SB Item 4 - Presentation7-Eleven
Sign Variance
Item 4 SV17-002
SV17-002
Applicant: Barnett Signs
Request: Approval of a variances to Sign
Ordinance No. 704, as amended, to
allow attached business signs,
attached gas canopy signage, a
monument sign and gas pump
signage.
Location: 1600 W. Southlake Blvd.
Aerial View
Site Plan
Southlake Boulevard
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Variance Request Details – Gas Pricing Monument
Sign Regulation Permitted Sign Ord.
704-I Proposed
Maximum total height for a gasoline monument sign 6 feet 6 inches 7 feet 9 3/16 inches
Maximum sign structure height for a gasoline monument sign 5 feet 7 feet 3 3/16 inches
Maximum sign face height for a gasoline monument sign 4 feet 6 feet 2 7/8 inches
Maximum sign structure square footage for a gasoline monument sign 70 square feet Approximately 82.5 square feet
Maximum sign face square footage for a gasoline monument sign 50 square feet
(per sign face) Approximately 60.4 square feet
Maximum total height for a gasoline monument sign 6 feet 6 inches 7 feet 9 3/16 inches
Variance Request Details – Gas Pricing Monument
Base Height - ~ 6”
Ordinance allows 18”
Sign Face Height - ~ 6’ 2 7/8”
Ordinance allows 4’
Proposed
Sign face area - ~ 60.4 sf
Ordinance allows 50 sf
Sign Structure Height -
~ 7’ 3 3/16”
Ordinance allows 5’
Total Sign Height -
~ 7’ 9 3/16”
Ordinance allows
6’6”
Gas Pricing Monument
Comparisons
Existing
Proposed
Existing sign structure with re-facing
Allowed without variance approval
Variance Request Details – Attached Building Signs
Sign Regulation Permitted Sign Ord. 704-I Proposed
Maximum letter height for attached building sign –
south elevation 18 inches 36 inches
Maximum letter height for attached building sign –
west elevation 16 inches 36 inches
Internally illuminated channel cut letters – color
Non-neutral colored channel cut letters must be halo lit
Internally illuminated channel cut letters are
required to be white, ivory, black, grey, beige or
similar neutral colors
Allow the colors and internally lit channel
cut letters as proposed – orange, red and
green for 7-Eleven
Maximum number of attached signs A maximum of two (2) attached signs are allowed
per site and only one (1) per street front
With the addition of the gas canopy
signage, the total number of attached
signs proposed is four (2); two (2) per
street front
Variance Request Details – Attached Building Signs
West Elevation
South Elevation
Primary Attached Building Signs – proposed as 36”
channel letters
•South Elevation facing Southlake Blvd. is
allowed a maximum letter height of 18 inches.
•West Elevation facing Peytonville Ave. is
allowed a maximum letter height of 16 inches.
•Internally illuminated channel cut letters are
required to be white, ivory, black, grey, beige or
similar neutral colors. To have the proposed
colored letters, they must be halo lit.
Attached Building Sign –
South Elevation Comparisons
Existing –
12 inch letter height / stripes measure 36 inches
Proposed – 36 inch letter height
Proposed sign shown at 18 inch letter height
Attached Building Sign –
West Elevation Comparisons
Existing
Proposed sign shown at 16 inch letter height
Proposed – 36 inch letter height
Variance Request Details – Additional Attached Signs for Gas Pump Canopy
Sign Regulation Permitted Sign Ord. 704-I Proposed
Additional attached sign for gas pump canopy
attached letters and logo –
south elevation
Assuming criteria for building signs, the maximum letter
height allowed is 18 inches and the maximum logo
height is approximately 22 ½ inches.
The letter E is shown as 22 inches; the
logo XX as 28.5 inches; and the ‘o’ and ‘n’
as 12 inches
Additional attached gas pump canopy attached
letters and logo – west elevation
Assuming criteria for building signs, the maximum letter
height allowed is 16 inches and the maximum logo
height is approximately 20 inches.
The letter E is shown as 22 inches; the
logo XX as 28.5 inches; and the ‘o’ and ‘n’
as 12 inches
Internally illuminated channel cut letters – color
Non-neutral colored channel cut letters must be
halo lit
Internally illuminated channel cut letters are required to
be white, ivory, black, grey, beige or similar neutral
colors
Allow internally lit red channel cut letters
Maximum number of attached signs A maximum of two (2) attached signs are allowed per
site and only one (1) per street front
With the addition of the gas canopy
signage, the total number of attached
signs proposed is four (2); two (2) per
street front
Variance Request Details – Gas Pump Canopy Signage
Gas Pump Canopy Signage –
Comparisons Existing
Proposed
Variance Request Details – Gas Pump Area Signage
Variance Request Details – Gas Pump Area Signage
Gas Pump Area Signage – Sample Photos
Southlake 7-Eleven Stations
Existing Southlake Service Stations
Existing Southlake Service Stations
Existing Southlake Service Stations
Existing Southlake Service Stations
Questions?