SB Item 4 - MSP17-001 - Park VillageCase No.
MSP17-001
S T A F F R E P O R T
April 28, 2017
CASE NO: MSP17-001
PROJECT: Amendment to the Master Sign Plan for Park Village
EXECUTIVE
SUMMARY: ShopCore Properties is requesting approval of an amendment to the Master Sign
Plan for Park Village located at 1065 E. Southlake Blvd., Southlake, TX.
REQUEST: The commercial retail development is generally located at the southwest corner of
E. Southlake Blvd. and S. Carroll Avenue.
The proposed amendment to the Master Sign Plan for Park Village is to allow the
addition of two (2) awareness signs and six (6) promotional sign holders. The
proposed amendment also removes the specific criteria approved for The Fresh
Market and sets that tenant space under the general sign criteria for Rim Buildings
that are ≥20,000 square feet. The remainder of the approved Master Sign Plan is
not proposed to change.
Summary of Proposed Sign Regulations
Sign Type Brief Description Number of Signs and
Locations
Awareness Sign
Quantity – 2
Total Height
approximately
69” and Width
approximately
40”
Metal
Black & White
Two-sided
Department of Planning & Development Services
Case No.
MSP17-001
Sign Type Brief Description Number of Signs and
Locations
Promotional Sign Holder
Quantity – 6
Total Height
approximately
60.5” and
Width
approximately
31”
Aluminum &
Steel
Custom Color
Two-sided
Changeable
Insert
Building A –
f.k.a. The Fresh Market
Rim Building
≥20,000 SF
Quantity – max
of 3 (one per
street front +
internal drive)
36” max letter
height (fascia)
20” max letter
height (awning)
45” max logo
height
Halo or Face lit
Maximum sign
area and Blade
sign criteria as
written (MSP
pg. 3-4)
ACTION NEEDED: 1) Consider Approval of Master Sign Plan Amendment
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Link to Presentation
Link to Proposed Amendment
Link to Current Master Sign Plan
STAFF CONTACT: Dennis Killough 817-748-8067
Lorrie Fletcher 817-748-8069
Case No. Attachment A
MSP17-001 Page 1
BACKGROUND INFORMATION
OWNER/APPLICANT: ShopCore Properties
PROPERTY SITUATION: 1065 E. Southlake Blvd.
LEGAL DESCRIPTION: Lot 1, Block 1, Park Village, City of Southlake, Tarrant County,
Texas
HISTORY: August 19, 2014; City Council approved the Master Sign Plan for
Park Village. (MSP14-002)
April 21, 2015; City Council approved a request for an amendment
to the Master Sign Plan for Park Village to reduce the size of the
Park Village Tower Feature. (MSP15-001)
June 16, 2015; City Council approved a sign variance request for
Modmarket to allow for attached fascia signs to exceed maximum
sign area, letter and logo height; to include a cabinet tagline sign;
and, to allow the logo to be duel lit (halo and internally illuminated).
(SV15-004)
November 3, 2015; City Council approved sign variance requests
for Gloria’s Latin Cuisine to allow signage with unique illumination
and tag line. (SV15-007)
January 19, 2016; City Council approved sign variance request for
The Juice Bar noting a 24” J and all other letters not to exceed 18”.
(SV15-010)
STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic &
sustainable economic environment.
STAFF COMMENTS: The proposed amendment and current Master Sign Plan are linked
to this report.
DESIGN GUIDELINES- MASTER SIGN PLANS:
Commercial signage is an integral part of the urban design
fabric of Southlake. It is absolutely necessary and shall be
deemed as a tool that helps promote the health, safety and
welfare of the general public by providing g uidance to both
the vehicular driver and pedestrian. Due to its visual
prominence and effect on the overall design character of our
city, signage as part of master sign plans must be
considered on the broader scale of community rather than
on an individual site basis. Signage is an integral part of the
visual urban streetscape and shall not be designed to
visually compete with its surroundings, but rather serve to
build on the quality of the traveler’s and pedestrian’s
experience.
The basis for submitting a master sign plan application
Case No. Attachment A
MSP17-001 Page 2
should not be to have larger signs or logos permitted by
ordinance but should clearly be related to the sign design
goals listed below:
Design Goals
1) To develop organized hierarchies of signage
design types that help identify the location and size
standards for individual signs without infringing on the
capability of creative design.
2) To establish design criteria that promote the
overall visual quality of the streetscape environment for
the general public while providing reasonable and
improved standards for identification of individual
properties.
3) To improve the overall visual cohesive
appearance of the site through signage guidelines, with
strong consideration that the visual streetscape.
4) To promote a “sense of place” for the City of
Southlake while promoting creative design for
individual developments.
5) To promote signage as an architectural
complement rather than being visually and thematically
disconnected.
The sign design guidelines are designed to help ensure quality
signs that communicate their message in a clear fashion; however,
the “guidelines” are not as strict as sign “standards.” The review
authority may interpret the design guidelines with some flexibility in
their application to specific signs/projects, as not all design criteria
may be workable or appropriate for each sign or project. In some
circumstances, one guideline may be relaxed to facilitate
compliance with another guideline determined by the review
authority to be more important in the particular case. The overall
objective is to ensure that the intent and spirit of the design
guidelines are followed.
City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittals prior to the
installation of signs. Please contact Seantay Carpenter at 817-748-
8215 or scarpenter@ci.southlake.tx.us for sign application
processing and pre-install inspections.
Case No. Attachment B
MSP17-001 Page 1