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Item 4CTitle of Presentation Item 4C Approve Revised Sponsorship Policy Requested Action Approve City Sponsorship Policy Revisions proposed Proposed Revisions No actual or implied obligation to purchase products or services from sponsor No competitive advantage, benefit or preferential treatment for sponsor City Manager $10,001-$49,999 Director of CS $3,001-$10,000 Community Relations Manager up to $3,000 Proposed Revisions Full payment required within 10 days of the execution or prior to event Funds utilized to offset costs or enhance program/event/service Sponsor use of City name/logo must be approved by OMC (must allow for 5 day approval process) Sponsor may withdrawal from agreement within 10 days of execution Financial Considerations Revenues are deposited into a City Special Revenue Account Sponsorship Funds are allocated by CC during City’s annual budget approval process The City of Southlake provides municipal services that support the highest quality of life for our residents, businesses, and visitors. We do this by being an exemplary model of balancing efficiency, fiscal responsibility, transparency, and sustainability. Deliver on Our Focus Areas Critical Business Outcomes Performance Management & Service Delivery Mobility Infrastructure Safety & Security Quality Development Partnerships & Volunteerism CBO1 – Maintain a strong financial position and implement plans and policies to ensure future financial strength. CBO2 – Enhance mobility through aggressive traffic management initiatives and capital project implementation. CBO3 – Engage in thoughtful planning to ensure continued high quality development that is integrated well into the current built environment.CBO4 – Optimize the City’s commercial tax base by attracting high quality new businesses to reduce the tax burden on residential taxpayers. CBO5 – Improve quality of life through progressive implementation of Southlake’s Comprehensive Plan recommendations. CBO6 – Invest to maintain strong public safety to ensure a low crime rate and effective emergency response. Serve our Customers C6 Enhance the sense of community by providing excellent customer service and citizen engagement opportunities C3 Provide attractive & unique spaces for enjoyment of personal interests C1 Achieve the highest standards of safety & security C4 Attract & keep top-tier businesses to drive a dynamic & sustainable economic environment C2 Provide travel convenience within City & region C5 Promote opportunities for partnerships & volunteer involvement Manage the Business B1 Achieve best-in-class status in all City disciplines B2 Collaborate with select partners to implement service solutions B3 Enhance resident quality of life & business vitality through tourism B4 Provide high quality services through sustainable business practices B5 Enhance service delivery through continual process improvement B6 Optimize use of technology Provide Financial Stewardship F4 Establish & maintain effective internal controls F2 Invest to provide & maintain high quality public assets F1 Adhere to financial management principles & budget F3 Achieve fiscal wellness standards Promote Learning and Growth L6 Foster positive employee engagement L5 Empower informed decision-making at all levels in the organization L1 Ensure our people understand the strategy & how they contribute to it L2 Enhance leadership capabilities to deliver results L4 Recognize & reward high performers L3 Attract, develop & retain a skilled workforce City of Southlake Strategy Map Board / Citizen Review   June 6, 2017 CC consideration of City Sponsorship Policy Questions? Good evening Mayor and members of the City Council. This is Jenni Lanier and I am presenting Item 4C concerning the revisions to the City’s existing Sponsorship Policy. On September 18, 2012, City Council approved the existing City Sponsorship Policy. Sponsorships are an effective method to boost visibility and enhance public sponsor recognition. Sponsorships for events and community programs have been a successful tool for the Community Services Department in assisting with offsetting City costs for events/programs and enhancing the event or program experience. Presented at this time are revisions to enhance and update the Policy to for your consideration. The proposed revisions to the Policy include:   There should be no actual or implied obligation to purchase the product or services of the sponsor. The sponsorship must not result in, or be perceived to result in any competitive advantage, benefit or preferential treatment for the sponsor outside of the sponsorship agreement. Director of Community Services will approve sponsorship agreements that exceed three (3) years in length of term. The City Manager will approve all sponsorships related to sponsorships valued between $10,001-$49,999. The Director of Community Services will approve all sponsorships related to sponsorships valued between $3,001-$10,000. The Community Relations Manager will approve all sponsorships related to sponsorships up to $3,000.   The proposed revisions to the Policy include:   For short term agreements, the City requires full payment within ten (10) days of the execution of the agreement or prior to the event date, whichever occurs earlier. The Community Services Department will utilize funds collected for Events, Programs and Services Sponsorships to offset City Events, Programs and Services expenses as they occur or utilize funds to enhance Events Programs and Services. No materials or communications, including, but not limited to print, video, internet broadcast, or display items developed to promote or communicate the sponsorship using City of Southlake’s name, marks, or logo may be issued without written approval from the Office of Marketing and Communication, or their designees. Submissions must be turned in to allow for a five (5) day approval process. The sponsor may also withdrawal from the agreement within ten (10) days of the execution of the agreement.   The revenues generated by sponsorships are deposited into a City special revenue account. Sponsorship funds are allocated during the City’s annual budget approval process by the City Council. Approval of revisions to the City’s Sponsorship Policy is linked to the City’s Strategy Map related to the Focus Areas of Quality Development, Partnerships and Volunteerism, and Performance Management and Service Delivery. The item also delivers on the Corporate Objectives to Promote Opportunities for Partnerships and Volunteer Involvement, to Collaborate with Select Partners to Implement Service Solutions, and to Adhere to Financial Management Principles and Budget. Approval of the revised Policy impacts the City’s Critical Business Outcomes position to maintain a strong financial position and implement plans and policies to ensure future financial strength. As mentioned, this item is presented for City Council to consider approval of the proposed revisions to the City Sponsorship Policy as presented. Thank you for the opportunity to present this item for your consideration. I’m available to answer your questions.