SB Item 4 - SV17-002 7-11Case No.
SV17-002
S T A F F R E P O R T
June 2, 2017
CASE NO: SV17-002
PROJECT: Sign Variance for 7-Eleven EXECUTIVE
SUMMARY: On behalf of 7-Eleven, Barnett Signs is requesting approval of variances to
Sign Ordinance No. 704, as amended, to allow attached business signs, gas
canopy signage, a monument sign and gas pump signage that does not meet
current Sign Ordinance criteria. The existing 7-Eleven is located at 1600 W.
Southlake Boulevard, Southlake, Texas.
REQUEST
DETAILS: The existing 7-Eleven convenience store is located on the northeast corner of
West Southlake Blvd. and North Peytonville Ave. The purpose of this request is
to improve the appearance of the site, incorporate new Exxon/Synergy signage,
and increase visibility for the 7-Eleven brand.
The original Tetco/Mobil convenience store, gas station and car wash were built
in the Summer of 1997. In November of 2000, 7-Eleven Incorporated bought
the existing business and the site was transformed into a 7-Eleven/Citgo
convenience store, gas station and car wash. The monument sign was modified
and new attached building signs were installed, to include the orange, green
and red striping. In January 2017, the site came under new ownership and by
mid February, applications were submitted to the City regarding proposed
building exterior upgrades and new signage. The proposed signage was not
consistent with current sign ordinance regulations which resulted in the new
owner and applicant requesting multiple variances.
As part of the site upgrade project, all of the orange, green and red striping will
be removed from the buildings and canopy. Existing building fascias will also be
repaired and painted. The applicant is proposing to rebuild the monument sign
in the same location, however, exceeding maximum total height, sign structure
height, sign face height and sign face/sign structure square footage. The
request also includes two (2) new attached building signs and two (2) new
attached gas canopy signs that exceed maximum letter and/or logo height and
do not meet current illumination/color requirements. The addition of the gas
canopy signage will also result in exceeding the maximum allowed attached
signs per street front. In addition, with the incorporation of Exxon/Synergy, the
applicant is also requesting a variety of gas pump signage.
Department of Planning & Development Services
Case No.
SV17-002
The details of the sign variances requested are as follows:
Sign Regulation Permitted Sign Ord. 704-I Proposed
Maximum total height for a gasoline
monument sign 6 feet 6 inches 7 feet 9 3/16 inches
Maximum sign structure height for a
gasoline monument sign 5 feet 7 feet 3 3/16 inches
Maximum sign face height for a
gasoline monument sign 4 feet 6 feet 2 7/8 inches
Maximum sign structure square
footage for a gasoline monument sign 70 square feet Approximately 82.5
square feet
Maximum sign face square footage for
a gasoline monument sign
50 square feet
(per sign face)
Approximately 60.4
square feet
Maximum letter height for attached
building sign – south elevation 18 inches 36 inches
Maximum letter height for attached
building sign – west elevation 16 inches 36 inches
Additional attached sign for gas pump
canopy attached letters and logo –
south elevation
Assuming criteria for building
signs, the maximum letter
height allowed is 18 inches
and the maximum logo height
is approximately 22 ½ inches.
The letter E is shown
as 22 inches; the logo
XX as 28.5 inches; and
the ‘o’ and ‘n’ as 12
inches
Additional attached sign for gas pump
canopy attached letters and logo –
west elevation
Assuming criteria for building
signs, the maximum letter
height allowed is 16 inches
and the maximum logo height
is approximately 20 inches.
The letter E is shown
as 22 inches; the logo
XX as 28.5 inches; and
the ‘o’ and ‘n’ as 12
inches
Maximum number of attached signs
A maximum of two (2)
attached signs are allowed
per site and only one (1)
per street front.
With the addition of
the gas canopy
signage, the total
number of attached
signs proposed is four
(2); two (2) per street
front
Case No.
SV17-002
Internally illuminated channel cut
letters – color
Non-neutral colored channel cut
letters must be halo lit
Internally illuminated
channel cut letters are
required to be white, ivory,
black, grey, beige or similar
neutral colors.
Allow the colors and
internally lit channel
cut letters as
proposed – orange,
red and green for 7-
Eleven and red for
Exxon.
ACTION NEEDED: Consider Approval of Requested Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Sign Variance Review Summary No. 3, dated June 2, 2017
Link to PowerPoint Presentation
Link to Demonstration
Link to Proposed Sign Package
STAFF CONTACT: Dennis Killough (817)748-8072
Lorrie Fletcher (817)748-8069
Case No. Attachment A
ZA17-002 Page 1
BACKGROUND INFORMATION
APPLICANT: Barnett Signs
OWNER: SEJ Asset Management – 7-Eleven
PROPERTY SITUATION: 1600 W. Southlake Blvd., Southlake, Texas.
