Item 6E - Narrative Zoning Revision Request
We would like to revise the zoning to allow Tesla to operate in unit 004 in Grand Avenue currently
occupied by Buckle. Buckle is in the process of relocating to the space currently occupied by Justice.
Tesla designs and manufactures electric sedans and SUVs for retail sale. They currently operate more
than 200 stores and galleries, 80 of which are in the US, with the closest being Northpark Center in
Dallas. Tesla is the only automaker that sells cars directly to consumers outside of using the standard
independently owned dealership model. The Southlake gallery will be in 4,565 sf of space. It will display
several models inside the premises that will be accessed by a garage door on the rear. Because Texas
law currently prohibits direct sale, an ordering process is utilized via iPad with actual sales occurring in
California. Tesla is lobbying to change the law in Texas and requires that the lease allow for the eventual
sale of cars directly from the premises. Tesla will not service cars in the traditional sense but may
download maps or provide other services. They will also sell merchandise, including Tesla branded hats,
shirts, and other accessories. Tesla will offer test drives from the premises and will be allowed to park
up to six cars behind the premises in addition to the cars that will be housed inside the premises. Tesla
will be allowed to install up to six Tesla branded charging stations directly behind the premises. Any
vehicles that Tesla leaves outside of the premises will utilize the charging station spaces overnight
provided they are available. There will be a maximum of 10 total vehicles on site at any one time
including inside and outside the premises. The six designated charging station spaces are screened by
the Tesla building,the east parking garage and existing landscaped islands such that they will not be
visible from any public street. The charging stations will be a sleek silver unit that is very small and will
be attached to an architecturally appropriate pole.Signage will be attached to the same pole and will be
rectangular shaped. The charging stations will be readily identifiable by electric vehicle drivers while
blending into the surrounding landscape and architecture for compatibility with the character and use of
the site.The chargers will only service Tesla vehicles.Tesla is going to operate in hours that are
consistent with the existing environment allowing for the same flexibility that existing retailers are
provided. Tesla galleries experience higher traffic volumes consistent with other retailers in the
immediate area such as Apple.