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SB Item 4 - Presentation7-Eleven Sign Variance Item 4 SV17-002 SV17-002 Applicant: Barnett Signs Request: Approval of a variances to Sign Ordinance No. 704, as amended, to allow attached business signs, attached gas canopy signage, a monument sign and gas pump signage. Location: 1600 W. Southlake Blvd. Aerial View Site Plan Southlake Boulevard Pe y t o n v i l l e A v e n u e Variance Request Details – Gas Pricing Monument Sign Regulation Permitted Sign Ord. 704-I Proposed Maximum total height for a gasoline monument sign 6 feet 6 inches 7 feet 9 3/16 inches Maximum sign structure height for a gasoline monument sign 5 feet 7 feet 3 3/16 inches Maximum sign face height for a gasoline monument sign 4 feet 6 feet 2 7/8 inches Maximum sign structure square footage for a gasoline monument sign 70 square feet Approximately 82.5 square feet Maximum sign face square footage for a gasoline monument sign 50 square feet (per sign face) Approximately 60.4 square feet Maximum total height for a gasoline monument sign 6 feet 6 inches 7 feet 9 3/16 inches Variance Request Details – Gas Pricing Monument Base Height - ~ 6” Ordinance allows 18” Sign Face Height - ~ 6’ 2 7/8” Ordinance allows 4’ Proposed Sign face area - ~ 60.4 sf Ordinance allows 50 sf Sign Structure Height - ~ 7’ 3 3/16” Ordinance allows 5’ Total Sign Height - ~ 7’ 9 3/16” Ordinance allows 6’6” Gas Pricing Monument Comparisons Existing Proposed Existing sign structure with re-facing Allowed without variance approval Variance Request Details – Attached Building Signs Sign Regulation Permitted Sign Ord. 704-I Proposed Maximum letter height for attached building sign – south elevation 18 inches 36 inches Maximum letter height for attached building sign – west elevation 16 inches 36 inches Internally illuminated channel cut letters – color Non-neutral colored channel cut letters must be halo lit Internally illuminated channel cut letters are required to be white, ivory, black, grey, beige or similar neutral colors Allow the colors and internally lit channel cut letters as proposed – orange, red and green for 7-Eleven Maximum number of attached signs A maximum of two (2) attached signs are allowed per site and only one (1) per street front With the addition of the gas canopy signage, the total number of attached signs proposed is four (2); two (2) per street front Variance Request Details – Attached Building Signs West Elevation South Elevation Primary Attached Building Signs – proposed as 36” channel letters •South Elevation facing Southlake Blvd. is allowed a maximum letter height of 18 inches. •West Elevation facing Peytonville Ave. is allowed a maximum letter height of 16 inches. •Internally illuminated channel cut letters are required to be white, ivory, black, grey, beige or similar neutral colors. To have the proposed colored letters, they must be halo lit. Attached Building Sign – South Elevation Comparisons Existing – 12 inch letter height / stripes measure 36 inches Proposed – 36 inch letter height Proposed sign shown at 18 inch letter height Attached Building Sign – West Elevation Comparisons Existing Proposed sign shown at 16 inch letter height Proposed – 36 inch letter height Variance Request Details – Additional Attached Signs for Gas Pump Canopy Sign Regulation Permitted Sign Ord. 704-I Proposed Additional attached sign for gas pump canopy attached letters and logo – south elevation Assuming criteria for building signs, the maximum letter height allowed is 18 inches and the maximum logo height is approximately 22 ½ inches. The letter E is shown as 22 inches; the logo XX as 28.5 inches; and the ‘o’ and ‘n’ as 12 inches Additional attached gas pump canopy attached letters and logo – west elevation Assuming criteria for building signs, the maximum letter height allowed is 16 inches and the maximum logo height is approximately 20 inches. The letter E is shown as 22 inches; the logo XX as 28.5 inches; and the ‘o’ and ‘n’ as 12 inches Internally illuminated channel cut letters – color Non-neutral colored channel cut letters must be halo lit Internally illuminated channel cut letters are required to be white, ivory, black, grey, beige or similar neutral colors Allow internally lit red channel cut letters Maximum number of attached signs A maximum of two (2) attached signs are allowed per site and only one (1) per street front With the addition of the gas canopy signage, the total number of attached signs proposed is four (2); two (2) per street front Variance Request Details – Gas Pump Canopy Signage Gas Pump Canopy Signage – Comparisons Existing Proposed Variance Request Details – Gas Pump Area Signage Variance Request Details – Gas Pump Area Signage Gas Pump Area Signage – Sample Photos Southlake 7-Eleven Stations Existing Southlake Service Stations Existing Southlake Service Stations Existing Southlake Service Stations Existing Southlake Service Stations Questions?