LEGAL DESCRIPTION: Lot 6R, Block 6, Southridge Lakes Addition
CURRENT ZONING: “C-3” General Commercial District
HISTORY: - In 1995, a Final Plat for Lots 4-6, Block 6, Southridge Lakes Addition
was approved and recorded. (ZA95-035)
- In 1997, an Amended Plat for Lots 4R and 6R, Block 6, Southridge
Lakes Addition was approved and recorded. (ZA97-082)
- May 20, 1997, City Council approved a Site Plan for a Mobil gas
station/convenience store with car wash. (ZA97-032)
- According to City records, in August 1998, signage was permitted for:
South elevation car wash – 18” max. illuminated Car Wash
South elevation store – 24” max illuminated Tetco
South elevation gas canopy – 24” max illuminated Mobil
West elevation gas canopy – 24” max illuminated Mobil
West elevation store – 25 square foot illuminated Pegasus
logo
Gas pricing monument – 52 square feet / 5’4” overall height
(variance approved by City Council)
- In November 2000, a Re-occupancy permit was issued for new owner,
7-Eleven. According to City records, the following changes occurred:
South elevation store – 12” max illuminated 7-Eleven
Store, car wash and gas canopy – wrapped with orange,
green and red striping. All other previously attached signage
was removed.
Gas pricing monument – Mobil signs removed; new
illuminated 7-Eleven signs installed using the existing base
and 6 inch masonry frame constructed
In 2003, illuminated gas pricing was replaced with LED type
- In January 2017, a Re-occupancy permit was issued for new owner,
SEJ Asset Management – 7-Eleven. Sign permit applications were
submitted in conjunction with an exterior site modification plan and it
was determined that the proposed signage would require City Council
variance approvals.
STAFF COMMENTS: The exhibit package submitted by the applicant is hyper-linked to this
report. Due to the multiple changes proposed, a Sign Variance Review
Summary was generated by staff and Review No. 3, dated June 2, 2017
is attached to this report. City Council approval of any or all of the
requests does not eliminate the requirement for appropriate sign
Case No. Attachment A
ZA17-002 Page 2
application submittals prior to sign installation. Please contact Seantay
Carpenter at 817-748-8215 or scarpenter@ci.southlake.tx.us for sign
application processing and pre-install inspection.
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to
any restriction set forth in this ordinance, including but not limited
to the number, type, area, height, or setback of signs, or any other
aspect involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land,
structure or building involved and are not applicable to other
lands, buildings or structures in the same zone. The City may
attach such conditions to granting all or a portion of any
variance necessary to achieve the purpose of this ordinance,
and;
(ii) The strict interpretation of the provisions of the ordinance
would deprive the applicant of rights commonly enjoyed by
other properties in the same zone under the terms of the
ordinance, and;
(iii) The special conditions and circumstances do not result from
the actions of the applicant and such conditions and
circumstances do not merely constitute pecuniary hardship
or inconveniences, and;
(iv) Granting the variance will meet the objectives of the
ordinance and not be injurious to the adjoining property
owners or otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to
alleviate the special hardship or practical difficulties faced by
the applicant in meeting the requirements of this ordinance;
and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or
the installation of new or replacement signage that does not
meet the specific requirements of the City Council variance
approval is prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application
and a non-refundable filing fee in the amount specified in the current fee
schedule adopted by City Council. The sign variance will be considered
by the City Council following a recommendation by the Sign Board. The
Sign Board’s recommendation will be forwarded to the City Council for
their consideration.
N:\Community Development\MEMO\Signs\2017\002 – 7-Eleven
Case No. Attachment B
ZA17-002 Page 1
Case No. Attachment C
ZA17-002 Page 1
SIGN VARIANCE REVIEW SUMMARY
Case No.: SV17-002 Review No.: Three Date of Review: 06/02/17
Project Name: Sign Variance – 7-Eleven / 1600 W. Southlake Blvd.
APPLICANT: Barnett Signs OWNER: SEJ Asset Management
Tommy Bell Buffy Hong
4250 Action Drive
Mesquite, TX 75150 Tokyo, Japan
Phone: 972-681-8800 Phone:
Email: tommy@barnettsigns.com Email: kim.parenzan@7-11.com
CITY STAFF HAS REVIEWED THE ABOVE REFERENCED PROJECT RECEIVED BY THE CITY ON 05/23/17 AND WE
OFFER THE FOLLOWING COMMENTS. APPLICATION APPROVAL IS ULTIMATELY DETERMINED BY CITY COUNCIL.
IF YOU HAVE ANY QUESTIONS OR NEED FURTHER CLARIFICATION, PLEASE CONTACT THE APPROPRIATE
STAFF MEMBER.
Planning Review
Lorrie Fletcher
Planner
Phone: (817) 748-8069
Email:lfletcher@ci.southlake.tx.us
1. The re-submittal received indicates the building identification signage for the car wash is now
compliant with sign ordinance regulations. All other previously proposed signage appears to
remain the same. The applicant has also provided the proposed attached building signage and
monument sign shown as compliant with sign ordinance regulations as requested by staff for
Sign Board and City Council review and consideration of variances. Requested photos
showing examples of pump and canopy signage have been provided.
