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SB Item 4 - SV17-002 7-11Case No. SV17-002 S T A F F R E P O R T June 2, 2017 CASE NO: SV17-002 PROJECT: Sign Variance for 7-Eleven EXECUTIVE SUMMARY: On behalf of 7-Eleven, Barnett Signs is requesting approval of variances to Sign Ordinance No. 704, as amended, to allow attached business signs, gas canopy signage, a monument sign and gas pump signage that does not meet current Sign Ordinance criteria. The existing 7-Eleven is located at 1600 W. Southlake Boulevard, Southlake, Texas. REQUEST DETAILS: The existing 7-Eleven convenience store is located on the northeast corner of West Southlake Blvd. and North Peytonville Ave. The purpose of this request is to improve the appearance of the site, incorporate new Exxon/Synergy signage, and increase visibility for the 7-Eleven brand. The original Tetco/Mobil convenience store, gas station and car wash were built in the Summer of 1997. In November of 2000, 7-Eleven Incorporated bought the existing business and the site was transformed into a 7-Eleven/Citgo convenience store, gas station and car wash. The monument sign was modified and new attached building signs were installed, to include the orange, green and red striping. In January 2017, the site came under new ownership and by mid February, applications were submitted to the City regarding proposed building exterior upgrades and new signage. The proposed signage was not consistent with current sign ordinance regulations which resulted in the new owner and applicant requesting multiple variances. As part of the site upgrade project, all of the orange, green and red striping will be removed from the buildings and canopy. Existing building fascias will also be repaired and painted. The applicant is proposing to rebuild the monument sign in the same location, however, exceeding maximum total height, sign structure height, sign face height and sign face/sign structure square footage. The request also includes two (2) new attached building signs and two (2) new attached gas canopy signs that exceed maximum letter and/or logo height and do not meet current illumination/color requirements. The addition of the gas canopy signage will also result in exceeding the maximum allowed attached signs per street front. In addition, with the incorporation of Exxon/Synergy, the applicant is also requesting a variety of gas pump signage. Department of Planning & Development Services Case No. SV17-002 The details of the sign variances requested are as follows: Sign Regulation Permitted Sign Ord. 704-I Proposed Maximum total height for a gasoline monument sign 6 feet 6 inches 7 feet 9 3/16 inches Maximum sign structure height for a gasoline monument sign 5 feet 7 feet 3 3/16 inches Maximum sign face height for a gasoline monument sign 4 feet 6 feet 2 7/8 inches Maximum sign structure square footage for a gasoline monument sign 70 square feet Approximately 82.5 square feet Maximum sign face square footage for a gasoline monument sign 50 square feet (per sign face) Approximately 60.4 square feet Maximum letter height for attached building sign – south elevation 18 inches 36 inches Maximum letter height for attached building sign – west elevation 16 inches 36 inches Additional attached sign for gas pump canopy attached letters and logo – south elevation Assuming criteria for building signs, the maximum letter height allowed is 18 inches and the maximum logo height is approximately 22 ½ inches. The letter E is shown as 22 inches; the logo XX as 28.5 inches; and the ‘o’ and ‘n’ as 12 inches Additional attached sign for gas pump canopy attached letters and logo – west elevation Assuming criteria for building signs, the maximum letter height allowed is 16 inches and the maximum logo height is approximately 20 inches. The letter E is shown as 22 inches; the logo XX as 28.5 inches; and the ‘o’ and ‘n’ as 12 inches Maximum number of attached signs A maximum of two (2) attached signs are allowed per site and only one (1) per street front. With the addition of the gas canopy signage, the total number of attached signs proposed is four (2); two (2) per street front Case No. SV17-002 Internally illuminated channel cut letters – color Non-neutral colored channel cut letters must be halo lit Internally illuminated channel cut letters are required to be white, ivory, black, grey, beige or similar neutral colors. Allow the colors and internally lit channel cut letters as proposed – orange, red and green for 7- Eleven and red for Exxon. ACTION NEEDED: Consider Approval of Requested Variances ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Sign Variance Review Summary No. 3, dated June 2, 2017 Link to PowerPoint Presentation Link to Demonstration Link to Proposed Sign Package STAFF CONTACT: Dennis Killough (817)748-8072 Lorrie Fletcher (817)748-8069 Case No. Attachment A ZA17-002 Page 1 BACKGROUND INFORMATION APPLICANT: Barnett Signs OWNER: SEJ Asset Management – 7-Eleven PROPERTY SITUATION: 1600 W. Southlake Blvd., Southlake, Texas. LEGAL DESCRIPTION: Lot 6R, Block 6, Southridge Lakes Addition CURRENT ZONING: “C-3” General Commercial District HISTORY: - In 1995, a Final Plat for Lots 4-6, Block 6, Southridge Lakes Addition was approved and recorded. (ZA95-035) - In 1997, an Amended Plat for Lots 4R and 6R, Block 6, Southridge Lakes Addition was approved and recorded. (ZA97-082) - May 20, 1997, City Council approved a Site Plan for a Mobil gas station/convenience store with car wash. (ZA97-032) - According to City records, in August 1998, signage was permitted for:  South elevation car wash – 18” max. illuminated Car Wash  South elevation store – 24” max illuminated Tetco  South elevation gas canopy – 24” max illuminated Mobil  West elevation gas canopy – 24” max illuminated Mobil  West elevation store – 25 square foot illuminated Pegasus logo  Gas pricing monument – 52 square feet / 5’4” overall height (variance approved by City Council) - In November 2000, a Re-occupancy permit was issued for new owner, 7-Eleven. According to City records, the following changes occurred:  South elevation store – 12” max illuminated 7-Eleven  Store, car wash and gas canopy – wrapped with orange, green and red striping. All other previously attached signage was removed.  Gas pricing monument – Mobil signs removed; new illuminated 7-Eleven signs installed using the existing base and 6 inch masonry frame constructed  In 2003, illuminated gas pricing was replaced with LED type - In January 2017, a Re-occupancy permit was issued for new owner, SEJ Asset Management – 7-Eleven. Sign permit applications were submitted in conjunction with an exterior site modification plan and it was determined that the proposed signage would require City Council variance approvals. STAFF COMMENTS: The exhibit package submitted by the applicant is hyper-linked to this report. Due to the multiple changes proposed, a Sign Variance Review Summary was generated by staff and Review No. 3, dated June 2, 2017 is attached to this report. City Council approval of any or all of the requests does not eliminate the requirement for appropriate sign Case No. Attachment A ZA17-002 Page 2 application submittals prior to sign installation. Please contact Seantay Carpenter at 817-748-8215 or scarpenter@ci.southlake.tx.us for sign application processing and pre-install inspection. Variance Criteria: 9.6.2 VARIANCES a. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. b. Approval Standards. In granting any variance, City Council shall consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign variance will be considered by the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be forwarded to the City Council for their consideration. N:\Community Development\MEMO\Signs\2017\002 – 7-Eleven Case No. Attachment B ZA17-002 Page 1 Case No. Attachment C ZA17-002 Page 1 SIGN VARIANCE REVIEW SUMMARY Case No.: SV17-002 Review No.: Three Date of Review: 06/02/17 Project Name: Sign Variance – 7-Eleven / 1600 W. Southlake Blvd. APPLICANT: Barnett Signs OWNER: SEJ Asset Management Tommy Bell Buffy Hong 4250 Action Drive Mesquite, TX 75150 Tokyo, Japan Phone: 972-681-8800 Phone: Email: tommy@barnettsigns.com Email: kim.parenzan@7-11.com CITY STAFF HAS REVIEWED THE ABOVE REFERENCED PROJECT RECEIVED BY THE CITY ON 05/23/17 AND WE OFFER THE FOLLOWING COMMENTS. APPLICATION APPROVAL IS ULTIMATELY DETERMINED BY CITY COUNCIL. IF YOU HAVE ANY QUESTIONS OR NEED FURTHER CLARIFICATION, PLEASE CONTACT THE APPROPRIATE STAFF MEMBER. Planning Review Lorrie Fletcher Planner Phone: (817) 748-8069 Email:lfletcher@ci.southlake.tx.us 1. The re-submittal received indicates the building identification signage for the car wash is now compliant with sign ordinance regulations. All other previously proposed signage appears to remain the same. The applicant has also provided the proposed attached building signage and monument sign shown as compliant with sign ordinance regulations as requested by staff for Sign Board and City Council review and consideration of variances. Requested photos showing examples of pump and canopy signage have been provided. 