Item 6BCP17-003 Page 1
MEMORANDUM
April 24, 2017
TO: Mayor and City Council
FROM: Kenneth M. Baker, Sr. Director of Planning and Development
Services
SUBJECT: Item 6B - CP17-003, Ordinance 1170, (2nd Reading) to consider
adoption of Southlake Tourism Plan, an element of the Southlake
2035 Comprehensive Plan.
Action
Requested: Approval on 2nd Reading of the Southlake Tourism Plan, an
element of the Southlake 2035 Comprehensive Plan.
Background
Information: The City of Southlake wishes to maintain a strong and healthy
economy and has dedicated time and resources to tourism which
has been identified as an important city function in order to maintain
a strong and healthy economy.
Tourism is a key component of Southlake’s economic vitality. For
instance, tourism provides jobs, supports new business
development, and generates significant revenue from visitor
spending. To sustain a vibrant economy with growing competition
in the region, Southlake must continue to focus on visitor
acquisition while maintaining the retention of is existing visitor base.
The City must draw on its significant assets to attract visitors as it
competes within a growing field of competition, not just from
adjacent cities, but from the North Texas region and also key
locations across the State.
The purpose of the Southlake 2035 Tourism Master Plan is to
provide a blue print to ensure that tourism related activities and
programs occur in a successful manner and are aligned with the
goals of the city. The plan accomplishes this through a series of
recommendations that lay outs efforts, programs and departmental
CP17-003 Page 2
work plan initiatives specifically aligned with the City’s strategy
map.
The development of the plan was overseen by the Community
Enhancement and Development Corporation (CEDC). City Council
appointed this board to oversee the develop the plan. The CEDC
developed the plan during three of its regularly scheduled meetings
(Specific dates of the CEDC meetings are provided below).
In the City Council’s packet please find an electronic copy of the
Tourism Master Plan. The City is beginning the Southlake 2035
Plan process. The Tourism Plan is the second element of the
Southlake 2035 Plan to be considered for adoption (City Council
adopted the Economic Development Master Plan on October 4,
2016).
Financial
Considerations: None.
Strategic Link: The Tourism Plan relates primarily to the following focus area (FA)
and strategies of the City’s strategy map.
FA – Quality Development
B3 – Enhance resident quality of life and business vitality through
tourism
C4 – Attract & keep top-tier businesses to drive a dynamic &
sustainable economic environment
Citizen Input/
Board Review: The CEDC held three meetings on the Plan which are listed below.
All meeting were open to the public.
May 24, 2016
October 25, 2016
March 1, 2017
The CEDC approve (6-0) the proposed Southlake 2035 Tourism
Master Plan as presented at its March 1, 2017 meeting.
A SPIN meeting on the proposed plan was held on March 28, 2017.
The Planning and Zoning Commission recommended approval (5-
0) of the proposed Southlake 2035 Tourism Master Plan as
presented at its April 6, 2017 meeting.
The City Council at its April 18th meeting approved the Southlake
2035 Tourism Master Plan on consent (7-0).
CP17-003 Page 3
Attachment A - Proposed 2035 Tourism Master Plan
Attachment B – SPIN Report
(Ordinance 1170 is provided on the following page)
CP17-003 Page 4
ORDINANCE NO. 1170
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
SOUTHLAKE, TEXAS, ADOPTING THE TOURISM MASTER PLAN AS
AN ELEMENT OF THE SOUTHLAKE 2035 COMPREHENSIVE PLAN
AND PROVIDING AN EFFECTIVE DATE.
WHEREAS, the City of Southlake, Texas is a home rule city acting under its charter
adopted by the electorate pursuant to Article XI, Section 5 of the Texas Constitution and
Chapter 9 of the Local Government Code; and
WHEREAS, Section 11.06 of the Southlake City Charter provides for the adoption and
updating of a Comprehensive Master Plan and its components; and
WHEREAS, the City Council desires effective Tourism programs and policies that
enhance the citizens’ quality of life, result in business vitality and keep and
top-tier businesses that drive a dynamic & sustainable economic environment
NOW, THEREFORE, BE IT ORDIANED BY THE CITY COUNCIL OF THE CITY OF
SOUTHLAKE, TEXAS:
SECTION 1 Pursuant to Section 11.06 of the Southlake City Charter, the
Comprehensive Master Plan, of which the Tourism Master Plan is a
component, may be submitted in whole or in part from time to time
to the Council for their adoption, accompanied by a
recommendation by the Planning and Zoning Commission, and
shall contain a planning consideration for a period of at least ten
(10) years. The Tourism Master Plan is noted by written description
in Exhibit “A”.
SECTION 2 The different elements of the Comprehensive Master Plan, as
adopted and amended by the City Council from time to time, shall
be kept on file in the office of the City Secretary of the City of
Southlake, along with a copy of the minute order of the Council so
adopting or approving same. Any existing element of the
Comprehensive Master Plan which has been heretofore adopted by
the City Council shall remain in full force and effect until amended
by the City Council as provided herein.
SECTION 3
This ordinance shall become effective on the date of approval by
the City Council and subject to the City Council motion as indicated
on Exhibit “B”.
CP17-003 Page 5
PASSED AND APPROVED on the 1st reading _____ day of ______, 2017.
CITY OF SOUTHLAKE
By:
______________________________ Laura Hill, Mayor
ATTEST:
_________________________________
Lori Payne
City Secretary
PASSED AND APPROVED on the 2nd reading _____ day of ______, 2017.
CITY OF SOUTHLAKE
By:
______________________________ Laura Hill, Mayor
ATTEST:
_________________________________
Lori Payne
City Secretary