2. The following comments are provided in the order of the legend on the site plan submitted with
the application. These comments detail exhibit requirements and applicable ordinance criteria:
a. Gas Pricing Monument Sign – The detailed exhibit sheet of the proposed gasoline
monument sign is required to provide labels for total height, base height, sign face
height (your sign face includes the metal around the cabinets), sign structure height,
sign face square footage. The exhibit must also show a minimum of 6 inches of
masonry framing the sign face. The site plan exhibit is required to show the distance
from the sign to any property line… a minimum of 15 feet is required. The exhibit
should look something like this -
Base Height?
Ordinance allows 18”
Sign Face Height?
Ordinance allows 4’
Sign Structure Height?
Ordinance allows 5’
Total Sign Height?
Ordinance allows 6’6”
The sign face square footage?
Ordinance allows 50 sf per side
The masonry framing is a
minimum 6 inches?
Case No. Attachment C
ZA17-002 Page 2
b. Primary Attached Building Signs – 36” channel letters
i. South Elevation facing Southlake Blvd. is allowed a maximum letter height of 18
inches (the south façade is less than 100’ from the edge of pavement). The
maximum sign area allowed is approximately 30 sf. Internally illuminated
channel cut letters are required to be white, ivory, black, grey, beige or similar
neutral colors. To have the proposed colored letters, they must be halo lit.
ii. West Elevation facing Peytonville Ave. is allowed a maximum letter height of 16
inches (the west façade is just under 100’ from the edge of pavement). The
maximum sign area allowed is approximately 47 sf. Internally illuminated
channel cut letters are required to be white, ivory, black, grey, beige or similar
neutral colors. To have the proposed colored letters, they must be halo lit.
c. Exxon Canopy Channel Letters – 22”
i. South Elevation –Maximum letter height allowed is 18 inches and the maximum
logo height is approximately 22 ½ inches. Logos may only cover 20% of the
permitted sign area which is assumed at approximately 33 sf. Please provide
an exhibit showing how you calculated square footage for the overall sign.
Internally illuminated channel cut letters are required to be white, ivory, black,
grey, beige or similar neutral colors. To have the proposed colored letters, they
must be halo lit.
ii. West Elevation – Maximum letter height is 16 inches and logo height is 20
inches. Maximum assumed area is approximately 40 sf. Provide the square
footage of the proposed logo and how you calculated square footage for the
overall sign. Internally illuminated channel cut letters are required to be white,
ivory, black, grey, beige or similar neutral colors. To have the proposed colored
letters, they must be halo lit.
iii. Only two attached signs are allowed per site and only one per street front. The
addition of the canopy signage will exceed maximum allowed attached signs.
d. through F. Car Wash signage
i. The proposed car wash signage is considered as building identification signs
and are typically either painted directly on the building or affixed as vinyl letters.
This type sign is limited to 5 sf and is not illuminated. The submitted car wash
signage appears to be compliant.
G. and H. Clearance and No Entry bars are exempt and utilized for safety purposes.
3. In regards to the gas pump signage shown… attaching signage to the existing columns is not
allowed. The addition of the Synergy elbow shaped structure is not allowed. Please provide
further justification / explanation if these signage components are necessary or serve a
functional purpose to the gas pump dispenser. Provide photos from other stations that may
have these installed.
Informational Comments:
* Thank you for working with staff and submitting the rendering package showing compliant
signage; as well as removing the variance requests for the car wash signage.
* Variance Criteria:
9.6.2 VARIANCES
c. Variance Authorized. The City Council may authorize variances to any
restriction set forth in this ordinance, including but not limited to the number,
Case No. Attachment C
ZA17-002 Page 3
type, area, height, or setback of signs, or any other aspect involved in the sign
permitting process.
d. Approval Standards. In granting any variance, City Council shall consider the
following criteria:
(i) Special conditions exist which are peculiar to the land, structure or
building involved and are not applicable to other lands, buildings or
structures in the same zone. The City may attach such conditions to
granting all or a portion of any variance necessary to achieve the
purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would deprive
the applicant of rights commonly enjoyed by other properties in the
same zone under the terms of the ordinance, and;
(iii) The special conditions and circumstances do not result from the actions
of the applicant and such conditions and circumstances do not merely
constitute pecuniary hardship or inconveniences, and;
(iv) Granting the variance will meet the objectives of the ordinance and not
be injurious to the adjoining property owners or otherwise detrimental to
the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate the
special hardship or practical difficulties faced by the applicant in meeting
the requirements of this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit and purpose of
this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s). Any
modification of the signage approved by the variance or the installation
of new or replacement signage that does not meet the specific
requirements of the City Council variance approval is prohibited and will
be deemed non-compliant.