. 4, dated June 12, 2017
Link to PowerPoint Presentation
Link to Demonstration
Link to Proposed Sign Package
STAFF CONTACT: Dennis Killough (817)748-8072
Lorrie Fletcher (817)748-8069
Case No.
SV17-002
BACKGROUND INFORMATION
APPLICANT: Barnett Signs
OWNER: SEJ Asset Management— 7-Eleven
PROPERTY SITUATION: 1600 W. Southlake Blvd., Southlake, Texas.
LEGAL DESCRIPTION: Lot 6R, Block 6, Southridge Lakes Addition
CURRENT ZONING: "C-3" General Commercial District
HISTORY: - In 1995, a Final Plat for Lots 4-6, Block 6, Southridge Lakes Addition
was approved and recorded. (ZA95-035)
- In 1997, an Amended Plat for Lots 4R and 6R, Block 6, Southridge
Lakes Addition was approved and recorded. (ZA97-082)
- May 20, 1997, City Council approved a Site Plan for a Mobil gas
station/convenience store with car wash. (ZA97-032)
- According to City records, in August 1998, signage was permitted for:
• South elevation car wash — 18" max. illuminated Car Wash
• South elevation store —24" max illuminated Tetco
• South elevation gas canopy—24" max illuminated Mobil
• West elevation gas canopy—24" max illuminated Mobil
• West elevation store — 25 square foot illuminated Pegasus
logo
• Gas pricing monument — 52 square feet / 5'4" overall height
(variance approved by City Council)
- In November 2000, a Re-occupancy permit was issued for new owner,
7-Eleven. According to City records, the following changes occurred:
• South elevation store — 12" max illuminated 7-Eleven
• Store, car wash and gas canopy — wrapped with orange,
green and red striping. All other previously attached signage
was removed.
• Gas pricing monument — Mobil signs removed; new
illuminated 7-Eleven signs installed using the existing base
and 6 inch masonry frame constructed
• In 2003, illuminated gas pricing was replaced with LED type
- In January 2017, a Re-occupancy permit was issued for new owner,
SEJ Asset Management — 7-Eleven. Sign permit applications were
submitted in conjunction with an exterior site modification plan and it
was determined that the proposed signage would require City Council
variance approvals.
SIGN BOARD: June 8, 2017; Recommended to Approve (2-2) subject to the Staff
Report dated June 2, 2017 and Sign Variance Review No. 3, dated June
2, 2017; noting the following:
• The five (5) requested variances for the proposed monument
sign are denied;
Case No. Attachment A
ZA17-002 Page 1
• The maximum letter height proposed for the 7-Eleven signs on
the south and west elevations (36 inches) are denied;
• The additional attached signs for Exxon on the canopy — the
proposed letter/logo height is denied;
• Specifically granting the request related to the maximum number
of signs as four (4); (1 building and 1 canopy on the south
elevation and 1 building and 1 canopy on the west elevation)
• Specifically denying the request for internally illuminated channel
cut letters as proposed;
• And lastly, denying any variance requests regarding the gas
pump signage, however, allowing the pump identification signs
shown as sign #2 on the submitted sign plan.
The Sign Board members who cast the dissenting vote stated the
following reasons:
• Commissioner Springer stated that due to the location and clear
visibility, all signage should meet ordinance criteria. He also
stated he did not want to set a precedent for future requests.
• Commissioner Rothmeier stated that due to the pitched roof, the
maximum allowed letter height of 18 inches on the south
elevation does not look to scale; using the reference point of the
36 inch striping that seemed to fit that facing better. He also
recommended the applicant show alternatives for the canopy
background color to better accommodate halo lit letters.
STAFF COMMENTS: The revised exhibit package submitted by the applicant is hyper-linked
to this report. Sign Variance Review Summary No. 4, dated June 12,
2017, is attached to this report. City Council approval of any or all of the
requests does not eliminate the requirement for appropriate sign
application submittals prior to sign installation. Please contact Seantay
Carpenter at 817-748-8215 or scarpenter(a�ci.southlake.tx.us for sign
application processing and pre-install inspection.
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to
any restriction set forth in this ordinance, including but not limited
to the number, type, area, height, or setback of signs, or any other
aspect involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land,
structure or building involved and are not applicable to other
lands, buildings or structures in the same zone. The City may
attach such conditions to granting all or a portion of any
variance necessary to achieve the purpose of this ordinance,
Case No. Attachment A
ZA17-002 Page 2
and;
(ii) The strict interpretation of the provisions of the ordinance
would deprive the applicant of rights commonly enjoyed by
other properties in the same zone under the terms of the
ordinance, and;
(iii) The special conditions and circumstances do not result from
the actions of the applicant and such conditions and
circumstances do not merely constitute pecuniary hardship
or inconveniences, and;
(iv) Granting the variance will meet the objectives of the
ordinance and not be injurious to the adjoining property
owners or otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to
alleviate the special hardship or practical difficulties faced by
the applicant in meeting the requirements of this ordinance;
and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or
the installation of new or replacement signage that does not
meet the specific requirements of the City Council variance
approval is prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application
and a non-refundable filing fee in the amount specified in the current fee
schedule adopted by City Council. The sign variance will be considered
by the City Council following a recommendation by the Sign Board. The
Sign Board's recommendation will be forwarded to the City Council for
their consideration.
N:ICommunity DevelopmenhMEMOISigns120171002—7-Eleven
Case No. Attachment A
ZA17-002 Page 3
Vicinity Map
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Case No. Attachment B
ZA17-002 Page 1
SIGN VARIANCE REVIEW SUMMARY
Case No.: SV17-002 Review No.: Four Date of Review: 06/12/17
Project Name: Sign Variance— 7-Eleven / 1600 W. Southlake Blvd.
APPLICANT: Barnett Signs OWNER: SEJ Asset Management
Tommy Bell Buffy Hong
4250 Action Drive
Mesquite, TX 75150 Tokyo, Japan
Phone: 972-681-8800 Phone:
Email: tommy@barnettsigns.com Email: kim.parenzan@7-11.com
CITY STAFF HAS REVIEWED THE ABOVE REFERENCED PROJECT RECEIVED BY THE CITY ON 06/12/17 AND WE
OFFER THE FOLLOWING COMMENTS. APPLICATION APPROVAL IS ULTIMATELY DETERMINED BY CITY COUNCIL.
IF YOU HAVE ANY QUESTIONS OR NEED FURTHER CLARIFICATION, PLEASE CONTACT THE APPROPRIATE
STAFF MEMBER.
Planning Review
Lorrie Fletcher
Planner
Phone: (817) 748-8069
Email:Ifletchera-ci.south lake.tx.us
1. The revised sign proposal received for City Council consideration contains only two (2)
variance requests; all other intended signage will comply with ordinance regulations. The two
(2) variances remaining are for the maximum letter height on the south elevation and for the
maximum number of attached signs.
a. Primary Attached Building Sign — 30" channel letters
i. South Elevation facing Southlake Blvd. is allowed a maximum letter height of 18
inches (the south facade is less than 100' from the edge of pavement). The
maximum sign area allowed is approximately 30 sf. The proposed colored
letters shall be halo lit.
b. Only two attached signs are allowed per site and only one per street front. The addition
of the canopy signage will exceed maximum allowed attached signs.
c. Car Wash signage
i. The proposed car wash signage is considered as building identification signs
and are typically either painted directly on the building or affixed as vinyl letters.
This type sign is limited to 5 sf and is not illuminated. The submitted car wash
signage appears to be compliant. Clearance and No Entry bars are exempt
and utilized for safety purposes.
Informational Comments:
Thank you for working with staff and the Sign Board recommendations regarding your
proposal and revised request.
Variance Criteria:
9.6.2 VARIANCES
Case No. Attachment C
ZA17-002 Page 1
c. Variance Authorized. The City Council may authorize variances to any
restriction set forth in this ordinance, including but not limited to the number,
type, area, height, or setback of signs, or any other aspect involved in the sign
permitting process.
d. Approval Standards. In granting any variance, City Council shall consider the
following criteria:
(i) Special conditions exist which are peculiar to the land, structure or
building involved and are not applicable to other lands, buildings or
structures in the same zone. The City may attach such conditions to
granting all or a portion of any variance necessary to achieve the
purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would deprive
the applicant of rights commonly enjoyed by other properties in the
same zone under the terms of the ordinance, and;
(iii) The special conditions and circumstances do not result from the actions
of the applicant and such conditions and circumstances do not merely
constitute pecuniary hardship or inconveniences, and;
(iv) Granting the variance will meet the objectives of the ordinance and not
be injurious to the adjoining property owners or otherwise detrimental to
the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate the
special hardship or practical difficulties faced by the applicant in meeting
the requirements of this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit and purpose of
this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s). Any
modification of the signage approved by the variance or the installation
of new or replacement signage that does not meet the specific
requirements of the City Council variance approval is prohibited and will
be deemed non-compliant.
Case No. Attachment C
ZA17-002 Page 2