Item 9A
Tate Family Dentistry Sign Variance
Item 9A SV17-004
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SV17-004
Applicant: John Michael Tate
Owner: JMSAT Real Estate, Ltd.
Request: Approval of a variance to Sign Ordinance No. 704, as amended, to allow a second business monument sign
that does not meet sign ordinance criteria
Location: 3101 E. SH 114
On behalf of Tate Family Dentistry, John Michael Tate is requesting approval of a variance to Sign Ordinance No. 704, as amended, to allow a second business monument sign that does
not meet minimum distance or setback criteria and includes sign panels that are inconsistent in background color
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Aerial View
Tate Family Dentistry is located on the northwest corner of SH 114 eastbound frontage road and Gateway Drive. The existing building is currently occupied by two (2) tenants (Dr. Tate
and Baylor Rehab ) and has approximately 1,800 square feet of vacant space. Due to the realignment of Gateway Drive during the DFW Connector Project, the applicant is requesting a second
monument sign is to facilitate a more identifiable approach from the Gateway Drive side of the property. Due to the size of the property and topograpy of the site -- variances to the
sign ordinance will need to granted to allow a second sign.
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View from SH 114 Frontage
View from Gateway Dr.
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DFW Connector Project – Gateway Drive
2011
2017
Gateway Drive
Gateway Drive
The applicant’s request for a second monument sign is to facilitate a more identifiable approach from the Gateway Drive side of the property. This slide shows the re-alignment of Gateway
Drive.
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Site Plan
Existing Monument Sign
Proposed Second Monument Sign
Existing Directional Sign
11’ 2”
5’
Legal non-conforming
Compliant/permitted
Here is the submitted site plan showing the location of the existing monument sign which was built prior to the adoption of the first sign ordinance; the location of the existing directional
sign permitted in 2004; and, the location of the proposed monument sign.
The existing monument sign is currently a legal non-conforming sign, however, the size of the sign does comply
with today’s standards which allow up to 12 feet in height with up to 80 sq ft in sign face. The elements that do not comply are the sign face itself not being framed by masonry, the
sign panel background colors are not consistent and no address numerals have been placed on the sign.
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Proposed Monument Sign
Concrete footing with steel
Red brick columns and structure to match office building and existing sign
Columns capped with cast stone
Sign internally illuminated
Revised to 6 inches
The applicant has designed the sign to look similar to the existing monument shown in the photo. The proposed height and dimensions of the sign are compliant with ordinance standards.
The proposed sign also shows the required 6 inch masonry frame.
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Variance Request Details
Sign Ordinance No. 704-I does allow for a business to have one monument sign per street front, however, the monument signs are required to be a minimum 500 feet apart, the proposed
monument sign is approximately 116 feet from the existing monument sign. The required minimum setback distance for a monument sign located off of Gateway Drive is ten (10) feet from
the property line and the proposed setback distance from the property line is approximately one (1) foot. For signs with multiple sign panels, the background color for all sign panels
on the sign is required to be consistent and the background colors for the sign panels on the proposed monument sign are requested to match what is currently installed on the existing
monument sign which are not consistent in color. The initial request included address numerals at a height of 4 inches which has since been removed and made compliant at 6 inches.
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Variance Request Details
116’
Property line
40 ‘ from the pavement to the monument sign
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Variance Request Details
Background color
Revised to 6 inches
Background on the panel must be consistent.
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Site Photographs
View looking north from Gateway Drive
Wood stakes show proposed sign location approximately 1 foot from the property line
Trees during winter
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Site Photographs
View looking northeast from Gateway Drive
View looking northwest from Gateway Drive
These slides show the trees in full foliage and angles of the driveway slope
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Site Photographs
View looking southwest from SH 114 Frontage Rd
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Sign Board
March 23, 2017; Approved (7-0) subject to the staff report dated March 17, 2017; specifically granting the variance requests for the distance and setback requirements and denying the
4 inch address numerals. Noting the applicant’s willingness to provide City Council with an alternate sign rendering showing the sign panels with consistent background color for their
consideration.
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Post Sign Board – Proposed Monument Sign
Revised to 6 inches
Proposed with blue and white background panels
Proposed with all blue background panels
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Questions?
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