2. The following comments are provided in the order of the legend on the site plan submitted with the application. These comments detail exhibit requirements and applicable ordinance criteria: a. Gas Pricing Monument Sign – The detailed exhibit sheet of the proposed gasoline monument sign is required to provide labels for total height, base height, sign face height (your sign face includes the metal around the cabinets), sign structure height, sign face square footage. The exhibit must also show a minimum of 6 inches of masonry framing the sign face. The site plan exhibit is required to show the distance from the sign to any property line… a minimum of 15 feet is required. The exhibit should look something like this - Base Height? Ordinance allows 18” Sign Face Height? Ordinance allows 4’ Sign Structure Height? Ordinance allows 5’ Total Sign Height? Ordinance allows 6’6” The sign face square footage? Ordinance allows 50 sf per side The masonry framing is a minimum 6 inches? Case No. Attachment C ZA17-002 Page 2 b. Primary Attached Building Signs – 36” channel letters i. South Elevation facing Southlake Blvd. is allowed a maximum letter height of 18 inches (the south façade is less than 100’ from the edge of pavement). The maximum sign area allowed is approximately 30 sf. Internally illuminated channel cut letters are required to be white, ivory, black, grey, beige or similar neutral colors. To have the proposed colored letters, they must be halo lit. ii. West Elevation facing Peytonville Ave. is allowed a maximum letter height of 16 inches (the west façade is just under 100’ from the edge of pavement). The maximum sign area allowed is approximately 47 sf. Internally illuminated channel cut letters are required to be white, ivory, black, grey, beige or similar neutral colors. To have the proposed colored letters, they must be halo lit. c. Exxon Canopy Channel Letters – 22” i. South Elevation –Maximum letter height allowed is 18 inches and the maximum logo height is approximately 22 ½ inches. Logos may only cover 20% of the permitted sign area which is assumed at approximately 33 sf. Please provide an exhibit showing how you calculated square footage for the overall sign. Internally illuminated channel cut letters are required to be white, ivory, black, grey, beige or similar neutral colors. To have the proposed colored letters, they must be halo lit. ii. West Elevation – Maximum letter height is 16 inches and logo height is 20 inches. Maximum assumed area is approximately 40 sf. Provide the square footage of the proposed logo and how you calculated square footage for the overall sign. Internally illuminated channel cut letters are required to be white, ivory, black, grey, beige or similar neutral colors. To have the proposed colored letters, they must be halo lit. iii. Only two attached signs are allowed per site and only one per street front. The addition of the canopy signage will exceed maximum allowed attached signs. d. through F. Car Wash signage i. The proposed car wash signage is considered as building identification signs and are typically either painted directly on the building or affixed as vinyl letters. This type sign is limited to 5 sf and is not illuminated. The submitted car wash signage appears to be compliant. G. and H. Clearance and No Entry bars are exempt and utilized for safety purposes. 3. In regards to the gas pump signage shown… attaching signage to the existing columns is not allowed. The addition of the Synergy elbow shaped structure is not allowed. Please provide further justification / explanation if these signage components are necessary or serve a functional purpose to the gas pump dispenser. Provide photos from other stations that may have these installed. Informational Comments: * Thank you for working with staff and submitting the rendering package showing compliant signage; as well as removing the variance requests for the car wash signage. * Variance Criteria: 9.6.2 VARIANCES c. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, Case No. Attachment C ZA17-002 Page 3 type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. d. Approval Standards. In granting any variance, City Council shall consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant.