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2017-03-28 Meeting Report (Tourism Master Plan) JUSOUTHLAKE SPIN MEETING REPORT SPIN Item Number: SPIN17-08 City Case Number: CP17-003/ Ordinance No. 1170 Project Name: City of Southlake Tourism Master Plan SPIN Neighborhood: Citywide Meeting Date: March 28, 2017 Meeting Location: 1400 Main Street, Southlake, TX City Council Chambers Total Attendance: Eleven (11) Host: David Alexander, Community Engagement Committee Applicants Presenting: Jill Lind City Staff Present: Lorrie Fletcher, Planner; Jerod Potts, Assistant to the Director; Ken Baker, Senior Director; and, Jill Lind, Senior Marketing Manager Town Hall Forums can be viewed in their entirety by visiting http://www.cityofsouthlake.com and clicking on "I Want to" and "View" "Video on Demand"—forums are listed under SPIN by meeting date. FORUM SUMMARY: Proposal Details: • Southlake 2035 Tourism Master Plan • Economic Development & Tourism Master Plan initially adopted in 2011 • The time had come to revise both pieces of that plan and the decision to separate them into two individual plans was made. • The Community Enhancement Development Corporation developed the ED Plan in Spring/Summer of FY 16. It was then adopted by City Council in October. • This is the Tourism piece of the plan. • Goals and Objectives were developed and approved by the CEDC identifying the Tourism Plans' strategies and focus. The following slides were presented at SPIN which describe the plan in further detail: " �'�4hP;J/'Fr��PRrIFfAlf(ffKfffFfd(fF�';4NWRlf✓llffH'(uT�dif4r'RIfL'(�GFIFFfk'KKf�Fl4;GAdkJ6WF�n!dOF(R(F!�!A(r,�;fi�,G;G(G.!�kf(ti'�F'GHHHH�Rlfiif4F4(vRl6GlffdGlf('(4f4Nlf(ffl'GW(f(NfdFf(fKJN✓Fffu'6R(✓n!(!J!J!JlJIRJR(P��ffr'l6W�eF;ffNF:df(f6Gdff(ruP(eF(f(fff4F'dfF(H'H'�fRfif'vN6('J(Krf�f4'Gnrfd!ffGf(':�F((tiHC6dlN�ff�N(('✓rfFfdf'FJfG(frG' Backgroundf Ec onornic Development &Tourism Master Plan Adoptied in 20111 G DC devel6ped the IED Plan this past spring and surnmn r ED Paan adopted by City Cdno Din October 4, 11011 ' Tourism Master (Plan s - dlut d to e aidopted by the end . ,,,,,,,,, ,,,,,,,,, ,,,,,,,,,,, J City W I" �outhlake Strategy te %iti r HR,„R °ottw rcga r I�nvm umue�mr w sHr nrewam, uwrmmHr dmr W ft, .M, r ice, r � f ,... ,� � prrtuM mxwgr� Nq SWfd'N A4 MewgNW'w 5mwpp,mnwbWka W�x'r,W aHnur w� pF wwM�barY! 1. / 9�I �, 1Nlvn�1��^1�1�1��1D1�1 OI�w�Nimiiuow�Di �� M�Y�ALI�I t!�ttI111r�ttiU�itt��tttt��tt��tt�tQt�tttttt�Utt r ..INMW�Jfh�NJdah1NHNIGUNF7Y7PRMf9ll�yWrAMUDbJ1�Afi IV�y�SS;�)�ji�1W4iv "„� r„ ,1" �t�rr« �arr�o�rrrrrrra rrra�f%aiiiii°riiiiia��avmoiiaaiiii/�JJ if�(�r� �al��� 1U�����rF a�,,,,1M�(4fl�((Nl�iolb96��(n """" urx�ww Ra � uRu«xw� �iJR m�r�w Rmowww�Fuwro� :�R+a«�� U�eaRxwe w J o,.P10ri9h1.n1k+11JJ1J1riiiGJ11��%9�IInPf fll�lUlayr)1Gl�nflln�i111911��YiJfiYlAYi 1111iAJ0ilWnlin➢NriivO;wn 0 rr rr rrr rrrrr,�rr err oo0000000/000000000000 rr 0000i 000000000000000000000// rr r rrr0 0 rrrrrrrrrrrrrr r r 00000 tt L Southlake svi i'confinue to eahancie its status;as',v,*A�Ov 6 heafthy and fiscally-sourdcommuno writ fflyt tt maintainitV a h0ghstaramrd of hying,lesrntng, shwift, VU andqMn sWes, Southilake WN=W be , epitomizesth ecopwmicw W enWmnM010W sastt / i r � i Le J i % „/i% '77'r r r” '�'u ri4„lllfsrdF<ufr,tGNiUu(ddlRslsirl�a 'lr r f r rsrs r 6rldNiu!KdkSJrdudlyduurFfur�aur�Ga,rthlyac?(NIKfrdKKJ�iJ�rrlhurd�2rrG�2rrGr�2r���di csilili f J1NyNJuffiNfy4nJlIfNNRO!d�RlNyffflffldlyF�laff/�L�,(Sihf�fCf INfil6;Jl;,�PsLsLsfkf(f(KKJ�L6S f KfCf�f�fiN6y;,l;,lflfr/ltyflf�Il�i,L1;6hSNN�NJDf'GIJ�;,K„PJ,fH;4lflhpOkff6yr»�16aHFfVJdld,dr;NfV»fo ?/ 1 u 7 AM Iup a MrvrNN bMMU Na �( /� .��"''�,�'l�li�''% Yuu”SYNi'"/N'!)"iN,)�'ri/Jij"%'`""''"'rw�'''�Y�YI"1�WY1uyNJN'1WV�YNJYhNIJ�VD�YD1"lV��➢N1JwYl7�1JKnX��yJ.i)1Ki1y1YK1J�Vd��WN'�7ND� it FIVINNIFFEN Sec., 3 Tourism Msur � Sec. Vi" litorAcquisition, Sec„ 5 — Visitor Retention 220,3 5 0� 1 Sec 6,— Tourism's Economic,IMOO Jl d Return on In estme � % j 1 / // i' /%/ 22�/'/ cc ��//�ttW a,�l'd'/lJ1l��iplNllv �� 9M Mme' � �I ymrw�V36WwIAy4 I1 01024 FF Jw C ,SwuV@RUmm Vale* i r' RECOMMENDAMNo i1 �rrr(vF��r�a6F�(�i�avrs�wrr���rr�rw�r�a��4reaav�v�v�v�ra�i�ek,�r��rr%ateker/r�rtirµLGr��rr�rr�errx�rrrr�er�ivur���,4�r�rr�,'r,�aWarlr�r4e�r4e��4�ryre�rrr�n�ak�rtrr�r�W����rrr<rr%�l✓rJcre(cacrrarrar���reeraaerrv�Ner�uer�e�wG�a!r�/�;a,�err(��r�F�,r,/�irt�Gy�r(rai ; i I q w o a. IiGrµ 1/Ally i ff SUMMARY —VISITOR ACQUISIMON RECOMMEN ' 110N / � ���r�G�rrfrr�sr�l0r�t��r,�r,�r!rfr�lc��� ������r�r�u��(�!�r�f���t'r�ll� ur�%u�%�rr�(rrn� r������e��ir�kn��r��ra�r�,(�r�qr�rr,�itwa✓�sr�ivr�rr�uwr�✓�frrrJ�u�u't����rrfati'(���Ir�ta�rir,�!'r��f�fu���r�r�', a' � r i l/ion? irk*ort l *moe '.. : �(k1/��'('�6f (1,ne;(r W(J '6l' (dam"!!(�K���K��m'���',;Nn"�a"(;":Grt��(�6�(f ,✓»a,"u' [ava�wUfJ(`f �61.J(k!Hk�� .J�� f ff„!'4Rll�K�k',f'l,'111!��1�1(�k 146!4 f�r1 i»�(�1TIIN �(�I'�1Of Next Steps U March 28— SPEN Meeting 0 April 6— �PZ Commission f f r t j j j j j j j r r Sol' "THLAKE fiai "A Questions ill W QUESTIONS /CONCERNS: There were no questions or concerns. SPIN Meeting Reports are general observations of SPIN Meetings by City staff and SPIN Representatives. The report is neither verbatim nor official meeting minutes; rather it serves to inform elected and appointed officials, City staff, and the public of the issues and questions raised by residents and the general responses made. Responses as summarized in this report should not be taken as guarantees by the applicant. Interested parties are strongly encouraged to follow the case through the Planning and Zoning Commission and final action by City Council. Call Summary: Detailed Notification Analyafu_. SPIN Town Hall rorurn-March 28,2017 6atalls C"111 Rurmull9nt Wabillaeili pq } '(Yldrf)117" NaGlilcnvYgn f,nt}sr� Sm.D.,. CS27 '/';O(C 011 ihae nrted-Ci1dLrmed , S."Tlma '4201,(.i VI@MI 11[6i)l t 17-,,,nl ,, � �-,d IIe,S6'fIU 4f ,Aeterrlp 1 N _o�lliecretl 9a0"'Ov, �� ■31712 4C 6 Nfo141,111 pIld a — =0(b.OG°a'1 Other CmBO TMtaxtl�mg Y2u. 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