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Item 4DCP17-003 Page 1 MEMORANDUM April 11, 2017 TO: Mayor and City Council FROM: Kenneth M. Baker, Sr. Director of Planning and Development Services SUBJECT: Item 4D - CP17-003, Ordinance 1170, (1ST Reading) to consider adoption of Southlake Tourism Plan, an element of the Southlake 2035 Comprehensive Plan. Action Requested: Approval on 1st Reading of the of Southlake Tourism Plan, an element of the Southlake 2035 Comprehensive Plan. Background Information: The City of Southlake wishes to maintain a strong and healthy economy and has dedicated time and resources to tourism which has been identified as an important city function in order to maintain a strong and healthy economy. Tourism is a key component of Southlake’s economic vitality. For instance, tourism provides jobs, supports new business development, and generates significant revenue from visitor spending. To sustain a vibrant economy with growing competition in the region, Southlake must continue to focus on visitor acquisition while maintaining the retention of is existing visitor base. The City must draw on its significant assets to attract visitors as it competes within a growing field of competition, not just from adjacent cities, but from the North Texas region and also key locations across the State. The purpose of the Southlake 2035 Tourism Master Plan is to provide a blue print to ensure that tourism related activities and programs occur in a successful manner and are aligned with the goals of the city. The plan accomplishes this through a series of recommendations that lay outs efforts, programs and departmental CP17-003 Page 2 work plan initiatives specifically aligned with the City’s strategy map. The development of the plan was overseen by the Community Enhancement and Development Corporation (CEDC). City Council appointed this board to oversee the develop the plan. The CEDC developed the plan during three of its regularly scheduled meetings (Specific dates of the CEDC meetings are provided below). In the City Council’s packet please find a copy of the Tourism Master Plan. The City is beginning the Southlake 2035 Plan process. The Tourism Plan is the second element of the Southlake 2035 Plan to be considered for adoption (City Council adopted the Economic Development Master Plan on October 4, 2016) . Financial Considerations: None. Strategic Link: The Tourism Plan relates primarily to the following focus area (FA) and strategies of the City’s strategy map. FA – Quality Development B3 – Enhance resident quality of life and business vitality through tourism C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable economic environment Citizen Input/ Board Review: The CEDC held three meetings on the Plan which are listed below. All meeting were open to the public.  May 24, 2016  October 25, 2016  March 1, 2017 The CEDC approve (6-0) the proposed Southlake 2035 Tourism Master Plan as presented at its March 1, 2017 meeting. A SPIN meeting on the proposed plan was held on March 28, 2017. The Planning and Zoning Commission recommended approval (5- 0) of the proposed Southlake 2035 Tourism Master Plan as presented at its April 6th meeting. Attachment A - Proposed 2035 Tourism Master Plan Attachment B – SPIN Report Attachment C – Audio PowerPoint Presentation CP17-003 Page 3 ORDINANCE NO. 1170 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SOUTHLAKE, TEXAS, ADOPTING THE TOURISM MASTER PLAN AS AN ELEMENT OF THE SOUTHLAKE 2035 COMPREHENSIVE PLAN AND PROVIDING AN EFFECTIVE DATE. WHEREAS, the City of Southlake, Texas is a home rule city acting under its charter adopted by the electorate pursuant to Article XI, Section 5 of the Texas Constitution and Chapter 9 of the Local Government Code; and WHEREAS, Section 11.06 of the Southlake City Charter provides for the adoption and updating of a Comprehensive Master Plan and its components; and WHEREAS, the City Council desires effective Tourism programs and policies that enhance the citizens’ quality of life, result in business vitality and keep and top-tier businesses that drive a dynamic & sustainable economic environment NOW, THEREFORE, BE IT ORDIANED BY THE CITY COUNCIL OF THE CITY OF SOUTHLAKE, TEXAS: SECTION 1 Pursuant to Section 11.06 of the Southlake City Charter, the Comprehensive Master Plan, of which the Tourism Master Plan is a component, may be submitted in whole or in part from time to time to the Council for their adoption, accompanied by a recommendation by the Planning and Zoning Commission, and shall contain a planning consideration for a period of at least ten (10) years. The Tourism Master Plan is noted by written description in Exhibit “A”. SECTION 2 The different elements of the Comprehensive Master Plan, as adopted and amended by the City Council from time to time, shall be kept on file in the office of the City Secretary of the City of Southlake, along with a copy of the minute order of the Council so adopting or approving same. Any existing element of the Comprehensive Master Plan which has been heretofore adopted by the City Council shall remain in full force and effect until amended by the City Council as provided herein. SECTION 3 This ordinance shall become effective on the date of approval by the City Council and subject to the City Council motion as indicated on Exhibit “B”. CP17-003 Page 4 PASSED AND APPROVED on the 1st reading _____ day of ______, 2016. CITY OF SOUTHLAKE By: ______________________________ Laura Hill, Mayor ATTEST: _________________________________ Lori Payne City Secretary PASSED AND APPROVED on the 2nd reading _____ day of ______, 2016. CITY OF SOUTHLAKE By: ______________________________ Laura Hill, Mayor ATTEST: _________________________________ Lori Payne City Secretary