2017-02-14 SAC Minutes 1 7 CITY OF
�
SOUTH LAKE
Senior Advisory Commission Meeting:
February 14, 2017
LOCATION: Senior Activity Center
The Marq Southlake
Legends Hall — Traditions III
285 Shady Oaks Drive
Southlake, Texas
Members Present: Chairman Beverly Blake, Vice Chair MaryLee Alford and Secretary
Marge Kyle; SAC members Jean Boland, Barbara Pappy, Natasha Siebach and Esther
Spickler
Commission Members Absent: Jim Miller (Alt 1)
Staff Members Present: Deputy Director Kate Meacham, Deputy Director Marketing and
Communications Pilar Schank, Hospitality and Sales Manager Tiffany Irwin and Senior
Services Coordinator Soheila Phelps
Guests: Brighton Greene, CARS Chairman; Mary King, MMOW Director; former Senior
Advisory Commission members Charlie Boyd, Lou Braun and Bernice McCauley; and
Southlake senior activity center members Paul and Patty Starkey
A formal PowerPoint presentation was provided at the meeting.
1. CALL TO ORDER
Chairman Beverly Blake called the meeting of the Senior Advisory Commission to
order at 1:00 p.m.
2. PUBLIC FORUM — Chairman Beverly Blake opened Public Forum.
Patty Starkey, 626 Chandon Court, Southlake, spoke concerning Southlake senior
population demographics published in the December 2016 issue of Community
Impact Newspaper and on the City's Economic Development webpage; receiving
notice of City Council agenda items that may be of interest to seniors; and Customer
Satisfaction Survey and Senior Center Comment Card feedback to the Commission.
There being no one else to address the Commission, Public Forum was closed.
3. DISCUSSION
3A. SENIOR SERVICES COMMUNICATION AND MARKETING
City of Southlake Values:
Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence • Teamwork
Senior Advisory Commission
Minutes of the February 14, 2017
Page 2 of 5
Deputy Director of Marketing and Communications Pilar Schank shared information
about the City's newly created Marketing and Communications Office.
Ms. Schank discussed current marketing efforts for the Senior Activity Center and
ways to communicate and market to its members. The discussion included the use of
digital and written communications and other opportunities for ads and articles in
Good Life Gazette, the Community Impact newspaper, flyers and email blasts. Some
of the Commission's feedback about awareness of services, effective communication
and marketing methods, and the desired image of the Senior Activity Center to be
communicated and marketed, included:
• Work with Watermere Retirement Center to have flyers about Southlake
Senior activities available
• More advertisement to inform citizens and visitors about Champions Club
• Availability to pick up paper copies of senior calendar of events and flyers is
one preferred method of communication and marketing
• Emails distributed based on requests is a good communication tool; a one-
time email to all registered members informing them how to sign up for email
blasts was suggested
• Digital, Facebook and social media communications may be effective for
senior center members
• Texts from The Marq Southlake website is a good idea to reach seniors
• Enhanced capabilities for notification updates about classes is desirable
• Descriptive words "activity" and "comfort" were offered to convey the image for
the senior activity center
SAC members were encouraged to contact Ms. Schank at
pschank@ci.southlake.tx.us or 817.748.8006 with additional comments and
suggestions.
4. REPORTS
4A. METROPORT MEALS ON WHEELS
Senior Advisory Commission members received a copy of the December report in the
meeting packet.
4B. CALL A RIDE SOUTHLAKE
Senior Advisory Commission members received a copy of the December CARS in
the meeting packet.
4C. SOUTHLAKE SENIOR FUNDING, INC.
City of Southlake Values:
Integrity ♦ Innovation • Accountability ♦ Commitment to Excellence • Teamwork
Senior Advisory Commission
Minutes of the February 14, 2017
Page 3 of 5
Southlake Senior Funding, Inc. representative Bernice McCauley updated the
Commission about SSFI activities including: a general meeting to be held March 20,
2017; membership/donations efforts; work on revisions to Bylaws; SSFI partial
sponsorships of upcoming trips to Reunion Tower (January), Dallas Blooms
(February) and Dallas Museum of Art (March); and SSFI sponsoring an Art Faire on
June 23, 2017 with assistance by the Southlake Arts Council. Mrs. McCauley
responded to questions concerning memberships, donations and sponsorships.
4D. CITY MANAGER'S OFFICE
A City Manager's Office report was not provided at the meeting. Future City
Manager's Office reports will be done quarterly or on an "as needed" basis by a
representative from the City Manager's Office. Daniel Cortez, Assistant to the City
Manager, is now Deputy Director of Economic Development & Tourism. Lauren
Eubanks has been hired as Assistant to the City Manager to replace Mr. Cortez.
4E. COMMUNITY SERVICES
Deputy Director Kate Meacham presented the Community Services report in the
absence of Director Chris Tribble and responded to questions from the Commission.
Changes have been made to the staff liaison for Senior Advisory Commission (SAC).
Ms. Meacham will no longer be the staff liaison but will be working with The Marq
Southlake Champions Club and Deputy Director Candice Edmondson will attend the
Commission meetings. Tiffany Irwin, the new Hospitality & Sales Manager, will attend
the SAC meeting as the main staff liaison for the Commission. Ms. Irwin will oversee
the management of the entire Legends Hall, including the senior activity center and
banquet and sales division. Hospitality & Sales Manager Tiffany Irwin was
introduced.
Staff is working on a plan for the new operating software, CSI, to be launched the
week of April 10th for the senior programs and will present a transition plan at the next
meeting.
Senior Advisory Commission members received a copy of the January Senior Center
Membership Report in the meeting packet. Following the transition from the current
membership system to the CSI operating software in April, a new dashboard report
will be developed with relevant information that will be provided on a monthly basis.
4F. SENIOR SERVICES COORDINATOR
Senior Services Coordinator Soheila Phelps presented the Senior Services report
and responded to questions by the Commission.
Staff is developing the next quarter Senior Calendar; progress is being made on
programming of events to work around the part-time bus driver schedule to
City of Southlake Values:
Integrity • Innovation • Accountability ♦ Commitment to Excellence • Teamwork
Senior Advisory Commission
Minutes of the February 14, 2017
Page 4 of 5
accommodate senior activities; classes and programs during the month were well-
attended and the senior events were very successful; an unofficial audit of senior
programs to gauge the number of Southlake residents' participation is underway; and
the Tarrant County sponsored "Matter of Balance" class is open to any Tarrant
County resident and will be offered again at the Senior Activity Center in April.
5. CONSENT AGENDA Consent Agenda items are considered to be routine by the
Commission and are enacted with one motion.
5A. APPROVAL OF THE MINUTES FROM THE JANUARY 10, 2017 REGULAR
SENIOR ADVISORY COMMISSION MEETING.
Chair Beverly Blake presented the Consent Agenda, including approval of the
minutes of the January 10, 2017 meeting.
The Commission confirmed an issue raised at the January 10, 2017 meeting during
discussion of Item 3E (Community Services Report), regarding the use of the Senior
Center Wellness Room, had been addressed previously by the Commission at their
October 11, 2016 meeting (Agenda Item 5A) when the majority of members present
expressed the desire to keep the Wellness Room as a fitness room.
APPROVED
A motion was made to approve the minutes.
Motion: Siebach
Second: Kyle
Ayes: Alford, Boland, Kyle and Pappy and Siebach
Nays: None
Abstention Blake, Spickler (absent)
Vote: 5-0-2
6. ADJOURNMENT
APPROVED
A motion was made to adjourn the meeting at 1:51 p.m.
Motion: Blake
Second: None
Ayes: Alford, Blake, Boland, Kyle, Pappy, Siebach and Spickler
Nays: None
Abstention None
Vote: 7-0
City of Southlake Values:
Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence ♦ Teamwork
Senior Advisory Commission
Minutes of the February 14, 2017
Page 5 of 5
Beverly Blake, Cha.1
Communit Servic-: •-partment
A digital recording of this meeting is available by request in the Office of the City Secretary.
City of Southlake Values:
Integrity ♦ Innovation • Accountability ♦ Commitment to Excellence ♦ Teamwork
CITY,OF
U
SOTHLAKE Senior Advisory Commission Sign-in Sheet
February 14, 2017 @ 1pm
Senior Activity Center-The Marq Southlake
285 Shady Oaks Dr. - Southlake, TX
Jean Boland (Place 1)
MaryLee Alford (Place 2), Vice Chair AO /if _ - ",,i.�'�
I
Natasha Siebach (Place 3) a� ^ II -J.J'
Barbara Pappy (Place 4) 1/A_ _
Esther Spickler (Place 5) Aidiglh �.�
AWL
Beverly Blake (Place 6), Chairman -Ai
-'� -- � i
Margie Kyle (Place 7), Secretary Y?--) c�p-e �--
Jim Miller (Alt 1)
Vacant (Alt 2)
STAFF
Chris Tribble
Kate Meacham
Soheila Phelps _
Daniel Cortez
1-1-f-f&V
J
9V-111V/1/1-)rk
GUESTS (PLEASE PRINT)
Brighton Greene (CARS)
Erik Phelps (CARS)
Mary King (MMOW) I %`('(rt4`
cilier r° ikcMq'